Cold Email Outreach Templates For Link Building

Ajay Paghdal
Founder and Marketer for Linkio.

Cold Email Outreach Templates For Link Building

Ajay Paghdal
Founder and Marketer for Linkio.

18 Types of Link Outreach Email Templates


Email Outreach Templates

111 total templates

Last 30 days: 0 templates added, 0 templates pending approval
One of your links on {{Their website}} is broken

Hello {{prospect.first_name}}, I was looking for some good data on {{topic}} and stumbled upon your {{article name}}. I found what I was looking for, however, I noticed that the link directing to the {{site name with 404 error}} leads to a 404. {{broken link URL}} I feel like one of my own posts on {{topic}} would be a great addition to your page and a good replacement for the broken link. {{elaborate why}}. {{Your post’s URL}} Let me know if there’s anything else I can help you with. Thanks {{prospect.first_name}}, {{}}

One of your links is a 404

Hello {{prospect.first_name}}, I was just reading your post about {{topic}} and noticed you linked to {{site name with 404 error}}. It looks like {{competing website’s name}} have moved or deleted that page, so when I try to follow the link, it leads to a 404 error. I was wondering whether it would be possible to replace the broken link with a working link to my own article. I did some research on {{topic}} and found out that {{your article’s summary}}. You can find it here: {{Your post’s URL}}. I feel like my post would fit right in and your readers would find it interesting, because {{elaborate why}}. Let me know what you think, {{}}
Found a dead link on your site

Hey {{prospect.first_name}}, I was digging around for information on {{topic}} today and came across your post: {{link to their post}} This is great! Lots of good advice. I even {{implemented something, learned something}}. However, I did find some broken links there. Let me know if you’d like me to send you the list I made. Cheers, {{inbox.signature}}
404 alert

Hey {{prospect.first_name}}, I was researching {{topic}} for my next {{blog post, presentation, etc.}} and stumbled on your post: {{post title + hyperlinked}}. This was awesome. Seriously, it helped me {{insert pain point that was solved}}. Great work. However, I did notice that a few links weren’t working. I went to click on one for more contextual info, and it gave me a 404. Let me know if you’d like me to send you the exact details on that. Best, {{}}
Re: {{Title of their blog post}}

Hey {{prospect.first_name}}, 1. I was looking for a few resources on momentum trading and I came across your very informative guide: {{post title + hyperlinked}} 2. I noticed that one of the resources you mentioned on online brokerage comparisons no longer exists. I recently created an extensively researched guide on how to choose the right online brokerage for you: {{post title + hyperlinked}} Considering trade volume, trade frequency, invested amount and other key factors, it might make a good addition to your article. Either way, keep up your insightful articles – Google sure loves those 10 000+ word tomes. {{}}
quick note – dead resource on your site

Hello, I’m a licensed {{industry specialist}} and a {{topic}} writer – I recently visited your site while researching for an article I’m working on… This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss. It’s on this page: {{post title + hyperlinked}} I got an error message when I tried to click on this site: {{dead URL}} It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: {{working link}} And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues. {{Compelling Content Title + link}} {{Compelling Content Title 2 + link}} Thanks for your help and for providing great resources! Best, {{}}
{{prospect.domain_name}} question

Hey {{prospect.first_name}}, Are you still updating {{prospect.domain_name}}? I found a broken link I’d like to point out. {{}}

Hello {{prospect.first_name}}, and thanks for mentioning {{your site}}

Hello {{prospect.first_name}}, First of all, thank you for mentioning {{your site}} in your article on {{topic}}. {{URL of the article with the mention}} It was great to see that our {{your site}} was of interest to someone. I was wondering, however, if it would be possible to add a link back to our page? It would enable your readers to view the original data and provide us with full credit for our work. {{Your post’s URL}} Please get back to me if that’s something you would do. Thank you, {{}}

