Backlink Checkers 50: Best Backlink Checkers
Checking what your existing backlinks are and monitoring for new ones is an essential part of any basic SEO campaign.
There are two types of tools that provide backlink checkers. Those that have their own crawlers and go through the internet the same way Google does like Ahrefs, Moz and Majestic or tools that integrate with those tools to provide monitoring and additional layers of analytics.
Depending on your needs, but are very viable choices. Here is a list of all the backlink checkers out there.
Backlink Checkers 50: Best Backlink Checkers
Linkio’s backlink monitoring module pulls raw backlink data from Ahefs, Moz and Google Search Console, checks DA, PA, DR, UR, and Spam Score and crawls each link to confirm data validity. You can also see which backlinks are indexed in Google and aggregate counting stats.
The uptime and index status of the links are frequently rechecked and status changes are readily available in the Link Changes tab.
The tool is particularly useful for marketers engaging in active link building. This tool allows you to take the backlink dataset and perform advanced analysis on the anchor text and competitor links to provide additional layers of helpful information like anchor text suggestions and how many links to build.
Ahrefs is a big data search marketing tool and world’s biggest third party database of search queries:
– 6.1 billion keywords for 200+ countries (2.3 billion for the US alone);
– crawling speed of 4.1 million pages per minute and 15-minute backlink index updates (the – only tool on the market that finds links in JS code besides HTML);
– context index discovering 1.8 million new topics a day.
Launched as a backlink checker, it has evolved into a multipurpose suite with tools for any SEO task.
1. Keywords Explorer has a bunch of metrics exclusive to Ahrefs only – Clicks and Clicks Per Search.
Their main value is in the opportunity to assess your chances of driving traffic.
Thanks to clickstream data processing, the numbers you get are quite accurate.
As Keyword Difficulty is calculated based on the major ranking factor of today – backlinks, this is also an accurate metric to rely on.
2. Site Explorer gives insights into any website’s backlink profile, organic traffic, and PPC campaigns, which makes it perfect for competitor research.
You can track new, broken, and lost backlinks within a necessary timeframe, analyze their anchors, filter them by the language, type (.edu / .gov, dofollow / nofollow, etc), and platform (blog, comment system, ecommerce, etc), etc.
The tool also reveals what content performs best regarding traffic, social shares, and backlinks, etc.
Not only can you check organic keywords for your site, but also compare them with competitors’ keywords to figure out for which they get traffic, while you don’t.
3. Rank Tracker can keep you up on your website’s progress in organic search – the position it holds for a given keyword, whether it’s going up or down, how much traffic it generates, and whether it ranks for any of Google’s SERP features.
You can analyze this data for different devices and locations, compare your results with competitors, and monitor them right from your inbox.
4. Content Explorer is like a standalone search engine that you can use to explore trending content by social shares, backlinks, or traffic.
With lots of filters and advanced searches, you can get easy content opportunities in front of you with a few clicks only. Just set a high traffic amount and a low number of backlinks, that’s all.
Another use case of the tool is a search for backlink opportunities. While exploring content with your business mentions or of any relevant topic, you can highlight domains with no backlinks to yours.
5. SEO Audit can help monitor your site for 110+ SEO issues to make sure it’s Google-friendly.
They include internal and external pages, performance, HTML and social tags, images, content quality, localization, incoming and outgoing links, and much more.
Not only does Ahrefs give a detailed explanation of each issue, but also gives clues about how to fix it.
The interface is equipped with colorful graphs, making it easy to track how your website’s SEO health changes with each audit.
Linkody is software that allows you to monitor on your backlinks.
It has multiple features for tracking, analyzing and reporting on backlink strategy.
You could use Linkody for either your clients or your own link building process; it allows multi-user login per one account.
Linkody can be connected to Google Analytics, Moz, and Alexa rank.
It can export files both to PDF and CSV.
There is a free 30-day trial and various paid plans ranging from 14 to 134 EUR/month.
SEMrush is a very powerful tool for all digital marketing and SEO professionals. Among many things Sem Rush can be used for keyword research. It shows organic and paid traffic stats of any domain and in almost all countries of the world. In 2019, they revamped their backlink discovery engine in an effort to compete better in the industry and seem to be performing quite well with backlink discovery comparison studies. You can use this tool’s features free of charge but only in limited times of search.
Agency Analytics represents all-in-one reporting platform for agencies. It covers SEO, PPC, Social, Email, Review and Call Tracking dashboards. This quick and easy platform allows you to keep track all of your clients’ marketing campaigns in one place. It has an automated report deliver and built-in SEO tools. Create a customized look – upload your logo and integrate platforms to your marketing dashboard. In 2020, they launched integrations with Ahrefs, SemRush and Moz so if you have paid accounts with any of those platforms, you can import links automatically. Natively, Agency Analytics uses Majestic as it’s backlink provider. Try it risk free for 14 days or subscribe to one of the offered plans.
It is proclaimed to be all-inclusive service, some of which are:
– Checking keyword rank traffic
– Website audit
– On-site SEO audit
– Backlinks checking and monitoring
– Doing competitors’ research
– Improving and providing B2B features
– Providing social media management tools.
It has a free trial, after which you have to purchase one of the plans.
Google Search Console (formally known as Webmaster Tools) is a great resource for any site owner.
It is designed to inform webmasters about how Google bot is interacting with their website.
This free tool gives detailed information on broken links, popular keywords and on how often Google is stopping by.
16 months of click and impression data is available for the sites you get verified.
