By Ajay Paghdal
You may not need SEO reporting tools when you’re first starting your agency, but as you grow, being able to share your work and progress with clients becomes key for retention. Much of this can be automated with sophisticated solutions and price points that fit most budgets.
* The top 3 is determined from your votes on the full list below.
Check out the full list included descriptions and videos of our favorite SEO reporting software.
Ahrefs is a big data search marketing tool and world’s biggest third party database of search queries:
– 6.1 billion keywords for 200+ countries (2.3 billion for the US alone);
– crawling speed of 4.1 million pages per minute and 15-minute backlink index updates (the – only tool on the market that finds links in JS code besides HTML);
– context index discovering 1.8 million new topics a day.
Launched as a backlink checker, it has evolved into a multipurpose suite with tools for any SEO task.
1. Keywords Explorer has a bunch of metrics exclusive to Ahrefs only – Clicks and Clicks Per Search.
Their main value is in the opportunity to assess your chances of driving traffic.
Thanks to clickstream data processing, the numbers you get are quite accurate.
As Keyword Difficulty is calculated based on the major ranking factor of today – backlinks, this is also an accurate metric to rely on.
2. Site Explorer gives insights into any website’s backlink profile, organic traffic, and PPC campaigns, which makes it perfect for competitor research.
You can track new, broken, and lost backlinks within a necessary timeframe, analyze their anchors, filter them by the language, type (.edu / .gov, dofollow / nofollow, etc), and platform (blog, comment system, ecommerce, etc), etc.
The tool also reveals what content performs best regarding traffic, social shares, and backlinks, etc.
Not only can you check organic keywords for your site, but also compare them with competitors’ keywords to figure out for which they get traffic, while you don’t.
3. Rank Tracker can keep you up on your website’s progress in organic search – the position it holds for a given keyword, whether it’s going up or down, how much traffic it generates, and whether it ranks for any of Google’s SERP features.
You can analyze this data for different devices and locations, compare your results with competitors, and monitor them right from your inbox.
4. Content Explorer is like a standalone search engine that you can use to explore trending content by social shares, backlinks, or traffic.
With lots of filters and advanced searches, you can get easy content opportunities in front of you with a few clicks only. Just set a high traffic amount and a low number of backlinks, that’s all.
Another use case of the tool is a search for backlink opportunities. While exploring content with your business mentions or of any relevant topic, you can highlight domains with no backlinks to yours.
5. SEO Audit can help monitor your site for 110+ SEO issues to make sure it’s Google-friendly.
They include internal and external pages, performance, HTML and social tags, images, content quality, localization, incoming and outgoing links, and much more.
Not only does Ahrefs give a detailed explanation of each issue, but also gives clues about how to fix it.
The interface is equipped with colorful graphs, making it easy to track how your website’s SEO health changes with each audit.
Nightwatch is a flexible SEO tool that lets you track your daily rankings, monitor the uptime of all your backlinks and do onsite audits.
It boasts extreme customizability within its dashboard. You can build charts with any views you want.
It’s a fun tool to play with a solid UI and affordable pricing.
SEMrush is a very powerful tool for all digital marketing and SEO professionals. Among many things Sem Rush can be used for keyword research. It shows organic and paid traffic stats of any domain and in almost all countries of the world. In 2019, they revamped their backlink discovery engine in an effort to compete better in the industry and seem to be performing quite well with backlink discovery comparison studies. You can use this tool’s features free of charge but only in limited times of search.
Google Search Console (formally known as Webmaster Tools) is a great resource for any site owner.
It is designed to inform webmasters about how Google bot is interacting with their website.
This free tool gives detailed information on broken links, popular keywords and on how often Google is stopping by.
16 months of click and impression data is available for the sites you get verified.
This is Google’s way of giving site owners the information that they need to be successful.
Agency Analytics represents all-in-one reporting platform for agencies. It covers SEO, PPC, Social, Email, Review and Call Tracking dashboards. This quick and easy platform allows you to keep track all of your clients’ marketing campaigns in one place. It has an automated report deliver and built-in SEO tools. Create a customized look – upload your logo and integrate platforms to your marketing dashboard. In 2020, they launched integrations with Ahrefs, SemRush and Moz so if you have paid accounts with any of those platforms, you can import links automatically. Natively, Agency Analytics uses Majestic as it’s backlink provider. Try it risk free for 14 days or subscribe to one of the offered plans.
SEO PowerSuite provides reliable rank tracking, backlink & keyword research, anti-penalty link audit, full website content optimization, effective outreach and link management.
You can get a lot of separate reports using which you can do a lot of SEO and marketing analysis.
In addition, there is an option to combine different tools to see how they work together.
There are both free and paid premium versions available.
It is proclaimed to be all-inclusive service, some of which are:
– Checking keyword rank traffic
– Website audit
– On-site SEO audit
– Backlinks checking and monitoring
– Doing competitors’ research
– Improving and providing B2B features
– Providing social media management tools.
It has a free trial, after which you have to purchase one of the plans.
Moz is complete SEO platform that provides backlink and rankings data for the website you want to check. It has one of the most recognizable SEO stats, DA (domain authority) and PA (page authority). You can get a few free searches a day or you can install the Moz browser plugin to get free DA/PA data for any site. The pro tool provides tons data about your site: SEO opportunities, possible errors and suggests the way to avoid them. In 2019, Moz redid it’s backlink crawler and claims to now have a ton of backlink data, on par with it’s competitors Ahrefs or Majestic. Regardless of how accurate that is, their domain authority stats are the most used in the industry.
Raven Tools provides prospective SEO clients with detailed SEO audit reports that show progress over time.
It analyzes organic performance of an SEO campaign.
With Raven Tools you can access data connectors like Google Analytics, AdWords, social media like Facebook and Twitter.
This tool can turn your prospects into clients.
Also it helps with detailed and easy to generate white-label reports that can be downloaded as PDFs, which helps with client feedback.
A 14-day trial version is available.
Google rolls out hundreds of algorithm updates every year, and keeping track of them all by yourself is practically impossible. Luckily for you, the Website Penalty Indicator does exactly that. To run a penalty test, al you need to do is paste in your domain’s URL, choose your database, enter a captcha, and the tool will do all the work for you.