Best Link Building Tools
By Ajay Paghdal
If you’re building links, software tools can make your life easier. Using automation for prospecting, analysis, outreach and staying organized is essential.
This article approaches a list of link building tools in 2 ways. The tool stack I personally use and then a list of all the tools out there.
My Favorite Link Building Tools
I founded, grew and sold a 7 figure link building agency in 2020. My main philosophy with this stuff is bulk actions without being spammy. The following list of tools comes from years of trial and error.
- Ahrefs Content Explorer – $99/mo – For finding articles related to my keywords
- Ahrefs Site Explorer – For finding backlinks of competitors
- Link Prospecting Filtering Tool – Free – Dump exports from scrapes into this tool to perform bulk actions
- Google Search Operators Tool – Free – This tool, combined with Google search, lets you prospect 1000’s of websites fast
- Linkio Backlink Checker – $19/mo – Run competitor backlinks through this tool and export only dofollow and indexed backlinks to filter out 40% of prospects in bulk
Email Outreach Templates – Free – A ton of templates and follow-up ideas for outreach
Best Link Building Tools
Linkio is an off-page SEO tool with core features centered around rank tracking, backlink monitoring, SERP link analysis, and anchor text suggestions.
Linkio’s toolset that helps you succeed with link building. You start by adding your keywords to the rank tracker.
Next, Linkio pulls the backlinks for your ranking page and further analyzes them to form your baseline.
After that, Linkio grabs the top 10 Google results for that keyword and crunches all of their backlink data.
Using that information, Linkio lets you know how your backlink profile stacks up and what anchors to build next to beat them.
The base package is fully featured and affordable at $19.99/month.
Respona is the all-in-one PR and blogger outreach tool that combines personalization with productivity. It offers features that help users identify relevant journalists and bloggers to encourage building mutualistic relationships. You can create campaigns using the content search tool to narrow down content in your niche or upload a CSV file if you already have a pre-made list from other apps such as Ahrefs, SEMrush, Moz, etc. Along with the content search, users have access to an extensive database of over 400 million contacts (direct email addresses, Linkedin profile, etc). With the help of templates, Respona helps you formulate strategic, content-based campaigns that increase the chances of receiving a response. Take your personalization to the next level with article snippets scraped straight from the content selected. You can also have Respona automate the content search by setting up a periodic scraper. This helps save time and makes the process of finding outreach opportunities much more efficient. By creating folders to organize opportunities and previous contacts, you have the ability to keep track of all your relationships under one platform.
This SEO tool provides the URLs relevant to your keywords and niche searching Google, Yahoo, Bing and many other search engines.
It can quickly get you thousands of blog comments resulting into better traffic and page rank.
ScrapeBox harvests proxies from various websites and forums, so you can add the URL’s of your favorite proxy websites.
It also provides a keyword scraper that can help you find keywords and make a new one when needed.
This tool is a one-time purchase.
Pitchbox is a paid Influencer Outreach and Content Marketing platform designed for brands, SEO agencies and publishers to manage their business.
As it is integrated with MOZ, Ahrefs and SEMrush, it provides fast and best quality service in seconds.
It also has a separation of concerns, so you can get insight in those who look for the links and those who actually do the outreach.
This tool is said to be a great team tracker, since it covers prospecting, emailing and managing work flow.
Postaga is a free link-building outreach tool that helps your content get more links and shares with AI-assisted, automated outreach campaigns. With Postaga, you can discover outreach opportunities, find contacts to share your content with, send out email campaigns, and build links in just a few minutes.
Buzzstream is a blogger outreach tool using which you can research contact information and add new bloggers you find, social profiles and websites to your database.
Share notes with your teammates, view campaign’s status and see team’s recent activity.
Choose from 4 different pricing plans.
Keep better track of your tweets and emails by saving them and setting reminders to follow-up.
Round it all up by pulling out a fully customizable report to be always up to date with your team’s performance.
JustReachOut has helped 5000+ entrepreneurs pitch journalists and get featured in press without the help of PR firms.The platform has helped large brands such as HubSpot, Pipedrive, Wistia and Ahrefs, as well as huge name influencers such as Brian Dean of Backlinko and many thousands of no name small businesses get recurring ongoing press, podcast, and media mentions every week.
