Using SEO For Lead Generation – Everything You Need To Know

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Pulling in quality leads is no walk in the park, especially in a crowded online marketplace. SEO for lead generation cuts through this noise so that your business aligns with a genuinely interested target audience.

Ads might catch the eye, but they often miss the mark. SEO, on the other hand, ensures those landing on your site actively seek what you offer. It’s about precision, relevance, and making every click count.

With this guide, you’ll grasp how SEO makes a difference in attracting qualified leads. Master the right SEO techniques and you’ll see your website rise in search rankings and draw in targeted visitors. Before we move forward, let’s cover what SEO lead generation is and why it’s a game-changer for your business. 

What Is SEO Lead Generation?


SEO lead generation is the practice of using SEO strategies to attract more visitors to your website, to turn those visitors into potential customers. Essentially, you’re optimizing your website to attract people who are likely interested in what you’re offering, be it a product, service, or information.

At its core, SEO lead generation combines 2 powerful digital strategies: Search Engine Optimization (SEO) and lead generation. 

SEO focuses on optimizing content to rank higher on search engines like Google so it reaches its desired audience. In contrast, lead generation aims to convert those visitors into prospective customers to capture their interest and details. This process can be seen through 2 main lenses: inbound and outbound leads.

  • Inbound Leads:

Driven by the appeal of your content and offers.

Come to you typically through organic search or referrals. 

  • Outbound Leads:

Generated through proactive outreach.

Methods include advertising or direct emails.

While many see SEO as a mere tool for better website rankings, its true potential shines when combined with lead-generation tactics. By targeting relevant keywords and crafting high-quality SEO content, you draw in visitors who are already interested in your products or services. 

This proactive approach means that instead of chasing leads, they are naturally driven into your sales funnel. The result? A seamless and efficient system where your website becomes a magnet for potential clients. 

Every click isn’t just a visit but a significant component of your SEO lead generation strategy. In the long run, it not only elevates your online visibility but also ensures a higher return on your digital marketing efforts.

Why Is SEO Important To Grow Your Business?


In the crowded internet world, SEO acts like a spotlight that draws customers straight to your business. It ensures that when potential clients search for products or services you offer, your business is placed at the top to convert visitors into leads effectively. Without SEO, even the most user-friendly website will stay hidden in the overcrowded labyrinth of the internet.

Beyond just visibility, SEO fosters trust and credibility. A top rank on search engines signals that your brand is an authority in its field, which in turn, transforms organic traffic into a steady stream of qualified leads. This perceived trustworthiness can significantly influence purchase decisions. 

Plus, SEO offers a sustainable competitive edge. Unlike paid ads, which disappear once the budget runs out, a well-optimized site can keep its position and continue to attract organic traffic over time. This consistent inflow of potential clients, with relatively lower upfront costs, positions SEO as a foundational strategy for long-term leads.

A real-life case study will illustrate the practical impact of SEO on your business. Let’s delve into a classic example: Airbnb.

Airbnb & SEO’s Power


When Airbnb first started, they weren’t the first online home rental service. However, they recognized SEO’s importance early on and integrated it into their growth strategy.

  • Localized SEO: As Airbnb expanded globally, they made sure that listings were optimized for local searches. So, if someone in Paris typed “apartment rentals in Paris” in French, Airbnb listings from Paris would rank high on the search results. Their platform was designed to recognize and cater to region-specific keywords.
  • Content creation: Airbnb also started creating city guides. These weren’t just for their users but served a dual purpose: They were rich in local keywords and provided valuable information to travelers hence, they ranked high on search engines.
  • User reviews: Airbnb’s emphasis on user reviews wasn’t just for trust-building among the community. Search engines prioritize fresh content and every new review is another fresh content piece that improves each SEO listing.

Over time, this meticulous attention to SEO meant that Airbnb listings began to consistently appear on search results first page, often above older, more established rental platforms. The consistent organic traffic flow boosted by SEO strategies played a huge role in Airbnb’s rapid growth and its dominance in the rental market space.

2 Ways to Do Lead Generation Through SEO: Direct Vs. Indirect 

Knowing the distinction between direct and indirect methods will help you strategize and allocate resources where they matter most. In the upcoming sections, we’ll uncover the nuances of both these methods. As you read, actively consider which approach aligns more with your business goals and audience behavior.

I. Direct Lead Generation Through SEO

When we talk about direct lead generation, we talk about approaches that immediately drive potential clients to make an action on your site. The most straightforward way is through selective keyword targets for buyer intent

Pinpointing and ranking for keywords that exhibit clear purchase intent, like “order custom shoes” or “best software for graphic designers,” helps you attract users who are closer to purchasing.

It’s about using transactional keywords that align with the ready buyer’s mindset. These are terms that people use when they’ve moved beyond the research phase and are ready to take action. 

Next, consider optimized landing pages. SEO isn’t just about attracting traffic; it’s about getting the right traffic. When you tailor landing pages to resonate with specific audiences and their search intents, you essentially lay out a red carpet for potential leads. This makes it more likely that they’ll engage with your call to action.

Consider the difference between an optimized and unoptimized form below: 


For businesses that operate within specific areas, local SEO becomes invaluable. It’s about more than just showing up on a map. When someone searches for services “near me” or specifies a city or neighborhood, and you appear at the top, that direct visibility can translate into foot traffic for brick-and-mortar businesses or local online queries.

In today’s digital age, ensuring mobile optimization is another direct avenue. A site that loads seamlessly and offers an intuitive user experience on mobile devices isn’t just a nice-to-have—it’s essential. With the many searches done on mobile, a direct lead often hinges on the mobile user experience.

II. Indirect Lead Generation Through SEO

Indirect methods might not provide an immediate conversion, but they plant seeds that can yield results over time. Central to this is high-quality content marketing. Regular content that offers genuine value does more than just rank well; it establishes your brand as a reliable voice in your industry. This trust can nudge readers to form genuine leads over time.

One way is using an internal linking strategy. Your site acts as a web. A visitor who lands on one page should find paths to other relevant content that subtly guides them through a journey. 

They might have arrived for a specific information piece, but a strategically placed link should ideally lead them to a service or product page, which could indirectly nudge them towards conversion.

Here’s an excellent internal link example. Still, be wary as broken links can harm your SEO efforts and increase bounce rates. 


Diversifying content via multimedia engagement is another indirect tactic. Videos or infographics can captivate a visitor’s attention differently than text. While they might land on your page for a video tutorial, they might stay for a related article or product link. Over time they familiarize themselves with your brand.

Lastly, while not a traditional SEO element, strengthen your social media posts and overall presence. A robust social media presence indirectly boosts your site’s authority and visibility. As your brand’s voice and reputation grow on platforms like Twitter, LinkedIn, or Instagram, this goodwill indirectly influences your SEO stature and potential to draw in leads.

With so many different approaches, how do you choose the most ideal one? More importantly, which methods stand out for pulling in top-tier leads? Let’s find out. 

10 Best SEO Lead Generation Techniques To Grow Your Business

1. Long-Tail Keyword Optimization


Long-tail keywords are often like hidden gems in the vast keyword spectrum. While shorter, more generic keywords might get a lion’s search volume share, it’s the long-tail keywords that have a higher conversion rate

Take, for instance, the difference between searching for “hotels” versus “luxury hotels in Paris with rooftop pools.” While the former is broad and can cater to a large audience, the latter targets a specific audience who knows precisely what they want.

These detailed search queries help business owners, especially niche ones like luxury hotels, to cater to their target audience effectively. By not drawing in casual browsers, they can attract potential customers who have a clear search intent and are actively seeking a unique experience that matches their tastes and preferences.

However, long-tail keyword optimization isn’t just about sprinkling these phrases throughout your content. You have to understand your audience’s intent and trends. Using keyword research tools is an effective marketing strategy to find and target these phrases.

Constant research, monitoring, and tweaking your content to align with these specific queries will elevate your site’s relevance and authority over time. 

2. Featured Snippet Targeting

The SEO realm evolved to be more than just ranking first; it’s about standing out. Featured snippets, often dubbed as “position zero,” give a distinct visibility advantage by placing selected information at the top of search results. They provide quick answers to user queries and offer a snapshot of your content before users click on it.

You can land this coveted spot with a 2-pronged approach:

  • Understand common questions within your niche. 
  • Craft content that succinctly answers them. For instance, a platform that specializes in trading communities might craft an article like “What are the best trading discord communities?” to claim that prime position. 

These snippets instantly establish authority. This strategy directly benefits the sales team, as a higher search engine ranking can result in more high-quality leads. 

When you attract potential customers through your SEO strategies, retaining them becomes the next challenge. Implementing exit intent popups is a smart way to capture leads just as they’re about to leave your site, thus increasing your conversion chances. 

3. Voice Search Optimization

Smart assistants like Alexa, Siri, and Google Assistant brought in a new search era: voice search. It’s more personal and immediate and speaks to the user’s behavior. But, unlike traditional search, voice search is conversational and demands a different optimization strategy.


To cater to this auditory search mode, your content should be natural and question-based. Traditional keyword stuffing won’t cut it. Instead, your content should address queries like, “What’s the best method to clean leather shoes?” or “Find me a gluten-free pizza place nearby.”

Local businesses, in particular, can immensely benefit from voice search optimization. Consider a local diner in Chicago. If they optimize for voice search, they can capture queries like, “Where’s the nearest diner that serves breakfast all day?” Thus, bridging the gap between local businesses and potential customers, voice search optimization is no longer just an option; it’s a necessity.

4. Schema Markup Implementation

In the SEO world, context is king. Search engines constantly strive to provide the most relevant content to users, and schema markup aids in this mission by offering additional context about a page’s content. Essentially, it’s like giving search engines a more in-depth content summary.

For businesses, schema markup significantly enhances visibility. Let’s consider a local theater. Using schema, they can highlight showtimes, ticket prices, and even star ratings from reviews. This not only offers a richer search result but also boosts the user’s clicking chances because of additional information.

Using schema markup effectively also increases your website’s credibility. It can drive qualified traffic to your website because it answers the target customer’s search intent more clearly. e 

When users see enhanced results – like a recipe with star ratings, cooking time, and calorie count – they’re more likely to view your site as a trusted and valuable resource. 

5. Video SEO

The digital space witnessed video content’s rise. With platforms like YouTube that are central to many users’ online experiences, optimized video content is a must. But unlike written content, videos require a unique SEO approach.

To effectively launch your video SEO, start with thorough research. Use lead generation tools like TubeBuddy or keyword tool for YouTube tailored for video content to gain an edge. Pinpoint the right keywords and weave them seamlessly into video titles, descriptions, and tags to reach your target audience.

Think about a gardening channel that creates a video on “beginner-friendly indoor plants.” Proper optimization can lead this video to pop up in search results and get it in front of budding gardeners.

Moreover, don’t underestimate a compelling thumbnail. Alongside your optimized title and description, an engaging thumbnail can be the difference between a user who clicks on your video or scrolls past. Combining great video content with robust SEO practices will ensure that your content marketing reaches its target audience and ultimately grows your influence in the digital arena.

6. Link Building With Quality In Mind

The internet’s essence lies in its interconnected nature, and link-building taps into this foundational aspect. But the world moved past the quantity-over-quality approach. In today’s digital realm, the quality of your backlinks can make or break your SEO strategy.

To build valuable backlinks, start to foster genuine industry relationships. Collaborations, guest posts, and genuine partnerships with reputable sites offer high-quality backlinks that search engines love. Imagine a new tech gadget reviewed on a renowned tech blog; the backlink to the product site drives traffic and significantly boosts the product site’s authority.

However, this process requires vigilance. Conduct regular audits on your backlink profile so that you’re not linked to spammy or harmful sites. By using high-quality links to care for your website’s online image, you’ll ensure a consistent rise in search results and in turn, your stand in the industry.

7. Content Refresh & Update

Stale content doesn’t just bore your readers; it’s also unappealing to search engines. The digital ecosystem thrives on up-to-date information, so often, revisit your older content to breathe new life into your website. 

Consider the pace at which large industries like logistics evolve; a piece on Just-In-Time logistics from a year ago could be refreshed with insights from more recent practices. t Similarly, a blog post about “Top Tech Trends” might need to be updated every few months as new technologies emerge and market dynamics change.

But beyond just updating articles or blogs, for platforms that rely heavily on real-time data or frequently changing inventories, the challenge is even greater. Think of eCommerce websites, news platforms, or event-driven sites. 

They require a system that not only updates the front-end content but also ensures that the underlying data is synced in real time. Especially for websites powered by databases like MongoDB, it’s not just about refreshing an article; it’s about ensuring that the data driving that content is current and synchronized.

For such websites using MongoDB, you can utilize tools like MongoDB Change Data Capture. Essentially, these tools ensure real-time content synchronization that gives visitors and search engines the most up-to-date information.

This approach doesn’t just elevate the user experience; it also positions your site positively in SEO rankings by consistently refreshed content.

When you refresh content, you don’t just update facts; you also make sure to improve its SEO potency. Incorporating new keywords, optimizing images, and adding relevant internal links can amplify its reach. Let’s say a bakery posted a recipe for “gluten-free cookies” a while back. 

When they revisit it, they can incorporate new techniques or ingredients that became popular so their audience gets the latest and best information.

