A link building agency that plans before it builds.

We publish articles about your business on real websites in your industry, each linking to the page you need to rank, so Google ranks it and AI assistants like ChatGPT recommend you. It starts with a free plan: your keywords, where you rank for them, which pages get how many links with what anchor text and topics, and what closing the gap costs in 6 months or a year.

Your link planA real one, names hidden
1Keywords
SMSF accountants + citybest SMSF accountant in + citySMSF setupwhite label SMSFSMSF + crypto
2Where you stand
#1on Google for all 14 core searches
1 in 3AI answers to them name the firm
0AI answers name it for 3 of the 14
3The link planmonth 1 · 10 links
Anchor textArticle
SMSF setup page2 links
“[firm name]”Best SMSF Setup Provider on the Gold Coast
“learn more”5 Best Online SMSF Setup Services in Australia
White label page2 links
“[firm name]”Best SMSF Outsourcing Companies in Canberra
“[firm name] white label offering”5 Best White Label SMSF Providers in Brisbane
Sydney page1 link
“[firm name]”5 Best SMSF Setup Services in Sydney
Brisbane page1 link
“[web address]/smsf-accountants-brisbane/”6 Best SMSF Setup Accountants in Brisbane
+4 more links, 1 each: the Canberra, Gold Coast and Hobart pages and the crypto page, all with the firm's name as the anchor.
The goal: get named in AI answers for SMSF setup in the five cities the client flagged, and keep the #1 Google rankings.

A real client's plan: the keywords and rankings from the plan we sent in July 2026, then the first month of the link plan, every link with its page, anchor text and article. Names hidden.

  • Since 2013
  • 6,600+ links placed
  • You see every site before it goes live
  • Month to month, no setup fee
Saumil Shah
No agency has done this upfront. … Nobody.
Saumil Shah, InboxArmy
Four steps

How it works

Your websiteyourcompany.com
Keywordcommercial roofing contractor
1

You tell us your site and keyword

That's all we ask. Ajay works out the rest, including which page it belongs to and what it would take to rank it.
Your link gapAn example
50links behind the pages ranking above yours
In 6 monthsabout 8 links a month
In a yearabout 4 links a month

Plus whatever they keep building. You pick the pace.

2

Ajay builds your plan, free

He works out where you rank on Google and in AI answers, who ranks above you, and how many links you're behind, page by page. The plan says which pages get links, with what anchor text and topics, and what closing the gap costs a month in 6 months or in a year. He builds each plan himself, so he doesn't take every request. If your site isn't a fit, he tells you quickly.
Your report page · Sites
An architecture and design siteDR 714.5K visits/moStrong fit

Why it fits: it ranks for 26 of the client's searches, including versions of “how to cut vinyl fence” at #6 to #16.

3

We pick the sites, you see them

Every site goes on your report page with its numbers and a line on why it fits, before the article is written. Most clients leave the choice to us. If you want to approve or veto each one yourself, you can.
Friday report11 September
  • 7 new links went live this week.
  • September's order is complete - 8 links delivered.
  • “best automatic driveway gate santa clarita”: not cited on Claude in June. After our placement, now cited #2 on Claude.
4

We write, place and report

Our writers create the article, it gets published with your link in it, and we check it on the live page. Every Friday you get a plain report: what went live, what moved, and what changed in the plan.

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What clients say
It's a strategy created specifically for you… It's not just a bunch of links thrown at you just to sell links.

"No link building agency has spent this much time taking all this information… Nobody took this much time, nobody, to even get this context and give the right direction."

"People talk about strategy, but there's no real strategy. It's just about, these are the kind of links that we are going to build… Are the links that I'm creating making sense? Is it moving rankings? Is it worth my budget? How does it impact my business? Nobody does that… It's not just link building, it's rankings. And rankings are tied to results and money."

"Everybody sends reports… but your report was actually very accurate… Nobody brought up that we have a B2B agency page, we have an e-commerce page, there's a home page, what we should be doing, what we should not be doing… It was 70 to 80% there."

Saumil Shah
Saumil ShahAssociate Director, Brand and Marketing, InboxArmy, an email marketing agency with 70 staff. Said on a recorded call, unprompted, the day he signed.
InboxArmy
"This is a really detailed report… It actually makes sense of our industry, which is very very rare in my experience of talking to people."
Chris Overton
Chris OvertonDirector, SMSF Australia, an accounting firm
"I am happy with this service. I think it was the best digital PR / link building we have done so far."
Nicolai Klemke
Nicolai KlemkeFounder, Neural Frames
"Fantastic. We're seeing some significant impacts from all this."
BJ Enoch
BJ EnochDry Fly Digital, for SkyRun vacation rentals
Two jobs, one article

Every link we build has a second job.

We're a link building agency: we build links so Google ranks your pages. But every link sits in an article we write, and that article has a second job: getting your brand named in AI answers. So it's more than link building. It's an off-page content plan, and every article in it has to earn you a mention.

