Understanding Google’s Latest Algorithm Updates: What You Need to Know

minute read

Google’s search engine algorithm updates are a changing landscape of rules and processes that dictate how pages are ranked in search engine results. Understanding the latest algorithm and its implications can help business owners, digital marketers, and content creators ensure that their web content remains discoverable and relevant. In this article, we explore a detailed overview of the algorithm updates, what they mean for content creators, and what you need to do to ensure visibility.

What Are Google Search Algorithms?

Google search algorithm is an automated process that updates its rules and criteria periodically to ensure the most relevant and valuable web pages are visible to users. This algorithm is constantly evolving with new features, such as voice search and personalized results. There are several important algorithm updates that business owners, digital marketers, and content creators need to be aware of in order to remain discoverable.

1. BERT

BERT (Bidirectional Encoder Representations from Transformers) is a relatively new algorithm update that was released by Google in late 2019. This algorithm helps the search engine better understand and interpret natural language queries, which enables it to provide more accurate results. Specifically, BERT focuses on understanding how words are related to each other and the context in which they’re used. This leads to better query results, as well as more relevant featured snippets, answer boxes, and voice search results.

2. Core Updates

Google regularly releases algorithm updates that affect how it ranks sites in its search results. These core updates are generally aimed at improving the overall quality of search results and making sure users get the most relevant content when they make a query. For instance, if you want to learn how to create an invoice, you should be able to get accurate results from sites that offer step-by-step instructions, rather than just a few snippets of information.

3. Mobile-first Indexing

As the number of mobile users continues to grow, Google has put more emphasis on providing a better experience for mobile users. To do this, they’ve implemented a “mobile first” indexing system that looks at the content of a website from the perspective of a mobile user. This means that websites must be optimized for mobile devices, and websites that are not optimized may be ignored in favor of more mobile-friendly sites.

What Should You Do to Ensure Visibility?

Here are a few things you should focus on:

Optimize Your Website For Mobile Devices

Ensure your website is mobile-friendly by creating a responsive design with easily accessible content. Also make sure to include proper Meta tags, title tags, and header tags for search engine optimization (SEO).

Improve Page Loading Speeds

Google rewards websites that load quickly, so investing in dedicated hosting services, using caching plugins, and reducing image sizes can help make your website load faster. You can also use tools like Pagespeed Insights or GTMetrix to test your page loading speeds.

Focus On Content Quality

Quality content is essential for ranking well in Google’s search engine. Add new content regularly, use keywords effectively, and make sure to keep your content free of errors.

Focus On User Experience

Google evaluates how users interact with your website, so it is important to focus on content that is engaging and relevant. This includes optimizing content for readability, focusing on page titles and Meta descriptions, and ensuring navigation is easy and intuitive.

Pay attention to technical SEO

Google’s algorithms look for a variety of technical indicators when crawling and indexing your website, so it is important to make sure these are up-to-date. This includes optimizing header tags, sitemaps, robots.txt files, and more.

Final Words

As technology evolves, so too does the way Google evaluate websites. To ensure that your site is ranked as high as possible, it is important to stay on top of Google’s latest algorithm updates and make the necessary adjustments. Paying attention to content quality, technical SEO elements, and user experience is all essential for a successful website. With diligent monitoring and consistent optimization, you can ensure that your business websites remain visible on Google’s search engine results pages. Good luck!

Understanding Google’s Latest Algorithm Updates: What You Need to Know

Posted by Munim Ali

May 27, 2023

Google’s search engine algorithm updates are a changing landscape of rules and processes that dictate how pages are ranked in search engine results. Understanding the latest algorithm and its implications can help business owners, digital marketers, and content creators ensure that their web content remains discoverable and relevant. In this article, we explore a detailed … Continue reading “Understanding Google’s Latest Algorithm Updates: What You Need to Know”

Easy Backlinks: 7 Simple Ways to Get Them In 2023

minute read

Are you tired of spending hours trying to get backlinks for your website, only to come up empty-handed?