Hello {{prospect.first_name}}, found a dead link on {{their site}}

Hi {{prospect.first_name}}, First of all, I wanted to thank you for mentioning {{your site}} in your article about {{topic}}. {{URL of the article with the mention}} But we’ve actually recently moved the page you were linking to, so the URL changed. Instead of {{broken link URL}} it is now {{Your post’s URL}}. It would be great if you updated the link if that’s not too much to ask. Thank you for your time {{prospect.first_name}}, {{}}

Question about {{resource page name}}

Hello {{prospect.first_name}}, I came across your resource page {{resource page link}} while gathering some information on {{topic}}. Great list, I had no idea about some of the resources before I found them on your site. If you’re interested, I have an article of my own on {{topic}} that I think would make a great addition to your page. Here it is: {{Your post’s URL}}. I think your readers would enjoy it because {{elaborate why}} and it would fit right in. Thank you for your time, {{}}

Question about {{Their website}}

Hello {{prospect.first_name}}, My name is {{}}, and I just found your resource page for {{audience}}. {{resource page link}} I’m from {{your company’s name}} and we {{tell them about what you do and what you can offer}}. {{Your post’s URL}} It might make a good addition to your resource page and provide good value for your visitors. Let me know if I can do anything else for you. Thank you, {{}}
Resource page addition?

Hey, {{prospect.first_name}}! I was digging around for information on {{topic}} today and came across your resource page: {{link to resource page}} What an awesome list of resources! I didn’t even know about some of them. If you’re interested, I actually just wrote a guide on {{topic}}: {{your URL}} It might make a great addition to your page. Either way, keep up the great work! Thanks for your time. Cheers, {{inbox.signature}}
{{Resource}} could add great value to your readers…

Hi {{prospect.first_name}}, I’m getting in touch today to introduce you to {{resource}}, which I think could be of real value to your readers. {{Summary of what the resource is}} You can view the {{Resource}} yourself at: {{Link}} I noticed that you link out to a number of other really great resources on {{URL of page that links out}}, and thought that this could be great to sit alongside these. I thought that this might be of real interest and useful to your readers because: {{Reason 1}} {{Reason 2}} {{Reason 3}} If you need any more information from me, please just let me know. You know where I am. {{Email Signature}}

Bigger and better

Hello {{prospect.first_name}}, I was going through your articles at {{Their website}} and came across this page: {{article name}}. I noticed that in it you linked to one of my favorite articles ever: {{article name}}. It’s an awesome piece of content, and it actually inspired me to write something bigger and better. {{Your post’s URL}} I like {{the name of the author of the article they linked to}}’s work, but it is a little outdated and lacks a few critical details. So, I think my article on {{topic}} will make a good addition to your page since it is more recent and more informative. Let me know what you think, {{}}

Room for improvement

Hello {{prospect.first_name}}, I was reading through your articles on {{topic}} and one specific article caught my attention: {{article name}}. It is linking to one of my all-time favorite posts. In fact, when I first read it, it inspired me to write something even more wholesome and informative. You’ve probably already guessed what I’m leading to. My post on {{topic}} is essentially the same thing, just more up-to-date and covers a few things that the original didn’t. It might be a good addition to your resource. Anyhow, keep up the good work! Cheers, {{}}
Minor error

Hey, {{prospect.first_name}}! Your {{product/service}} is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your {{product/service}}. When I was looking at your site, though, I noticed an error. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call. Regards, {{inbox.signature}}
Need help with {{pain point}}?

Hey, {{prospect.first_name}}! I hope you’re doing well. I see you’ve {{published a post/achieved something}}. Great stuff! I was doing some research this morning and noticed you {{need help with pain point}}. I actually sell {{product/service}} that can help you with that! {{Optional}} Can you point me in the direction of {{sales department/person who handles purchasing}}? I promise to be brief and helpful. Either way, keep up the great work! And let me know if there’s anything I can do to {{help with pain point}}. Cheers, {{inbox.signature}}
New {{post/research/data}}

Hey {{Prospect’s name}}, I love your {{blog/website/social channel}} and follow it religiously for new posts/tweets. You always have a fresh and unique take on things that I really enjoy. Since it looks like you’re really interested in {{mention specific topic}}, I thought I’d share this new {{post/research/data}} from {{mention authority source}}. Here’s the link: {{include relevant URL}}. If you would like more of this stuff, just let me know. I can send you a couple of other resources that you might find helpful. Cheers, {{}}
Need help?

