Best Content SEO Tools
Discover the top SEO tools for content optimization. Compare features and pricing for Narrato, Linkio, Screaming Frog, Moz, Ahrefs and more to boost your rankings.
SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results.
SEO, as it exists today, is a sophisticated technique that is influenced by audience behavior. It's an amalgamation of both on-page and off-page tactics that help you rank higher on SERPs. And there are some great tools to help you with that.
In this article, we'll cover some excellent on-page and off-page SEO software that can help you achieve your growth objectives.
What is on-page and off-page SEO?
A well-rounded SEO strategy comprises on-page SEO and off-page SEO. Think of them as two sides of the same coin.
On-Page SEO
Optimizing sections of your website that you have control over.
Focus Areas:
- • Content quality and keyword optimization
- • Title tags and meta descriptions
- • Headers and content structure
- • Internal linking
- • Page load speed
Off-Page SEO
Increasing your website's authority through external measures.
Focus Areas:
- • Link building campaigns
- • Social media signals
- • Brand mentions
- • Guest posting
- • Influencer partnerships
Key Point: Both techniques are essential for SEO success. They work together to improve your search rankings and drive organic traffic.
Best On-Page and Off-Page SEO Tools
Narrato
AI-Powered Content & SEOThis all-in-one tool for content creators comes with a great AI writing and SEO tool that's excellent for optimizing your content for greater visibility even as you write.
SEO Brief Generator Provides:
- ✓ Keywords to include and keyword counts
- ✓ Questions to answer
- ✓ Competitor links/references
- ✓ Target word count recommendations
AI Writer Features:
- ✓ Blog content generation
- ✓ Email and copy creation
- ✓ Video content scripts
- ✓ SEO meta descriptions
Key Benefits:
Track keyword count in real-time as you write, add custom keywords, and simplify all content needs (creation, optimization, collaboration, planning).
💰 Pricing:
Free Plan: 3 SEO content briefs per user/month
Paid Plans: Starting from $9/user/month
Custom plans available based on requirements
Linkio
Off-Page SEO & Link BuildingLinkio is an off-page SEO tool that redefines lead generation, link building, and search engine optimization. At its core, it's cold outreach software that aids with prospecting and automating outreach.
Anchor Text Module:
- ✓ Anchor text suggestions
- ✓ Profile planner
- ✓ Text categorizer
- ✓ Set percentages
Link Management:
- ✓ Backlink index checker
- ✓ Crawler and validator
- ✓ Automated importing
- ✓ Monitor link changes
Tracking & Reports:
- ✓ Keyword rank tracker
- ✓ Daily ranking updates
- ✓ 500+ search engines
- ✓ Email reports
💰 Pricing:
4 Plans Available: Personal, Starter, Standard, Plus
Starting: $19.99/month + 7-day free trial
Screaming Frog SEO Spider
Technical SEO CrawlerAn industry leader in on-page SEO optimization, Screaming Frog is one of the oldest SEO tools used by thousands of businesses worldwide. The SEO Spider helps with all your SEO needs, from crawling URLs to fetching onsite elements for analysis.
Technical Analysis:
- ✓ Find broken links
- ✓ Analyze page titles
- ✓ Discover duplicate content
- ✓ Check redirects (301/302)
Site Structure:
- ✓ Generate XML sitemaps
- ✓ Site architecture analysis
- ✓ Metadata analysis
- ✓ Review robots.txt directives
Industry Standard: Creates digestible statistics and reports with relevant on-site information for comprehensive SEO audits.
💰 Pricing:
Free Version: Up to 500 URLs
Licensed: $209/year (unlimited URLs + advanced features)
Moz On-Page Grader
Page Analysis & OptimizationMoz On-Page Grader analyzes all your pages, comparing them to your existing checklist of SEO factors. The clean and intuitive design makes it ideal for beginners and teams just starting with SEO.
Key Features:
- ✓ In-app recommendations for immediate action
- ✓ Ensure pages rank for target keywords
- ✓ Discover keyword usage gaps with page-by-page grades
- ✓ Automatic weekly audits
Perfect For: Beginners and teams new to SEO who need easy-to-understand reports and granular SEO suggestions.
💰 Pricing:
Free Trial: 30 days
Moz Pro: Starting from $99/month
Google Page Speed Insights
Free Performance ToolGoogle's Page Speed Insights is a great on-page SEO tool that analyzes your page to identify areas needing improvement. It provides reports on user experience for both desktop and mobile devices.