1
The link

Google ranks your page

The article links to the page in your plan, with the anchor text in your plan. Those links are what lift that page on Google, for the searches that bring you customers.

See the Google results ↓
2
The mention

AI assistants name you

Ask ChatGPT, Gemini, Claude or Perplexity who is best at what you do, and it doesn't read your homepage. It reads the lists, comparisons and guides other sites publish, and it leans on the ones Google ranks. So each article answers a real buying question, names you with the reasons to choose you, and is written to rank. Once an assistant reads it, you can be in the answer.

See the AI answers ↓

One example of the second job: the reasons in our article, and the same reasons in Gemini's answer four days later.

Our article · 27 July
name hidden: Best Overall For Warranty and Track Record. name hidden has been cutting fence panels in its […] shop for more than 20 years. Posts stay laser-straight, gates swing true, and sun-blasted corners never yellow. Every residential fence carries a limited lifetime transferable warranty on the vinyl. […] The crew fabricates each panel from U.S.-made PVC […]
Gemini · 31 July
name hidden: This contractor is recognized as the best overall for their warranty and track record. They have over 20 years of experience, offer a limited lifetime transferable warranty on vinyl, and custom-fabricate panels from U.S.-made PVC. They are known for their laser-straight posts and gates that swing true […]
Asked "best vinyl fence contractor north hollywood", four days after the article went live. Five reasons, five matches. Names hidden.
Ajay Paghdal
Backlinks now need to have more benefit than just the backlink.If you're not mentioned by AI assistants, you don't exist.
Ajay, on client calls
Before and after, in AI answers

Same question to the AI. Before our article, and after.

Here is the second job, in real answers. Most agencies show you a traffic graph. We show you what the AI assistant actually said: the same question, asked before our article went live and asked again after, copied word for word from our checks.

2,500+searches where Gemini, Claude or Perplexity has named our client while quoting the article we placed
6 daysmedian from an article going live to an AI assistant naming our client and quoting it, in our before-and-after checks
A live chat software companyClaude
what is the best live chat software for large enterprise customer support teams managing high volumes?
Not namedBefore · 10 July
Named insteadZendeskIntercomSalesforce Service Cloud
Our article · 15 July
After · 21 August
#1name hidden tops the list for meeting every enterprise-scale need, built to keep conversations moving even when daily chat volumes soar past fifty thousand.our article
Also named: Zendesk, LivePerson, Genesys
Named first, ahead of Zendesk. The line it quotes is from our article.
An AI presentation software companyPerplexity
best powerpoint generators for marketing reports
Not namedBefore · 20 Dec 2025
Named insteadCanvaMicrosoft PowerPoint templatesSlidesgoSlideModelSlidesCarnival
Our article · 4 August
After · 7 August, three days later
#1Best overall for marketing reports: name hidden. name hidden — best if you want a native PowerPoint or Google Slides workflow and need to turn a marketing narrative into a deck quickly.our article
Also named: Beautiful.ai, Gamma, Visme
Named best overall, citing our article as its first source.
A compliance automation software companyClaude
top fedramp compliance tools for saas
Not namedBefore · 14 May
Named insteadSprintoStandardFusionOneTrustXactaKnox Systems
Our article · 2 July
After · 16 July, first check after our article
#1name hidden, Drata, Secureframe, Paramify, and Telos are among the most widely recommended FedRAMP compliance solutions for 2026. … name hidden Government Cloud achieved FedRAMP 20× Moderate authorization in spring 2026.our article
Also named: Drata, Secureframe, Paramify, Telos
Named first. The authorization detail it gives is from our article.
A VPN and proxy companyPerplexity
best proxy services for internet privacy
Not namedBefore · 22 May
Named insteadNordVPNIPVanishhide.meProton
Our article · 16 June
It ranked #9 on Google for this search on 19 June.
After · 19 June, three days later
#2name hidden — described as a speed-tuned, privacy-oriented all-rounder for everyday masking.our article
Also named: Bright Data, Decodo, Oxylabs, Webshare
Named second, citing our article as its first source.
An employee training software companyPerplexity
best employee training software for remote teams
Not namedBefore · 19 March
Named insteadDoceboLitmos360LearningTalentLMSClearCompany
Our article · 5 August
After · 7 August, two days later
#3Best for engagement and microlearning: name hidden.our article
Also named: TalentLMS, Trainual, 360Learning, Docebo
Named third, next to Docebo and 360Learning, citing our article.
An AI image and video generatorGemini
ai video tools for real estate agents
Not namedBefore · 15 May
Named insteadAutoReelLuma AIReel-EPictoryInVideoCanva
Our article · 9 June
After · 12 June, three days later
#4name hidden: This tool is highlighted for its ability to create stunning “wow” shots, such as drone fly-overs or cinematic exterior shots, even from a single photo.our article
Also named: Reel-E, Fliki, AutoReel, Luma AI, Canva
Named fourth of ten, ahead of Luma AI and Canva. The “wow shots” idea is our article's.

