MONTHLY LINK BUILDING

Close Your Keyword Gaps
With Consistent Links

You've already done the on-page work. We run monthly link campaigns that get your product into bottom-funnel content across your category.

  • Gap analysis across your core keywords and competitors
  • Placements in "best [category] tools" and "[competitor] alternatives" articles
  • 10–15 minutes of your time per week—our team runs the operation

Your Site Is Built. Your Links Aren't.

You understand SEO. You've already handled:

  • Site architecture and technical setup
  • On-page optimization
  • Content strategy and blog posts
  • Product pages tuned for conversions

Yet important keywords are still stuck on page 2–3.

The issue isn't your product or your content. It's who's talking about you.

Your competitors are:

  • Linked from sites that rank for your target keywords
  • Listed in "best [category] tools" roundups
  • Included in "[competitor] alternatives" and comparison posts

They're present everywhere your buyers do research. You're missing from that conversation.

Our job each month is simple:

  1. Map where you're losing.
  2. Find the publishers already ranking there.
  3. Get your product mentioned and linked.
  4. Repeat until the gap closes.

An Ongoing Campaign, Not One-Off Orders

You get a standing link-building program that runs month after month.

Month 1: Full Deliverables From Day One

We deliver links in Month 1, not just strategy. Here's how:

Existing Relationships

We tap our current publisher network for immediate placements. Sites we've already worked with get your articles live within weeks.

New Outreach (Parallel)

While existing connections deliver now, we start outreach to new publishers. These become Month 2+ placements.

Result: You get actual links in Month 1. Not just a plan. Not just "we're doing research." Real placements on real sites.

Setup takes 30–60 minutes (call or email) to set priorities. Then we execute immediately.

Month 2+: Continuous Execution

Every month, we run the same loop:

1. Publisher Prospecting

Find sites and pages ranking for your target terms

2. Site Suggestions

Send you each opportunity with metrics and reasoning

3. Approval

You approve, reject, or delegate approvals to us

4. Content Creation

We write long-form articles that fit the publisher's style

5. Placement

We handle outreach, negotiation, and publishing

6. Verification

We check dofollow, placement, and indexation

7. Reporting

Weekly updates and a clear monthly summary

Each article we place becomes leverage for future deals. Over time, you build a network of relevant, bottom-funnel links around the keywords that matter.

Real Gap Analysis, Not Just DR Screenshots

We treat link building like a technical SEO problem.

What we analyze for your campaign:

1. Target Keywords

Which searches matter for trials and demos? Examples: "best compliance software," "team collaboration tools," "ai image generator alternatives," "SOC 2 automation tools," etc.

2. Competition Assessment

Who ranks today? What do their backlink profiles look like? Where do they get mentioned and you don't?

3. Link Gap Analysis

We map the domains and pages that link to competitors but not you—and the formats they're using (listicles, reviews, comparisons, etc.).

4. Keyword Gap Analysis

We identify related keywords and variants where competitors rank and you don't show up at all.

5. Feasibility Assessment

Some gaps are realistic with your budget and timeline; others are dominated by giants or thin publisher ecosystems. We prioritize the winnable ones.

For multi-product SaaS:

If one product line is already strong (e.g., compliance) and another is underexposed (e.g., reporting, analytics, EU market), we show you where links will have the highest marginal impact and recommend how to split budget.

You end up with a clear picture: which gaps matter, which are realistic, and where we'll focus the first few months.

BOTTOM-FUNNEL CONTENT

Get Listed Where Buyers Actually Decide

When someone is comparing tools, your product should be on the page.

Category keywords:

  • "best project management tools"
  • "top compliance software"
  • "ai presentation makers"

Use-case keywords:

  • "team assessment tools for remote teams"
  • "compliance software for startups"
  • "ai video generator for marketing"

Competitor keywords:

  • "[competitor] alternatives"
  • "tools like [competitor]"
  • "companies similar to [competitor]"

Comparison keywords:

  • "[product A] vs [product B]"
  • "compare [category] tools"

These searches are bottom-funnel. People typing them are choosing vendors, not just learning.

What we create:

  • Long-form articles on publishers that already rank for these terms
  • Editorial content written for the site's audience—not generic guest posts
  • Clear, natural mentions of your product with a dofollow link
  • Links pointing to the most relevant product or feature page, not just your homepage

So when someone searches "best compliance software," "SOC 2 automation tools," or "[competitor] alternatives," there's a good chance they encounter your brand.

We Care About Relevance and Rankings, Not Vanity DR

If a site doesn't rank for useful keywords, we don't care how high the DR is.

How we analyze publishers:

1. Ranking Page Extraction

We pull data on pages that actually rank in Google for your space. We focus on those URLs, not inflated site-wide metrics.

2. Keyword Overlap

We check whether those pages rank for queries related to your product and ICP. If the overlap is weak, we won't push it.

3. Traffic Verification

We look at real traffic to relevant pages—not just "estimated domain traffic" that's mostly unrelated.

4. AI Reasoning Per Site

Each suggestion comes with a short explanation of why it fits your campaign.