Hey {{prospect.first_name}}! Hope all is well with you. I noticed that you {{provide a recent, personalized update}}, that’s awesome! I was conducting some research today and noticed that you {{have a need/pain point that our product could fix}}. I’d love to schedule a quick chat with you on our dime to help you address some of these issues. It won’t take longer than 10 or 15 minutes! Let me know if one of these dates works for you: {{insert three dates and times}} Looking forward to connecting. Cheers, {{}}

Some vital data for your article about {{topic}}

Hello {{prospect.first_name}}, Just got done reading your article on {{topic}}. Great read, extremely informative. However, I have an idea on how to make it even better. You covered {{subtopic}} in good detail, but you missed a few points. I have a resource on {{subtopic}} that talks about exactly that. I think mentioning it would bring some extra value for your readers and give them a wider view of {{topic}}. Let me know what you think and if that’s something you would be interested in doing. Thank you, {{}}

You missed something important in your post on {{topic}}

Hello {{prospect.first_name}}, Checked out your article about {{topic}}. Loved it as much as all of your previous posts, but I couldn’t help but notice that you only partially touched on {{subtopic}}. I think elaborating on it a little more could prove useful for your audience. I actually have an article of my own dedicated to {{subtopic}}, where it’s covered extensively. It might make a good addition to your post and help create a more complete source of information for your readers. {{Your post’s URL}} Let me know if that’s something you would be interested in doing. P.S: I really did read every single one of your articles {{make a reference to one of their works}}. {{}}

{{prospect.first_name}} – what do you call a cow in an earthquake?

A milkshake! 😀 Hey there, I’m {{inbox.nickname}} with {{your company}}! {{warm up intro}}: i.e. I began fostering puppies about a year ago and it’s truly been a really gratifying experience, plus having puppies around is always a plus (even if they’re high maintenance). When first-time pet parents ask me caretaking questions I always go over the basics and some tricks I’ve learned along the way – but I also bring up pet insurance. Here’s the thing, I don’t think pet insurance is right for everyone. However, I strongly believe that every pet owner should at the very least look into the subject to decide if it’s right for them. In the spirit of being helpful to others and wanting to inform new pet owners about their options, our team published an in-depth guide about pet insurance. You can find it here – {{your_url}} Our research guide covers reimbursements, deductibles, pre-existing conditions, preventative care, and much more. Additionally, we provide tips on how to choose the best pet insurance policy that fits your reader’s pockets. I noticed through a Google search that you mention {{competitor}} on your resource page here: ({{their_url}}). …that’s a great choice, we’re fans too and even have them listed as one of our top picks! 🙂 If you find our article valuable — would you consider sharing it with your audience on that page? Thank you so much for taking some time with this today. I can’t wait to hear back from you! If you have any other ideas on how to collaborate, please let me know! All the best, {{prospect.first_name}}

Thanks for linking to {{your site}}

Hello {{prospect.first_name}}, First of all, I wanted to thank you for linking to our post, {{title of your article}}. I hope it helped your audience find what they were looking for. It definitely helped us gain some extra traction, and we are very thankful for it. If that’s not too much, we have another favor to ask from you. It’s nothing as major as linking to us this time, but we actually changed the name of that article {{elaborate why}}. If you changed the anchor text to {{insert new anchor text}}, it would represent the article more accurately. Let me know if that’s something you can do or if I can do anything else for you. Thanks, {{}}
Just a little update

Hi {{contact name}}, I wanted to reach out to you regarding our link {{insert link}} in your “{{page title}}” article. We thought that by changing the anchor text from {{current anchor text}} to {{new anchor text}}, it would better benefit your readers who want to learn more about our product. We appreciate your time and look forward to hearing back from you regarding our request. Thanks, {{senders name and title}}