It can be frustrating and time-consuming to build backlinks, especially if you’re not sure where to start. But the good news is that there are ways to get easy backlinks that can help boost your website’s search engine ranking and drive more traffic to your site.

In this blog post, we’ll share seven easy ways to get backlinks in 2023. These strategies are proven to work and can help you get the backlinks you need to succeed online.

So, if you want to learn how to get easy backlinks and improve your SEO strategy, keep reading.

What are easy backlinks?

Easy backlinks are links from other websites to your own that can be obtained with little effort. These types of backlinks can be contrasted with “difficult” backlinks, which may require more time, resources, or effort to get.

Easy backlinks can be a valuable part of an overall link-building strategy because they can help improve the search engine ranking of a website and drive more traffic to it. There are several ways to get easy backlinks, like participating in online communities or forums and using social media to promote your website. In fact, you can even use a social media scheduler to ease the process.

It’s important to note, however, that while easy backlinks can be a useful part of a link-building strategy, they should not be the only source of backlinks for a website. It’s important to focus on obtaining high-quality, authoritative backlinks as well.

Why is it important to get backlinks?

Backlinks are a critical factor in search engine optimization (SEO) because they show the popularity and authority of a website.

When other websites link to your site, it shows search engines that your content is valuable and relevant. This can help improve your search engine ranking and drive more traffic to your site.

Here are a few specific reasons it’s important to get backlinks:Improved search engine ranking: As mentioned, backlinks can help improve your website’s domain authority. When search engines see other reputable websites link to your website, they may consider it more relevant and trustworthy, which can lead to a higher ranking in search results.

Increased referral traffic: Besides improving your search engine ranking, backlinks can also drive more targeted traffic to your website. When other websites link to your site, it allows readers to discover your content and visit your site. This can lead to an increase in the referral traffic, which can be valuable for businesses and bloggers looking to grow their audience.
Enhanced credibility: Having easy backlinks from high-quality, authoritative websites can also enhance the credibility of your site. When other reputable websites link to your content, it can lend credibility and trustworthiness to your site in the eyes of readers and search engines.
Greater reach: Building backlinks can also help you reach a wider audience. When other websites link to your content, it can expose your site to new readers who may not have otherwise discovered it. This can help you grow your audience and reach more people with your message.

7 simple strategies to get easy backlinks

Did you know 65% of marketers believe building backlinks is the most difficult part of SEO? To ease the process, here are the simplest ways to target easy backlinks:

1. Become a source for journalists and bloggers

Have you mostly struggled with getting backlinks from high-quality, authoritative websites?

One way to do this is by becoming a source for journalists and bloggers on platforms like Help A Reporter Out (HARO) and Help A B2B Writer. These platforms connect those who make living as writers and journalists with experts in various fields who can provide quotes, insights, and information for their articles. All you have to do is sign up and start responding to queries from writers.

While this may not be the easiest way to build backlinks, it can be a highly effective strategy for getting backlinks from reputable sources. By providing valuable information and insights to writers, you can increase your chances of being quoted or mentioned in their articles. This can not only give you a backlink but also help position you as an authority in your field.

However, it’s important to note that there are no guarantees for getting backlinks from these platforms. Writers may not always use your quote, and you will need to give a detailed response to increase your chances of being mentioned.

But if you’re willing to put in the effort, becoming a source on platforms like HARO and Help A B2B Writer can be a valuable way to get backlinks and increase your visibility.

2. Join forums and communities

Joining forums and online communities in your niche can be a great way to get backlinks from meaningful websites related to your industry. By participating in these communities, you can establish yourself as an authority in your field and get backlinks from other members of the community.

However, it’s important to make sure you’re joining high-quality forums and communities. These types of channels are more likely to have other members who are interested in your content and willing to share it and link to it. This can help you get better-quality backlinks from peers in your industry and increase website conversions.