Moreover, updated content sends positive signals to search engines. It shows that you aim to provide relevant and current information to your audience. Think about it: If you were to research “best smartphones,” would you trust a list from 2019 or 2023? By keeping your content fresh, you position your brand as a reliable and up-to-date information source.

8. Mobile-First Indexing Optimization

With so many users accessing websites via mobile devices, search engines transitioned to a mobile-first indexing system. This means that your mobile’s website version becomes the primary version that search engines index. 


Think about an online fashion boutique. While their desktop website might offer an immersive experience with high-resolution images and interactive features, the mobile version needs to be slick, fast, and user-friendly. This is where potential shoppers might look up “summer dresses” while on the go or quickly check product reviews between lunch breaks.

This shift underscores on-page optimization, fast-load pages, and easy navigation’s importance on mobile platforms. Brands that overlook mobile optimization risk not only a drop in search engine rankings but also miss out on a substantial portion of their audience who primarily browse and shop via their phones.

9. Content Clustering

As search engines evolve, they’ve become better at understanding content contextually rather than focusing on keywords. Content clustering, or topic clusters, is an approach where a “pillar” page acts as the main hub for a specific topic, and multiple related “cluster” pages link back to it. This creates a thematic structure that search engines favor.


Let’s consider a website centered around pet care. Their pillar page might delve deep into comprehensive dog training techniques. Clustered around, it could be related articles, from basic training commands to more specialized niches like dog boot camps or agility training. 

But why does this work? Clustering content around target keywords lets search engines see the interconnected nature of your content and deem it more reliable and authoritative. It’s a strategic way to tell search engines, “Hey, we know our stuff,” and, at the same time, provide valuable, interconnected content for your audience.

10. User Experience (UX) & Core Web Vitals

Google has always reiterated that user experience is the heart’s ranking system, and with the introduction of core web vitals, this focus has only intensified. These vitals include metrics related to speed, responsiveness, and visual stability that aim to help you measure user experience on the web.

Imagine users navigating a site to read about “best hiking trails in Colorado.” If the site takes too long to load or if there are unexpected layout shifts, readers are likely to bounce off and seek information elsewhere. This is precisely what Google aims to prevent by prioritizing sites that offer a stellar UX.

To ace these vitals, you need to ensure that your sites load quickly, remain stable as users scroll, and respond instantly to user interactions. You don’t have just to appease search engines but also offer users a seamless digital experience so that they stay longer and engage more with the content.


SEO for lead generation isn’t just a trend; it’s a key marketing strategy if you want genuine engagement online. By optimizing for search engines, you can attract the right audience. This isn’t about mere visibility but meaningful interactions.

Remember to refresh your content regularly. The SEO world is dynamic, so stay up-to-date with the latest strategies and trends. Don’t forget to choose quality over quantity too. This applies to content, backlinks, keywords, and all SEO facets. High-quality inputs boost your online authority and trustworthiness.

If you’re on the lookout to enhance your outreach efforts further, consider Linkio. With our automated anchor text suggestions, Linkio is more than just an SEO tool. It’s a powerful cold outreach software designed to streamline and automate your prospects and outreach endeavors. 

In just the past week, over 153 individuals and businesses have started their free trial. Don’t be left behind; see how we can elevate your outreach strategy. Start your free trial today.

Author Bio

Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?

Using SEO For Lead Generation – Everything You Need To Know

Pulling in quality leads is no walk in the park, especially in a crowded online marketplace. SEO for lead generation cuts through this noise so that your business aligns with a genuinely interested target audience. Ads might catch the eye, but they often miss the mark. SEO, on the other hand, ensures those landing on … Continue reading “Using SEO For Lead Generation – Everything You Need To Know”

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The Role of AI in SEO and Link Building

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Artificial Intelligence (AI) refers to the branch of computer science concerned with the development of computer systems, software, and applications capable of performing tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, problem-solving, and language understanding.

AI is a fast-evolving technology that has already made its way to many business spheres and industries, including all areas of marketing. With progress in machine learning (ML), deep learning (DL), natural language processing (NLP), and data analytics, AI becomes a real game-changer for SEO and link-building. 

While SEO drives sales and brand promotion, AI confidently changes the ways organizations treat and realize their SEO and link-building strategies to help businesses make their content marketing efforts more impactful, efficient, and resultative. Let’s take a closer look at how artificial intelligence influences search engine optimization and link creation and how the technology is applied in these fields.  

AI Advantages in SEO and Link Building

Though artificial intelligence is not at its peak yet and there is still a place for advancement, it develops at a high pace. The technology has already a lot to offer to content marketing and impacts SEO and link-building in many ways. Below are a few key benefits the technology currently delivers for content marketing.    

Higher Efficiency 

AI tools primarily ensure automation, thus, facilitating and speeding up repetitive tasks, mundane jobs, and more or less simple processes. While keeping ongoing routines under control, marketers get more time for more complex strategic tasks that call for close attention and human capabilities. 

Intelligent algorithms are created to handle, process, and analyze huge volumes of data to optimize the work and daily operations of SEO specialists and link creators and help them get the desired result quicker and easier. This is how automation improves and increases the efficiency of marketing efforts and enables marketers to refine their promotional strategies. 

User Experience Personalization

AI enables digital marketers to individualize user experiences by embracing data and machine learning algorithms. Chatbots and virtual assistants can engage with website visitors, provide real-time support, and offer personalized recommendations based on user behavioral patterns and interests. By tailoring content and offers to individual users, marketers can significantly improve customer engagement and conversion rates.

By learning from collected user data, intelligent algorithms provide personalized search results, thus emphasizing the need of delivering relevant materials and optimizing websites for personalized queries. 

Besides, personalization is always a winning approach since it helps build and maintain trusted and loyal customer relationships for businesses to retain existing clients and expand customer pools. 

Improved User Engagement

Personalized user experience works to boost user engagement with the brand, thus, strengthening the company’s reputation and market image and amplifying the brand’s recognition. 

By understanding user preferences, AI can deliver more relevant materials, recommend related articles, and optimize website layouts to increase user buy-in and satisfaction. These interactions can boost user satisfaction, increase dwell time on websites, and improve user involvement metrics.

Advanced Data Analysis

Artificial intelligence can process large volumes of data and extract meaningful insights. Such a data-driven approach helps experts understand user behavior, outline patterns, and make well-reasoned decisions regarding their SEO strategies. AI can analyze metrics like bounce rates, click-through rates, and conversion rates to provide actionable recommendations for improvement.

On top of that, smart tools can automate data analysis processes, saving time and reducing human error. This helps marketers efficiently process diverse data sets, spot trends, and come up with effective data-powered solutions for their SEO campaigns.

Practical AI Applications in SEO and Link Building

Artificial intelligence is not a gimmick anymore. The technology has numerous practical uses. To get a clear understanding of the role AI plays in SEO and link creation, it’s enough to cast a look at its practical applications in these areas. 

Implementations in SEO Domain

Here are the most common uses the intelligent technology has found in search engine optimization methods, strategies, and processes.

  • Keyword Research

AI tools scrutinize volumes of data to pinpoint relevant and profitable keywords and phrases that are highly searched by users. These tools can provide insights into search results, competition activity, and keyword tendencies, helping marketing professionals optimize their content and cover the right audience.

  • Content Creation and Optimization

AI can aid in generating high-quality content and customizing it for search engines. Natural Language Processing (NLP) algorithms process existing content and suggest improvements, such as optimizing headlines, meta tags, and body text. AI can also generate summaries, analyze readability, and ensure that information matches user intent and search engine guidelines.

By leveraging NLP techniques, marketers can tailor their content for specific keywords and improve its overall quality and appropriateness to both search engines and users.

  • Voice Search Optimization 

With the rise of voice assistants like Siri or Alexa, it’s vital to optimize content for voice search. Such optimization involves customizing digital materials to embrace long-tail keywords and natural language phrases that are commonly used in voice searches. This includes understanding conversational queries, providing concise answers, and structuring content to be easily read by voice assistants.

AI can help spot the specific phrases and questions users ask when utilizing voice search, allowing marketers to customize digital materials accordingly. Voice search optimization helps websites gain better visibility and linger at the top of search results.

  • Visual Search Optimization

Image and video recognition techs are employed to optimize visual search. This function allows searching for similar images or products by uploading or taking a picture. AI systems investigate the visual components, patterns, and characteristics of images to grasp their content and context. By optimizing images and videos with relevant metadata, alt tags, and descriptive captions, SEO practitioners can enhance their visibility in visual search results.

  • User Experience Optimization

AI collects and investigates user behavior metrics such as bounce rates, time on page, and clickability to assess the user experience of a website. Search engines consider these metrics when determining search rankings. By identifying weaknesses, deficiencies, and areas for improvement, intelligent algorithms let website owners optimize their user experience and boost their SEO performance.

  • Rank Tracking and Reporting

By keeping an eye on keyword rankings across search engines, AI tools, in conjunction with SERP data integration services, generate comprehensive reports providing insights into a website’s performance, visibility, and upgrades required over time. The technology can also explore search algorithm updates and how they influence rankings to help marketers tailor their strategies respectively.

Applications in Link Building

Artificial intelligence technology is widely used in reference generation both to facilitate certain tasks and to nail down analytical efforts. 

  • Automated Prospecting

AI tools can automate the process of identifying potential link prospects. By analyzing website content, backlink profiles, and social media signals, those tools spot websites relevant to a particular niche or industry. 

AI models filter and prioritize prospects based on various criteria, such as domain authority, relevance, and social influence. Once the prospects are identified, AI tools can also automate the outreach process by sending individualized emails to the target websites, saving significant time and effort. 

  • Natural Language Generation for Personalized Outreach

AI-enabled natural language generation (NLG) techniques can be employed to make outreach more effective and personalized. NLG algorithms can generate personalized email templates or communications that are tailored to specific target websites. 

These algorithms scrutinize the content and structure of a target website and create individualized outreach communications that resonate with the website owner or content manager. By applying NLG, link builders can create more involving outreach content, increasing the chances of obtaining high-quality backlinks.

  • On-page Optimization

Intelligent algorithms scrutinize websites and provide recommendations for on-page optimization. By analyzing page load speed, mobile-friendliness, user experience, and internal linking structures, AI tools can identify technical problems and provide actionable insights to increase a website’s overall performance and search engine rankings.

  • Link Analysis 

AI systems are capable of assessing the quality and relevance of backlinks, which are crucial for improving search engine rankings. By processing and investigating link profiles, AI can detect spammy or low-quality links that may harm a website’s ranking. It can also suggest opportunities for acquiring high-quality backlinks by analyzing competitors’ link profiles or recommending authoritative websites within a specific niche.

  • Backlink Acquisition

AI algorithms study various factors such as domain authority, page authority, content quality, backlink profiles, and social signals to evaluate the overall quality of a website and its potential as a backlink opportunity. This way, they provide link builders with insights for identifying the most valuable link opportunities.

More than that, AI systems study contenders’ backlink profiles to identify high-quality and relevant backlinks that can be acquired for one’s own website. They can also monitor competitors’ linking activities and provide alerts for similar linking opportunities, thus, enabling marketers to stay ahead of the competition and pinpoint untapped backlink sources.

Other Uses Common for Both Domains

  • Competitor analysis: AI models can monitor competitors’ SEO strategies and link-building approaches. By tracking keywords, rankings, and backlinks of competitors, technology can provide helpful info for developing a resultative SEO and link-building strategy. This includes identifying content gaps, discovering new link-creation opportunities, and understanding industry tendencies;
  • Search engine algorithms: Search engines like Google use AI algorithms, such as RankBrain, to understand user queries and generate more relevant search results. They can interpret user intent and deliver better search results by taking into account such factors as context, user activity, and content quality;
  • Automated advertising: AI algorithms can optimize ad targeting, placement, and bidding in real time, ensuring maximum ad performance and return on investment. By leveraging machine learning, AI-driven advertising platforms can continuously learn from data, adapt to market changes, and automatically refine advertising strategies, saving marketers time and effort while delivering better results;
  • Predictive analytics: By exploring and studying historical data, AI can predict trends, forecast traffic volumes, and anticipate changes in search engine algorithms. This helps marketers make informed decisions and plan their strategies more efficiently, ensuring long-term success in SEO and link-building efforts.

Major AI Difficulties in SEO and Link Building


With a significant revolutionizing and transforming potential behind it, AI still has certain challenges and limitations that need to be taken into account to get the best of it in these marketing areas.

  • Lack of contextual understanding: AI systems initially operate based on patterns and data analysis. While they can analyze content and links, they may struggle to comprehend the context details and the aim behind them. This can limit their ability to fully grasp the relevance and quality of links and content in certain contexts;
  • Ethical considerations: AI-powered tools need to adhere to ethical practices. Without proper guidelines, virtual systems may inadvertently engage in manipulative or black-hat techniques that violate search engine rules. It’s crucial to ensure the ethical use of AI in SEO to maintain a fair and transparent online ecosystem;
  • Lack of creativity: AI models excel in processing and analyzing existing data. Yet, creativity and unique ideas generation are not their cup of tea. This can be restricting when it comes to creating engaging materials, crafting innovative linking strategies, or adapting to emerging trends;
  • Data bias and inaccuracies: AI models are only as good as the data they are trained on. If the training data contains biases or inaccuracies, the virtual system may perpetuate those biases or produce flawed results. It is essential to carefully curate and review training data to minimize those informational deviations and risks in SEO processes;
  • Unpredictability of search engine algorithms: Search engines regularly update their algorithms to improve search results. These changes can impact the effectiveness of AI-powered content marketing strategies. It might appear difficult for virtual models to quickly adapt to algorithm updates, requiring continuous monitoring and adjustments to maintain optimal performance;
  • Limited human oversight: While AI can automate many SEO and link-building tasks, human oversight and expertise remain crucial. Virtual systems may not be able to handle complex situations or make nuanced judgments as effectively as individuals. It is essential to have human specialists involved in monitoring and managing AI-driven marketing strategies.

