SEO Tutorial
For Beginners

A Complete Introduction to SEO
Search Engine Optimization Guide 2018

Before I get into why this SEO tutorial is the perfect starting point for your learning journey, let me first give you some context on why I decided to make this 5 video, 9000+ word guide.

When I first started learning SEO, I found the guides to be either be too high level, too detailed, or too fragmented.

As a beginner, I just wanted to understand the big picture first, and then start getting into the specifics.

That’s what this beginner’s guide is all about.

Whether you prefer watching video or reading text, I’ll take you through the core concepts of what it takes to be successful with SEO.

If you want to know how to get your content ranked highly in Google fast, this guide is the place to start.

After reading this article, you will have a clear understanding of exactly what SEO is, how Google ranks websites, and, most importantly, how you can play the game the right way so that your content ranks on the first page of Google for years to come.

This is an incredibly in depth guide so you might want to bookmark this page and refer back to it as needed.

These concepts take time and patience to master so sit back, relax, and get ready to take some notes.

We are about to level up your search engine game… Forever.

By Ajay Paghdal

Founder of OutreachMama and Linkio

Don’t have time to read the whole guide right now?

No worries. Let me send you a copy so you can read it when it’s convenient for you. Just let me know where to send it (takes 5 seconds):


What is SEO

Before we get started, it’s important that we have a clear understanding of what search engine optimization actually is.

According to Search Engine Land, SEO:

…stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines

In layman’s terms, SEO is the art and science of optimizing your website and content so that it organically appears on the first page of Google (or any other search engine) for your respective keywords or phrases.

For example, if you run a local marketing agency in Denver, having your website optimized for Google would mean that when someone types in “Best marketing agency in Denver” your website would be on the first page.

Is SEO Necessary for Long Term Success?

One of the first questions that inevitably pops up for many business owners and online marketers is “Do I really need to practice SEO to achieve long term success?”

In a word? YES!

If you will recall our previous definition of SEO, “It is the process of getting traffic from the “Free”, “Editorial”, or “Natural” search results on search engines”.

This is an important distinction to make because, unlike traditional marketing methods and paid traffic, SEO is the process of earning free visitors on autopilot for years to come.

If you optimize your website properly you will experience a massive influx of organic visitors (read: potential customers) without spending a single dime on advertising or marketing.

What would that do for your business?

How would your life change if each and every day you had thousands of highly qualified leads being attracted to your website… automatically?

I don’t think I need to spell things out any further.

SEO is, without a doubt, one of the single most important marketing tactics of 2018 and, if you can get this right, you will never have to worry about your bottom line ever again.

Do I have your attention now?

I hope so!


What Google Wants

What does Google want?

At the end of the day, it’s important to remember that Google is a business like any other.

However, unlike most businesses, their product isn’t a piece of information or a physical object, it’s access to relevant content.


How Google Finds the Most Valuable

While human beings have five senses, Google has only three “senses” for finding and determining the value of content on the internet.

  1. Google Bot
  2. Traffic Data
  3. User Metrics


Optimizing Your On Page SEO

Now that you understand what Google wants and how you can make it easy for Googlebot to understand your website, it’s time to discuss specific tactics for optimizing your website and content for performance.


How to do Off Page SEO
to Appease the Search Engine Gods

With more than 2,000,000 new blog posts being published every day and more than 644 million websites currently being indexed by Google, it’s hard to grab the attention of humans and search engines alike.


Using Schema to Help Google Understand
Your Site and Optimize Your Click Through Rate

The Schema Markup is a tricky concept to understand and even trickier to implement. However, if you’re willing to suffer through the learning curve, it can provide a much needed boost to your long term search engine success.

Schema is a type of metadata that you can add to a web page to provide more information about the content to Google so it can display more relevant and informative results to users.


Quick Tips for
Search Engine Optimization in 2018

Now that you understand your core SEO strategy, I want to leave you with a few quick tips for additional search engine optimization in 2018 and beyond.


I hope that this guide was able to simplify SEO and help you understand the core strategies and tactics required to get your content to the top of Google’s SERPs.

Now it’s your turn.

Use what I’ve shared with you to accelerate your search engine success, drive thousands of new visitors to your website, and experience an explosive growth in your company’s bottom line.

I’ll see you at the top!

What did you think of the guide? Is there anything that you found confusing? Any questions I didn’t answer? Let me know in the comments below!