How we solved the local link building challenge by creating strategic local guides on national outlets, transforming a stagnant traffic graph into explosive growth.
243%
Traffic Growth
10
Strategic Guides
Total Growth
Square Foot Homes, a Florida real estate company specializing in West Palm Beach, faced a challenge every local business knows too well: building quality backlinks to location-specific pages is exceptionally difficult and expensive.
Their real estate silo (squarefoothomes.com/real-estate/[locations]) needed quality backlinks, but traditional link building to location pages looks unnatural. Our solution: Create local guides that naturally reference these pages as examples, making the links contextually relevant.
Analyzed what each national site ranks for and their content themes (home improvement, neighborhoods, architecture, etc.)
Developed Florida/West Palm Beach specific content that fits each site\'s authority while naturally linking to local pages
Embedded links to specific neighborhoods and property types as natural examples within comprehensive local guides
Local Angle: Connected Spanish architecture to South Florida's cultural heritage
Guest Post Rankings:
Local Angle: Personal relocation story highlighting West Palm Beach family life
Guest Post Rankings:
The real proof is in the money keywords. Here's how the local guide strategy directly impacted their core real estate location pages over the past 3 months:
| Keyword | Volume | Before | After | Change | Traffic |
|---|---|---|---|---|---|
| homes for sale west palm beach florida | 90 | #32 | #16 | +16 | 12/mo |
| homes for sale boca raton | 900 | #30 | #7 | +23 | 41/mo |
| royal palm beach homes for sale no hoa | 30 | #7 | #6 | +1 | 3/mo |
| century village west palm beach condos for sale | 60 | #11 | #9 | +2 | 2/mo |
| west palm beach oceanfront condos for sale | 20 | #32 | #25 | +7 | 1/mo |
| flagler pointe condos for sale west palm beach | 30 | #18 | #12 | +6 | 1/mo |
| boca delray golf and country club homes for sale | 90 | #4 | #3 | +1 | 13/mo |
| boca bridges homes for sale | 500 | #24 | #14 | +10 | 6/mo |
| 55 condos for sale in jupiter florida | 40 | #9 | #1 | +8 | 2/mo |
| florida waterfront condos for sale | 30 | #24 | #7 | +17 | 1/mo |
9/10
Keywords Improved
+12
Avg Position Gain
82
Total Monthly Traffic
200
Baseline Traffic (Jan 2024)
686
Peak Traffic (Mar 2025)
243%
Total Growth
1,500+
Local Keywords Ranking
The combination of local guides on national outlets plus targeted digital PR to the real estate silo created a "one-two punch" that transformed their organic visibility in the competitive Florida real estate market.
Instead of fighting for expensive local directory links, create content that national sites want to publish with natural local relevance.
Comprehensive local guides naturally incorporate location pages, neighborhood information, and regional expertise - making links feel editorial, not promotional.
Florida\'s unique challenges (hurricanes, humidity, insurance) and lifestyle (coastal living, retirement) provided endless content angles that national sites needed.
Each guide strengthened the overall domain authority while sending targeted relevance signals to specific location pages - creating exponential growth over time.
Whether you\'re in real estate, home services, or any local business, our strategic approach can unlock growth you didn\'t think was possible.