Bottom Line

The growing importance of artificial intelligence in SEO and link-building lies in its ability to process big data blocks, generate actionable insights, and take the strain out of routine tasks. By harnessing the power of AI, marketers can enhance their campaigns, optimize targeting, and significantly improve customer experiences, thus, maximizing results and ROI in today’s competitive digital landscape.

Author Bio

Roy Emmerson is a passionate technology enthusiast with a deep interest in software development. In addition to being a skilled programmer at a custom software company, he is also a loving father of twins who inspire him to stay up-to-date with the latest technological advancements. With his co-founding of, Roy has a keen eye for identifying emerging trends and innovations in the tech industry.

The Role of AI in SEO and Link Building

Artificial Intelligence (AI) refers to the branch of computer science concerned with the development of computer systems, software, and applications capable of performing tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, problem-solving, and language understanding. AI is a fast-evolving technology that has already made its way to many business … Continue reading “The Role of AI in SEO and Link Building”

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How To Use SEO To Improve Your Conversion Rate

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A high conversion rate is crucial for business success in today’s competitive digital market. It determines how effectively you turn website visitors into valuable customers, subscribers, or leads. If you’re struggling to improve your conversion rate, SEO conversion rate optimization can make a real difference.

SEO is known for increasing website visibility and attracting more visitors. But combining its strategies with CRO will also influence the chances of visitors becoming paying customers. Ultimately, it will increase your conversion rate.

Read on to learn what SEO conversion rate is, how it works, its benefits, and best practices. Implement these right, and it will increase your business growth and profitability. Before we jump into the details, let’s first understand the relationship between SEO and conversion rate.

Understanding The Relationship Between SEO & Conversion Rate

SEO and conversion rate have a symbiotic relationship. Simply put, without SEO (search engine optimization), there will be no traffic to convert. Similarly, without CRO (conversion rate optimization), the traffic you already have won’t convert into customers.

Effective SEO strategies optimize your website and content by adding relevant details like keywords and meta tags. As a result, it will rank your website higher in search engine results pages (SERPs) and bring in more organic traffic.

Driving traffic alone does not guarantee success. That’s why CRO must come into play when your potential customers are on your site. It helps you create a user-friendly experience and persuade them to take the desired action.

Understanding the relationship between SEO and conversion rate is essential for achieving online success. But remember to analyze the problem first. Looking at the problem closely lets you know the exact strategy you can deploy, saving you time and resources.

Do a business assessment to define the challenges your company is facing. It should include the company’s performance, market trends, customer behavior, and competitors. Based on your data analysis, you can establish realistic and specific goals that align with your company’s objectives. Then, develop an action plan to address the identified problems and achieve your goals.

Now that you understand the relationship between SEO and conversion rate, it’s time to take action. We will unveil effective methods to improve your conversion rate using SEO. Read on and discover the strategies to drive tangible results and achieve your conversion goals.

7 Ways To Improve Your Conversion Rate Using SEO

Here are 7 actionable ways to improve your conversion rate using SEO tactics. We include practical examples and tools that can help you fine-tune your existing approach.

1. Understand Keywords

A keyword is a word or phrase people use to search for information relevant to a specific topic or industry. Since search engines prioritize websites that use relevant and popular keywords, you should collect the ones with high search volume.

Other than the search volume, here are the characteristics of keywords with high conversion potential. All keywords in the examples are relevant to an online retail shop.

1.1 Intent

These keywords demonstrate a specific need or desire, indicating a readiness to engage in a transaction. It often includes action-oriented words like buy, purchase, or order.

You can also create a sense of urgency by adding time-related words such as today only, hurry, and don’t miss out. The screenshot below sets a good example.

It incorporates the words quick buy to trigger prospective customers to click immediately. It also provides urgency-driven offers (discounts) for its best-selling items.

1.2 Long-Tail Keywords

Short-form keywords can help you reach a broader audience. However, if you want to target a more specific and motivated audience, it’s best to use long-tail keywords.

For instance, let’s say your online shop is promoting Halloween costumes. Short-form keywords like “Halloween costumes” attract many searchers, which includes those looking for costume ideas, history, or decorations. However, incorporating long-tail keywords will narrow your target audience to those explicitly seeking Halloween costumes.

These keywords typically contain 3 or more words in length. They also have lower search volumes but higher relevance and conversion potential. Here are a few examples of long-tail keywords for Halloween costumes:

2. Conduct Thorough Keyword Research

Keyword research is the process of finding the words and phrases people use to search for information online. It often starts by brainstorming a list of relevant keywords with your team. Keywords that you think people might use to search for your business or industry. It may include product names, industry-specific terms, and common phrases.

Once you complete the list, you can start the search using your chosen keyword research tool. It’s a software or online service designed to provide valuable insights into the following:

  •  Keyword difficulty
  • Search volume data
  • Competition analysis
  • Long-tail keyword suggestions

You can find lots of keyword research tools, but one that stands out is SEMrush. It has 5 keyword research features; the newest addition is Keyword Manager. You only need to choose a topic and add a few seed keywords. It will display a list and you can allow them to write content for each target keyword.

Google Keyword Planner is a reliable alternative option for anyone looking for a free tool. It also offers valuable data and analysis to help businesses make informed decisions about their keyword strategies and improve their SEO tactics. After establishing your baseline, save your list and align them with your SEO goal.

Best Practice: Refine & Update

Keyword research is an ongoing process. Make sure to regularly perform the following to stay relevant in today’s fast-changing market:

  • Monitor trends
  • Analyze keyword performance 
  • Tailor your keyword strategy to match user intent
  • Use location wisely to find new keywords (or use targeting for your ads)

3. Consider User-Generated Queries & Voice Search Trends

When developing your keyword strategy, always consider user questions in voice and text searches. The reason – both reflect the actual language and phrases people use when searching for information online.

Particularly for voice search because it uses a more natural and conversational language. You can see in the screenshot below what people expect to receive from brands.

Here are a few ideas for incorporating user-generated queries and voice search trends into your keyword strategy. We’ll use the keyword GMP audit as an example.

3.1 Long-tail keywords

Finding relevant long-tail keywords is an important aspect of a comprehensive keyword strategy. But the search process can be challenging at times. Voice searches help because they often contain longer and more conversational queries.

Instead of targeting a generic keyword like GMP audit, you can consider long-tail keywords like:

  • Effective strategies for passing a GMP audit

  • Best practices for preparing for a GMP audit

  • Common GMP audit findings and how to address them

3.2 Question Phrases

Voice search users often ask detailed questions to get specific information and actionable insights. You can optimize your content to address specific questions relevant to your industry or niche.

GMP audits are vital for pharmaceutical and medical device manufacturers. Passing the audit means they maintain high-quality standards in their production processes. So, you can create each piece of content around these question phrases:

  • What is the role of quality control in GMP audits?
  • What are some effective strategies for passing a GMP audit?
  • How do small-scale pharmaceutical manufacturers prepare for a GMP audit?

3.3 Knowledge Base & FAQ Pages

A knowledge base provides a wealth of valuable content, which you can optimize for relevant keywords. You can incorporate specific keywords and address common search queries to increase your knowledge base page rank in SERPs. Also, making information readily available will reduce friction in the customer journey.

Here are some quality topics you can include in your knowledge base articles to educate your current and first-time visitors:

You can also add FAQ (Frequently Asked Questions) pages to address common questions people ask. You can identify common questions that customers ask by reviewing your customer support tickets, emails, and messages.

  • GMP guidelines
  • GMP resources by country
  • GMP regulations and preambles

You can also watch social media platforms, forums, and online communities relevant to your business. It can provide valuable insights into the concerns and inquiries of your target audience. For GMP audits, here are some questions you may include:

4. Optimize On-Page Elements

Poor conversion rates result from various factors and a lack of attention to on-page elements is one of them. You can use Google Analytics and customer insights to determine how users interact with your website and where they drop off in the conversion funnel.

Identify which on-page elements are hindering the user experience through these data. Adjust them accordingly, and it will improve the average conversion rate. Here are some on-page elements that you should consider optimizing:

4.1 Headlines & Page Titles

Craft attention-grabbing headlines and page titles that convey your offer’s value proposition. Add relevant keywords to improve search engine visibility and attract organic visitors.

4.2 Content

Make sure your content is informative, engaging, and tailored to your target audience. Also, use clear and concise language. You can break up a wall of text with headings, subheadings, and some visuals.

4.3 Calls to Action (CTA)

Place clear and prominent CTAs throughout your website. It will guide users toward a specific conversion goal. Use persuasive language and design elements that make CTAs stand out.

Creating the anchor text is simple. Choose a word that accurately reflects the content it links to. Only aim for 2 to 5 words for your anchor text CTA. This length allows for a straightforward message that grabs the reader’s attention and encourages action. 

If this isn’t your cup of tea, you can use an anchor text suggestion tool. Simply put your brand name, keywords, page type, and anchor text type to generate anchor text ideas.

Test multiple variations to determine the most effective placement, size, and color. The call to action button color needs to stand out. You can choose the color that matches your brand or pick one of these colors: red, green, yellow, and orange. Anything exciting is warm and ideal to use (see screenshot below).

5. Create Relevant & SEO-Optimized Content

Crafting high-quality content is another powerful method for increasing conversion rates. It builds trust, establishes credibility, and positions your brand as a reliable authority.

Focus on delivering value through informative and engaging content. It should also resonate with their needs and interests. You can provide this by writing content that aligns with each stage of the buyer’s journey.

Your content will serve as a guide so the consumers can make an informed decision or purchase. Let’s consider HVAC advertising and marketing strategies, for example. Here’s how they can create content to support the buyer’s journey:

A. Awareness Stage

Potential customers are researching general information about HVAC systems or common HVAC problems. The HVAC company can create blog posts, videos, or social media content that provide educational resources.

The ultimate guide to understanding HVAC systems or Top 10 energy-saving Tips for your home are a few topics you can discuss. These pieces of content help establish the company’s expertise and build brand awareness.

B. Consideration Stage

Prospective customers are actively evaluating their options on which HVAC companies to get. The company can create comparison guides or case studies highlighting its unique selling propositions. They can also leverage customer testimonials. It helps them showcase the company’s value, reliability, and customer satisfaction.

C. Decision Stage

Turning organic traffic into customers – your website visitor is ready to decide which HVAC company to get. The company can create content that focuses on its specific offers. Service packages, financing options, and warranty details to name a few.

Whether you’re writing blog posts or email newsletters, this content strategy will work wonders. This can even help you for writing social media updates.

Let’s consider a scenario where the HVAC company uses WhatsApp Business as a communication channel. They want to create a greeting message to support the buyer’s journey:

  • Awareness stage: Write a WhatsApp Business greeting message introducing their services and highlighting key benefits
  • Consideration stage: Include testimonials or customer reviews demonstrating exceptional service quality
  • Decision stage: Provide a call-to-action message to encourage customers to take the next step

Remember to optimize them for search engines to increase organic website traffic. You can focus on the following aspects:

  • Compelling headlines 
  • Natural keyword integration 
  • Incorporating visuals (images, videos, or infographics)

6. Focus on Customer Retention

Customer retention is also a big part of the customer journey. It allows business owners to maintain a positive relationship and encourage repeat business. Let’s consider a scenario where a cleaning company wants to offer online courses for new entrepreneurs.

First, they need to build a solid community. When individuals feel connected to a brand and its community, they are more likely to engage and become brand advocates. Once they do, they can offer online resources and courses to help new entrepreneurs start their own cleaning businesses.

They can also share a comprehensive guide to help new entrepreneurs pick an outstanding cleaning business name or set the right price for your cleaning services. Offering online courses will enhance customer retention. But the most crucial benefit it provides is positioning your business as an industry expert and thought leader.

7. Evaluate the Website’s Technical Performance

A well-designed and intuitive user interface captures users’ attention. It encourages them to stay longer on your website. Making it visually appealing and easy to navigate with clear calls to action is one good way to deliver it. However, it’s not enough.

You still need to conduct a comprehensive SEO audit of your website to identify areas for improvement. We’ll dive deep into the website’s technical performance:

7.1 Page Speed

Page speed refers to how quickly a web page loads in a user’s browser. It is a critical factor that impacts both user experience and search engine optimization.

A good rule of thumb is to have a website that loads quickly in real time, around 1-2 seconds. It will have lower bounce rates and higher engagement. If you’re experiencing slow loading speed, you can optimize your website’s page speed by using the following techniques:

  • Minifying code
  • Compressing images
  • Leveraging browser caching
  • Using a Content Delivery Network (CDN)

Search engines like Google consider page speed as a ranking factor. So, find the sweet spot between a fast-loading website and maintaining quality content.