Broken links on {{Topic}} resources

Hello {{prospect.first_name}}, I’ve been digging through data on {{topic}} and your resources listed on your academic pages on {{topic}} came in extremely handy for my current project. {{URL of their academic resource page}} I would even say I couldn’t have finished my {{article}} without your help. I came across a few broken links though, so I was wondering if you are still updating that page. I could send you all of the broken links and also suggest additional resources if you’re interested. Thank you, {{prospect.first_name}} {{}}

Question about your library

Hi Ms./Mr. {{prospect.first_name}} My name is {{}} from {{your company’s name}}. I was doing research on {{topic}} for my new project when I came across your {{.edu resource page}} and I must say, it was of tremendous help. I’m gathering a list of resources on {{topic}} for {{describe your project}}. I was wondering if you were still updating your page? I might have a few suggestions that would make a good addition to it if you’re willing to take a look. {{describe your suggested content with URLs and brief summaries}} I think those would fit right in to make an even more informative resource page. Let me know what you think, {{}}
Scholarship offer

Hello {{Name or title of person}}, {{Your company name}} is very excited to tell you that we are offering a scholarship to students of {{targeted school}}. We would love to make an application for this scholarship available to your students. Eligibility Requirements In order to participate in the scholarship contest, applicants must meet the following criteria: – Must be currently attending or planning to attend a college or university during the {{semester / year}} academic year. – Must be in good academic standing with your current educational institution. – For applicants under 18, must have permission from a parent or legal guardian. – Must apply to the contest by email and provide your name, address, and the name of the institution you are attending or plan to attend. – Must provide your written essay by the deadline of {{date}}. A winner will be chosen on {{date you plan on choosing}} All essay submissions should be sent to: {{contact email}} We would be honored if you could let your students know of this opportunity and possibly include us on your scholarship resource page here: {{insert resource page URL}} To learn more about the scholarship, you can visit our website at the link below as well as review the attached flyer. If you have any questions please let us know. {{Insert scholarship page URL}} Sincerely, {{inbox.signature}}
Undergraduate Scholarship for {{University}} students

Hi {{prospect.first_name}}, I noticed that you provide a list of private scholarships for students. I’m just sending you a message to let you know that our organization is offering {{number of student + amount}} scholarships to {{University/College Name}} students that major in {{Industry/Department}} courses. You can see more information about the scholarship here: {{insert URL to your scholarship page}} Please feel free to contact me with any questions you may have. Kind regards, {{}}
Student Discount for {{University Name}} Students

Hey {{prospect.first_name}}, I noticed that you have a list of businesses offering student discounts: {{insert URL to their student discount page}} I just want to let you know that we are offering a {{discount%}} on all our {{category}} products exclusively for {{University}} students. They can also use this promo code {{insert promo code}} when they purchase on our online store. Let me know if there’s any other information you would need from us. Thanks, {{prospect.first_name}}. {{}}

Roundup interview questions

Hello {{prospect.first_name}}, My name is {{}} and I’m from {{your company’s name}}. I’m currently writing an article about {{topic}} that’s coming out in the next couple of weeks, and you’re one of the most knowledgeable people in the industry, so I was wondering if I could get some pro insights from you. If that’s not too much to ask, I have a few questions prepared for you: {{insert your questions}} Thank you for your time {{prospect.first_name}},. It would mean the world for me to hear your opinion on {{topic}}, and I’m sure my audience would love it too. Cheers, {{}}

Expert roundup invitation from {{your site}}

Hello {{prospect.first_name}}, To keep this one short, I’m working on an expert roundup on {{topic}}, and this is an invitation for you to participate in it. As one of the most knowledgeable people in the industry, your opinion means a lot to me. Here are the questions: {{insert your questions}} Our roundup is due {{date}} so if you could send me your answers by that time, it would be great. Also, feel free to include any resources you recommend or even a short bio. Looking forward to your reply, {{}}
Interview request for {{Full Name}}

Hey {{prospect.first_name}}, I’m {{}} from {{Your Company}}. I’m working on an article about {{Topic}} that’s scheduled to go live in a couple of weeks, and I just thought that you’re one of the best people in the industry to get some insights from. Just wanted to know your personal take on this question: {{Interview Question{{s}}}} Thanks for your time, {{prospect.first_name}}. It would really be great if you can share your expertise on this – I’m sure it will be valuable to a lot of {{target audience}}. All the best, {{}}

