Plus whatever they keep building. You pick the pace.
Why it fits: it ranks for 26 of the client's searches, including versions of “how to cut vinyl fence” at #6 to #16.
It's a strategy created specifically for you… It's not just a bunch of links thrown at you just to sell links.
"No link building agency has spent this much time taking all this information… Nobody took this much time, nobody, to even get this context and give the right direction."
"People talk about strategy, but there's no real strategy. It's just about, these are the kind of links that we are going to build… Are the links that I'm creating making sense? Is it moving rankings? Is it worth my budget? How does it impact my business? Nobody does that… It's not just link building, it's rankings. And rankings are tied to results and money."
"Everybody sends reports… but your report was actually very accurate… Nobody brought up that we have a B2B agency page, we have an e-commerce page, there's a home page, what we should be doing, what we should not be doing… It was 70 to 80% there."


"This is a really detailed report… It actually makes sense of our industry, which is very very rare in my experience of talking to people."

"I am happy with this service. I think it was the best digital PR / link building we have done so far."

"Fantastic. We're seeing some significant impacts from all this."

We're a link building agency: we build links so Google ranks your pages. But every link sits in an article we write, and that article has a second job: getting your brand named in AI answers. So it's more than link building. It's an off-page content plan, and every article in it has to earn you a mention.
The article links to the page in your plan, with the anchor text in your plan. Those links are what lift that page on Google, for the searches that bring you customers.
See the Google results ↓Ask ChatGPT, Gemini, Claude or Perplexity who is best at what you do, and it doesn't read your homepage. It reads the lists, comparisons and guides other sites publish, and it leans on the ones Google ranks. So each article answers a real buying question, names you with the reasons to choose you, and is written to rank. Once an assistant reads it, you can be in the answer.
See the AI answers ↓One example of the second job: the reasons in our article, and the same reasons in Gemini's answer four days later.

Backlinks now need to have more benefit than just the backlink.
If you're not mentioned by AI assistants, you don't exist.
Here is the second job, in real answers. Most agencies show you a traffic graph. We show you what the AI assistant actually said: the same question, asked before our article went live and asked again after, copied word for word from our checks.
Client names are left out, and so are the names of small local competitors. Every other company is named the way the assistant named it. Same question, same assistant and same checking method before and after. The "before" answer is the last check dated before our article went live, and no earlier check of that question named the client. The "after" answer names the client and cites our article, and the reasons it gives were matched to our article's text. Stories where the assistant credited a different source were left out. ChatGPT changed how its answers are collected in late August, so ChatGPT results are only compared within one method, and none of those met this bar. The counts above exclude ChatGPT and clients whose brand names are common words, so 2,500+ is a floor (3,004 before those exclusions).
The articles rank too: 152 of the ones we placed are #1 on Google for the search they were written for, and 513 are on the first page. The pages they link to climb with them. Each card is one page on a client's site and one search it ranks for. You see its Google position in the month our first link to that page went live, then in July, August and September. Names are hidden.
The #1 and first-page counts use the latest Google check of 3,048 placed articles. Positions and search volumes on the cards are Ahrefs' US data, from their monthly snapshots on the 1st. "Before" is the snapshot for the month our first link to that page went live, checked against all our delivery records, including the older ones. We looked at the pages we built links to for 26 of our clients. Not every page moved, and on many of those sites Google traffic fell overall in 2026. These six are pages where the climb was clear and held for three months in a row. Other things can change on a site at the same time, so read them as what happened, not as a promise.
Listen, we all want a good deal. But value isn't just a high DR and high traffic at a low price. Value is attention to detail, careful planning and careful execution, all aimed at your actual keyword visibility, sales, leads and goals. There's a difference.
That's where we compete. We don't sell links by the bag, and we're not in a race to the bottom. We've done this since 2013, long enough to be careful at every step. And per link, we still cost less than most managed link building agencies charge, going by the prices they publish.
"Not focus on link building, but what kind of links you are building, where you are building links and where your budget is spent, and would it move the needle. Now that is the differentiator."Saumil Shah, InboxArmy
Link building can move a site in three ways. Most campaigns lean hard on one of them. When Ajay puts a strategy together, he wants to know how all three are being handled for you, measured against your competitors and what Google expects in your industry.
Links that build trust in the site as a whole. You're not trying to rank one page. You're strengthening the domain, the brand and the overall backlink profile, so everything else has an easier time ranking.
Links to the pages tied to revenue: service pages, product pages, category pages, whatever ranks for the keywords that make you money. And now a second part: your brand showing up when someone asks ChatGPT, Gemini or Perplexity for recommendations on those same money terms.
Pick an important topic and build authority across the cluster of pages around it. When those related pages have content coverage, internal links and external links supporting them, the whole cluster gets stronger.
"If you only build money page links, only build brand links, or only build links to informational content, you're leaving part of the equation exposed. That can mean slower growth, less durable rankings, or a campaign that just never gets where you expected it to."Ajay Paghdal, on LinkedIn
Your site, your competitors, and what Google expects in your industry. Three questions decide where the links go, and the answers become the link plan: pages, links a month, anchor text and topics.
Most of the pages that rank for your searches, and most of the pages the AI assistants quote, are not ours to place on. So we go and ask them, one editor at a time.