7.2 Mobile Responsiveness

A mobile-responsive website automatically adjusts its layout, design, and functionality to fit the screen of the user’s device. It ensures that users can easily navigate, read content, and interact with the website without the need for constant zooming or scrolling. It’s a timely change as mobile device usage continues to rise.

Creating a mobile-responsive website involves the following steps:

  • Step 1: Pick a responsive design framework or template that automatically adjusts the layout and design based on the screen size
  • Step 2: Use fluid grids and flexible images so they can adapt to different screen resolutions without losing quality
  • Step 3: Use collapsible menus, accordions, or tabs to arrange your content based on its importance and relevance
  • Step 4: Ensure that buttons, links, and interactive elements are large enough to be easily tapped with a finger
  • Step 5: Regularly test your website on various mobile devices to identify any issues or inconsistencies
  • Step 6: Consider integrating mobile-specific features that enhance the user experience (geolocation, camera access, etc.)

Make sure to stay up-to-date with the latest mobile design trends and emerging technologies. These can help you enhance your mobile responsiveness over time.

7.3 Crawlability

Crawlability refers to the search engine crawler’s ability to navigate and access your website’s content for indexing and ranking purposes. It plays a crucial role in determining the visibility of your web pages in search results.

You can optimize your website’s crawlability to enhance organic search visibility further. Here are factors you need to consider to ensure effective crawlability:

  • Regularly check for crawl errors, such as broken links or inaccessible pages
  • Create a network of internal links that connect different pages within your website
  • Implement and submit a sitemap to search engines, such as Google Search Console
  • Optimize meta tags (title tags and meta descriptions) with relevant keywords


Leveraging SEO strategies to improve the conversion rate is a game-changer for every business. It doesn’t just attract more organic traffic, it also optimizes various elements on your website. Optimizing these elements will increase their effectiveness in converting visitors into customers. If you’re ready to take your conversion rate to the next level, implement SEO conversion rate optimization techniques.

The strategies above will deliver quality results. Understanding keywords and conducting thorough keyword research can enhance your visibility and engagement. While writing relevant and SEO-optimized content can engage your current customers. It’s also an excellent practice to build trust with your prospects.

Finally, evaluating your website’s technical performance ensures a seamless user experience. It encourages visitors to stay longer and engage. If you’re looking for a comprehensive solution to streamline your SEO and CRO strategies, Linkio can help.

Its advanced features and data-driven approach can optimize your conversion funnel and help you achieve remarkable results. Take the first step to improving your website’s performance. Visit Linkio’s website and sign up for a free trial today.

Author Bio

Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?

How To Use SEO To Improve Your Conversion Rate

A high conversion rate is crucial for business success in today’s competitive digital market. It determines how effectively you turn website visitors into valuable customers, subscribers, or leads. If you’re struggling to improve your conversion rate, SEO conversion rate optimization can make a real difference. SEO is known for increasing website visibility and attracting more … Continue reading “How To Use SEO To Improve Your Conversion Rate

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Understanding Google’s Latest Algorithm Updates: What You Need to Know

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Google’s search engine algorithm updates are a changing landscape of rules and processes that dictate how pages are ranked in search engine results. Understanding the latest algorithm and its implications can help business owners, digital marketers, and content creators ensure that their web content remains discoverable and relevant. In this article, we explore a detailed overview of the algorithm updates, what they mean for content creators, and what you need to do to ensure visibility.

What Are Google Search Algorithms?

Google search algorithm is an automated process that updates its rules and criteria periodically to ensure the most relevant and valuable web pages are visible to users. This algorithm is constantly evolving with new features, such as voice search and personalized results. There are several important algorithm updates that business owners, digital marketers, and content creators need to be aware of in order to remain discoverable.

1.   BERT

BERT (Bidirectional Encoder Representations from Transformers) is a relatively new algorithm update that was released by Google in late 2019. This algorithm helps the search engine better understand and interpret natural language queries, which enables it to provide more accurate results. Specifically, BERT focuses on understanding how words are related to each other and the context in which they’re used. This leads to better query results, as well as more relevant featured snippets, answer boxes, and voice search results.

2.   Core Updates

Google regularly releases algorithm updates that affect how it ranks sites in its search results. These core updates are generally aimed at improving the overall quality of search results and making sure users get the most relevant content when they make a query. For instance, if you want to learn how to create an invoice, you should be able to get accurate results from sites that offer step-by-step instructions, rather than just a few snippets of information.

3.   Mobile-first Indexing

As the number of mobile users continues to grow, Google has put more emphasis on providing a better experience for mobile users. To do this, they’ve implemented a “mobile first” indexing system that looks at the content of a website from the perspective of a mobile user. This means that websites must be optimized for mobile devices, and websites that are not optimized may be ignored in favor of more mobile-friendly sites.

What Should You Do to Ensure Visibility?

Here are a few things you should focus on:

Optimize Your Website For Mobile Devices

Ensure your website is mobile-friendly by creating a responsive design with easily accessible content. Also make sure to include proper Meta tags, title tags, and header tags for search engine optimization (SEO).

Improve Page Loading Speeds

Google rewards websites that load quickly, so investing in dedicated hosting services, using caching plugins, and reducing image sizes can help make your website load faster. You can also use tools like Pagespeed Insights or GTMetrix to test your page loading speeds.

Focus On Content Quality

Quality content is essential for ranking well in Google’s search engine. Add new content regularly, use keywords effectively, and make sure to keep your content free of errors.

Focus On User Experience

Google evaluates how users interact with your website, so it is important to focus on content that is engaging and relevant. This includes optimizing content for readability, focusing on page titles and Meta descriptions, and ensuring navigation is easy and intuitive.

Pay attention to technical SEO

Google’s algorithms look for a variety of technical indicators when crawling and indexing your website, so it is important to make sure these are up-to-date. This includes optimizing header tags, sitemaps, robots.txt files, and more.

Final Words

As technology evolves, so too does the way Google evaluate websites. To ensure that your site is ranked as high as possible, it is important to stay on top of Google’s latest algorithm updates and make the necessary adjustments. Paying attention to content quality, technical SEO elements, and user experience is all essential for a successful website. With diligent monitoring and consistent optimization, you can ensure that your business websites remain visible on Google’s search engine results pages. Good luck!







Understanding Google’s Latest Algorithm Updates: What You Need to Know

Google’s search engine algorithm updates are a changing landscape of rules and processes that dictate how pages are ranked in search engine results. Understanding the latest algorithm and its implications can help business owners, digital marketers, and content creators ensure that their web content remains discoverable and relevant. In this article, we explore a detailed … Continue reading “Understanding Google’s Latest Algorithm Updates: What You Need to Know”

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Easy Backlinks: 7 Simple Ways to Get Them In 2023

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Are you tired of spending hours trying to get backlinks for your website, only to come up empty-handed? 

It can be frustrating and time-consuming to build backlinks, especially if you’re not sure where to start. But the good news is that there are ways to get easy backlinks that can help boost your website’s search engine ranking and drive more traffic to your site. 

In this blog post, we’ll share seven easy ways to get backlinks in 2023. These strategies are proven to work and can help you get the backlinks you need to succeed online. 

So, if you want to learn how to get easy backlinks and improve your SEO strategy, keep reading.

What are easy backlinks?

Easy backlinks are links from other websites to your own that can be obtained with little effort. These types of backlinks can be contrasted with “difficult” backlinks, which may require more time, resources, or effort to get. 

Easy backlinks can be a valuable part of an overall link-building strategy because they can help improve the search engine ranking of a website and drive more traffic to it. There are several ways to get easy backlinks, like participating in online communities or forums and using social media to promote your website. In fact, you can even use a social media scheduler to ease the process.

It’s important to note, however, that while easy backlinks can be a useful part of a link-building strategy, they should not be the only source of backlinks for a website. It’s important to focus on obtaining high-quality, authoritative backlinks as well.

Why is it important to get backlinks?

Backlinks are a critical factor in search engine optimization (SEO) because they show the popularity and authority of a website. 

When other websites link to your site, it shows search engines that your content is valuable and relevant. This can help improve your search engine ranking and drive more traffic to your site.

Here are a few specific reasons it’s important to get backlinks:Improved search engine ranking: As mentioned, backlinks can help improve your website’s domain authority. When search engines see other reputable websites link to your website, they may consider it more relevant and trustworthy, which can lead to a higher ranking in search results.

  1. Increased referral traffic: Besides improving your search engine ranking, backlinks can also drive more targeted traffic to your website. When other websites link to your site, it allows readers to discover your content and visit your site. This can lead to an increase in the referral traffic, which can be valuable for businesses and bloggers looking to grow their audience.
  2. Enhanced credibility: Having easy backlinks from high-quality, authoritative websites can also enhance the credibility of your site. When other reputable websites link to your content, it can lend credibility and trustworthiness to your site in the eyes of readers and search engines.
  3. Greater reach: Building backlinks can also help you reach a wider audience. When other websites link to your content, it can expose your site to new readers who may not have otherwise discovered it. This can help you grow your audience and reach more people with your message.

7 simple strategies to get easy backlinks

Did you know 65% of marketers believe building backlinks is the most difficult part of SEO? To ease the process, here are the simplest ways to target easy backlinks:

1. Become a source for journalists and bloggers

Have you mostly struggled with getting backlinks from high-quality, authoritative websites?

One way to do this is by becoming a source for journalists and bloggers on platforms like Help A Reporter Out (HARO) and Help A B2B Writer. These platforms connect those who make living as writers and journalists with experts in various fields who can provide quotes, insights, and information for their articles. All you have to do is sign up and start responding to queries from writers.

While this may not be the easiest way to build backlinks, it can be a highly effective strategy for getting backlinks from reputable sources. By providing valuable information and insights to writers, you can increase your chances of being quoted or mentioned in their articles. This can not only give you a backlink but also help position you as an authority in your field.

However, it’s important to note that there are no guarantees for getting backlinks from these platforms. Writers may not always use your quote, and you will need to give a detailed response to increase your chances of being mentioned.

But if you’re willing to put in the effort, becoming a source on platforms like HARO and Help A B2B Writer can be a valuable way to get backlinks and increase your visibility.

2. Join forums and communities

Joining forums and online communities in your niche can be a great way to get backlinks from meaningful websites related to your industry. By participating in these communities, you can establish yourself as an authority in your field and get backlinks from other members of the community.

However, it’s important to make sure you’re joining high-quality forums and communities. These types of channels are more likely to have other members who are interested in your content and willing to share it and link to it. This can help you get better-quality backlinks from peers in your industry and increase website conversions.

To get the most out of these communities, be sure to actively take part in discussions and offer valuable insights and information. By doing so, you can build relationships with other members and increase the chances of getting backlinks. Additionally, consider contributing content to the forum or community, such as blog posts or articles, which can also help you get backlinks.

3. Fix Broken Links

Fixing broken links can be an easy and effective way to build backlinks for your website. A broken link is a hyperlink that leads to a webpage that no longer exists or has moved to a new location. These types of links can be frustrating for users and can also harm the search engine ranking of a website.

By fixing broken links on your website, you can improve the user experience for visitors and help ensure that your website is functioning properly. This can be a simple task that can be done using a tool like the W3C Link Checker or by manually checking your website for broken links. A free source for checking broken links is Ahrefs.


But fixing broken links can also be a way to build backlinks for your website. When you come across a broken link on another website, you can reach out to the website owner and offer to help fix it. By providing a working link to your website as a replacement, you can potentially get a backlink in return.

4. Update old content

If there’s one content marketing trend that never goes out of style, it’s refreshing old content. Doing so can be a great way to target easy backlinks. When you update and refresh old content, you can make it more valuable and relevant to your audience, which can make it more attractive to other websites and bloggers. By updating old content, you can also improve its search engine ranking, which can help drive more traffic to your site.

There are several ways you can update old content to target easy backlinks. One way is to simply add new information or insights to the content. By doing this, you can make it more comprehensive and valuable to readers, which can make it more attractive to other websites and bloggers looking for high-quality content to link to.

Another way to update old content is to refresh the design or format of the content. By giving old content a new look and feel, you can make it more appealing to readers. You can paraphrase certain phrases and paragraphs if needed to make the content more compelling.

Either you manually do it or get help from the paraphrasing tool that automatically does it for you. This can be especially effective for content that may have become outdated or less visually appealing over time.

5. Create infographics

Creating infographics or other informative images can be a great way to get backlinks every time the asset you created is used. Infographics are visual representations of information that can explain complex concepts or data in an easy-to-understand format. These types of assets can be highly shareable and can often be used by other websites and bloggers as a source of information.

When you create an infographic or other informative image, you can include a link to your website in the credits or the embed code. This can help ensure that you get a backlink every time the asset is used by someone else.

To increase the chances of your infographics or informative images being used and shared, create high-quality assets that are informative and visually appealing. Doing so can increase the likelihood that others will want to use your assets and link to your website and the graphic design cost is not so high.

6. Promote your linkable assets

In addition to visual assets like infographics, you can also create other types of linkable assets to get backlinks. Linkable assets are pieces of content that are valuable, informative, and shareable, and that other websites and bloggers can use as a source of information. These types of assets can include things like ebooks, whitepapers, checklists, PowerPoint templates, and more.