Asking for your opinion on {{topic}}

Hello {{prospect.first_name}}, My name is {{}} and I’m {{your position}} from {{your company’s name}}. I’m an avid reader of your blog and have been following your works since {{mention an old popular article of theirs}}. I think it’s safe to say that you’re one of the most knowledgeable people in {{niche}}. Anyhow, I noticed your tweet about {{topic}} and thought you might be interested in a new article we just published about {{topic}}. We tried our best to create the most comprehensive, epic resource about this and since I’m an old-time reader of yours, your opinion would mean the world to me. Anyhow, here’s the post: {{Your post’s URL}}. I would really appreciate any feedback, if you have the spare minute for it, of course. Thank you, {{}}

Definitely not another link pitch

Hello {{prospect.first_name}}, I came here because of your tweet about {{topic}}. Judging by your content at {{ther website name}}, I feel like I wouldn’t be wrong if I assumed you were no less than an expert on {{topic}}. Speaking of your website, I’ve been following your content for quite a while now, and I must say that it has inspired me to write many-a-posts myself. Anyhow, you can probably guess what I’m leading to. And no, I’m not in your inbox to try and make you tweet or link to my article just because that’s what people do {{I won’t lie, that would be awesome though}}. Rather, I would love to hear your opinion on my latest article. I’ve been working on it for weeks now, and since you’re one of the bloggers I look up to, hearing what you have to say {{if you have the time for it, of course}} would mean more to me than you’d think. {{Your post’s URL}} Thank you, and looking forward to your reply, {{}}

A little feedback?

Hey {{prospect.first_name}}, I noticed you’re really interested in {{topic}}. I’d even wager to say you’re something of an SEO expert. I was wondering if you’d mind taking a look at a post I just published about {{topic}}: {{URL}} Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment. Either way, keep up the great work! Cheers, {{}}
Guide to {{topic}}

Hi {{prospect.first_name}}, I am sure you get a lot of content submissions, but I wanted to bring to your attention to a new guide we released about {{topic}}. This helpful how-to guide tells you everything you need to know about {{brief summary of your article}}. Shameless #humblebrag here – the guide has been downloaded more than {{x}} times and has been retweeted more than {{x}} times – so I wanted to make sure you had a chance to check it out. Do you think it would be a good fit for the {{their blog}}? I would love to get your thoughts. Best, {{}}

Your research mentioned in our latest article

Hello {{prospect.first_name}}, Absolutely in love with your posts on {{Their website}}. So much so, in fact, that we mentioned your data on {{topic}} in an article of our own. {{Your post’s URL}} I was wondering if you could take a look and let me know what you think or if I have missed anything important. Thank you for your time, and for making awesome content. Looking forward to hearing back from you, {{}}

We’ve featured {{Their website}} in our post

Hello {{prospect.first_name}}, Just a heads-up that we’ve mentioned your article on {{topic}} in our latest article. {{Your post’s URL}} Your research is very informative and I am quite fond of your style, and so is my audience. If you have time, I would love to hear what you think. Thank you, {{}}
We’ve featured {{Site Name}} in our article

Hey {{prospect.first_name}}, I just wanted to let you know that I’ve mentioned your article about {{Topic}} in my recent post: {{insert link to your post}} Your work was really worth sharing with my audience. I would also love to know what you think about it if ever you have time. Thanks, {{prospect.first_name}} {{}}


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Your data featured in our latest report

Hey {{prospect.first_name}}, I love reading your stuff on {{their blog}} ! In fact, we featured your recent data about {{topic}} in our report on {{larger topic}} – I have attached the PDF below, and we have also shared it on Twitter. I wonder if you would be able to check out the report and let me know what you think or if I missed any important stats. Thanks in advance for checking it out, and thanks for such an interesting write-up. Best, {{}}

Submit new template

If you want to build backlinks, sooner or later, you will have to do outreach as well. But you already know that if you ended up on this page.

