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Website Speed Perception: Users vs Search Engines

How the concept of speed differs between SEOs and website visitors.

11 SEO Mistakes You’re Making Right Now

  • by Viola Eva
  • December 12, 2018
  • Category: General SEO, For Beginners

From keyword research, to link building, to content – Viola covers some critical mistakes that, when done right, can move the needle substantially for your business.

Best Practices for Anchor Text Optimization

Learn all about anchor text. How to optimize for it and the best practices. What in the World is Anchor Text, and Why Does it Matter? How the Penguin Update Changed the Game What Types of Anchor Text Are There Your Guide to Anchor Text Best Practices How to Apply This Knowledge

SEO Tutorial for Beginners

This 2018 SEO training introduces basic concepts like onsite optimization, backlinks, and anchor text and explains the various intersections between them.

How to Make SEO Proposals that Convert

Learn how to craft an SEO proposal that is simple, easy to understand and converts. Follow this fast step-by-step process and see your deal flow increase.

Why SEO Consultants Get Fired & Who They Get Replaced With

Host Ajay Paghdal welcomes Douglas Karr, CEO of DK New Media. Listen as they discuss why SEO consultants don’t last and who they get replaced with.

What Google Values in a Website

This video focuses on understanding Google and covers the following topics: Google’s goal for search results; How to get your content recognized by Google; How Google collects data to determine if your content is relevant; Google’s algorithm for determining the best search results; The role of keywords and anchor text in Google searches; and finally, what Google would consider a “red flag”.

How Google Understands Your Content

This video focuses on how Google understands your outputs, defining four key components: URL, metadata, anchor text and content. It further identifies all of the terms you need to know within these four modules components and provides tips on how to best optimize your SEO strategy accordingly.

Onsite Optimization Intro - Page Factors to Consider

This video focuses on the different SEO factors to consider when you are creating content. Now that we understand that the right combination of URL, metadata, anchor text and content is important, we discuss how to implement these components into your content creation strategy. Topics covered in this part include: The importance of variety and uniqueness in your content, creating an effective keywords list and categories of keywords, how to incorporate anchor text correctly, and what things to avoid in your content.

 

Introduction to Schema Markup for SEO

This video focuses on Schema Markup and how it pertains to SEO. Schema markup is a type of metadata that is added to the backend of your website and can help Google identify and organize what is presented on your site. Specifically, this part addresses types of schema markup, the different categories that are in Google’s database, and how you can implement relevant markup to optimize your search result listings.