Linkio: a link building agency that plans before it builds

Word	Meaning
Account	Your Linkio login and everything in it: brands, orders, keys, money.
Self-serve	The billing mode where you do the work and pay each publisher directly. Linkio charges a fee per job.
Managed	The plan where Linkio's team does the work and pays the publishers. You approve sites and titles and pay Linkio's invoice.
Brand	A website that gets links. The tools call it a client (`clientId`).
Target page	A page on your brand's site that a link points to.
Anchor text	The words on the publisher's page that carry your link.
Site	A publisher's website that can publish your article or link.
Guest post	A new article on the publisher's site that carries your link.
Link insertion	Your link added to an article that is already live on the publisher's site.
Order	A group of placements for one brand.
Placement	One site on an order: one article or link for your brand. The tools call it a line item (`lineItemId`).
Publisher, seller	Who sells the placement on a site and gets paid for it.
Owner	A seller who owns the site. A verified owner is confirmed by Linkio.
Reseller	A seller who sells placements on a site that it does not own. Linkio never names a reseller.
Proven	A seller whose latest paid placement on the site cost no more than its price today.
Seller policy	Your rule for which seller a site is booked with: `linkio_default`, `owner_only`, `proven_only` or `cheapest`.
Time-limited site	A site that keeps a link live for a set time only, such as 12 months.
Publisher status	Where a placement stands with its seller. See Statuses.
Own content	An article you wrote yourself and upload, instead of Linkio's article system.
Workflow	The article of one placement and its steps. `workflowId` names it.
QA	Your check of the live article: pass or fail.
Hold	Money set aside for a paid job when it starts. What the job used is charged; the rest is released.
Receipt	Where the account stands: balance, holds, budget left, and whether paid work can start (`usageReceipt`).
Free start	Linkio credit for a new account that has its own OpenAI and DataForSEO keys live and a verified email.
Provider keys	Your own keys for OpenAI, DataForSEO and other providers. The provider bills you at cost.
Key level	What an API key may do: Reporting, Read only, Automation or Full access.
Scope	One permission of a key, such as `orders:write`.
Agent	An AI assistant (Claude, ChatGPT or your own) that works in your account through a key or a sign-in.
MCP	The protocol an agent uses to call Linkio's tools.

Glossary