The platform not only enables you to find journalists, podcasters and blogs to pitch but give you a reason of why they’d be a good fit to feature you such as:
*they have a broken link on a topic you know about
*they have an pending inquiry or an ask about a topic you know about
*they have written about a topic you are an expert in
The platform give you five different tools to target journalists/bloggers/
Trusted by 5000+ businesses worldwide the tool works for every industry and every language and country.
NinjaOutreach is a blogger outreach tool that gives you access to more than 25 million bloggers.
It allows you to create templates with custom fields and send personalized messages to your contacts.
This tool also shows the outreach templates that give you the highest open rates, reply and click through rates.
Find Instagram, as well as top Twitter influencers.
Get a notification whenever a prospect replies and never miss your emails.
This tool isn’t free but you can get 14-day free trial.
DropMyLink is the ultimate link building helper.
It is quite handy for new websites where the need for fresh and natural links is on the higher level, but it’s also for all other sites willing to create a good and strong link scheme.
This tool is designed to put together all of the most useful footprints in one place and have them easily accessible.
This is a free tool; all you have to do to use it is create an account.
Despite being just a little Chome extension, LinkMiner offers pretty useful functionality. It scans websites to reveal all backlinks, along with broken ones, and pulls metrics on them to help you make smarter decisions. It also allows you to export all links from a page and even display each link’s metrics and social data right next to it.
Outreach Plus is a tool which helps create successful Outreach campaign – it has its own platform that shows the outreach process results.
From the personalized emails to the process tracker and result sheets and reports, it provides better look into the business progress, and into how it’s being led.
The data is well organized with easy access to needed reports, and it’s possible to work both on a single and multiple projects at once.
Once you have a list of link targets, paste them into this tool and run some simple bulk actions to clean up the list. You can remove certain .TLDs, different categories of websites, like social media sites or web 2.0 sites, filter by characters found in the root domain or URL and much more.
In almost any prospecting list, you’ll have lots of junk that you need to filter out. With this tool, a vast majority of the removals become automated. With it, save more time and have cleaner prospecting lists.
The NoFollow extension for Chrome gives developers a way of telling search engines to not follow certain links using meta tags and rel attributes. It also outlines links both with and without the nofollow attribute, external links, and links on pages with nofollo, and noindex robots meta tag.
GroupHigh is a blog search engine tool with a database of 15 million blogs.
It allows you to search for the best bloggers for your next campaign by content, social followers, location, and MozRank.
Easily discover a URL’s full social footprint, traffic and various social, SEO, blog, and website metrics by importing raw URLs or uploading spreadsheets.
You can also use GroupHigh for creating folders, lists to organize your blogger database, using advanced database filters and making various reports.
This tool is an advanced link prospecting and a link building tool.
DIBZ is designed for independent SEO consultants and full-service marketing agencies to make the link building process easier.
This tool gathers prospects data you can later filter easily to find the best matching prospects or use SPAM metrics to filter irrelevant ones.
You have two options – either use predefined search queries or make a custom one.
Multilingual searches and results are also available!
Linkio’s anchor text generator gives you 100’s of anchor text ideas based on your keywords, brand name and page type.
All you have to do is type in your brand name(s) and exact keyword(s) and then selection between 1 of 7 page types: blog content, long-form content, company homepage, company service page, E-commerce product page, local business home page and local business service page
Then choose if you want to see any of the following anchor text type: keyword/just part of keyword + words, branded, branded + keyword and just natural
Find all broken pages with this easy-to-use SEO tool. Use it to find dead sites and their list of backlinks and save time.
Upon the finished search, you can choose web pages you want to recreate writing the original content on them.
Let the site owners know that they’re linking to a dead page and offer them your content.
This is a dual-purpose tool – it helps you build links to your site and update the web with new content at once.
The tool isn’t free, but it’s only $5 to try it out first.
If you are a link builder or content marketer, you should definitely take a look at this SEO tool.