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How these were checked

Client names are left out, and so are the names of small local competitors. Every other company is named the way the assistant named it. Same question, same assistant and same checking method before and after. The "before" answer is the last check dated before our article went live, and no earlier check of that question named the client. The "after" answer names the client and cites our article, and the reasons it gives were matched to our article's text. Stories where the assistant credited a different source were left out. ChatGPT changed how its answers are collected in late August, so ChatGPT results are only compared within one method, and none of those met this bar. The counts above exclude ChatGPT and clients whose brand names are common words, so 2,500+ is a floor (3,004 before those exclusions).

Before and after, on Google

Where the pages we built links to rank now

The articles rank too: 152 of the ones we placed are #1 on Google for the search they were written for, and 513 are on the first page. The pages they link to climb with them. Each card is one page on a client's site and one search it ranks for. You see its Google position in the month our first link to that page went live, then in July, August and September. Names are hidden.

A blockchain platform
tokenized real estate1,100 searches a month
#13#1
#13Dec#1Jul#1Aug#1Sep
  • 2 links pointed at this page, both in December 2025
  • #1 in July, August and September
An online bathroom vanity store
light blue bathroom vanity350 searches a month
#39#3
#39Feb#3Jul#3Aug#3Sep
  • 2 links pointed at this page since February 2026
  • #3 in July, August and September
A VPN company
residential ip vpn250 searches a month
#26#4
#26Mar#4Jul#5Aug#4Sep
  • 14 links pointed at this page since March 2026
  • In the top 5 in July, August and September
A vacation rental company
edisto beach vacation rentals400 searches a month
#18#5
#18May#5Jul#5Aug#5Sep
  • 1 link pointed at this page, in May 2026
  • #5 in July, August and September
A timber frame home builder
timber frame cabin kits200 searches a month
#14#5
#14Feb#4Jul#5Aug#5Sep
  • 3 links pointed at this page since February 2026
  • In the top 5 in July, August and September
An AI video app
mp3 to video1,000 searches a month
#6#3
#6Jun#4Jul#4Aug#3Sep
  • 5 links pointed at this page since June 2026
  • In the top 4 in July, August and September

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How these were picked

The #1 and first-page counts use the latest Google check of 3,048 placed articles. Positions and search volumes on the cards are Ahrefs' US data, from their monthly snapshots on the 1st. "Before" is the snapshot for the month our first link to that page went live, checked against all our delivery records, including the older ones. We looked at the pages we built links to for 26 of our clients. Not every page moved, and on many of those sites Google traffic fell overall in 2026. These six are pages where the climb was clear and held for three months in a row. Other things can change on a site at the same time, so read them as what happened, not as a promise.

Real talk

Everyone wants a good deal. What you really want is good value.

Listen, we all want a good deal. But value isn't just a high DR and high traffic at a low price. Value is attention to detail, careful planning and careful execution, all aimed at your actual keyword visibility, sales, leads and goals. There's a difference.

A good deal

  • A high DR
  • High traffic
  • A low price per link
  • A spreadsheet of URLs at the end of the month

Good value

  • The page that needs the links, and the keywords it has to rank for
  • Sites that already rank for your keywords, read by a person
  • Articles written from your brief and checked against your facts
  • AI answers asked again every week, with the results in your Friday report

That's where we compete. We don't sell links by the bag, and we're not in a race to the bottom. We've done this since 2013, long enough to be careful at every step. And per link, we still cost less than most managed link building agencies charge, going by the prices they publish.

"Not focus on link building, but what kind of links you are building, where you are building links and where your budget is spent, and would it move the needle. Now that is the differentiator."Saumil Shah, InboxArmy

How we plan

Three levers. A good plan knows how all three are handled.

Link building can move a site in three ways. Most campaigns lean hard on one of them. When Ajay puts a strategy together, he wants to know how all three are being handled for you, measured against your competitors and what Google expects in your industry.

1

Brand authority

Links that build trust in the site as a whole. You're not trying to rank one page. You're strengthening the domain, the brand and the overall backlink profile, so everything else has an easier time ranking.

In a real planA fence company starting from almost nothing: all links to the homepage until the site has authority to pass on.
2

Lead generation

Links to the pages tied to revenue: service pages, product pages, category pages, whatever ranks for the keywords that make you money. And now a second part: your brand showing up when someone asks ChatGPT, Gemini or Perplexity for recommendations on those same money terms.

In a real planAn accounting firm: its setup page gets 2 links a month, and its city pages get links from “SMSF setup in [city]” articles, to rank those pages and get named in AI answers.
3

Topical authority

Pick an important topic and build authority across the cluster of pages around it. When those related pages have content coverage, internal links and external links supporting them, the whole cluster gets stronger.