To get the most out of these communities, be sure to actively take part in discussions and offer valuable insights and information. By doing so, you can build relationships with other members and increase the chances of getting backlinks. Additionally, consider contributing content to the forum or community, such as blog posts or articles, which can also help you get backlinks.

3. Fix Broken Links

Fixing broken links can be an easy and effective way to build backlinks for your website. A broken link is a hyperlink that leads to a webpage that no longer exists or has moved to a new location. These types of links can be frustrating for users and can also harm the search engine ranking of a website.

By fixing broken links on your website, you can improve the user experience for visitors and help ensure that your website is functioning properly. This can be a simple task that can be done using a tool like the W3C Link Checker or by manually checking your website for broken links. A free source for checking broken links is Ahrefs.

But fixing broken links can also be a way to build backlinks for your website. When you come across a broken link on another website, you can reach out to the website owner and offer to help fix it. By providing a working link to your website as a replacement, you can potentially get a backlink in return.

4. Update old content

If there’s one content marketing trend that never goes out of style, it’s refreshing old content. Doing so can be a great way to target easy backlinks. When you update and refresh old content, you can make it more valuable and relevant to your audience, which can make it more attractive to other websites and bloggers. By updating old content, you can also improve its search engine ranking, which can help drive more traffic to your site.

There are several ways you can update old content to target easy backlinks. One way is to simply add new information or insights to the content. By doing this, you can make it more comprehensive and valuable to readers, which can make it more attractive to other websites and bloggers looking for high-quality content to link to.

Another way to update old content is to refresh the design or format of the content. By giving old content a new look and feel, you can make it more appealing to readers. You can paraphrase certain phrases and paragraphs if needed to make the content more compelling.

Either you manually do it or get help from the paraphrasing tool that automatically does it for you. This can be especially effective for content that may have become outdated or less visually appealing over time.

5. Create infographics

Creating infographics or other informative images can be a great way to get backlinks every time the asset you created is used. Infographics are visual representations of information that can explain complex concepts or data in an easy-to-understand format. These types of assets can be highly shareable and can often be used by other websites and bloggers as a source of information.

When you create an infographic or other informative image, you can include a link to your website in the credits or the embed code. This can help ensure that you get a backlink every time the asset is used by someone else.

To increase the chances of your infographics or informative images being used and shared, create high-quality assets that are informative and visually appealing. Doing so can increase the likelihood that others will want to use your assets and link to your website and the graphic design cost is not so high.

6. Promote your linkable assets

In addition to visual assets like infographics, you can also create other types of linkable assets to get backlinks. Linkable assets are pieces of content that are valuable, informative, and shareable, and that other websites and bloggers can use as a source of information. These types of assets can include things like ebooks, whitepapers, checklists, PowerPoint templates, and more.

Creating linkable assets can be a one-time investment, but it can help you get multiple backlinks when the content is distributed and promoted properly. By creating valuable, informative content that others will want to use and share, you can increase the chances that your assets will be linked to by other websites and bloggers.

To get the most out of your linkable assets, be sure to promote them effectively. This can include sharing them on social media, promoting them on your website, and reaching out to other websites and bloggers who may be interested in using them. By doing this, you can increase the visibility of your assets and increase the chances that you’ll get backlinks.

7. Give testimonials

Giving testimonials can be a great way to get backlinks from the websites of the companies or individuals you’re recommending. Why? Because when you provide a testimonial, you’re essentially vouching for the quality of a product or service and encouraging others to try it.

In return, the company may include a link to your website in its testimonials section as a way of thanking you for your endorsement.

But here’s the thing: to be effective, your testimonials need to be high-quality and not just generic phrases like “amazing product” or “great service.” The best testimonials are specific and detailed, describing the specific benefits and features of the product or service and how it has helped you.

This type of testimonial is more likely to be included on the company’s website and to convince others to try the product or service. So, if you want to get backlinks from giving testimonials, put some thought into your endorsements.

