Best SEO Audit Tools
By Ajay Paghdal
There are so many SEO audit tools out there that you might be overwhelmed with which ones to pick.
It comes down to several factors including your expertise with SEO, which you have a local business or a national business and whether you have an e-commerce site or something else.
We’ve compiled a list of all the rank trackers we could find for your review right here.
Best SEO Audit Tools
Seobility is an all-in-one SEO tool, suitable for SEO beginners and experts alike.
The SEO software comes with an onpage Site Audit, Backlink Analysis, Rank Tracking and Content Optimization (TF*IDF) – everything you need for your website success!
The Site Audit checks your complete website by crawling all linked pages. It helps with finding pages with errors, problems with the on-page optimization or problems regarding the page content, such as duplicate content. This handy tool also has a monitoring service that informs the status of the website via e-mail, if server errors and major problems occur.
The Backlink Analysis helps you keep an eye on the Backlink profile of your website. Learn about new and lost backlinks and build new backlinks easily.
The Rank Tracking helps you monitor your search success. Enter all the relevant keywords for your website and Google locale and track them for Desktop and Mobile search. Results are refreshed daily.
Plus: it’s more affordable than most other options out there.
There are three plans available:
Basic (for hobby users; free) Premium (for professional users; free 30-day trial; USD 50 per month) Agency (for Agencies; USD 200 per month)
Ahrefs is a big data search marketing tool and world’s biggest third party database of search queries:
– 6.1 billion keywords for 200+ countries (2.3 billion for the US alone);
– crawling speed of 4.1 million pages per minute and 15-minute backlink index updates (the – only tool on the market that finds links in JS code besides HTML);
– context index discovering 1.8 million new topics a day.
Launched as a backlink checker, it has evolved into a multipurpose suite with tools for any SEO task.
1. Keywords Explorer has a bunch of metrics exclusive to Ahrefs only – Clicks and Clicks Per Search.
Their main value is in the opportunity to assess your chances of driving traffic.
Thanks to clickstream data processing, the numbers you get are quite accurate.
As Keyword Difficulty is calculated based on the major ranking factor of today – backlinks, this is also an accurate metric to rely on.
2. Site Explorer gives insights into any website’s backlink profile, organic traffic, and PPC campaigns, which makes it perfect for competitor research.
You can track new, broken, and lost backlinks within a necessary timeframe, analyze their anchors, filter them by the language, type (.edu / .gov, dofollow / nofollow, etc), and platform (blog, comment system, ecommerce, etc), etc.
The tool also reveals what content performs best regarding traffic, social shares, and backlinks, etc.
Not only can you check organic keywords for your site, but also compare them with competitors’ keywords to figure out for which they get traffic, while you don’t.
3. Rank Tracker can keep you up on your website’s progress in organic search – the position it holds for a given keyword, whether it’s going up or down, how much traffic it generates, and whether it ranks for any of Google’s SERP features.
You can analyze this data for different devices and locations, compare your results with competitors, and monitor them right from your inbox.
4. Content Explorer is like a standalone search engine that you can use to explore trending content by social shares, backlinks, or traffic.
With lots of filters and advanced searches, you can get easy content opportunities in front of you with a few clicks only. Just set a high traffic amount and a low number of backlinks, that’s all.
Another use case of the tool is a search for backlink opportunities. While exploring content with your business mentions or of any relevant topic, you can highlight domains with no backlinks to yours.
5. SEO Audit can help monitor your site for 110+ SEO issues to make sure it’s Google-friendly.
They include internal and external pages, performance, HTML and social tags, images, content quality, localization, incoming and outgoing links, and much more.
Not only does Ahrefs give a detailed explanation of each issue, but also gives clues about how to fix it.
The interface is equipped with colorful graphs, making it easy to track how your website’s SEO health changes with each audit.
SERPStat is yet another all-in-one SEO tool that covers the areas of keyword research, search analytics, advertising analysis, content marketing research, competitor analysis, rank tracking, and onsite auditing.
They cater to both agencies, in-house teams and SMBs. Their pricing starts at $69/month and they have a free trial.
Analyzes webpage quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report. Dareboost provides complete and customized reports, highlighting errors, possible improvements, and giving precise advice which guide the user step-by-step to solve the problems. Reports also include an overall page quality score, and scores by categories, including Performance, SEO, Compatibility, etc. The Pro version of Dareboost will allow you to monitor your website speed easily, with neat reports, and to be alerted immediately when there is a slowdown. You can monitor web pages as well as user journeys (scenarios).