You’re also fully aware that email outreach can be a ton of work that takes up hours of your precious time, and often it feels like it’s not going to pay off because, for each reply, your messages are one of 330 billion daily being sent and are going to end up unanswered nine times.

One of the very first things you’re going to read in just about every outreach guide out there is “Don’t use outreach email templates.” And while it is better to write each of your messages from scratch for them to feel natural and like a genuine person wrote them, if you have hundreds of prospects on your outreach list, you’re going to have to resort to templating your emails at least to some degree.

The trick is to personalize each email to the point where your recipient is unable to tell it used to be a template. Besides, the word “template” refers more so to the general structure of the email than the exact words you say.

Below, we have collected a bunch of email outreach templates for pretty much every link building occasion out there. From guest post pitches to interviews and influencer collaborations, these templates are yours to grab and speed up your outreach campaign.

Just remember that personalization is king and to get the most out of your time you should tailor each message personally for every single one of your prospects, actually read their content, make references to it and engage with them on social media (or at least pay attention to what they post there).

Broken Link Building Outreach Email Templates

Broken links are one of the lowest-hanging fruits that are pretty easy to grab. All you really need is a fitting piece of content that will plug the hole created by a moved or deleted page organically.

The trickiest part about broken link building is actually finding broken links. To do that, you can use either Ahrefs, Moz, Screaming Frog, or other backlink-checking programs.

You’re going to be looking for such opportunities within your own niche, or another one that is relevant to yours or has a touching point of some kind. You can start by looking for dead links pointing to content on the same topic as yours, but you will probably get better results if you find dead links first, and then produce content that fits it perfectly.

Pages get moved or deleted quite often, so to score that backlink for yourself, you should also make sure that your content is in some way superior to the one previously linked to by your prospect (longer, more informative, etc.).

Link Reclamation Outreach Email Templates

If we were to continue comparing link building opportunities and how low they’re hanging from their trees, then this one, is practically laying on the ground, waiting for you to pick it back up.

Seriously, reclaiming links is so much easier than a lot of other link building tactics for one reason: your prospect already knows you and has linked/mentioned you before.

All you have to do is politely ask to restore a broken link or, in case of an unlinked mention, ask to turn it to a proper link, and 99% of the time, they will do it.

Resource Page Links Outreach Email Templates

Resource pages aren’t hard to score links at either. In fact, they’re practically asking for you to submit your page to them so that they can link to it.

Resource pages are places that gather other pages on the same topic so that their users can have a lot of quality data all in the same place.

So, if you find a resource page dedicated to a topic relevant to yours, you’re practically guaranteed to land a link there. For example, creating a website about hackproofing will get you links on cybersecurity resource pages.

All you really need to do is have a fitting piece of content that adds value to the resource page. Really, resource page link building is so efficient it’s one of the most used tactics by SEOs and link builders alike.

Expert Roundup Outreach Email Templates

Expert roundups are an awesome way of creating engaging content, gaining social media traction, and immeasurably valuable exposure.

The best thing about expert roundups is that the experts who participate in it are much more likely to share it on Facebook or Twitter, or even link to it in one of their own posts.

Each person whose opinion you feature in your roundup is a potential share, and it is in your best interest to invite as many experts as you can.

Guest Post Pitch Email Templates

Guest posting is one of the most widely-used link building techniques, and there’s a very good reason for it.

First of all, most websites accept guest posts, even if they don’t have a “write for us” section. All you have to really do is find the owner’s email and send them a pitch offering a solid piece of content.

The only trick to pitching guest posts is offering topics (or finished articles) that will engage with your prospect’s audience and provide real value. After all, a link back to your resource is not a particularly high price for a well-done article.

Skyscraper Outreach Email Templates

The premise of the skyscraper technique is very similar to guest posting, but with a twist.

The first step for carrying out this strategy is finding popular content, relevant to your niche, which already has a lot of backlinks. You can use Ahrefs, Moz, or any other backlink checker that you like.

Once you find a well-performing article, give it a read. Analyze its strong points and note areas where the author missed some details or didn’t elaborate as much as they could have.