Creating linkable assets can be a one-time investment, but it can help you get multiple backlinks when the content is distributed and promoted properly. By creating valuable, informative content that others will want to use and share, you can increase the chances that your assets will be linked to by other websites and bloggers.

To get the most out of your linkable assets, be sure to promote them effectively. This can include sharing them on social media, promoting them on your website, and reaching out to other websites and bloggers who may be interested in using them. By doing this, you can increase the visibility of your assets and increase the chances that you’ll get backlinks.

7. Give testimonials

Giving testimonials can be a great way to get backlinks from the websites of the companies or individuals you’re recommending. Why? Because when you provide a testimonial, you’re essentially vouching for the quality of a product or service and encouraging others to try it. 

In return, the company may include a link to your website in its testimonials section as a way of thanking you for your endorsement.

But here’s the thing: to be effective, your testimonials need to be high-quality and not just generic phrases like “amazing product” or “great service.” The best testimonials are specific and detailed, describing the specific benefits and features of the product or service and how it has helped you. 

This type of testimonial is more likely to be included on the company’s website and to convince others to try the product or service. So, if you want to get backlinks from giving testimonials, put some thought into your endorsements. 

Take the time to write detailed, specific testimonials that showcase the benefits and value of the products or services you’re recommending. By doing so, you’ll increase your chances of getting backlinks and helping others discover great products and services that can benefit them as well.

Also, with platforms like, giving your testimonials is super easy.


Start getting your easy backlinks today

Getting backlinks can be a valuable part of any website’s SEO strategy. 

Not only can backlinks help improve your search engine ranking and drive more targeted traffic to your site, but they can also enhance your credibility and reach a wider audience. There are many ways to get backlinks, but these are 7 simple strategies that you can use in 2023 to get the backlinks you need without spending too much time. 

Whether you create high-quality content through quotes, take part in online communities and forums, or use social media, there are plenty of opportunities to get easy backlinks. 

So don’t be discouraged if you’ve been having trouble getting backlinks. 

By following these simple strategies, you can start building a sound foundation of backlinks that will help your website succeed online.

Author Bio

Sanketee Kher (MA I/O Psychology, ex-HR) is a freelance content writer and strategist.  She specializes in writing for B2B SaaS (HR tech and MarTech) companies looking to incorporate personality into their brands. She’s also written for leading global job boards. You can connect with Sanketee on LinkedIn and Twitter.

Easy Backlinks: 7 Simple Ways to Get Them In 2023

Are you tired of spending hours trying to get backlinks for your website, only to come up empty-handed?  It can be frustrating and time-consuming to build backlinks, especially if you’re not sure where to start. But the good news is that there are ways to get easy backlinks that can help boost your website’s search … Continue reading “Easy Backlinks: 7 Simple Ways to Get Them In 2023”

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How To Use Social Media Properly To Build Quality Links?

minute read

Do you want to build a loyal audience, bag collaboration deals from top influencers of your niche, and increase the visibility of your evergreen content? 

If so, social media is the perfect medium that can help you achieve the above-mentioned goals.

Additionally, you can forge strong relationships with the ones who already support your company and love your products and services: Your existing clients on social media.

Of course, these are incredible benefits. But did you know that these benefits can also aid you in your link building strategy?

To be honest, using social media for building links isn’t a brand-new concept. But the idea is often undervalued.

Leveraging social media to build quality links is a much cheaper alternative than many other options that require considerable investment. Therefore, you must learn in what ways social media can benefit your SEO efforts.

In this blog, you’ll learn about the top 10 strategies for social media link building. But before that, let’s understand what link building is.

What Is Link Building?

Link building is the process by which you persuade other brands to add a link to your website or blog on their own. Every link or backlink you get from other established businesses is like an endorsement of the reliability of your website and brand. 

These links also serve as votes of credibility from other brands. Therefore, the more votes you manage to get, the better it helps you rank in Google searches and other search engines.

Nowadays, link building is increasingly focused on getting links to a website from reliable sources that are pertinent to your niche industry or area. These links are supposed to be given without payment because someone identifies and respects you as a professional in your domain.

Now, what is social media link building?

It is exactly how it sounds.

The process of building links using social media platforms is referred to as social media link building. In this case, brands use their social media accounts as mediums to publish links that lead to their business webpage or blogs, or products.

Why Using Social Media Is a Great Way to Build Quality Links?

According to Neil Patel, when SEO experts were polled about the most popular strategies for link building, most initiatives were made through social media. They claimed it was the third most effective technique to build links after research and paid strategies.

When the same SEO experts were questioned about the biggest roadblocks they encountered when building links, their responses were the following:

  • Getting no response or rejected when requesting for links
  • Fewer prospects to create high-quality links
  • Not having enough expertise in strategic link building

Thus, it is crucial for you to realize that link building is all about collaborative relationships. And it’s via establishing and maintaining these relationships that you can increase the number of backlinks leading to your business website.

Social media platforms such as Pinterest, Facebook, LinkedIn, YouTube, and Twitter are effective mediums for fostering collaborative relationships. Leveraging these platforms is also a great strategy to introduce yourself and your business, showcase the spirit of your company, engage with your audience, and increase your client base.

10 Social Media Strategies to Build Quality Links

1. Grow Your Brand and Build an Audience

One of the most prevalent online activities people indulge in is social media. Globally, more than 4.26 billion people used social media in 2021, which is expected to reach around 6 billion by 2027.

This is clear enough evidence that social media is a reliable platform for creating brand awareness and building an engaging community. 

There are many folks out there who will be interested in your products or the service you provide. Therefore, gaining more attention to your brand through social media can also be incredibly beneficial when it comes to building quality links. 

The more credibility your brand earns, the better it will be trusted by people. 

Your customer base will also be more likely to recommend your services or products to their friends, acquaintances, or followers. This could lead you to earn a lot of backlinks without having to put in a lot of effort.

For instance, if you are a fashion house with an impressive web presence and social media following, you might notice influencers and online magazines publishing content about your products. 

Each social media or blog post that is published could lead to a link back to your website or products.

2. Create Viral Content

The fastest yet trickiest strategy to gain social media backlinks is to go viral. While some posts go viral solely by coincidence or as a result of their unique content, many are created by SEO experts who have expertise in viral marketing strategies.

Also, at times, backlinks surface on well-known sources and news websites without any additional work on your part when social media campaigns or news about company crises go viral.

While it’s a risky game to get into a social media scandal and wind up on a reputable news website, many marketers still dream of creating viral content through any means. But dare anyone even attempt to do that.

However, you need not worry about getting into a crisis or relying solely on your luck to make your content go viral. All you need to do is create engaging and interesting content and implement some researched viral marketing strategies.

3. Find Niche Bloggers for Guest Blogging

Guest blogging is one of the simplest yet most effective link building strategies that are out there. The process of guest blogging to earn backlinks is quite easy to follow:

  • Search for niche bloggers in your industry that you think would be interested in your chosen topic.
  • Contact and engage with them.
  • Find out if they are interested in your brand.
  • If they are, ask them to write a guest blog or post, mention your brand, and publish it on their website or blog channel.

Strategic guest posting comes with several critical benefits. It introduces you to new people, builds relationships via networking, and is great for ranking in search engines.

However, guest posting isn’t a quick process. Outreach often takes months, with only a few credible parties ending up accepting your blog post request.

But when it comes to social media link building, the process of reaching potential niche bloggers is streamlined and results in a positive outcome.

4. Get Your Target Audience to See and Read Your Content

One of the top challenges of content marketing is building a loyal audience who would be interested to see your content and engage with them. 

But no worries; you can use a few effective strategies to boost your content and make it more reachable to your target audience:

Enhance the Readability of Your Text

Many writers, with alleged years of experience, still deliver low-quality content. Here you can gain the upper hand by producing high-quality content. 

Make sure that the text of your content is free of errors, concise, structured, grammatically correct, and above all, informational and engaging. 

Additionally, optimize it with correct SEO practices to make your content reach the right audience and include backlinks via appropriate long-tail keywords.

Focus on Competitor Analysis

Another way to make your content better is to research your competitors. Check out brands from your industries and assess the quality of the content they are posting. 

Furthermore, analyze their writing style and identify the mistakes they are making. This will help you avoid those mistakes in your content and give you a competitive edge.

Don’t Skip on Evergreen Content

Evergreen content is loved by all and can be rediscovered regularly or year after year. For instance, building content about your product or services around the festivities of Christmas will help you attract potential customers every December. 

Using the same logic, you can also build content around black Friday sales or prink Friday sales.

5. Gather Customer Reviews and Feedback

Gaining customer reviews and feedback via messages and comments on social media provides many benefits. They provide social proof of your brand, boost audience engagement, and keep your content the talk of the town for a long time.

Now the question is what gaining customer reviews and feedback has to do with building links. 

Let’s enlighten you!

Reviews will boost your social media business accounts in search engines and help you rank better due to relevant SEO keywords. Better rankings increase the number of people who will view your content and the likelihood that they will link to it. 

Additionally, since positive reviews increase reliability, more individuals are likely to promote your content by clicking on your links and sharing your website with their contacts.

Now, how to gather positive reviews and feedback?

First, you have to ensure that your products and services are of top-notch quality. Even if you are a wholesale b2b dropshipping business, it is important to source high-quality products from reliable suppliers and ensure that they meet the standards and expectations of your clients. This is the most crucial factor in running your business, as well as gathering positive customer reviews. 

Next, you can reach out to your clients via automated follow-up emails and request a review, tagging your social media profiles and linking to your business website after the product purchase. You can also offer them discount coupons for their next purchase as goodwill in exchange for reviews.    

Additionally, for any negative feedback, take into account those criticisms and resolve issues of your customers timely. This will win you brownie points and help in long-term customer retention.

6. Engage with Social Media Influencers in Your Niche

When it comes to growing an audience organically and nurturing them, social media influencers are their ambassadors. They are the kind of individuals who have a large following and can also help you build quality links.

If social media influencers like your products because they relate to your brand and company story, they might promote your business on their stories, posts, or blogs. Not only will this help you build quality backlinks, but it will also drive increased traffic to your website. That’ why building relationships with influencers should have a special place in your business plan.

When you’re reaching out to an influencer, it’s important that your brand offers them something of value so that they can showcase it to their following. However, you have to confirm this factor before reaching them out.

Now, there are many ways through which you can reach influencers and engage with them via your social media accounts. You can contact influencers of your niche via messages or cold outreach, offer them your products or services in exchange for a mention like a barter system, or pay them straight-up money.

In another instance, as mentioned above, some influencers might come across your brand on their own, take a liking to it and share it with their audience once they believe in your credibility. 

If they praise your brand and products, don’t shy away from showing them some love. You do that by engaging with their posts or stories via likes, comments, shares, and retweets. 

This will aid you in building stronger relationships with them, fortify trust among your prospective clients, increase your social media following, and pave the way for future collaborations.

7. Build Relationships

Social media is about connecting with people and building strong relationships. Once you accomplish that, it will help you build quality backlinks and improve your rankings in search engines. 

When you build a strong audience on social media, it boosts audience engagement on your posts via likes, comments, and shares. This also helps you increase the credibility of your brand and build social proof. 

However, building relationships on social media isn’t a piece of cake. You must be committed to your audience and engage with them consistently with all honesty. This will help you earn good links in the long run.  

Take part in conversations concerning your brand, products, and services, answer queries of your audiences, and like and comment on their stories and posts. This will help increase your brand visibility and fan following and drive more traffic to your website.

8. Build Links with Social Media Platforms

The most effective method for building links on social media is to include the URL of your business websites in your accounts. Ensure that every account you have on every social networking site is active, updated and has a functional link to your website.

For instance, on Facebook, include links to your website in the following places:

  • Your profile under “Contact” and “Basic Info” on the “About” tab
  • The featured post in your Facebook group
  • In every post you publish on your wall. It is better scheduling your Facebook posts to maximize your results.

Repeat the same process on your other accounts on major social media platforms such as LinkedIn, Twitter, YouTube, Instagram, Pinterest, Reddit, and other niche-based platforms. Make sure to include links to bios, descriptions, cover photos, posts, etc.

Additionally, you must ensure that you’re posting high-quality content from your website on all your social media accounts. All of your web pages must be organized to make it convenient for you and your audience to share content from them on social media.

The more shares your content receives, the better visibility it will gain. As a result, you’ll be able to build more quality links.

9. Get in Touch with Followers/Fans Who Mention You on Social Media

Another simple but effective way to build quality links is to track and get in touch with followers/fans. The goal is to build solid relationships with followers who mention your brand or products across social media. As a bonus, they may even help you attract more followers by sharing more stuff related to your company.

Since they already mentioned you willingly, getting a relevant link from them should be convenient. But how do you track them?

Well, you can use a social media monitoring tool such as Mention, which specializes in monitoring brand mentions across all social media platforms and the web.

10. Aim Your Social Media Marketing at Millennials and Gen Z

Lastly, you have to aim your social media marketing at teens and young adults: The millennials and Gen Z. 

In case you haven’t noticed, Gen Z and millennials are quite literally taking over the globe. They should be your biggest target audience since they are the ones who might be your top consumers.