Take the time to write detailed, specific testimonials that showcase the benefits and value of the products or services you’re recommending. By doing so, you’ll increase your chances of getting backlinks and helping others discover great products and services that can benefit them as well.

Also, with platforms like Testimonial.to, giving your testimonials is super easy.

Start getting your easy backlinks today

Getting backlinks can be a valuable part of any website’s SEO strategy.

Not only can backlinks help improve your search engine ranking and drive more targeted traffic to your site, but they can also enhance your credibility and reach a wider audience. There are many ways to get backlinks, but these are 7 simple strategies that you can use in 2023 to get the backlinks you need without spending too much time.

Whether you create high-quality content through quotes, take part in online communities and forums, or use social media, there are plenty of opportunities to get easy backlinks.

So don’t be discouraged if you’ve been having trouble getting backlinks.

By following these simple strategies, you can start building a sound foundation of backlinks that will help your website succeed online.

Author Bio

Sanketee Kher (MA I/O Psychology, ex-HR) is a freelance content writer and strategist. She specializes in writing for B2B SaaS (HR tech and MarTech) companies looking to incorporate personality into their brands. She’s also written for leading global job boards. You can connect with Sanketee on LinkedIn and Twitter.

Easy Backlinks: 7 Simple Ways to Get Them In 2023

Posted by Sanketee Kher

January 03, 2023

Are you tired of spending hours trying to get backlinks for your website, only to come up empty-handed? It can be frustrating and time-consuming to build backlinks, especially if you’re not sure where to start. But the good news is that there are ways to get easy backlinks that can help boost your website’s search … Continue reading “Easy Backlinks: 7 Simple Ways to Get Them In 2023”

How To Use Social Media Properly To Build Quality Links?

minute read

Do you want to build a loyal audience, bag collaboration deals from top influencers of your niche, and increase the visibility of your evergreen content?

If so, social media is the perfect medium that can help you achieve the above-mentioned goals.

Additionally, you can forge strong relationships with the ones who already support your company and love your products and services: Your existing clients on social media.

Of course, these are incredible benefits. But did you know that these benefits can also aid you in your link building strategy?

To be honest, using social media for building links isn’t a brand-new concept. But the idea is often undervalued.

Leveraging social media to build quality links is a much cheaper alternative than many other options that require considerable investment. Therefore, you must learn in what ways social media can benefit your SEO efforts.

In this blog, you’ll learn about the top 10 strategies for social media link building. But before that, let’s understand what link building is.

What Is Link Building?

Link building is the process by which you persuade other brands to add a link to your website or blog on their own. Every link or backlink you get from other established businesses is like an endorsement of the reliability of your website and brand.

These links also serve as votes of credibility from other brands. Therefore, the more votes you manage to get, the better it helps you rank in Google searches and other search engines.

Nowadays, link building is increasingly focused on getting links to a website from reliable sources that are pertinent to your niche industry or area. These links are supposed to be given without payment because someone identifies and respects you as a professional in your domain.

Now, what is social media link building?

It is exactly how it sounds.

The process of building links using social media platforms is referred to as social media link building. In this case, brands use their social media accounts as mediums to publish links that lead to their business webpage or blogs, or products.

Why Using Social Media Is a Great Way to Build Quality Links?

According to Neil Patel, when SEO experts were polled about the most popular strategies for link building, most initiatives were made through social media. They claimed it was the third most effective technique to build links after research and paid strategies.

When the same SEO experts were questioned about the biggest roadblocks they encountered when building links, their responses were the following:

Getting no response or rejected when requesting for links
Fewer prospects to create high-quality links
Not having enough expertise in strategic link building

Thus, it is crucial for you to realize that link building is all about collaborative relationships. And it’s via establishing and maintaining these relationships that you can increase the number of backlinks leading to your business website.