Lab Data:
- ✓ Controlled environment testing
- ✓ Useful for debugging issues
- ✓ Consistent measurements
Field Data:
- ✓ Real-world user experience
- ✓ Identifies actual bottlenecks
- ✓ Performance insights
SEO Impact: Faster page loads directly improve search engine rankings. This tool helps ensure optimal performance across all devices.
💰 Pricing:
100% FREE - Google's official tool
Pricing: Google Page Speed Insights tool is free to use.
6. Majestic SEO
Majestic SEO is another great on-page SEO tool that is quite popular with SEO experts and website owners alike. The tool defines two basic types of link metrics for measuring link intelligence – Trust Flow and Citation Flow. Citation Flow gives you a number predicting the influence of a URL after checking a number of connected websites. Trust Flow, on the other hand, is a metric that predicts the reliability of linking with connected websites. There is also a Topical Trust Flow metric, which judges the significance of a website according to the industry.
Here are some of the key features of this tool –
- Site explorer
- Bulk backlink checker
- SEO browser extensions for Firefox and Chrome
- Historic Index
- Raw data exporting
- Site Comparison
- Backlink history
- Keyword checker, and more.
Pricing: Majestic SEO provides three plans – Lite, Pro, and API. These plans start from $49.99 per month.
7. Ahrefs
Everyone in the world of SEO is familiar with this name. Ahrefs is an SEO tool that simplifies keyword research, link building, competitor analysis, and more for you. With the Ahrefs Keyword Explorer tool, you can find quality keywords to target. There is also a Site Explorer, which shows you all the backlink data for ranking pages. The Site Audit tool, on the other hand, crawls your website and does in-depth analysis to give you a Health Score. You also get suggestions to improve your technical SEO. The best part about this tool is that it provides you with a clear estimation of your monthly organic traffic. The keen checking aptitude of this tool makes it an excellent off-page SEO tool.
Pricing: Ahrefs comes with 4 plans – Lite, Standard, Advanced, and Enterprise. The paid plans start from $99 per month.
8. Content at Scale
This AI-powered content marketing tool helps publishers create long-form blog articles that are optimized to rank well in search engines and appeal to their target audience.
From a simple keyword input, you'll get a well-researched, well-written blog post that includes:
- An SEO title, meta description, and URL slug
- A properly formatted long-form blog post (up to 3,000+ words) with an introduction, table of contents, H1-H6 headers, bullet points, backlinks, conclusion, and a customized CTA
- An SEO checklist
- Real-time SEO scoring
- Live stats on target word count, multimedia elements, and links
- Keyword suggestions and keyword count
- FAQs
- A plagiarism scanner
- An AI detector
- An auto-publish plugin that syncs directly with your WordPress or Shopify blog
What sets Content at Scale apart from other AI writing tools is its built-in editor which allows you to fine-tune the AI-generated first draft right within the app.
You'll be able to track all your SEO stats as you edit, and if you think the AI missed something, you can easily pull high-ranking content for your topic from the Research tab.
Pricing: Content at Scale offers four plans — Solo, Starter, Scaling, and Agency — which allow you to publish up to 100 articles per month for only $15 per post.
9. Plagiarism Remover by Paraphrasetool.ai
Struggling to remove unintentional plagiarism? That's where the Plagiarism Remover by Paraphrasetool.ai helps to save the day. This plagiarism eliminator rewrites your text by swapping out words with synonyms and tweaking sentence structures. This way, you can make sure your content stays original without losing its intended meaning. It's not just about dodging plagiarism flags; it's about polishing your work to sound fresh and authentic. Perfect for SEO pros who want unique content.
Key features of this tool are –
- Right synonym replacement for natural flow
- Sentence restructuring for originality
- Quick processing to keep your workflow smooth
- Retains the core meaning of your content
Pricing: Plagiarism Remover offers a free version with basic rewriting features. For heavier lifting, premium plans start at $9.72 per week, which unlocks advanced options and higher word limits.
Complete SEO Checklist
What should be covered in on-page and off-page search engine optimization? Here's a complete checklist covering all aspects of SEO:
On-Page SEO Checklist
Off-Page SEO Checklist
Wrapping Up
Key Takeaways
We've covered some of the best tools for on-page and off-page SEO that will help you rank higher on search engine results pages.
Complete Strategy Required
Both on-page and off-page SEO work together to improve your search rankings. You need both for success.
Start with On-Page
Begin with on-page SEO first since it forms the foundation for your off-page SEO efforts.
Pro Tip: Choose tools that fit your budget and skill level. Start with free tools and upgrade as your SEO strategy matures.
About the Author
Akshita Sharma is a content creator with GoDotMedia. She has a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.