SEMrush is a very powerful tool for all digital marketing and SEO professionals. Among many things Sem Rush can be used for keyword research. It shows organic and paid traffic stats of any domain and in almost all countries of the world. In 2019, they revamped their backlink discovery engine in an effort to compete better in the industry and seem to be performing quite well with backlink discovery comparison studies. You can use this tool’s features free of charge but only in limited times of search.
SiteGuru is an on-page SEO tool that crawls your website and checks it for SEO issues. It checks your page titles, meta descriptions, page speed, website structure, broken links and everything else that’s important for SEO.
The result is an extensive SEO report, including an actionable to-do list to start your SEO activities.
DeepCrawl is a website monitoring app that regularly checks sites for issues to fix in order to keep them relevant. Some of the benefits of using this tool are regular technical audits, migration control, penalty recovery, SEO and UX improvement, competitor analysis and more. DeepCrawl helps understand sites, their structure, as well as their audience. It is predominantly a business tool and offers Light and Light Plus pricing plans, with a 7-day free trial, as well as a custom Enterprise option.
Clusteric search auditor is a desktop SEO tool with various analytic modes for upgrading your ranking on Google and is mostly inteded for digital marketers. Main usage of Clusteric is a backlink profile audit and creating disavow file. Clusteric has very detailed, semi-automatic options to estimate link value based on language, industry, topical similarity, etc. It is built for link quality and spam estimation, profile analysis and measuring organic visibility. This tool is merged with tools like Moz, Ahrefs, and Majestic. You can either download the demo version or choose one of three licenses available.
SEO PowerSuite provides reliable rank tracking, backlink & keyword research, anti-penalty link audit, full website content optimization, effective outreach and link management.
You can get a lot of separate reports using which you can do a lot of SEO and marketing analysis.
In addition, there is an option to combine different tools to see how they work together.
There are both free and paid premium versions available.
ContentKing is an awesesome cloud-based SEO auditing solution that can monitor your web properties 24/7.
Using a wide array of signals ContentKing’s algorithms deliver meaningful insights and tasks.
The tool takes note of all changes on your website and provides automatic alerts when something breaks.
It is proclaimed to be all-inclusive service, some of which are:
– Checking keyword rank traffic
– Website audit
– On-site SEO audit
– Backlinks checking and monitoring
– Doing competitors’ research
– Improving and providing B2B features
– Providing social media management tools.
It has a free trial, after which you have to purchase one of the plans.
Moz is complete SEO platform that provides backlink and rankings data for the website you want to check. It has one of the most recognizable SEO stats, DA (domain authority) and PA (page authority). You can get a few free searches a day or you can install the Moz browser plugin to get free DA/PA data for any site. The pro tool provides tons data about your site: SEO opportunities, possible errors and suggests the way to avoid them. In 2019, Moz redid it’s backlink crawler and claims to now have a ton of backlink data, on par with it’s competitors Ahrefs or Majestic. Regardless of how accurate that is, their domain authority stats are the most used in the industry.
SEO audit tool helps to find hidden SEO issues with negative impacts on large websites, enabling filtering data in a cloud without exporting data.
An analysis that usually takes 2 to 3 hours of your time could take you only 15 to 30 minutes. Analysing large websites with Spotibo is not limited by your computer, as it is with other SEO tools.
Analyzed issues are divided into 4 sections with many subfunctions:
You can get a fast automatic evaluation of your website in a few minutes with an explanation of what issues to fix and how.
WebCEO SEO platform integrates 15 indispensable online SEO tools that every SEOer need.
Using this tool you can perform:
– Effective keyword niche research
– Website audits and analysis
– Safe link building
– In-depth social media metrics and marketing analytics.
You can give your clients a restricted or full access to professional white-label SEO tools available on your own domain and appearing as if you developed them yourself.
The tool is not free but there is a free 14-day trial available.
Ryte is a relevant tool for On-Page SEO.
It analyzes if a website is indexable by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.
Besides that, it also analyzes your site structure and your link and URL structure, as well as checks for flaws in your XML sitemap.
Ryte will give you information on your site’s performance by checking response time and page speed.
You can choose a paid plan that suits your needs.
Go Auditor offers their SEO audit tool for free, and the interface is clean and simple. Check your top keywords, domain authority metrics, page load time, and many other on-page SEO factors. Best of all, the PDF report is non-branded and can be used as a sales tool for new or existing clients.
This is paid SEO software that offers in-depth SEO analysis of your website intended for SEO Professionals, Digital Marketing Agencies, SMB or Brands.
Their SEO tools can point out to critical data points that can help you understand why your site is ranking as it is.