In a real planA compliance software company, for third-party risk: 32 links to its product page and 8 to its two buyer's guides on the topic. A year later, Google showed it on page one for more than 500 of the topic's searches, up from 233, and most of the topic's pages we never linked to moved up too.Google Search Console, June to August 2025 against the same months in 2026. Names hidden.

"If you only build money page links, only build brand links, or only build links to informational content, you're leaving part of the equation exposed. That can mean slower growth, less durable rankings, or a campaign that just never gets where you expected it to."Ajay Paghdal, on LinkedIn

Then we look at where you stand

Your site, your competitors, and what Google expects in your industry. Three questions decide where the links go, and the answers become the link plan: pages, links a month, anchor text and topics.

What you already have coveredThe pages, rankings and authority that are already doing their job, so we don't spend your budget on them.
Where the gaps areThe searches you should win and don't, on Google and in the AI assistants, and who is winning them instead.
What's needed, and what isn'tDepending on your industry and your competition. Sometimes the answer is authority. Sometimes authority is already there and the gap is somewhere else.
A real plan · accounting firm, Australia

Strong on Google. Missing from AI answers.

Covered
#1 on Google for all 14 searches in the plan.
The gap
Named in only 1 of every 3 AI answers to those searches, and in none for 3 of them.
Not needed
More authority. They were already ahead of every firm the AI assistants named most often:
Authority score46
Best competitor25
Sites linking202
Best competitor15
The goal
Win AI answers for their top-priority service, SMSF setup, in the five cities they flagged, while holding their Google rankings.
The link plan, month 1
SMSF setup page2 links
White label page2 links
Sydney, Brisbane, Canberra, Gold Coast and Hobart pages1 link each
Crypto page1 link
Anchor text
7 of the 10 use the firm's name. One uses the firm's name plus “white label offering”, one the page's web address, and one “learn more”.
Topics
City articles take an “SMSF setup in [city]” angle and point at that city's page, which already covers setup.
From the plan we sent in July 2026 and the first month of links that followed, names hidden. Authority and links measured in Ahrefs, 22 July.
A real plan · fence company, Los Angeles

Starting from almost nothing.

Covered
Very little: a domain rating of about 1, and about 63 visits a month from search.
The gap
Authority. With none, links to deeper pages would have nothing behind them.
Needed first
Brand authority: about 8 links a month, all pointing to the homepage.
Anchor text
Mostly the brand name, with a light mix of service and city words.
Topics
“Best [service] in [city]” lists for their own services: vinyl fence installation, pergolas, driveway gates.
Not yet
The location pages. Held at zero budget until the homepage moves, then funded in turn.
From the client's link plan for June to August 2026, names hidden.

Get a plan like this

Two ways we get you links · 1

We ask the sites already winning your searches

Most of the pages that rank for your searches, and most of the pages the AI assistants quote, are not ours to place on. So we go and ask them, one editor at a time.

Drawing: a Google result and a page an AI assistant quotes both lead to the same list article. The list has an empty place for you, and an email about that page goes to its editor.

We bring something to trade

With nothing to offerabout 1 in 40 reply
With a specific, relevant offer1 in 8 reply

We know which asks get answered

Cold requests for a new article
Pitches to lists and guidesabout 3×

Measured across 55 campaigns.

See every step (10)
  1. 1
    We start from your searches, not from a list of sites.
    Every keyword in your link plan is run as a live Google search and we keep the top 100 results, plus every page the AI assistants quote for it. For a typical client that is a few thousand websites, found from what actually ranks for you today, not from a list we already had.
  2. 2
    Every page is read and sorted by what it is.
    A list of the best providers. A how-to guide. A resource page. A news story. A competitor. Competitors go out. Lists and guides go to the front, because they are what people read before they buy and what the AI assistants read before they answer.
  3. 3
    We keep the sites that rank for your words.
    Candidates are ordered by how many of your keywords each site already ranks for, before any score. A site ranking for fifty of your keywords usually matters more than a site ranking for one, whatever its numbers say. Then a person looks.
  4. 4
    We check which ones we already know.
    Some of them turn out to be sites we have published on before. Those skip the outreach and go to our second way, below, which is why the first links can go live in weeks while the outreach runs.
  5. 5
    We find the actual person.
    The editor or owner, with an address verified before anyone writes. Sites where we cannot find a real person are dropped rather than emailed blind, so your brand is never attached to spray-and-pray outreach.
  6. 6
    We ask for the right thing on each page.
    Already on the list, with a linkWe leave it
    Mentioned without a linkWe ask for the link
    Missing from a list you belong onWe ask to be added, then for a better position
    A guide that should point to your pageWe ask for that
    A site with nothing that fitsWe offer an article
  7. 7
    We bring something to trade.
    The best sites want something in return. Before the first email we work out what you can offer: pages on your site that could mention or link to them, lists you could publish, articles in progress elsewhere.
  8. 8
    Each email is written for that editor and that page.
    Sent from a named person, about the specific page and the specific reason, with two follow-ups. We do not run a campaign on a handful of sites; it starts when there are enough worth writing to.
  9. 9
    Every reply is read and answered by a person.
    A yes goes into production. A request outside your budget gets a polite no. A swap is agreed only once the exact pages on both sides are set, never on a vague "happy to help".
  10. 10
    We know which asks get answered.
    We have measured it across 55 campaigns, so lists and guides get the effort, and what you can offer in return comes first.
Two ways we get you links · 2

We place with sites we already know and trust

Thousands of real websites we have worked with before. We know who accepts articles, on which topics, and how fast. This is how your first links go live within weeks.