Social media platforms such as Pinterest, Facebook, LinkedIn, YouTube, and Twitter are effective mediums for fostering collaborative relationships. Leveraging these platforms is also a great strategy to introduce yourself and your business, showcase the spirit of your company, engage with your audience, and increase your client base.

10 Social Media Strategies to Build Quality Links

1. Grow Your Brand and Build an Audience

One of the most prevalent online activities people indulge in is social media. Globally, more than 4.26 billion people used social media in 2021, which is expected to reach around 6 billion by 2027.

This is clear enough evidence that social media is a reliable platform for creating brand awareness and building an engaging community.

There are many folks out there who will be interested in your products or the service you provide. Therefore, gaining more attention to your brand through social media can also be incredibly beneficial when it comes to building quality links.

The more credibility your brand earns, the better it will be trusted by people.

Your customer base will also be more likely to recommend your services or products to their friends, acquaintances, or followers. This could lead you to earn a lot of backlinks without having to put in a lot of effort.

For instance, if you are a fashion house with an impressive web presence and social media following, you might notice influencers and online magazines publishing content about your products.

Each social media or blog post that is published could lead to a link back to your website or products.

2. Create Viral Content

The fastest yet trickiest strategy to gain social media backlinks is to go viral. While some posts go viral solely by coincidence or as a result of their unique content, many are created by SEO experts who have expertise in viral marketing strategies.

Also, at times, backlinks surface on well-known sources and news websites without any additional work on your part when social media campaigns or news about company crises go viral.

While it’s a risky game to get into a social media scandal and wind up on a reputable news website, many marketers still dream of creating viral content through any means. But dare anyone even attempt to do that.

However, you need not worry about getting into a crisis or relying solely on your luck to make your content go viral. All you need to do is create engaging and interesting content and implement some researched viral marketing strategies.

3. Find Niche Bloggers for Guest Blogging

Guest blogging is one of the simplest yet most effective link building strategies that are out there. The process of guest blogging to earn backlinks is quite easy to follow:

Search for niche bloggers in your industry that you think would be interested in your chosen topic.

Contact and engage with them.

Find out if they are interested in your brand.
If they are, ask them to write a guest blog or post, mention your brand, and publish it on their website or blog channel.

Strategic guest posting comes with several critical benefits. It introduces you to new people, builds relationships via networking, and is great for ranking in search engines.

However, guest posting isn’t a quick process. Outreach often takes months, with only a few credible parties ending up accepting your blog post request.

But when it comes to social media link building, the process of reaching potential niche bloggers is streamlined and results in a positive outcome.

4. Get Your Target Audience to See and Read Your Content

One of the top challenges of content marketing is building a loyal audience who would be interested to see your content and engage with them.

But no worries; you can use a few effective strategies to boost your content and make it more reachable to your target audience:

Enhance the Readability of Your Text

Many writers, with alleged years of experience, still deliver low-quality content. Here you can gain the upper hand by producing high-quality content.

Make sure that the text of your content is free of errors, concise, structured, grammatically correct, and above all, informational and engaging.

Additionally, optimize it with correct SEO practices to make your content reach the right audience and include backlinks via appropriate long-tail keywords.

Focus on Competitor Analysis

Another way to make your content better is to research your competitors. Check out brands from your industries and assess the quality of the content they are posting.

Furthermore, analyze their writing style and identify the mistakes they are making. This will help you avoid those mistakes in your content and give you a competitive edge.

Don’t Skip on Evergreen Content

Evergreen content is loved by all and can be rediscovered regularly or year after year. For instance, building content about your product or services around the festivities of Christmas will help you attract potential customers every December.

Using the same logic, you can also build content around black Friday sales or prink Friday sales.

5. Gather Customer Reviews and Feedback

Gaining customer reviews and feedback via messages and comments on social media provides many benefits. They provide social proof of your brand, boost audience engagement, and keep your content the talk of the town for a long time.

Now the question is what gaining customer reviews and feedback has to do with building links.