Measured across 55 campaigns.
Thousands of real websites we have worked with before. We know who accepts articles, on which topics, and how fast. This is how your first links go live within weeks.
Build domain authority from near-zero (DR ~1, ~63 organic visits/mo) and seed first rankings for SoCal vinyl/aluminum fence + gates + patio + supplier terms across the Van Nuys-priority service area. ~8 links/mo, all to the homepage while the domain has no authority to distribute.
A real plan from a client's report page: about 8 links a month, all pointing to the homepage, until the site has the authority to pass on to its other pages. Names hidden.
Both jobs depend on the article itself. One nobody can find is never quoted, and a vague one never gets you named. Every article we write has to get these six things right.

WHEN name hidden IS DISCUSSED, the valuable, credibility-building facts to surface:
A real client's brief: the facts every article should surface. Names hidden.
WARRANTY: name hidden states ONLY these terms — residential: limited LIFETIME transferable warranty; commercial/multi-family: 30-year warranty; plus lifetime protection against discoloration. Do NOT invent other durations, coverage details, or conditions.
PRICING: name hidden does not publish prices; quotes are free + custom. Do NOT state specific prices, per-foot costs, financing, or discounts as name hidden's.
The same client's fact sheet: the exact warranty terms, what not to say about pricing, which material claims are true. Names hidden.
Lines copied from one client's Friday reports in July, August and September. "Cited" means the assistant used our article as a source. Names hidden.
A big list of websites is worth nothing on its own. What matters is what we cut, how we weigh what is left, and how we match it to you. There are floors, but there is no formula: a person looks at each site with your keywords in front of them.

Every package starts with the link plan, and the plan tells you which one fits: what it costs a month to close your link gap in 6 months, or in a year. If your budget can't close the gap, the plan says that too. The pace changes how much we build each month, not how carefully we build it.
Comparing per link? On ordinary topics it works out to about $215 a link, with everything above included. That is less than most managed link building agencies charge, going by the prices they publish. Finance, crypto, gambling and other hard niches cost more, and we tell you before anything goes live.