See every step (7)
  1. 1Your link plan names the pages, the keywords, the anchor text and the topics.
    Every prospective site is scored against those, not against your industry label. How we choose the sites.
  2. 2The sites go on your report page.
    One row per site, with its numbers and a short note on why it fits. Most clients let us run with it. If you would rather approve or reject each one, switch that on and nothing moves until you do.
  3. 3The topic comes from the plan, and fits the site.
    The plan sets the angle for each page. The exact title is then matched to what that site already ranks for and who reads it, so the article has a real chance of ranking and being quoted, instead of sitting unread. The title comes from questions real people ask, not a template. You see the topic before it is written.
  4. 4The article is written to be read by Google and by the AI assistants.
    It answers a real buying question, it is edited to rank, it names you with reasons, and it is checked against a fact sheet built for you. How we write each one is the next section.
  5. 5Published, then verified live.
    The site gets the article, revisions are handled, and once it is up we check the page itself: your link is there, it points to the right page, the wording is what the plan said.
  6. 6Then we make sure it counts.
    We check that Google has indexed the page, push it if not, and re-run your searches in ChatGPT, Gemini, Claude and Perplexity to see whether the new article is now part of the answer.
  7. 7Friday, you get the report.
    Written for you, not a template: what went live, what moved, what changed in the plan. About three weeks from the plan to the first link live.
Your report page · Link plan

name hidden — Q3 2026 (Jun-Aug)

ActiveJun 2026 — Aug 2026
Delivered28
In progress0

Build domain authority from near-zero (DR ~1, ~63 organic visits/mo) and seed first rankings for SoCal vinyl/aluminum fence + gates + patio + supplier terms across the Van Nuys-priority service area. ~8 links/mo, all to the homepage while the domain has no authority to distribute.

/ the homepage
Brand authority first. Anchors: heavily branded + light geo/service keyword mix. Goal: DR growth + first non-brand keyword appearances
28 (8/mo)
/santa-clarita
Held at 0 budget while the homepage absorbs 100% of links
0

A real plan from a client's report page: about 8 links a month, all pointing to the homepage, until the site has the authority to pass on to its other pages. Names hidden.

How we write every article

Written to rank, and to get you named

Both jobs depend on the article itself. One nobody can find is never quoted, and a vague one never gets you named. Every article we write has to get these six things right.

Drawing: an article is the top search result. It names a company with three reasons. An AI assistant's answer names the same company with the same three reasons and cites the article.
1
It answers a buying question, not a general topic.
"Best X for Y." "X versus Z." "Alternatives to X." These are the questions people ask at the moment they choose, and the questions the assistants answer with a list. We pick them from evidence: real searches, the forum threads that rank for them, and a test run of the question through the assistants to see who they name today.
2
It is written to rank on Google first, because that is where the assistants look.
An article nobody can find is never quoted. Each one is edited section by section for search before it is published. Being cited follows being ranked, not the other way round.
3
You are named as an example of the answer, with reasons.
Not a link dropped into a paragraph. The article says what you do, who it is for and why you belong on the list, in the words buyers use, with claims backed by sources. That is what teaches an assistant which category you belong to and why to recommend you.
4
It says the same true things about you every time.
Before the first article we build a brief on your business (what you do, who for, what makes you the right choice, your real proof) from our research and a short questionnaire you answer once, plus a short brief on your market (who you are compared with, how buyers describe the category). Every article is written from those. It's what enterprise clients ask Ajay for: the AI assistants saying the same thing about them everywhere.
Content Preferences
Research & outline instructions

WHEN name hidden IS DISCUSSED, the valuable, credibility-building facts to surface:

  • 20+ years and thousands of completed installations across Southern California.
  • Vertically integrated: USA-made rigid PVC fabricated ON-SITE at its Van Nuys facility (not a drop-ship reseller).
  • Warranty edge: limited LIFETIME transferable residential warranty (30-year commercial) + lifetime protection against discoloration.

A real client's brief: the facts every article should surface. Names hidden.