Then, you make an article on the same topic, but better. Longer, more informative, maybe with additional resources like videos or infographics.

Making something bigger and better than something that’s already quite impressive can be a challenge sometimes, and this is exactly why this tactic is called the skyscraper. In other words, you have to add more floors to something that’s already high.

But, once you finish your own article and pitch it to the webmaster (or webmasters) that linked to the previous one, there are literally zero reasons to turn down your offer.

Link Insertion Email Outreach Templates

Link insertions are exactly what it sounds like. You’re trying to insert your own links into someone else’s content.

It’s not a particularly time-consuming tactic to use, and all you have to really do is discuss the insertion opportunity with your prospect. But, of course, just like with everything else in the world of link building, there’s a catch.

And that catch is none other than the fact that the insertion needs to provide value to your prospect.

One way of doing it is finding relevant articles and offering webmasters links to resources that elaborate on something that adds extra value to the original post. For example, an in-depth guide on something they briefly touched on, or some additional data they missed out on.

Infographic Email Outreach Templates

Infographics are awesome. They are probably the most efficient way of gathering data and presenting it in an easily readable, highly-visual format.

It’s a fact that the human brain is much better at interpreting visual data, and it makes perfect sense to take advantage of it. Do you know what infographics are also great for? Exactly, scoring links.

If you’re planning on using your infographic to build links, you’re going to need to find prospects interested in the topic you write about. You can start by monitoring their social media profiles and pitching to those who have recently spoken about your topic.

Or, similarly to the skyscraper technique, you could find people who have linked to infographic similar to yours and pitch your own one instead of it. Just make sure that yours is bigger and better.

You are Featured Email Outreach Templates

People are much more likely to link to you when they know they have linked to you before, or if you have gone ahead and linked to them or did some other kind of favor.

So, if you start by a few words of flattery, describing how much you fell in love with someone’s content that you absolutely had to link to it on your own site, that’s going to instantly boost your relationship with your prospects.

Now, it may not make your prospects fall in love with you immediately, but it is a good start and a sign of respect that will help develop your relationship with the prospect further.

You don’t even need to ask them to share anything or link back to your content, as people are quite likely to share posts that mention them.

Epic Post Email Outreach Templates

This is less of a link pitch and more of an “asking for your opinion” kind of deal. This category works better for promoting your content and gaining extra traction for your work, but it can definitely earn you a couple of shares or even links along the way.

The trick to this outreach strategy is finding prospects that are actually interested in the topic you write about. You can start by pitching experts, pros, and the most prominent figures in the niche mentioning how much their opinion matters to you and that they are the ones who inspired you to produce such content in the first place.

A bit of flattery is a pretty common ingredient in pretty much all outreach emails, but it’s equally important not to overdo it.

You can ask for them to share your post or link to it, but the truth is that if you send them something they truly enjoyed, there’s a pretty good chance they will share it on their social media anyway.

Early Content Promotion Email Outreach Templates

Promoting your content before publication is equally as important as doing it after it comes out.

You can approach experts with an “exclusive offer” to take a look at your article way before it gets published, asking for their professional opinion, or you can come straight to influencers asking them to help you promote it.

Either way, you’re going to need to throw in some value for your prospects. And while an expert might be interested in seeing what you have to say, they are probably not going to link to it just because they like it.

A good approach would be pulling on their “hungry for more data” strings and providing them with something they will find useful themselves.

You can also ask for feedback and comments.

As for influencers, some kind of sponsorship or partnership would definitely tip the scales in your favor.

Product Review Email Outreach Templates

This category is split into two templates: one for influencers, and another one for customers.

Sending someone your products for them to review is one of the oldest tactics utilized to gain traction with the help of influencers. Just make sure to send them more than one sample of whatever your product is to sponsor a little giveaway. People love those.

The trick is finding an influencer whose audience would actually find your product interesting or useful, so pick your prospects wisely.

The second template is aimed at customers who have already purchased your product or service. And while customers can’t really provide you with links, they can leave reviews on your website or their social media profiles. Even though those won’t make as much of an impact as a solid backlink, they are still very helpful in establishing a better image for your brand.