As a result, it is more crucial than ever to learn how to communicate with these audiences, especially considering that their purchasing power exceeds that of previous generations. 

They will boost engagement on your posts with frequent banter and jokes in comments and replies. Additionally, they will help you build quality links with social shares since they are the flag bearers of the viral culture.

Time to Optimize Your Social Media Link Building Campaign!

The idea here is to leverage social media to maximize the number of links to your business website and hence boost your organic search engine rankings.

However, most marketers treat link building and social media as two independent campaigns. But that’s not the case anymore. Understanding that you must integrate these two efforts will reward you with a competitive advantage in SEO.

Social media offers a wealth of prospects and strategies for link building. The ones listed above are only a few of many that are suitable for long-term application.

To wrap it up, make sure to always publish engaging and high-quality content and include relevant hashtags. This will make your content more discoverable, and people on social media can share your content faster.

Author Bio:

Darshan Ruparelia is a B2B SaaS marketer at SocialPilot. Darshan is a SaaS enthusiast who helped many SaaS companies bring quality traffic through data-driven content marketing. In his free time, he loves to follow and play Cricket.

How To Use Social Media Properly To Build Quality Links?

Do you want to build a loyal audience, bag collaboration deals from top influencers of your niche, and increase the visibility of your evergreen content?  If so, social media is the perfect medium that can help you achieve the above-mentioned goals. Additionally, you can forge strong relationships with the ones who already support your company … Continue reading “How To Use Social Media Properly To Build Quality Links?”

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How to Create Link Building Outreach Subject Lines That Get Opened

minute read

As a link builder, SEO specialist, or sales rep, email marketing is a pivotal tool in your outreach arsenal. 

But encouraging your audience to open your emails doesn’t always come easy … does it?

With other brands competing for your target customer’s attention, you may be constantly wondering how to position yourself to stand out among the rest. 

And while there’s no “fool-proof” strategy for winning over a crowded inbox, the good news is you can do your best to get your foot in the door quicker.

By taking the time to thoroughly plan your email subject lines, you can stimulate curiosity, demonstrate benefits, and (if all goes well) nudge your recipients toward conversion. 

Ready to learn more about how to create link building outreach subject lines that get opened? 

Let’s begin!

1. Know Your Target Customer

What kinds of brands will you be reaching out to and why? What industry are they in? What’s their company size? How can link building help them reach their brand visibility and authority goals?

In this step, get laser-clear on your target customer.

Then, decide who you’ll be reaching out to, specifically. 

Which brings us to …

2. Create your link building outreach list

Take a look at your Linkedin prospecting list, email list, outreach list, and CRM and decide which brands you’ll be reaching out to. Start by choosing the hottest leads and then the warm ones. Fill out the rest of your list with relevant cold prospects. 

Pro tip: When targeting cold leads, try asking for a small request first. As you build trust, you can start increasing your offer requests little by little.

For instance, if you wanted to offer link building services to a SaaS company, like PetScreening, you might ask if the team can meet with you for a brief 15 minute call before offering your services. 

Or, you could start the trust-building process early by sharing awesome results you helped other SaaS companies in the pet sector get. More on this in a bit.

3. Understand Your Target Customer’s Core Needs (and how you can solve them with link building strategies)

Putting yourself in your target customer’s shoes is essential to understanding what their core needs are and how you can fulfill them with your link building solutions. 

Once you’re clear on how to meet their needs, you can create inspired and personalized subject lines with them in mind.

For instance, if you’d like to reach out to a credit card rewards company, you might discover that the company is struggling to convince high authority websites to feature its links. In this case, you can position yourself as an outreach expert that already has websites ready to feature the company’s links.

Or if you want to reach out to a B2B cyber security brand specializing in advanced features like  DDoS protection, you might discover the brand is having trouble finding guest post writers that are well-versed in cyber security. 

In this case, you can address its pain point head-on by sharing who on your team has ample experience writing guest posts for cybersecurity blogs.

4. Improve Your Email Deliverability Rate

Improve the chances of your email making it to your recipient’s inbox by following these email deliverability rate tips:

  • Stay away from terms that could be flagged as spam (check with your email provider for a full list of spammy words)
  • Use a professional email address that includes your first and last name
  • Don’t send from an email address that has a brand name, symbols, numbers, or inappropriate terms 
  • Add a headshot to your email profile — it’ll pop up next to your email address in the recipients inbox, demonstrating that you’re a real professional 
  • Use an email verification tool to scan and confirm that all of your recipient addresses are correct and active

5. Conduct Research

To see which other subject lines have seen success, carve out time in your schedule to study articles, guides, and marketing books.

You might also consider attending training and seminars or taking a link building outreach course. You may need a SharePoint calendar to schedule these trainings if you’re going to take them as a group.

6. Create your subject lines 

And finally, brainstorm and create your subject lines! When possible, personalize subject lines by addressing recipients by name — or, at the very least, do so when you greet them in the email body. 

When creating your subject lines, keep your target customer, their core needs, and your research top-of-mind.

Here are some subject lines you can refer to for inspiration.

Short and sweet curiosity builders

Grab your audience’s attention with these short and sweet curiosity-building subject lines:

  • Got a sec?
  • Got links?
  • Know HA sites?
  • Re: 
  • (No subject)
  • This is HUGE!
  • Heads up
  • Quick chat?
  • Check-in
  • You’ll never believe…
  • Hi!
  • Hello 
  • Collab opportunity 🙂

Sense of urgency/FOMO subject lines

Create a fear of missing out and a sense of urgency with the following subject lines:

  • Why you can’t afford to ignore link building 
  • Link building webinar replay expires at midnight
  • Today only: Free link building ebook available for download
  • Spots are almost full: Have you booked your backlinks yet?
  • New backlink clients get 20% off today only
  • Last chance! Link building prices go up at midnight!
  • We have a 24 hour sale with your name on it
  • 3-day-only sale: 100 backlinks for the price of 50
  • Why you can’t afford to skip guest posting 
  • Why HA sites matter (and what to do about it)

Pain point solution subject lines

Solve your target customer’s pain points with subject lines like the ones below:

  • Low domain authority score? We can help
  • Boost your audience reach in three simple steps
  • Tired of ill-performing blog posts?
  • Your guest posting expert has arrived
  • Save time on link building campaigns
  • Low monthly readership? Not with this strategy 
  • Need to connect with high-authority sites? We can help
  • Trouble finding quality guest post writers? Not anymore
  • No HA sites ready to link to? We can change that

Discount based subject lines

Who doesn’t love a good discount? Sweeten the pot by offering savings off your link building services with the following subject lines:

  • Buy two months of link building services, get one month free
  • 10 links for the price of three?!
  • DR 75 backlinks for the price of DR 60
  • 50% off on all link building packages
  • Invest in link building, get a free support specialist! 
  • Today only: 20% off all link building products and services 
  • Get a free link building consultation when you sign up for our newsletter
  • Refer a friend and get 30% off any package 
  • BOGO deals on all services! Today only!

Results based subject lines

Use data and stats to show your target customer that your services deliver serious results:

  • Find out how CrossTrain boosted its audience reach by 125%
  • We helped Sour Apple’s blog grow to 300,000+ monthly readers 
  • Birdie Mae success: 10k to 80k organic monthly visitors 
  • Techmall saw improved rankings in just three months
  • From off the map to 500,000 monthly readers
  • 79 links in less than a month?! 
  • How 24Bank went from off the map to 500,000 subscribers
  • 12 companies that boosted traffic in less than 60 days

Question-based subject lines

Stir curiosity and provide valuable information with these question-based subject lines:

  • What’s white hat link building?
  • What makes a quality backlink? 
  • How to acquire quality backlinks? 
  • Why is link building important for SEO? 
  • Ready to boost your domain authority?
  • How do guest posts earn backlinks?
  • Why are quality guest posts important?
  • What makes an expert link builder?
  • Is it important to hire a link builder?
  • Is it important to hire a guest posting author?
  • Should I hire a digital PR agency?
  • What is anchor text?
  • Why does anchor text matter?
  • 10 anchor text do’s and don’ts
  • Is link building relevant to my industry?
  • When should I see results from my outreach efforts?

Benefits-based subject lines

Show your audience what’s in it for them with subject lines like the ones below:

  • We only target high domain authority sites that produce results.
  • Focus on your business, we’ll take care of the links 
  • Never worry about increasing organic traffic again 
  • Not a link building specialist? We’ve got your back 
  • Land top-tier backlinks in days 
  • Never guess your link building strategy again
  • Put an end to low-quality link building
  • Earn normally unreachable backlinks in days
  • No link building experience? No problem!
  • Five ways to gain more backlinks 
  • Unclear what link building is? Here’s the story in a nutshel

Note that the better your email’s subject line fits in the scope of interest of your buyer persona, the higher open rate you’ll get at the end of your campaign. 

7. Test your subject lines 

After you’ve brainstormed and created plenty of link building outreach subject line options, run A/B testing campaigns to discover which lines perform best.

You can also send out surveys and questionnaires, hire a focus group, or ask an experienced  virtual assistant to handle testing for you.

8. Create, finalize, and automate your campaigns 

Once you have a feel for the subject lines that perform best, start creating, finalizing, and automating your outreach campaigns. 

Segment your campaigns by prospect type and schedule them to send automatically. 

There’s a caveat here, though. 

While automating your campaigns is essential to streamlining your outreach processes, it’s vital to stay armed and ready to respond to and nurture prospects when you get a reply from them. 

In other words, make sure you know how to continue the conversation effectively so you can nudge your prospect closer to the finish line — otherwise known as conversion.

And that brings us to …

9. Create follow-up sequences 

Keep the outreach momentum going by staying in touch with prospects, even if they haven’t said yes to you or responded to any of your emails.

Speed up the process by using tools like follow-up email templates and an AI-powered sales outreach platform.

When creating your follow-up sequences, segment your customers by pain point, need, or other pertinent information, such as:

  • Time of last follow-up
  • Core solution you’re presenting
  • Industry 
  • Business size
  • Sales revenue 
  • Competitor score

Continue building a relationship with the prospect over time until they become your customer. If you discover the target customer isn’t a good fit for your brand, consider removing them from your outreach list or spacing out your follow-up emails in case their needs change.

Wrap up 

Email marketing is a pivotal tool in your outreach arsenal. 

But that doesn’t mean that convincing your audience to open your emails comes easily.

With other brands on the hunt for your target customer’s attention, knowing how to stand out among the rest is crucial. While fool-proof strategies don’t exist, there are still best practices you can use to get one step closer to converting your prospects. 

And that’s why taking the time to thoroughly plan your link building outreach subject lines is so important. 

If you’re ready to get your foot in the door quicker, we hope today’s article has inspired you to create email subject lines that convert.

That’s it for today, friends. 

To your campaign’s success

Author Bio:

Joanne Camarce grows and strategizes B2B marketing and PR efforts. She loves slaying outreach campaigns and connecting with brands like G2, Wordstream, Process Street, and others. When she’s not wearing her marketing hat, you’ll find Joanne admiring Japanese music and art or just being a dog mom.

How to Create Link Building Outreach Subject Lines That Get Opened

As a link builder, SEO specialist, or sales rep, email marketing is a pivotal tool in your outreach arsenal.  But encouraging your audience to open your emails doesn’t always come easy … does it? With other brands competing for your target customer’s attention, you may be constantly wondering how to position yourself to stand out … Continue reading “How to Create Link Building Outreach Subject Lines That Get Opened”

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How To Write Winning Listicles That People Will Actually Read

minute read

Listicles are a great way to get people to read your content. They are engaging, entertaining, and informative. However, not all listicles are created equal. If you want to write listicles that people will actually read, you need to follow a few simple rules. In this blog post, we will discuss 9 ways to write a listicle that people will actually read!

What Are Listicles?

A listicle is an article that uses a list format as the basic outline with expanded paragraphs for all the points.

The overall listicle format varies from a basic introduction and several points to a post like this one which includes both list points and more in depth information on the subject.

You can choose just about any subject and include whatever style of information you want. We strongly recommend learning how to create strong, engaging, and clickbait-free listicles and intend to help you do just that by the time you’ve finished reading through this listicle.

Before we get into the main points, let’s look at some listicle examples.

Listicle Examples

  • The 10 Most Common Causes of Hair Loss by Maryann Mikhail is an example of a basic listicle containing an introduction, key points, and a conclusion. Each list has around three or four paragraphs to make sure each is covered thoroughly.
  • The 100 Best Movies Of All Time by James White takes a similar format to our previous example with an introduction, key points, and conclusion. Each list has minimal content, two or three small sentences, leaving you little in the way of helpful information. These listicles are commonly used by readers who just want to scroll through the headings rather than learn more than the specific topic they’re searching for.
  • 16 Weird Things You Won’t Believe People Used To Believe, Believe Me by Hilary Mitchell brings us to an example of the infamous clickbait Buzzfeed listicles. You can take one look at a title like that and immediately know that you’re about to waste several minutes of your day, but you still click on it juuuuust in case there’s a bit of interesting truth in it. Spoiler alert – there never is!
  • 11 Best Toners to Hydrate Dry Skin, According to Dermatologists by Dori Price functions as a content marketing listicle to promote sponsored products. We’ll provide detailed tips for marketing your listicles in our 9-tips section.
  • 49 Startup Business Ideas To Consider in 2022 by Startup Geek takes a slightly different approach to listicles by layering the 49 ideas under five main categories, helping the reader consume a large amount of content in digestible chunks of information.