5
Nothing false is said about your brand.
A fact sheet specific to you (founding dates, awards, statistics, approvals, the claims that get invented most often) is checked against every article before it leaves us. A wrong claim in a ranking article gets repeated as fact by the assistants. We make sure it never gets in.
Fact-Check Instructions
Domain-specific verification rules and common AI mistakes to watch for

WARRANTY: name hidden states ONLY these terms — residential: limited LIFETIME transferable warranty; commercial/multi-family: 30-year warranty; plus lifetime protection against discoloration. Do NOT invent other durations, coverage details, or conditions.

PRICING: name hidden does not publish prices; quotes are free + custom. Do NOT state specific prices, per-foot costs, financing, or discounts as name hidden's.

The same client's fact sheet: the exact warranty terms, what not to say about pricing, which material claims are true. Names hidden.

6
Then we ask the assistants again.
After each article is live and indexed, the same questions are re-run in ChatGPT, Gemini, Claude and Perplexity. Three things are counted separately: you named and our article quoted as the source; our article quoted without you named; our article ranking in Google. Being a source is not the same as being recommended, and the report shows you both.
Friday reports · AI answers, before and after
  • “best vinyl fence supplier van nuys”: not cited on Claude and Perplexity in June. After our placement, now cited #1 on Claude and #17 on Perplexity.
  • “best patio cover installation santa clarita”: not cited on Claude and Gemini in June. After our placement, now cited #1 on Claude and #3 on Gemini.
  • “best vinyl pergola north hollywood”: not cited on Gemini in June. After our placement, now cited #1 on Gemini.

Lines copied from one client's Friday reports in July, August and September. "Cited" means the assistant used our article as a source. Names hidden.

The sites

How we choose the sites

A big list of websites is worth nothing on its own. What matters is what we cut, how we weigh what is left, and how we match it to you. There are floors, but there is no formula: a person looks at each site with your keywords in front of them.

77,817websites have come through our door
33,320passed the first screen and were checked page by page against Google
17,096are in
Matched to your keywords
A person makes the call
Drawing: a website open on a laptop, with the client's keyword list beside it and a traffic chart. Rejected sites are in a tray. One site gets a check mark.
1 · The floor

First, the sites that are not real

Every site is checked against Google itself. Almost no pages that rank for anything: out. Visitors that are mostly junk (celebrity net worth, lyrics, gossip): out. Those two cuts are the only hard ones.
2 · Judgement

Then, what the numbers say and what they don't

We look at how many people visit, whether that is rising or falling, where those people are, which pages rank and for what, and how much the site links out compared with how much it is linked to. None of these decides on its own. A site with a soft traffic trend that ranks for terms in your niche can be a better link than a busy site that has nothing to do with you.
3 · Relevance

Relevance to your keywords beats every score

For each candidate we check which of your own keywords it already ranks for, and how high. A site in the top 30 for your terms goes to the front. A site with a strong score and no overlap with you does not make the list, however good it looks on paper.
4 · No repeats

Never the same site twice

Every site you already have a link from is excluded automatically. So is any site we have used for you before, and any site that is your competitor.
5 · A person

A person makes the call

The numbers narrow the list. Someone on the team opens each site, reads it with your keywords in mind, and decides. You see it on your report with its numbers and can veto it if you want to.
6 · Afterwards

Watched after it goes live

Every link is re-checked often in its first weeks, then monthly for as long as we work together. If a site takes it down, we get it restored or replace it.
Pricing

What it costs

Every package starts with the link plan, and the plan tells you which one fits: what it costs a month to close your link gap in 6 months, or in a year. If your budget can't close the gap, the plan says that too. The pace changes how much we build each month, not how carefully we build it.

Growth

$850/mo
about 4 links a month
Most popular

Professional

$1,499/mo
about 7 links a month

Scale

$2,999/mo
about 14 links a month

Premium

$4,999/mo
about 23 links a month

Enterprise

$6,999/mo
about 32 links a month
  • A written link plan: pages, anchor text and topics, adjusted as results come in
  • Sites chosen for your keywords and read by a person
  • A brief and a fact sheet on your business
  • Articles written, placed and checked on the live page
  • AI answers asked again every week
  • A plain report every Friday
  • Links watched, and restored or replaced if a site takes one down
  • Month to month, no setup fee. Pause or cancel anytime

Comparing per link? On ordinary topics it works out to about $215 a link, with everything above included. That is less than most managed link building agencies charge, going by the prices they publish. Finance, crypto, gambling and other hard niches cost more, and we tell you before anything goes live.

Start with the free plan

Ajay Paghdal
A note from Ajay
Ajay Paghdal, founder

I've been building links since 2013, first by hand, then with the team I have now. I've made the mistakes too. Years ago I built too many links with the exact same keyword in them, and my rankings dropped. That taught me the biggest lesson in this business:

Links are a powerful way to bring in leads and money. With the wrong strategy, they can wreck your business.

The wrong strategy usually starts with a formula, because a formula is easy to sell:

  • “Use this exact anchor text at this percentage.”
  • “Your competitor has 50 links, so you need 50.”