Let’s enlighten you!

Reviews will boost your social media business accounts in search engines and help you rank better due to relevant SEO keywords. Better rankings increase the number of people who will view your content and the likelihood that they will link to it.

Additionally, since positive reviews increase reliability, more individuals are likely to promote your content by clicking on your links and sharing your website with their contacts.

Now, how to gather positive reviews and feedback?

First, you have to ensure that your products and services are of top-notch quality. Even if you are a wholesale b2b dropshipping business, it is important to source high-quality products from reliable suppliers and ensure that they meet the standards and expectations of your clients. This is the most crucial factor in running your business, as well as gathering positive customer reviews.

Next, you can reach out to your clients via automated follow-up emails and request a review, tagging your social media profiles and linking to your business website after the product purchase. You can also offer them discount coupons for their next purchase as goodwill in exchange for reviews.

Additionally, for any negative feedback, take into account those criticisms and resolve issues of your customers timely. This will win you brownie points and help in long-term customer retention.

6. Engage with Social Media Influencers in Your Niche

When it comes to growing an audience organically and nurturing them, social media influencers are their ambassadors. They are the kind of individuals who have a large following and can also help you build quality links.

If social media influencers like your products because they relate to your brand and company story, they might promote your business on their stories, posts, or blogs. Not only will this help you build quality backlinks, but it will also drive increased traffic to your website. That’ why building relationships with influencers should have a special place in your business plan.

When you’re reaching out to an influencer, it’s important that your brand offers them something of value so that they can showcase it to their following. However, you have to confirm this factor before reaching them out.

Now, there are many ways through which you can reach influencers and engage with them via your social media accounts. You can contact influencers of your niche via messages or cold outreach, offer them your products or services in exchange for a mention like a barter system, or pay them straight-up money.

In another instance, as mentioned above, some influencers might come across your brand on their own, take a liking to it and share it with their audience once they believe in your credibility.

If they praise your brand and products, don’t shy away from showing them some love. You do that by engaging with their posts or stories via likes, comments, shares, and retweets.

This will aid you in building stronger relationships with them, fortify trust among your prospective clients, increase your social media following, and pave the way for future collaborations.

7. Build Relationships

Social media is about connecting with people and building strong relationships. Once you accomplish that, it will help you build quality backlinks and improve your rankings in search engines.

When you build a strong audience on social media, it boosts audience engagement on your posts via likes, comments, and shares. This also helps you increase the credibility of your brand and build social proof.

However, building relationships on social media isn’t a piece of cake. You must be committed to your audience and engage with them consistently with all honesty. This will help you earn good links in the long run.

Take part in conversations concerning your brand, products, and services, answer queries of your audiences, and like and comment on their stories and posts. This will help increase your brand visibility and fan following and drive more traffic to your website.

8. Build Links with Social Media Platforms

The most effective method for building links on social media is to include the URL of your business websites in your accounts. Ensure that every account you have on every social networking site is active, updated and has a functional link to your website.

For instance, on Facebook, include links to your website in the following places:

Your profile under “Contact” and “Basic Info” on the “About” tab
The featured post in your Facebook group
In every post you publish on your wall. It is better scheduling your Facebook posts to maximize your results.

Repeat the same process on your other accounts on major social media platforms such as LinkedIn, Twitter, YouTube, Instagram, Pinterest, Reddit, and other niche-based platforms. Make sure to include links to bios, descriptions, cover photos, posts, etc.

Additionally, you must ensure that you’re posting high-quality content from your website on all your social media accounts. All of your web pages must be organized to make it convenient for you and your audience to share content from them on social media.

The more shares your content receives, the better visibility it will gain. As a result, you’ll be able to build more quality links.

9. Get in Touch with Followers/Fans Who Mention You on Social Media

Another simple but effective way to build quality links is to track and get in touch with followers/fans. The goal is to build solid relationships with followers who mention your brand or products across social media. As a bonus, they may even help you attract more followers by sharing more stuff related to your company.