I've been building links since 2013, first by hand, then with the team I have now. I've made the mistakes too. Years ago I built too many links with the exact same keyword in them, and my rankings dropped. That taught me the biggest lesson in this business:
Links are a powerful way to bring in leads and money. With the wrong strategy, they can wreck your business.
The wrong strategy usually starts with a formula, because a formula is easy to sell:
But there's no one-size-fits-all. Google isn't one algorithm. It's a collection of them, with separate ones for:
Google also uses links to snuff out shady SEO campaigns, which is why the same links that lift one site can get another one flagged.
So do you need 10 links, or a million? The only way to know is a deep dive into your site and your competitors. Then every link has to count, and your money has to go into a strategy that's sound.
Maybe this is your first rodeo with link building. You've done some research, maybe some SEO yourself, and you want someone you can trust to handle the link-building fire while you handle the rest of the fires. If your industry has real SEO value, you have the budget, and your pages are in good shape, I can help.
The plan comes first. If I think links won't move your page, I'll say so before you spend a dollar.
We're a link building agency, but what clients say sets us apart is the plan. Before we build anything, we work out which pages should get links, how many, with what anchor text and topics, and whether it will move your rankings, leads and sales. The first plan is free. Then we get the links from real websites in your industry, two ways: new articles we write for those sites, and spots on the lists and guides that already rank for your searches. Those articles also name you as a recommended option, which is what ChatGPT and the other AI assistants read. As a client once put it: "It's not just link building. It's SEO consulting in a way."
Your plan works it out: it shows how many links you're behind and what closing that gap costs a month, in 6 months or in a year. Packages run from $850 to $6,999 a month, and $1,499 or $2,999 are the usual ones. Month to month, no setup fee, and you can move up or down. Every package includes the link plan, the writing, the placement and the weekly report. On ordinary topics that works out to about $215 a link. Hard niches like finance, crypto and gambling cost more, and we tell you before anything goes live.
It depends on the gap, so the plan works it out. It compares your page with the pages ranking above it, and how fast each side is growing: "Take into account your natural growth rates, take into account their natural growth rates, and then you can have a six month plan to close that gap." Packages run from 4 to 32 links a month.
The first links go live about three weeks after the plan. AI answers can move within days of that, because an assistant can quote a new article as soon as it finds it. In our before-and-after checks on Gemini, Claude and Perplexity, when an article got a client named, it took a median of 6 days. As Ajay puts it: "When you do this stuff for local, they're like, what is this voodoo? How is ChatGPT recommending me immediately?" Google rankings take longer: usually a few months, and more than a year for a new site in a competitive market. As Ajay tells clients: "I don't have a smoking gun… It's consistently building links for several months and then tracking results."
Not always, and Ajay will tell you. A realtor in Miami asked him about it recently: a six-month-old site, a super competitive market, and $500 a month. Ajay could have taken his money. Instead he told him that budget was too low to waste on SEO, because a new site in that market takes a long time. SEO is slow, so if you need leads this month, it's the wrong channel. It fits when your industry has real SEO value and you can keep spending for several months without feeling pressure. The free plan shows your link gap and what closing it costs, so you decide with real numbers.
Sites that already rank for searches like yours, with real readers and topics close to yours. Every site is checked against Google itself: it has to rank for real searches, and its visitors can't be mostly junk. Then a person reads it with your keywords in front of them. DR is one number we check, not the goal. Every site goes on your report with its numbers and a note on why it fits.
We write them, from a brief and a fact sheet on your business, and every article is checked against that fact sheet. You see each topic before it is written. The plan sets the pages, the anchor text and the topics, so if you want your brand described a certain way, tell us and it goes into the fact sheet. If you would rather write an article yourself, we can place that too.
Because the AI assistants build their answers from the lists and guides other sites publish, not from your homepage. If you are not on the lists they read, you are not in the answer. Getting you onto those lists is a large part of what we do.