How Should You Plan And Write A Listicle?

Writing successful listicles is a lot easier than you might think. We’ll take you through our step by step guide for planning and writing a listicle, as well as provide tips for producing high quality content throughout:

Have Your Topic Ready To Go

You need to know what your many readers may expect from the topic you choose. While the easy option is to pick something you find interesting and hope your readers do too, the smarter choice is to do some research.

If you have a keyword research tool, you can use this to help you find topics with high search results. If not, the simplest option is to search with the basic term of your intended topic.

For example, let’s say you wanted to write about the topic of restaurants in Spain. Let’s take that basic keyword phrase, ‘restaurants in Spain,’ and pop it into one of our most commonly used search engines, Google. You should already see a few listicles showing up on the first page, so you know this is a good keyword to use now.

Let’s now scroll all the way to the bottom of the page until we find a list of 8 similar searches. These are often some of the best phrases to use as you already know lots of searches have been made using that phrase.

In this example, the closest related search to what we’re looking for would be ‘popular restaurants in Spain,’ so go ahead and create a unique, interesting title around it.

Alternatively, if you wish to specify the city that you mean to create a listicle around, you could pick one of the other options that have city names in them, making sure that the restaurants you include in your list are all in that city, of course.

Check Your Topic Makes Sense

As we explain this next point, you’ll understand why we selected the specific topic phrases above. You can’t just take the most popular keyword, stick a high-ranking title onto it, and assume it will work well.

For example, let’s say we took the phrase ‘best restaurant in the world, Spain’ instead and tried to make a title out of that. You’d end up with something like this:

‘Top 7 best restaurant in the world, Spain

Does that title sound enticing to you? For a start, you’ve included the keyword phrase ‘in the world’ and a specific country keyword, ‘Spain,’ which simply doesn’t work.

When it comes to making listicles for content marketing, we need to consider what entices the reader as much as what may assist your ranking on search engines.

Determine How Long You Want It To Be

The length of your listicle has an impact on how likely someone is to stay on your page once they’ve found it. The fastest way to figure this one out is, once again, through the power of a simple Google search.

Using the same example again, we can search with the phrase ‘popular restaurants in Spain.’ The highest-ranking listicles have a list between 10-20. The two list posts contain 15 and 20 list points but are both around the same length of 3000 words, meaning this is likely a good ballpark to aim for.

Choose Your Format

The main listicle format options you have to choose from are basic or detailed. Basic lists have a higher number of list items with basic two or three-sentence descriptions, while detailed lists have fewer list items but with several paragraphs of detail for each one.

Both formats are acceptable, but you should think carefully about which format option would suit your topic best.

Choose Your Angle

Most listicles fall under one of these categories concerning your angle:

  • Best/Top – 8 Best Smartphones in 2022
  • For Beginners – 13 gardening tips for beginners
  • Personal Use – 5 Best Massage Guns that I Use
  • Tested with Proof – 7 Off-Road Vehicles that Live Up to Their Names (Tried & Tested)
  • Expert Reference – 43 Tips to Reduce Insomnia, Backed by Experts

You’re free to choose whichever unique angle suits your writing style, or you could look at the same high-ranking results that you used to determine your word length and follow their angle.

Create a Brainstorm

Yay, we’re almost ready to put our outline together! Brainstorming for list post ideas is the basis of building a high-quality listicle because you can’t simply search for existing ideas and add them to your own listicles.

Feel free to research other similar listicles to get a pretty comprehensive idea of what others have thought to include, but make sure to come up with unique sub headings that no one else has included in their articles.

If you’re struggling to come up with unique ideas, remember you can always include fewer items and expand on your descriptions of each instead. A good listicle provides that extra detail while still keeping those readers with short attention spans from giving up on following each list item.

Expand On Your Brainstorm

Now that you have your numbered list ready to go, you can consider adding additional headings to give your readers more information about the topic in question.

Go back to our Google search result once more and find the section stating, ‘People also ask.’ Think carefully before adding any of these headings, as you wouldn’t want to add them simply to fluff up your published listicle.

In our ‘popular restaurants in Spain’ example, we have four questions that would fit nicely into a little FAQ section to pop at the end of the article. You could take this even further by searching using your full title to see what other questions may pop up.

Flesh Out Your List Format Sections

Once you’re happy with your outline, go ahead and start fleshing out each section of your listicle, remembering to follow the sizing of either a simple or detailed list, as well as your chosen angle.

It is important that you include only interesting and factual information in this step. Adding fluff or data not backed up with facts is only going to cause your readers to lose interest and seek their answers elsewhere.

Try your best to keep each section about the same length, not showing a preference for any specific point in your list unless you are using a numbered list with a chosen winner.

Your angle will also determine what kind of facts or opinions you can safely include in these sections. If you chose the expert angle, for example, you would need to add facts that are relevant to the expert you are referencing. On the other hand, a personal use angle allows you a certain level of opinion based on your experience with the product.

Add Images To Illustrate Each Point

Relevant images are incredibly important for listicles as they catch the attention of your readers and provide a visual aid to go with what you’ve written.

A big mistake that many listicle writers make is to include random images just for the sake of having a picture between each list item, causing confusion for many of their readers.

Try to include both relevant and useful images, such as graphs or infographics, when applicable. The type of relevant image will depend on your topic and specific list items.

Are You Ready To Plan And Write Your Interesting Listicle?

We hope this eye catching list of tips and advice for planning and writing listicles has brightened your horizons and inspired you to start making your own right away. The steps may seem complicated at first glance but are actually quite simple once you’ve had a chance to read through them.

Using what you’ve learned, we’re confident you will be able to join us in the ranks of interesting, non-clickbaity listicle writers to help those poor souls sifting through Buzzfeed post after Buzzfeed post finding nothing of use. It is simply not enough to rank your content and use clickbait to get more website views when you could do the same with fantastic content and hold onto those readers for the long term.


What Is The Correct Way To Punctuate List Headings In A Blog Post?

There are three proper ways to punctuate your list headings:

  • H2 or H3 headings – no punctuation required
  • Full sentence – colon or period
  • Phrase – colon

What Is The Most Important Thing To Remember When Writing A List Article?

Put an emphasis on factual, interesting content over clickbait and fluff. Content is king!

Why Is The Listicle Format So Popular?

The primary reason has to do with the average human’s short attention span, based on the findings of the Technical University of Denmark. Their studies indicate that the average human’s attention span grows shorter as more information is available at a younger age.

Listicles provide the perfect means of absorbing said information in a short amount of time as the reader may scan the provided bullet points in whatever particular order they wish in a decent amount of time.

Written by: Oran Yehiel, Founder at
Oran Yehiel (CPA, MBA) is the founder of  which helps startup founders make the right moves through unbiased advice, pro info, and helpful tools. He writes about venture capital, marketing & sales, accounting & tax, software tools, entrepreneurship, HR and more at

How To Write Winning Listicles That People Will Actually Read

Listicles are a great way to get people to read your content. They are engaging, entertaining, and informative. However, not all listicles are created equal. If you want to write listicles that people will actually read, you need to follow a few simple rules. In this blog post, we will discuss 9 ways to write … Continue reading “How To Write Winning Listicles That People Will Actually Read”

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Best Content SEO Tools

minute read

But SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results.

SEO, as it exists today, is a sophisticated technique that is influenced by the audience’s behavior. It is an amalgamation of both on-page and off-page tactics that help you rank higher on SERPs. And there are some great tools to help you with that.

In this article, we’ll be covering some excellent on-page and off-page SEO software that can help you achieve your growth objectives.

What is on-page and off-page SEO?

A well-rounded SEO strategy comprises on-page SEO and off-page SEO. Think of them as two sides of the same coin. With on-page SEO techniques, you’ll be optimizing those sections (of your website) that you have control over.

The focus of on-page SEO is on producing good content with keyword optimization, the right title tags, and more.

With off-page SEO, on the other hand, the focus is on increasing your website’s authority on the search engine results pages (SERPs) through various measures. Off-page SEO consists of link building, link exchange, and other techniques.

Both of these techniques are important for the success of an SEO campaign.

Best On-Page and Off-Page SEO Tools

1. Narrato

This all-in-one tool for content creators comes with a great AI writing and SEO tool that’s excellent for optimizing your content for greater visibility even as you write. Narrato’s SEO brief generator analyzes the top-ranking content for a search term or topic, and provides you with recommendations for –

  • Keywords to include and keyword counts
  • Questions to answer
  • Competitor links/references, simplifying your content research
  • Target word count, and more.

What’s great is that you can track the keyword count on your content tasks as you write, which makes optimization even easier. You can also add your own keywords while creating a new content piece on Narrato Workspace.

Narrato also provides an AI writer, which auto-generates content for a variety of use cases. Use it for your blogs, copies, emails, video, or even SEO copy and meta descriptions. If you’re looking for a tool that can simplify all your content needs (content creation, optimization, collaboration, planning), Narrato is your answer.

Pricing: Teams that are just starting out can use Narrato for free. The free plan comes with 3 SEO content briefs per user per month. With the paid plans that start from $9 per user per month, the number of SEO content briefs you can generate per month increases. Narrato can also customize a plan for you based on your requirements.

2. Linkio

Linkio is an off-page SEO tool that has the power to redefine lead generation, link building, and search engine optimization for you. At its core, Linkio is a cold outreach software that aids with prospecting and automating outreach. There are three modules that work in sync to give the users the most efficient automated SEO solutions. Here is a look at the three modules, along with the features of each –

  1. Anchor text suggestions
  • Anchor text profile planner
  • Anchor text categorizer
  • Set anchor text percentages
  • Backlink index checker
  • Backlink crawler and validator
  • Team management features
  1. Backlink monitoring
  • Automated backlink importing
  • Monitor link changes
  • Automatic checking of popular metrics
  • Email reports of link changes
  • View aggregate metrics
  1. Keyword rank tracker
  • Daily ranking updates
  • Track desktop and mobile results
  • Track results from 500+ search engines
  • Page-level insights
  • Local rankings
  • Visualize SEO processes

Pricing: Linkio provides 4 plans – Personal, Starter, Standard, and Plus. These start from $19.99 per month. There is also a 7-day free trial on offer.

3. Screaming Frog SEO Spider

An industry leader in on-page SEO optimization, Screaming Frog is one of the oldest SEO tools that is used by thousands of businesses around the world. Its innovative little tool, known as the SEO Spider, can help you with all your SEO needs, from crawling through all the selected URLs to fetching onsite elements for analysis. It gives you relevant on-site information and creates digestible statistics and reports.

  • Find broken links
  • Analyze the page titles
  • Discover duplicate content
  • Check temporary and permanent redirects (if they’ve been created properly)
  • Generate XML sitemaps
  • Site architecture analysis
  • Metadata analysis
  • Review robots.txt and other directives

Pricing: Screaming Frog SEO Spider can be used for free. You can also purchase a license for $209 per year to access the advanced features and crawl more than 500 URLs.

4. Moz On-Page Grader

Moz On-Page Grader is an SEO tool that analyzes all your pages, comparing them to your existing checklist of SEO factors. The tool provides you with the overall results of your website pages, so you can make the necessary changes. It also provides SEO suggestions on a more granular level. The great thing about this on-page SEO tool is that it’s incredibly easy to use. The clean and intuitive design and easy-to-understand on-page reports make it an ideal tool for beginners and teams just starting out with SEO.

Key features of this tool are –

  • In-app recommendations for immediate action.
  • Ensure that the important website pages are ranking for target keywords
  • Discover gaps in keyword usage with the help of page-by-page grades
  • Automatic weekly audits

Pricing: Teams that are just starting out can try the Moz 30-day free trial. The Moz Pro paid plans start from $99 per month.

5. Google Page Speed Insights

The Page Speed Insights tool by Google is a great on-page search engine optimization tool that analyzes your page to identify any areas that need improvement. Page Speed Insights provides you with reports on the user experience of your pages on both desktop and mobile devices. With this tool, you can ensure that your page loads faster, which eventually allows you to rank higher on search engines.

Page Speed Insights provides you with both lab and field data about your website pages. The lab data is collected in a controlled environment, which makes it useful for debugging any issues. For the real-world bottlenecks in user experience, field data is more useful.

Pricing: Google Page Speed Insights tool is free to use.

6. Majestic SEO

Majestic SEO is another great on-page SEO tool that is quite popular with SEO experts and website owners alike. The tool defines two basic types of link metrics for measuring link intelligence – Trust Flow and Citation Flow. Citation Flow gives you a number predicting the influence of a URL after checking a number of connected websites. Trust Flow, on the other hand, is a metric that predicts the reliability of linking with connected websites. There is also a Topical Trust Flow metric, which judges the significance of a website according to the industry.

Here are some of the key features of this tool –

  • Site explorer
  • Bulk backlink checker
  • SEO browser extensions for Firefox and Chrome
  • Historic Index
  • Raw data exporting
  • Site Comparison
  • Backlink history
  • Keyword checker, and more.