This research tool consists of three main features: keyword research, ranking analysis, content optimization.
Also, its Content Performance Score shows how the specific content impacts the ranking for a set of targeted keywords.
OnCrawl is a website crawler and log files analyzer providing analytics for your onsite SEO.
It helps you improve your rankings, traffic and revenues.
Discover errors in HTML, linking structure and content that compromise your rankings in and cause drops in traffic.
Using this tool you can:
-understand how search engines crawl your website
-manage your crawl budget to drive Google’s bot to the right pages
-focus on all pages with similar content through main content and menu, sidebars and footers and more
Raven Tools provides prospective SEO clients with detailed SEO audit reports that show progress over time.
It analyzes organic performance of an SEO campaign.
With Raven Tools you can access data connectors like Google Analytics, AdWords, social media like Facebook and Twitter.
This tool can turn your prospects into clients.
Also it helps with detailed and easy to generate white-label reports that can be downloaded as PDFs, which helps with client feedback.
A 14-day trial version is available.
Lipperhey performs on-page SEO website analysis for you, as it analyzes the quality, searchability and popularity of websites.
This freemium tool analyzes your website on technical SEO content and popularity, shows how you can improve your website for a higher conversion rate, keeps track of your competitors’ ranking history and current search engine rankings.
It also provides keyword recommendations, showing you which keywords can generate the most traffic for every page of your website.
Authoritas is a big data science-driven SEO & content marketing platform.
It is designed for agencies, eCommerce business or Enterprise.
This software discovers organic search marketing opportunities and helps you improve your business.
You can analyze your competition with the Web Graph or get content strategy recommendations.
There are four packages available (Niche, National, Enterprise and MNEs) and all of them include SEO tools and data.
Botify is a freemium cloud-based tool that examines your site and provides detailed SEO analysis.
It can help you increase organic traffic on your site.
One of his tool’s options is ranking every URL on the site and making a total score.
There are sessions and certification trainings available for companies to help them understand using keywords and online marketing strategies.
Botify also provides a real time data of search engine activity.
Cuutio Software is a tool that provides information about the visibility performance of your website.
It makes it easy to monitor the competitive situation online and focus on actions that will improve search engine visibility permanently.
This tool will help you keep track of your visibility development understand your content performance and competitive situation.
Cuutio is not free and it offers four different packages you can choose from.
Seoptimer is a free SEO analysis tool designed for SEO experts, marketers, webmasters, and business owners.
It analyzes URL’s on-page SEO ranking factors and gives a summary of the most important action items.
This tool provides an easy-to-read report of your website emphasizing what’s good and what you can improve.
Create simple PDF reports with your logo and company details to send to your customers.
It can also check your competitors’ sites and tell you how you’re doing comparing to them.
Forecheck can help you with the SEO analysis of your website, as well as redirects and link analysis.
You can also get various reports that will give you detailed insights to relevant search engine factors.
It will speed up many of your daily tasks and can be used by a single person, a team or an agency.
Get a Forecheck Download and Web-based Demo or purchase a version that suit your needs.
Site Analyzer analyzes all SEO factors, help you prioritize your work, easily export data, and discover keyword opportunities.
This tool provides a list of backlinks pointing to a domain, a subdomain or a URL.
It will give you a great idea of your competitors’ most important backlinks, which can help you improve your net linking strategy.
Using it, you can also find the best keywords for your SEO niche.
There are four available packages, so you can choose the most suitable one.
WooRank can help businesses of any size perfect their digital marketing strategy and increase online visibility. Whether you are working on your website’s SEO, researching keyword opportunities or selling your own SEO services, WooRank has the perfect solution. During the 14-day free trial, you can test the entire suite of tools relative to your needs. These tools include: keyword identification and tracking, competitor analysis, a deep technical Site Crawl, individual page analysis, white-label PDF reports and much more. WooRank also offers data services and an API integration for larger projects. WooRank has several plans depending on your needs and your budget. You can also try the free Chrome and Firefox browser extension for a quick website analysis.
Nibbler is a free tool for testing websites.
Enter the address of any website and Nibbler will give you a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology.
The tool looks at the domain name for the address you are testing, and looks for pages inside that.
It is completely free, but it is also limited to three reports.
This is a free website crawler that allows you to crawl websites’ URLs and find key onsite elements to analyze onsite SEO.
SEO Spider crawls sites like Googlebot.
If there are no directives, it will crawl your site like Googlebot while still presenting its own UA.
This tool also helps with detailed and easy to generate white-label reports that can be downloaded as PDFs, which helps with client feedback.