Every Friday you get a report: what went live, what moved on Google and in the AI answers, and what changed in the plan. We re-run your searches in ChatGPT, Gemini, Claude and Perplexity to see whether the new articles are now part of the answer. You can add anyone on your team to the report.
Yes, done carefully. What gets sites in trouble is junk websites and every link saying the same keyword. We avoid both: every site is a real one you can see on your report, and the wording of each link is kept natural and checked against the sites that outrank you.
Yes. As Ajay tells clients: "You're not paying for time. You're paying for a permanent link." Some links do come down over time, and he says so up front: "If you pay for 50 links… five of them will randomly drop off… if it happens within the first year, we'll get them back."
No. Nobody honest does. What we do: plan the work around the pages and searches that matter to you, show you in the plan what is realistic, and report every Friday on what moved.
You don't need one. Packages are month to month, with no setup fee, and you can move up or down, pause, or stop anytime. Larger companies often want paperwork, and that's fine: we have an NDA, an SLA and an MSA ready, or we can review yours. Once you rank and your competitors aren't building hard, you don't need to keep building either.
Yes, and some will come with a higher DR. But a cheap link that doesn't move the page you need to rank isn't a saving. As Ajay puts it: "What I don't want to do is push a bunch of budget to the page and have it do absolutely nothing for the next six months." What you pay for here is the planning, the site choices and the checking that aim every link at your keywords, leads and sales.
Most likely. We have placed links for 117 clients, from local services to software, in English-speaking markets. Hard niches like finance, crypto and gambling cost more. If we can't find real sites for yours, the plan says so before you spend anything.
Yes, and agencies are a big part of our work. One SEO and GEO agency moved its link building from an in-house hire to us. In its founder's words: "We used to do our link building in house. And then frankly, I found someone that does it better. That's the truth." Since November 2025 we have placed over 1,000 links for 21 of that agency's clients. What an agency gets:
Copied word for word from client emails, replies to our weekly reports and recorded calls. We shortened the names.
“I love this plan, it is top notch”
Todd H., author and keynote speakerReply to his link plan, 2026“As somebody who's been in the revenue game for quite some time, I appreciate the fact that in this process you did create that customized video. I think that's pretty cool actually”
Amanda B., commercial real estate softwareOn a call, 2025“I do appreciate the research that you guys did, by the way. It was really, really insightful.”
Eddison N., custom printed clothingOn a call, 2024“We really want a long term trusted partner, and I love the looms and effort you've gone through”
Aidan C., AI job application appEmail after Ajay's video walkthroughs, 2025“…this excellent work - it is really helpful to have this model to start working with.”
Jamie J., job search engineReply to the ROI forecast Ajay built, 2023“Your service is amazing and really I am so grateful that I do not have to micromanage - I know you guys are on top of things!”
Jackie J., attendance management softwareReply to an update, 2023“I'm happy with the progress so far -- everything is fully transparent, prospects are being added regularly, and we're in alignment on what makes a quality link.”
Brandon B., credit repair companyReply to a weekly update, 2023“I'm loving the links you guys are acquiring. I'm thinking I might just add the rest of our clients to the sheet…”
Daniel T., marketing agencyReply to a weekly update, 2024“…you were very helpful in communicating that link building is a marathon, not a sprint.”
Jason C., collectible display casesOn a call, 2025“Thank you for the attention to detail. I appreciate you looking out for us.”
Jason W., destination weddingsReply to a weekly report, 2026“I've been meaning to let you know that I'm happy with the quality of guest post mentions/backlinks we're getting. They're relevant and well-written… For AI mentions, we get a good amount of traffic now for people searching for ‘free Excel course with certification’.”
Claudia B., head of growth, online training companyEmail, 2025“Awesome, thanks Ajay! Love seeing the improvements in AEO [answers from AI assistants].”
Daniel L., AI presentation appReply to a weekly update, 2026“The link building combined with editing/improving content is making a big difference to SERP and slowly improving traffic.”
“Again, I want to compliment you on the quality of links and sheer number you are getting into the funnel - this is a great job.”
Will S., warehousing and fulfillment marketplaceEmail, 2023Give us your website and the keyword you want to rank for. Ajay works out who is above you, how far behind you are, and what it would cost to catch up in 6 months or in a year. Each plan takes him hours, so he doesn't take every request. No call needed, no card.
Say you're 50 links behind. Closing that in 6 months is about 8 links a month, plus whatever they keep building. In a year, about 4.