Example suggestion you'd see:

Publisher: saasadviser.co
Domain Rating: 52
Monthly Traffic: 8,400
Reasoning:
Strong fit for compliance campaign. Ranks for "best compliance software" (position 8), "SOC 2 tools" (position 12), and "automated compliance platforms" (position 15). Covers B2B SaaS tools regularly and uses listicle-style content where your product can be included as a recommended option.
Sample Keywords:
  • - best compliance software
  • - SOC 2 tools
  • - automated compliance
  • - compliance software for startups

You see the data, the angle, and the keywords. If it doesn't feel right, you skip it and we move on.

MONTHLY DELIVERABLES

What You Get Each Month

Placements scale with budget. No mystery.

Monthly budget → estimated placements:

$500/month2-3 placements
$1,000/month4-5 placements
$1,500/month6-7 placements
$2,000/month9-10 placements
$2,500/month11-12 placements
$5,000/month23+ placements
Average total cost per placement: ~$214 (SaaS-relevant sites usually land in the $200–350 range).

Each placement includes:

  • Publisher vetting with metrics and written reasoning
  • Long-form article written by our team
  • Outreach, negotiation, and coordination
  • Dofollow link to your chosen page
  • QA checks for placement and indexation
  • 12-month replacement guarantee if the link is removed

Every monthly campaign also includes:

  • Ongoing publisher prospecting in your niche
  • Weekly status updates and a monthly rollup
  • Updated gap analysis as new links land
  • Direct access to the people running your campaign
  • Adjustments as your priorities shift

You always know: how much you're spending, where links went live, and which gaps we're targeting next.

Cost-Plus Pricing You Can Model in a Spreadsheet

How pricing works:

Every link costs: Publisher fee + $99 service fee

Standard tech/SaaS blogs

$100–150

Strong SaaS review/roundup sites

$200–300

Premium placements

$350+

Service fee covers:

• Gap and feasibility analysis
• Publisher research and vetting
• Content writing
• Outreach and placement
• QA and reporting
• 12-month replacement guarantee

Average total per link: ~$214

Monthly budget options:

$500/month
$1,000/month
$1,500/month
$2,000/month
$2,500/month
Up to $5,000/month

Start small at $500/month if you want to test. Increase once you're happy with sites, content, and ranking movement. No long-term contracts or setup fees.

Traditional agencies price this as a $5–10K/month retainer with a 6-month commitment. We keep it simple and month-to-month so you're not tying up runway to "see what happens."

YOUR TIME

You Stay in Control Without Managing a Vendor

30–60 minutes to set direction, then minutes per week.

Setup (one-time)

In a single 30–60 minute call or email exchange we'll gather:

  • • Priority keywords and pages
  • • Markets or segments to focus on
  • • Direct competitors to analyze
  • • Any internal constraints or preferences

We come back with a clear plan: gaps, targets, budgets, and first-month priorities. You approve it and we start building links.

Ongoing (weekly)

Option A: You approve sites

  • • 10–15 minutes reviewing site suggestions
  • • Approve / reject with a click or short reply
  • • Skim weekly report (5 minutes)

Time: ~20 minutes/week

Option B: You delegate approvals

  • • We follow the agreed strategy and thresholds
  • • You get a weekly summary and a dashboard

Time: ~5 minutes/week

Many founders start with Option A for the first month, then switch to Option B once they're comfortable with quality.

We handle:

Prospecting
Content
Outreach and follow-up
Placement and QA
Tracking and reporting

You see the work, but you don't have to run the workflow.

A Small Team Focused on Monthly Link Campaigns

You're not betting your rankings on a single freelancer.

Team structure:

Account management - Strategy, planning, and your main point of contact
Content writers - Long-form SaaS and B2B content
Outreach specialists - Publisher relationships and negotiation
QA team - Link checks, dofollow verification, indexation
Founder (Ajay) - 13+ years in SEO, available for strategy decisions

What this means for you:

Capacity

We can ramp from a few links to 20+ per month without falling behind.

Redundancy

Campaigns don't stall when someone's out.

Specialization

People who only do content, only do outreach, only do QA.

Speed

Faster turnarounds on approvals, drafts, and fixes.

Response times:

Email

Within 24 hours (usually same day)

Urgent issues

Same-day escalation

Dashboard

Live status on opportunities and links

You get the benefit of a link-building team without having to hire, train, or manage one.

TECHNICAL FOUNDER FAQ

Straight Answers for Technical Buyers

We review your site, current rankings, and competitors. Then we map keyword and link gaps and suggest a focus area based on impact vs difficulty. You can steer us toward specific products, markets, or terms, and we build around that.

Turn Link Building Into a Monthly System

Your on-page work is largely done. The remaining gains are off-page—who links to you, where you're listed, and how often you show up when buyers compare tools. We run a monthly link-building program focused on closing keyword gaps and putting your product into content that already ranks.

Have Target Pages Ready?

Give us your URLs. We'll suggest relevant publishers with full evidence within 48 hours.

Need Strategy Help?

30-minute call to review your site, discuss keyword gaps, and map out a monthly plan. No pitch deck, just strategy.

Explore the Dashboard

Create a free account. Browse the interface, explore available sites, and see the workflow before committing.

Create Free Account

Right now, competitors are filling "best [category] tools" and "[competitor] alternatives" pages.

If you're not there, you're invisible at the exact moment buyers are choosing.

We can fix that.