You can either use it free of charge or purchase a license.
Seomator is a tool that provides an in-depth technical SEO analysis, as well as in-depth technical SEO analysis for website optimization.
This tool is easy to use and can save you hours of work as it includes all On-Page and Off-Page analytics.
The in-depth analysis includes checking the content, site structure, structured data and broken internal links.
It offers a comparative analysis of competitors using the Seomator’s Domain Comparison Tool.
Choose the most suitable pricing plan or try if for free.
The gShift Site Audit tool is simple to use and provides a quick method of reading and evaluating your on-page elements and structured data. It delivers easy to digest reports, enabling you to analyze and prioritize items, which may need more immediate attention in order to improve your organic search visibility. With gShift Site Audit, you will be able to quick gain insight into the following elements of your website and more:
- Resources (pages, css, images, PDFs, etc.)
- Meta Descriptions
- Internal/External Links
- Meta Robots
- Errors (broken links, missing images, internal server errors, etc.)
Visual Website Optimizer is an all-in-one optimization platform.
It helps you track your business goals, analyze visitors, build data-driven hypotheses, run tests, personalize content and understand customers.
It’s an easy-to-use tool intended for marketers, product managers and analysts.
There are several integrated tools – WordPress, BigCommerce, Shopify, Google Analytics, Google Tag Manager and more.
You can use it on your PC, tablet or mobile.
A 30-day trial version is available.
Seorch is an SEO On-Page and site analysis tool.
Use it to check the On-Page factors and improve your website.
If you want to permanently monitor your Google rankings you can easily do it for just $10 per month with basic check version.
Find and fix SEO mistakes use Multi SEO check and analyze several pages at once (XML Sitemap is needed).
For testing your website for On-Page SEO factors, you can use the SEO crawler.
SEO Crawler is SEO analysis software intended for businesses, SEOs and agencies.
It has been designed to help you increase SEO rankings and conversions rate.
You can now crawl your website and the Internet for valuable SEO data.
This software includes:
You can try this tool for free.
Siteliner is a small web-based tool with irreplaceable functionality. Once you paste in your URL, it will scan your pages for duplicate content and errors. It also finds broken links, related domains and even compares your site with others in terms of page size, load time, words per page, text to HTML ratio, number of links, and more.
Broken links are bad for business, and you need to run timely scans in order to find and fix them before they cost you traffic and revenue. This Free Broken Link Checker helps with just that, it validates both internal and external links, reports their HTTP error codes, and shows their exact location in your HTML for you to fix.
The Disavow Tool is perfect for situations when you need to discount the value of an inbound link to avoid link-based penalties. It will be especially helpful if you’ve purchased links in the past, or have participated in bad linking networks and want to remove them because they’ve actually hurt your SEO.
The Mobile-First Index Checker is a neat little tool that helps you make sure the mobile version of your site is exactly the same as your desktop version. It keeps track of all the links and checks if your pages have exactly the same Breadcrumb structure, has the same user content, the same meta tags, rel tags, structured data snippets, and even checks the mobile page speed.
Both the desktop and mobile versions of your site need to have the same structure. The Mobile-First Index Tool by Merkle compares the two versions of your site and looks for discrepancies between SEO signals (canonical, meta robots, hreflang tags, content, structured data markups etc.). Additionally, it uses Google’s API to check if your page is optimized for mobile.
SEO Minion is a neat all-in-one SEO tool that is great for performing all of your daily SEO tasks. That includes analyzing your on-page SEO, checking redirects, broken links, and Hreflang tags. It also features a SERP preview tool that allows you to improve your CTR by previewing your site on top of Google search results pages and check your rankings across multiple locations without personalization.
The SEO Web Page Analyzer is a web-based tool that tests your site for search engine optimization. It gives your site a score on a scale from 1 to 100 and takes note of things such as page weight, meta descriptions & title tags, the heading structure, content, keywords, link structure, image optimization, and even social interactions.
Google Lighthouse is a great, automated tool that measures the quality and performance of web pages. It runs your website through a series of audits to determine its speed, accessibility, and search engine optimization. Aimed to help web developers, it is also able to test progressive web applications to test them for compliance with established standards and best practices.
The Structured Data Markup Helper is Google’s own tool designed to help you implement structured data on your website. Adding structured data to your resource is extremely important since it helps search engines know exactly what’s on your site to give search users relevant results.
The Disavow.it tool is a great way to quickly compile or clean a disavow file. Its interface is hard to get lost in since it’s literally two fields on a white screen with two blue buttons and the files it creates are ready to go straight into your Google Search Console.