It was developed to help you organize new outreach opportunities but also give proper amplification to their content.
This tool is very straightforward and easy to use. The first step is just creating the campaign.
Choose among 16 different types of report you can pull out such as guest posts, content promoters, resource linkers, links pages, blogs, audience input and many more.
This tool searches for quality prospects from over 80 sources you can contact for links, guest posts and other content.
After you’re finished searching, you can export a report into an Excel file and start connecting with the best prospects.
If you already have a list of sites, you can upload it into Ontolo and create your own mini-search engine.
Ontolo will not only get you prospect’s contact information, but social media accounts and outbound links as well.
It allows you to upload any plain text or CSV file.
Domain Hunter Plus is a convenient tool you can use for finding aged and quality domains with already great backlink profiles with ready to use targeted traffic.
It is also designed to find web 2.0 accounts, as well as blogging platforms and show the accounts available for acquisition.
The Analyze Web 2.0 tab allows you to check the quality of the domains found.
Its clean user interface allows filtering the domains with multiple metrics.
This tool is free and you have unlimited access to it.
This is a blogger outreach software designed for searching blog that accept guest posts.
It not only allows you to search for relevant blogs but also keep track of the ones you submitted a guest post to.
There is a huge curated list of guest post friendly blogs available – all you have to do is reach out to them and build a relationship.
It also lets you track anchor text from links in the guest post.
As it is mobile-friendly, you can use it wherever you go.
This tool requires one-time fee of $47.
HARO is not a traditional SEO tool but is really helpful when it comes to collecting more backlinks to your site from various articles.
This tool gives journalists a wide database of opportunities for sources to obtain great media coverage.
Sign up and provide basic company information after which you’ll be receiving three emails per day containing media opportunities.
You can contact a journalist, send a quote to be included in their article and get a baclink to your site.
This is a freemium tool.
Muck Rack is a relationship-building platform for discovering and pitching relevant journalists using social media.
By searching keywords, beats, company names and more you can find the right person to pitch.
You’ll get emails whenever journalists are tweeting about your campaign, competitors or any keywords.
Pitch directly to the journalist’s email and connect with them wherever you are a given moment.
Although this tool is not free, you can request a demo version.
Although not as popular as it once was, MyBlogGuest is one of the most well-known guest blog communities online.
It is a service that helps writers and bloggers get in touch for guest blogging.
The idea is to give guest bloggers and blog owners seeking quality content platform where they can connect, trade posts, share their expertise and help each other promote their guest posts and blogs.
You can also find ready-made guest posts there or browse through categories and tags to find relevant posts and get a preview.
Detailed is a backlink database for all of the most popular websites in the biggest niches. Select a niche, and you will see the top 49 websites that have the most backlinks in it. Choose the site you wish to take a closer look at, and get instant access to its entire backlink profile with dates and exact names and URLs of the pages linking to them.
The Disavow Tool is perfect for situations when you need to discount the value of an inbound link to avoid link-based penalties. It will be especially helpful if you’ve purchased links in the past, or have participated in bad linking networks and want to remove them because they’ve actually hurt your SEO.
The Domain Authority Checker by ClickMinded allows you to bulk check the Domain and Page Authority of up to 50 URLs at a time. This will come in handy for competitor research and checking how your own website fares up against your competition.
Right Inbox is a chrome extension that supercharges your Gmail account with 11 features in total. With email tracking you can see who opens your emails and clicks your email links from your outreach efforts. With email sequences you can automatically follow-up in Gmail with prospects that don’t reply to your first email. Right Inbox offer a free plan which gives you limited access to email reminders, email send later and recurring emails. Paid plans start at $4.95 per month.
If you have original photographs or graphics on your site, you're sitting on a backlink goldmine. Other sites will frequently find your images in Google Images and copy them without attribution. All you have to do is contact these sites and request they add proper attribution, and you can collect high-quality new backlinks for your site.
Image Prospector helps you automate this process with bulk reverse image searching and monthly re-scans. It's powered by Google's Image Search API, so you get dependable results from every search. Your link building prospects are also categorized so you can conduct outreach campaigns and track your progress as you build new links.