Pricing: Majestic SEO provides three plans – Lite, Pro, and API. These plans start from $49.99 per month.

7. Ahrefs

Everyone in the world of SEO is familiar with this name. Ahrefs is an SEO tool that simplifies keyword research, link building, competitor analysis, and more for you. With the Ahrefs Keyword Explorer tool, you can find quality keywords to target. There is also a Site Explorer, which shows you all the backlink data for ranking pages. The Site Audit tool, on the other hand, crawls your website and does in-depth analysis to give you a Health Score. You also get suggestions to improve your technical SEO. The best part about this tool is that it provides you with a clear estimation of your monthly organic traffic. The keen checking aptitude of this tool makes it an excellent off-page SEO tool.

Pricing: Ahrefs comes with 4 plans – Lite, Standard, Advanced, and Enterprise. The paid plans start from $99 per month.

Complete SEO Checklist

So, what are some things that should be covered in on-page and off-page search engine optimization? Here’s a complete checklist covering all aspects of SEO –

On-Page SEO Checklist:

  • Use appropriate title tags
  • Include optimized and relevant headings
  • Don’t forget about alt text
  • Consider your URL structure
  • Optimize page load speed
  • Add meta descriptions
  • Add relevant internal links
  • Make the design responsive
  • Include high-performing keywords

Off-Page SEO Checklist

  • Examine your backlink profile
  • Examine your competitors’ backlink status
  • Fix 404 errors
  • Improve internal linking
  • Assess your options for link building
  • Outreach efforts to increase your content’s visibility
  • Update local citation profiles
  • Promote content on social media using a free social media scheduler
  • Promote content through paid ads
  • Do guest blogging

Wrapping Up

With this, we’ve covered some of the best tools for on-page and off-page SEO that will help you rank higher on the search engine results pages. Remember that a complete SEO strategy requires both on-page and off-page SEO since they work together in improving your search rankings. But it’s always a good idea to start with on-page SEO first since it forms the foundation on which you can improve your off-page SEO.

Author Bio

Akshita Sharma is a content creator with GoDotMedia. She has a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.

Best Content SEO Tools

But SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results. SEO, as it exists today, is a sophisticated technique that is influenced by the audience’s behavior. It is an amalgamation of both on-page and off-page tactics … Continue reading “Best Content SEO Tools”

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How to Increase Domain Authority

minute read

Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results.

A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your domain authority?

Keep reading to discover ten steps to increase your domain authority score and boost your website’s ranking on Google!

What Is Domain Authority And Page Authority?

Domain Authority (DA) is a metric created by Moz that measures the strength of your domain. This score is determined by analyzing a domain’s backlinks, age, domain-level content relevance, and domain size.

The higher your DA score, the more likely you are to rank in search engine results pages (SERPs).

A good domain authority score is about 50, and one of 80 or higher is considered excellent.

Here are more details:

  • Poor: 0 to 30
  • Below Average: 30 to 40
  • Average: 40 to 50
  • Good: 50 to 60
  • Very Good: 60 to 70
  • Excellent: Above 80

However, it is essential to note that the domain authority score is one of many factors determining how well a website will rank on SERPs.

Several other factors must be considered, such as the website’s content, targeted keywords, and overall SEO (Search Engine Optimization).

Page authority measures the strength of a single page on your domain. It is determined by analyzing the number of quality backlinks pointing to that page, domain-level content relevance, domain age, domain size, and other factors.

Both domain and page authority are important for SEO because they help determine your website’s visibility on SERPs.

How Is Domain Authority Calculated?

Domain authority is calculated by taking into account different factors, such as:

Domain Age: which is determined by the number of months a domain has been registered. The older the domain, the higher the domain authority score.

Quality And Number Of Backlinks: The number of higher-authoritative websites you have linking to yours. Getting a link from a domain that is related to yours and has a DA of 70 or more will impact your domain authority more than getting a link from a domain with less authority.

Content Relevance: The content on your domain must be relevant to the domain you’re trying to increase domain authority. For example, if your domain is about healthcare, you should create content related to healthcare topics.

Domain Size: The number of pages and subpages on your domain also affects domain authority. It is crucial to create relevant domain-level content containing the keywords users are searching for.

Nowadays, Google uses over 200 different factors when ranking websites. Domain authority is just one of them. It is important to remember that domain authority can be improved, but it will take time.

It takes time to increase domain authority and to get your domain ranking higher on SERPs.

Why Is Domain Authority Important For SEO?

Domain authority is essential for SEO and helps increase website visibility in Google search results. Let’s go more in-depth:

1) Web Pages Rank Better

Web page ranking is significantly improved when domain authority is higher. When domain authority is higher, web pages rank better in SERPs, leading to more organic search engine traffic.

2) SEO Scores Improve

Your domain authority can also be used as a metric for improving overall SEO scores. A domain with a high authority score usually has higher domain-level content relevance and more backlinks, affecting SEO scores.

3) Increased Visibility

Having a high DA score also means that your domain is more visible to search engine crawlers, which can increase your website’s visibility.

4) Improve Social Media Presence

Domain authority can also improve your domain’s presence on social media platforms. A domain with a higher authority score is likelier to get noticed by users and increase engagement.

How Fast Can You Increase Your Domain Authority?

If you have a new website, domain authority won’t be built overnight. It takes time to improve domain authority and to get your domain ranking higher on SERPs.

The exact amount of time varies from domain to domain. But for a new website, your domain authority often takes at least six months to increase.

Your DA only grows as long as you work on the proper steps, which I will explain shortly.

How Can You Check Your Website Domain Authority?

You have several DA checker tools available online to help you measure your website’s domain authority.

Moz’s domain authority tool is a popular option that can be used to monitor and track domain authority scores over time.

You can also use it to analyze the domain authority of other websites in your niche, allowing you to uncover new link-building opportunities.

Ubersuggest is another domain authority checker tool that you can use to track domain authority scores and gain insights into the domain’s performance in search engine results pages (SERPs).

It can be used to compare your website’s domain authority with other websites, helping you identify areas where you need to focus your efforts.

By tracking domain authority and understanding how it works, you can ensure your website is optimized for SEO and increase your domain’s visibility in search engine results pages (SERPs). You can improve the site’s domain authority score over time with the right strategies.

So let’s look at some key steps you can take to improve your domain authority.

How Can You Increase Your Domain Authority Score?

Increasing domain authority is a process that takes time and effort. You can achieve this by following the next ten steps.

1) Create High-Quality Content

You should create high-quality content. People sometimes think a good blog post must be written like a Hemingway book. But it does not have to be that complicated. It just needs to be easy to read and answer the person’s search query as best as possible.

Meanwhile, the post needs to be properly optimized for the search engines. This means making sure the content has enough keywords, subheadings, images, and external links. But everything should sound natural and not forced.

This means that if someone reads your post, they will not think you are trying to make it look better for search engines.

2) Build Strong Backlinks

Getting strong backlinks from other websites that are relevant to your domain can significantly boost your domain authority. You want to get links from websites that have more authority than yours.

In other words, if you have a new website with DA 20, you don’t want to get links from a domain with DA 10.

You can start by reaching out to other websites in your niche with a DA score over 40, offering to write a guest post. Initially, guest posting is the best link-building strategy. It can help your website quickly build some authority.

I also recommend using Linkio. This software is designed to help professionals with their cold outreach and prospecting.

It will help you work more efficiently and save time. Click here to get more information about Linkio.

Once your website gets some traction, your audience will build links naturally. Furthermore, other sites will want to link to your domain as they will see you as an authoritative domain in the niche.

If you want to learn more about how to get high-quality backlinks, keep reading here.

3) Easy Navigation and Good Site Structure

You should ensure that your website is easy to navigate, has a good structure and shows MVP meaning of your business. This will improve the user experience, making it easier for them to find what they are looking for in your domain.

Your pages should be two to three clicks away from the homepage. This helps your visitors find what they are looking for quickly and easily. But also allows the search engines to crawl and index your newer web pages.

I suggest using Screaming Frog SEO Spider Website Crawler. This tool will help you quickly see your site’s structure, find broken links, and more. You can use it to see how your website is structured and find any broken links that may hurt your domain authority score.

4) Optimize Your Website For Mobile

Optimizing for mobile will improve the DA and overall user experience. In 2021, 4.32 billion people used the internet on their phones. This means that more than 9 out of 10 people who go online use a mobile phone to access the internet.

So it makes sense to have a website that looks great on mobile devices. You should use a responsive design that automatically adjusts the content to the user’s device.

Furthermore, people who use mobiles often don’t have much time and patience, so you should make sure your domain loads quickly on mobile to avoid frustrations.

5) Internal Linking

Using internal links is a great way to increase domain authority. This will help search engines better understand your domain and allow visitors to explore more pages on your domain.

You should link to other pieces of content on your domain when it makes sense. This will help the search engines understand which pages are more important and increase their DA score.

For example, if you have a blog post about “What Are Linking Root Domains?” you can link to this post when you talk about domain authority or any other related topic.

6) Website Uploading Time

Search engines consider domain loading time while calculating domain authority.

If your domain loads quickly, it will improve user experience and ensure that the search engines can crawl and index your pages more efficiently.

You should use a content delivery network (CDN) to make sure that your domain loads quickly from around the world.

You can use Cloudflare for this, as it is free for most users. If you’re using WordPress, you can use a plugin like WP Rocket to improve domain loading time.

Install a light theme and optimize your images to ensure the domain loads as quickly as possible.

My favorite theme is the Astra theme combined with Elementor Pro. Astra is a lightweight WordPress theme that comes with lots of customization options. Although Elementor is a fantastic drag-and-drop page builder, it has the potential to slow your website uploading time.

So be careful when installing page builders and only install the necessary plugins. Often the more plugins you have, the slower your website uploads.

You can quickly test your website speed using tools like Pingdom, GTmetrix, and Google PageSpeed Insights.

7) On-Page SEO

I mentioned crucial on-page SEO factors such as uploading time and internal linking. However, there are some other things you should consider.

You should see each article you have written as an opportunity to improve your domain authority. For this reason, it is important to optimize each page for SEO.

This includes adding the correct meta titles and descriptions, keyword research, image optimization, and more.

Nowadays, good SEO isn’t about spamming the same keyword over and over again. Instead, you should focus on creating content relevant to search intent. Or in other words, create content that answers users’ queries.

Also, sprinkle related keywords throughout your post. This will help search engines understand your content better.

8) Monitor Your Domain Authority Score

To monitor your domain authority score, you should use domain authority tracking tools such as Moz Domain Authority Checker or Ahrefs Domain Rating.

This will give you an indication of how well your domain is performing in terms of domain authority and also overall SEO efforts.

It’s a good idea to review your domain’s performance every few months and make any necessary changes to increase domain authority.

There are other metrics that can be measured, such as page authority, domain citation flow, and domain trust flow. You should also check these metrics regularly and try to improve them.

Keeping all of these points in mind, you should be able to boost your DA quickly.

9) Create Link Bait Content

If you have a website where you write posts about your products or someone else’s products, visitors and other website owners are not likely to link back to your site.

For this reason, you need to create link-worthy content. I call this link bait content. You should create content that is interesting and valuable to the readers.

Link bait content can include animated infographics, data-driven articles, interviews with key influencers in your industry, as well as videos and other interactive elements.

I enjoy writing extensive list posts like “53 Laziest Ways To Make Money Online For Beginners.” This content will encourage readers to share and link to your domain.

If you’re writing posts for other websites, you can link to these posts in the guest posts. As a result, this will improve your website’s DA as well.

10) Reduce the Website’s Bounce Rate

If a domain’s bounce rate is high, it may indicate that site visitors stay only a short time. This could be because the domain is slow or there is little content on the page.

You should always ensure that your domain loads quickly and that you have interesting content on each page.

Here are some tips to help you:

  1. Avoid misleading post titles and descriptions, as this will lead to people bouncing away from your domain.
  2. For instance, you have a post titled “11 Best Link Building Strategies,” but the post only covers 4 of them. This will lead to a high bounce rate for this domain and a low domain authority score.
  3. You should include your content in different formats. Not everyone enjoys reading a huge blog post, or they don’t have the time. For these visitors, consider adding a video or audio version of your content.
  4. This will help keep visitors on your domain for longer and reduce the bounce rate.
  5. Use tools such as Hotjar or Google Analytics to help analyze the visitor’s journey on your domain and identify pages with high bounce rates. Once identified, you should improve those pages to reduce the domain’s overall bounce rate.

Wrap Up

Domain authority is one of many factors determining how well your website will rank on search engine results pages.

One important thing you should remember is not to stress.

It takes time to build domain authority. It’s essential to be patient and keep in mind that domain authority is just one of the many ranking factors search engines are looking at.

You should focus on creating good content and obtaining quality links rather than fretting over domain authority scores.

Building a successful blog is a game of patience. There will be times when you’ll wonder why the domain authority score isn’t going up. Don’t worry!

Just keep doing your job, and you will eventually succeed!

About the Writer

Jordan Alexo is a digital marketer who’s been making money online since 2011. He specializes in self-publishing, content creation and teaching others how to do the same thing he does best! He inspires you on his website with strategies that have worked for him and product reviews that help you grow your online business.

How to Increase Domain Authority

Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results. A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your … Continue reading “How to Increase Domain Authority”

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