This is Google’s way of giving site owners the information that they need to be successful.
Majestic is (arguably) the largest link intelligence database. Its main tools are Site Explorer, Backlink history Checker, Backlink Bulk Checker and Campaigns that allow monitoring the progress of important websites. Majestic’s Plugin shows the number of links on the page, the number of domains that link to that page, Citation and Trust flow. Majestic Search Engine is useful for SEO professionals, media analysts, entrepreneurs and developers and it comes in Lite, Pro and Full API plan.
Link Research Tools helps your website regain visibility after being hit by a google penalty.
It gathers link data from 25 different link data sources and that way generates a 360-degree view of your website’s backlink profile.
LRT lets you simulate the impact of a new link your site gets.
It also offers link monitoring with alert feature, SEO tool for competitor analysis.
There is a Competitive Link Velocity Tool that compares the link growths between your and competitors site.
It’s a price-y tool but very useful when you get caught up in a penalty.
Moz is complete SEO platform that provides backlink and rankings data for the website you want to check. It has one of the most recognizable SEO stats, DA (domain authority) and PA (page authority). You can get a few free searches a day or you can install the Moz browser plugin to get free DA/PA data for any site. The pro tool provides tons data about your site: SEO opportunities, possible errors and suggests the way to avoid them. In 2019, Moz redid it’s backlink crawler and claims to now have a ton of backlink data, on par with it’s competitors Ahrefs or Majestic. Regardless of how accurate that is, their domain authority stats are the most used in the industry.
Monitor Backlinks got its name from their oldest feature of monitoring backlinks and it offered the alert option for removed links.
Now Monitor Backlinks tool helps you build good links by pointing out which sites are relevant and high in quality for link-building.
It’s intended for SEOs, marketers, and entrepreneurs and has keyword tracking, ranking and analysis features.
Easily monitor all the links that point out to your site and tells you who to reach out in order to build your brand.
This is paid SEO software that offers in-depth SEO analysis of your website intended for SEO Professionals, Digital Marketing Agencies, SMB or Brands.
Their SEO tools can point out to critical data points that can help you understand why your site is ranking as it is.
This research tool consists of three main features: keyword research, ranking analysis, content optimization.
Also, its Content Performance Score shows how the specific content impacts the ranking for a set of targeted keywords.
Searchmetrics gives access to a comprehensive overview of website SEO and PPC performance.
It helps you find relevant competitors and analyze their backlinks.
The Essentials program provided by Searchmetrics includes:
– SEO & PPC
– Social Links
The analysis checks your performance on Google and helps create effective online marketing strategies.
This tool is not free and you can get its prices upon request.
Kerboo Suite is a digital marketing toolset that increases organic visibility of your marketing campaigns.
It offers solutions for backlink analysis, site exploring, prospect gathering, outreach campaigns and link monitoring.
Choose a pricing plan out of 4 available that will best suit your needs.
Premium subscribers can get access to Kerboo’s data via reporting API.
This is a free tool that can improve your site’s search engine performance and they recently added a backlink checker that not only shows you your backlinks, but backlinks for any website, including your competitors. While it doesn’t claim to show the entire backlink profile, early reports suggest its a healthy amount of data and free of charge.
You can get a summary view of all your sites and see how each of them is performing and where you need to take extra care.
The reporting option will point out the ways in which you can increase the traffic on your site.
Research and diagnostic tools give feedback on what people are searching for on your site.
Open Link Profiler is an easy-to-use tool that helps you browse for all the links that can be found on one URL.
Just enter the URL that should be scanned and in just a few seconds the site will provide you with the list of all the links.
It will also provide statistics such as the number of active links, unique active links, no-follow links, number of links to HomePages and more link data.
This site also allows you to check wide aspect of data anchors, keywords, industries, subdomains, etc.
UberSuggest started as a simple tool that provides more data on a keyword. Using it you can get keyword overview, suggestions, keyword difficulty, as well as the competitive overview. The result would be the list of the best keywords you can collect for your new SEO site building. After Neil Patel’s purchase, he’s begun adding new features to complete with industry leaders which include a backlink checker, weekly keyword rank tracking and competitor analysis. It’s free for now so give it a spin.
SEO PowerSuite provides reliable rank tracking, backlink & keyword research, anti-penalty link audit, full website content optimization, effective outreach and link management.
You can get a lot of separate reports using which you can do a lot of SEO and marketing analysis.
In addition, there is an option to combine different tools to see how they work together.
There are both free and paid premium versions available.
SEO Monitor’s goal is to create a suite of tools that work together to help agencies win, manage, and retain more business.
Chock-full of features like forecasting, proposal building, competition analysis, traffic segmentation, not provided reveals, reputation monitoring, rank tracking, and more, it’s looking to be a worthwhile option to check out if you’re a growing agency and want to streamline your operations.
WebCEO SEO platform integrates 15 indispensable online SEO tools that every SEOer need.
Using this tool you can perform:
– Effective keyword niche research
– Website audits and analysis
– Safe link building
– In-depth social media metrics and marketing analytics.
You can give your clients a restricted or full access to professional white-label SEO tools available on your own domain and appearing as if you developed them yourself.
The tool is not free but there is a free 14-day trial available.
Nightwatch is a flexible SEO tool that lets you track your daily rankings, monitor the uptime of all your backlinks and do onsite audits.
It boasts extreme customizability within its dashboard. You can build charts with any views you want.
It’s a fun tool to play with a solid UI and affordable pricing.