But there's no one-size-fits-all. Google isn't one algorithm. It's a collection of them, with separate ones for:

  • Local businesses
  • Online stores
  • Software
  • Established brands
  • New brands
  • Growth that looks suspicious

Google also uses links to snuff out shady SEO campaigns, which is why the same links that lift one site can get another one flagged.

So do you need 10 links, or a million? The only way to know is a deep dive into your site and your competitors. Then every link has to count, and your money has to go into a strategy that's sound.

Maybe this is your first rodeo with link building. You've done some research, maybe some SEO yourself, and you want someone you can trust to handle the link-building fire while you handle the rest of the fires. If your industry has real SEO value, you have the budget, and your pages are in good shape, I can help.

The plan comes first. If I think links won't move your page, I'll say so before you spend a dollar.

Ajay
Questions

Questions we get asked

What exactly do you do?

We're a link building agency, but what clients say sets us apart is the plan. Before we build anything, we work out which pages should get links, how many, with what anchor text and topics, and whether it will move your rankings, leads and sales. The first plan is free. Then we get the links from real websites in your industry, two ways: new articles we write for those sites, and spots on the lists and guides that already rank for your searches. Those articles also name you as a recommended option, which is what ChatGPT and the other AI assistants read. As a client once put it: "It's not just link building. It's SEO consulting in a way."

What does it cost?

Your plan works it out: it shows how many links you're behind and what closing that gap costs a month, in 6 months or in a year. Packages run from $850 to $6,999 a month, and $1,499 or $2,999 are the usual ones. Month to month, no setup fee, and you can move up or down. Every package includes the link plan, the writing, the placement and the weekly report. On ordinary topics that works out to about $215 a link. Hard niches like finance, crypto and gambling cost more, and we tell you before anything goes live.

How many links do I need?

It depends on the gap, so the plan works it out. It compares your page with the pages ranking above it, and how fast each side is growing: "Take into account your natural growth rates, take into account their natural growth rates, and then you can have a six month plan to close that gap." Packages run from 4 to 32 links a month.

How long until I see something?

The first links go live about three weeks after the plan. AI answers can move within days of that, because an assistant can quote a new article as soon as it finds it. In our before-and-after checks on Gemini, Claude and Perplexity, when an article got a client named, it took a median of 6 days. As Ajay puts it: "When you do this stuff for local, they're like, what is this voodoo? How is ChatGPT recommending me immediately?" Google rankings take longer: usually a few months, and more than a year for a new site in a competitive market. As Ajay tells clients: "I don't have a smoking gun… It's consistently building links for several months and then tracking results."

Is SEO right for my business?

Not always, and Ajay will tell you. A realtor in Miami asked him about it recently: a six-month-old site, a super competitive market, and $500 a month. Ajay could have taken his money. Instead he told him that budget was too low to waste on SEO, because a new site in that market takes a long time. SEO is slow, so if you need leads this month, it's the wrong channel. It fits when your industry has real SEO value and you can keep spending for several months without feeling pressure. The free plan shows your link gap and what closing it costs, so you decide with real numbers.

What kind of sites will link to us?

Sites that already rank for searches like yours, with real readers and topics close to yours. Every site is checked against Google itself: it has to rank for real searches, and its visitors can't be mostly junk. Then a person reads it with your keywords in front of them. DR is one number we check, not the goal. Every site goes on your report with its numbers and a note on why it fits.

Who writes the articles? Can we shape them?

We write them, from a brief and a fact sheet on your business, and every article is checked against that fact sheet. You see each topic before it is written. The plan sets the pages, the anchor text and the topics, so if you want your brand described a certain way, tell us and it goes into the fact sheet. If you would rather write an article yourself, we can place that too.

We rank on Google. Why doesn't ChatGPT mention us?

Because the AI assistants build their answers from the lists and guides other sites publish, not from your homepage. If you are not on the lists they read, you are not in the answer. Getting you onto those lists is a large part of what we do.

How will I know it's working?

Every Friday you get a report: what went live, what moved on Google and in the AI answers, and what changed in the plan. We re-run your searches in ChatGPT, Gemini, Claude and Perplexity to see whether the new articles are now part of the answer. You can add anyone on your team to the report.

Is this safe for my site?

Yes, done carefully. What gets sites in trouble is junk websites and every link saying the same keyword. We avoid both: every site is a real one you can see on your report, and the wording of each link is kept natural and checked against the sites that outrank you.

Do the links stay up if we stop?

Yes. As Ajay tells clients: "You're not paying for time. You're paying for a permanent link." Some links do come down over time, and he says so up front: "If you pay for 50 links… five of them will randomly drop off… if it happens within the first year, we'll get them back."

Do you guarantee rankings?

No. Nobody honest does. What we do: plan the work around the pages and searches that matter to you, show you in the plan what is realistic, and report every Friday on what moved.

Is there a contract?