Don’t forget the golden rule of outreach, though. You need to provide value to the people you reach out to. In the case of converted customers, it could be a freebie or a discount on their next purchase.

Update Anchor Text Email Outreach Templates

This one is for those times when you already get a link to your post, but it gets edited, moved, or renamed later, and you wish to update the anchor text on the linking person’s website for it to better reflect your content.

Not really much to say about this one other than that all you have to really do is ask nicely. If they’ve already linked to you, chances are you’re not a complete stranger, and if you describe why you need to change the anchor text they will probably do it without asking anything in return.

 It’s still a good idea to offer some kind of help or ask whether there’s anything else you can do for them at the end of your pitch.

Press Outreach Email Templates

Getting attention from the press is not easy. But, if you succeed, there’s an entire world of promotion opportunities.

People from the press have one weakness: an insatiable hunger for new information, and the latest data. This is exactly what you can take advantage of.

If you offer them your most recent research or study, describe the key points, and lay all of the most important data out right in front of them, they are likely to at least give it a look. As always, a bit of flattery won’t hurt; just take care not to overdo it.

Another trick you can use with publishers and press people is to seek out typos, mistakes, and inconsistencies in their own content.

If you start your email by pointing those out, they will have no choice but read it to the end. After all, the integrity of their own resource is of utmost importance to them, and by helping them improve, you’re helping yourself get their attention.

Influencer Collaboration Outreach Email Templates

An influencer collaboration doesn’t necessarily need to involve a sponsorship, but it definitely helps to get on influencer’s radars. We already spoke about product reviews and giveaways as a way of collaborating with influencers, and indeed, the template from the product review category fits into this one as well. But it’s far from being the only way to collaborate, and you can come up with original projects that will bring value to both of your audiences.

Content Collaboration and Partnership Email Outreach Templates

Establishing long-term relationships is absolutely the way to go when building links. After all, if you become partners with somebody, that opens up opportunities not only to build more high-quality links but also to running joint projects and creating content that will engage with both of your audiences.

It’s even better if you join up with multiple bloggers/businessmen/influencers at once. A prime example of such a collaboration would be organizing an event or producing content together.

Your prospects can be much more than simply linking opportunities, and by taking those relationships a few steps further you will be surprised by how much you can actually achieve when you don’t work alone.

Scholarship .EDU Link Email Outreach Templates

.EDU link building is tricky but well worth the effort. As you might imagine, .EDU domains don’t link to unproven resources, so to get on their side, you really have to be an expert in what you write about.

.EDU resources also aren’t run by bloggers or influencers, but rather teachers and professors, and the only thing they care for is knowledge.

So how do you get a placement on an educational page? Well, you could start by getting in touch with one of the professors and showing them that your content would be a good fit for their page.

Another good .EDU outreach tactic is finding broken links on their resource and offering your own content instead.

You could also support your local university by supplying their library or offering some other kind of service since establishments often list businesses that support them.

If you provide scholarships, though, your chances of getting a link from an .EDU page grow to almost one hundred percent.

Participating in seminars is also an awesome opportunity to get on universities’ radars.

Link Exchange Outreach Email Templates

Google doesn’t like link exchanges very much, but they are still a viable way of building links. As long as it’s not an outright exchange/purchase since if the algorithm finds out about it, your website can get penalized.

You can start your pitch by telling your prospect you loved their content so much you linked to it already, and after those words, the other person will be much more eager to hear you out, and maybe even share some of your own content on their Twitter, for example.

And while straight-up exchanges are somewhat of a grey area in link building, guest posting on each other’s resources is perfectly fine.

Feel Free to Make Use of These Templates

Thank you for coming to our page, and good luck with your outreach campaigns! Feel free to use these templates to speed up your work (it’s exactly why we gathered them in one place for you anyway), but remember to personalize each pitch you send to the point where your prospects would never guess it was a template in the first place!

And always keep in mind that you always need to provide value to your prospects and their audience, regardless of why you’re pitching them.

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