Since they already mentioned you willingly, getting a relevant link from them should be convenient. But how do you track them?

Well, you can use a social media monitoring tool such as Mention, which specializes in monitoring brand mentions across all social media platforms and the web.

10. Aim Your Social Media Marketing at Millennials and Gen Z

Lastly, you have to aim your social media marketing at teens and young adults: The millennials and Gen Z.

In case you haven’t noticed, Gen Z and millennials are quite literally taking over the globe. They should be your biggest target audience since they are the ones who might be your top consumers.

As a result, it is more crucial than ever to learn how to communicate with these audiences, especially considering that their purchasing power exceeds that of previous generations.

They will boost engagement on your posts with frequent banter and jokes in comments and replies. Additionally, they will help you build quality links with social shares since they are the flag bearers of the viral culture.

Time to Optimize Your Social Media Link Building Campaign!

The idea here is to leverage social media to maximize the number of links to your business website and hence boost your organic search engine rankings.

However, most marketers treat link building and social media as two independent campaigns. But that’s not the case anymore. Understanding that you must integrate these two efforts will reward you with a competitive advantage in SEO.

Social media offers a wealth of prospects and strategies for link building. The ones listed above are only a few of many that are suitable for long-term application.

To wrap it up, make sure to always publish engaging and high-quality content and include relevant hashtags. This will make your content more discoverable, and people on social media can share your content faster.

Author Bio:

Darshan Ruparelia is a B2B SaaS marketer at SocialPilot. Darshan is a SaaS enthusiast who helped many SaaS companies bring quality traffic through data-driven content marketing. In his free time, he loves to follow and play Cricket.

How To Use Social Media Properly To Build Quality Links?

Posted by Darshan Ruparelia

December 20, 2022

Do you want to build a loyal audience, bag collaboration deals from top influencers of your niche, and increase the visibility of your evergreen content? If so, social media is the perfect medium that can help you achieve the above-mentioned goals. Additionally, you can forge strong relationships with the ones who already support your company … Continue reading “How To Use Social Media Properly To Build Quality Links?”

How to Create Link Building Outreach Subject Lines That Get Opened

minute read

As a link builder, SEO specialist, or sales rep, email marketing is a pivotal tool in your outreach arsenal.

But encouraging your audience to open your emails doesn’t always come easy … does it?

With other brands competing for your target customer’s attention, you may be constantly wondering how to position yourself to stand out among the rest.

And while there’s no “fool-proof” strategy for winning over a crowded inbox, the good news is you can do your best to get your foot in the door quicker.

By taking the time to thoroughly plan your email subject lines, you can stimulate curiosity, demonstrate benefits, and (if all goes well) nudge your recipients toward conversion.

Ready to learn more about how to create link building outreach subject lines that get opened?

Let’s begin!

1. Know Your Target Customer

What kinds of brands will you be reaching out to and why? What industry are they in? What’s their company size? How can link building help them reach their brand visibility and authority goals?

In this step, get laser-clear on your target customer.

Then, decide who you’ll be reaching out to, specifically.

Which brings us to …

2. Create your link building outreach list

Take a look at your Linkedin prospecting list, email list, outreach list, and CRM and decide which brands you’ll be reaching out to. Start by choosing the hottest leads and then the warm ones. Fill out the rest of your list with relevant cold prospects.

Pro tip: When targeting cold leads, try asking for a small request first. As you build trust, you can start increasing your offer requests little by little.

For instance, if you wanted to offer link building services to a SaaS company, like PetScreening, you might ask if the team can meet with you for a brief 15 minute call before offering your services.

Or, you could start the trust-building process early by sharing awesome results you helped other SaaS companies in the pet sector get. More on this in a bit.

3. Understand Your Target Customer’s Core Needs (and how you can solve them with link building strategies)

Putting yourself in your target customer’s shoes is essential to understanding what their core needs are and how you can fulfill them with your link building solutions.