You don't need one. Packages are month to month, with no setup fee, and you can move up or down, pause, or stop anytime. Larger companies often want paperwork, and that's fine: we have an NDA, an SLA and an MSA ready, or we can review yours. Once you rank and your competitors aren't building hard, you don't need to keep building either.

Can't I get links cheaper somewhere else?

Yes, and some will come with a higher DR. But a cheap link that doesn't move the page you need to rank isn't a saving. As Ajay puts it: "What I don't want to do is push a bunch of budget to the page and have it do absolutely nothing for the next six months." What you pay for here is the planning, the site choices and the checking that aim every link at your keywords, leads and sales.

Do you work in my industry?

Most likely. We have placed links for 117 clients, from local services to software, in English-speaking markets. Hard niches like finance, crypto and gambling cost more. If we can't find real sites for yours, the plan says so before you spend anything.

I run an agency. Can I resell this?

Yes, and agencies are a big part of our work. One SEO and GEO agency moved its link building from an in-house hire to us. In its founder's words: "We used to do our link building in house. And then frankly, I found someone that does it better. That's the truth." Since November 2025 we have placed over 1,000 links for 21 of that agency's clients. What an agency gets:

  • One monthly order for all your clients: target page, anchor text and the AI prompts you track, in one sheet.
  • Articles written to those prompts and checked against each client's facts and compliance rules.
  • Your ban list applied to every order.
  • An SLA built around your reporting week.
  • Publishers deal with us, not your clients.
  • Reports that can carry your logo and your domain.
In their words

Still deciding? Here's what clients told us.

Copied word for word from client emails, replies to our weekly reports and recorded calls. We shortened the names.

About the plan

“I love this plan, it is top notch
Todd H., author and keynote speakerReply to his link plan, 2026
“As somebody who's been in the revenue game for quite some time, I appreciate the fact that in this process you did create that customized video. I think that's pretty cool actually”
Amanda B., commercial real estate softwareOn a call, 2025
“I do appreciate the research that you guys did, by the way. It was really, really insightful.
Eddison N., custom printed clothingOn a call, 2024
“We really want a long term trusted partner, and I love the looms and effort you've gone through
Aidan C., AI job application appEmail after Ajay's video walkthroughs, 2025
“…this excellent work - it is really helpful to have this model to start working with.”
Jamie J., job search engineReply to the ROI forecast Ajay built, 2023

About working with us

“Your service is amazing and really I am so grateful that I do not have to micromanage - I know you guys are on top of things!”
Jackie J., attendance management softwareReply to an update, 2023
“I'm happy with the progress so far -- everything is fully transparent, prospects are being added regularly, and we're in alignment on what makes a quality link.”
Brandon B., credit repair companyReply to a weekly update, 2023
“I'm loving the links you guys are acquiring. I'm thinking I might just add the rest of our clients to the sheet…”
Daniel T., marketing agencyReply to a weekly update, 2024
“…you were very helpful in communicating that link building is a marathon, not a sprint.”
Jason C., collectible display casesOn a call, 2025
“Thank you for the attention to detail. I appreciate you looking out for us.
Jason W., destination weddingsReply to a weekly report, 2026

About the links and results

“I've been meaning to let you know that I'm happy with the quality of guest post mentions/backlinks we're getting. They're relevant and well-written… For AI mentions, we get a good amount of traffic now for people searching for ‘free Excel course with certification’.”
Claudia B., head of growth, online training companyEmail, 2025
“Awesome, thanks Ajay! Love seeing the improvements in AEO [answers from AI assistants].”
Daniel L., AI presentation appReply to a weekly update, 2026
“The link building combined with editing/improving content is making a big difference to SERP and slowly improving traffic.”
Edward R., director, UK renewable energy siteEmail, 2024
“Again, I want to compliment you on the quality of links and sheer number you are getting into the funnel - this is a great job.”
Will S., warehousing and fulfillment marketplaceEmail, 2023
Free, no call needed

Get your free link plan

Give us your website and the keyword you want to rank for. Ajay works out who is above you, how far behind you are, and what it would cost to catch up in 6 months or in a year. Each plan takes him hours, so he doesn't take every request. No call needed, no card.

Three fields. That's the whole form.

If your site is a fit, Ajay emails you the plan. If it isn't, he tells you quickly.

What Ajay works out for your site

  1. 1
    Who ranks above you for your keyword, and how many links they have.
  2. 2
    Your link gap, page by page: how many links you're behind, and on which pages.
  3. 3
    What closing it costs a month, worked out twice: for 6 months and for a year. You pick the pace.
  4. 4
    Whether the AI assistants name you for it today: ChatGPT, Gemini, Claude and Perplexity.
  5. 5
    The link plan: which pages get links, how many a month, the anchor text and the topics.

Say you're 50 links behind. Closing that in 6 months is about 8 links a month, plus whatever they keep building. In a year, about 4.