Once you’re clear on how to meet their needs, you can create inspired and personalized subject lines with them in mind.

For instance, if you’d like to reach out to a credit card rewards company, you might discover that the company is struggling to convince high authority websites to feature its links. In this case, you can position yourself as an outreach expert that already has websites ready to feature the company’s links.

Or if you want to reach out to a B2B cyber security brand specializing in advanced features like DDoS protection, you might discover the brand is having trouble finding guest post writers that are well-versed in cyber security.

In this case, you can address its pain point head-on by sharing who on your team has ample experience writing guest posts for cybersecurity blogs.

4. Improve Your Email Deliverability Rate

Improve the chances of your email making it to your recipient’s inbox by following these email deliverability rate tips:

Stay away from terms that could be flagged as spam (check with your email provider for a full list of spammy words)
Use a professional email address that includes your first and last name
Don’t send from an email address that has a brand name, symbols, numbers, or inappropriate terms
Add a headshot to your email profile — it’ll pop up next to your email address in the recipients inbox, demonstrating that you’re a real professional
Use an email verification tool to scan and confirm that all of your recipient addresses are correct and active

5. Conduct Research

To see which other subject lines have seen success, carve out time in your schedule to study articles, guides, and marketing books.

You might also consider attending training and seminars or taking a link building outreach course. You may need a SharePoint calendar to schedule these trainings if you’re going to take them as a group.

6. Create your subject lines

And finally, brainstorm and create your subject lines! When possible, personalize subject lines by addressing recipients by name — or, at the very least, do so when you greet them in the email body.

When creating your subject lines, keep your target customer, their core needs, and your research top-of-mind.

Here are some subject lines you can refer to for inspiration.

Short and sweet curiosity builders

Grab your audience’s attention with these short and sweet curiosity-building subject lines:

Got a sec?
Got links?
Know HA sites?
Re:
(No subject)
This is HUGE!
Heads up
Quick chat?
Check-in
You’ll never believe…
Hi!
Hello
Collab opportunity 🙂

Sense of urgency/FOMO subject lines

Create a fear of missing out and a sense of urgency with the following subject lines:

Why you can’t afford to ignore link building
Link building webinar replay expires at midnight
Today only: Free link building ebook available for download
Spots are almost full: Have you booked your backlinks yet?
New backlink clients get 20% off today only
Last chance! Link building prices go up at midnight!
We have a 24 hour sale with your name on it
3-day-only sale: 100 backlinks for the price of 50
Why you can’t afford to skip guest posting
Why HA sites matter (and what to do about it)

Pain point solution subject lines

Solve your target customer’s pain points with subject lines like the ones below:

Low domain authority score? We can help
Boost your audience reach in three simple steps
Tired of ill-performing blog posts?
Your guest posting expert has arrived
Save time on link building campaigns
Low monthly readership? Not with this strategy
Need to connect with high-authority sites? We can help
Trouble finding quality guest post writers? Not anymore
No HA sites ready to link to? We can change that

Discount based subject lines

Who doesn’t love a good discount? Sweeten the pot by offering savings off your link building services with the following subject lines:

Buy two months of link building services, get one month free
10 links for the price of three?!
DR 75 backlinks for the price of DR 60
50% off on all link building packages
Invest in link building, get a free support specialist!
Today only: 20% off all link building products and services
Get a free link building consultation when you sign up for our newsletter
Refer a friend and get 30% off any package
BOGO deals on all services! Today only!

Results based subject lines

Use data and stats to show your target customer that your services deliver serious results:

Find out how CrossTrain boosted its audience reach by 125%
We helped Sour Apple’s blog grow to 300,000+ monthly readers
Birdie Mae success: 10k to 80k organic monthly visitors
Techmall saw improved rankings in just three months
From off the map to 500,000 monthly readers
79 links in less than a month?!
How 24Bank went from off the map to 500,000 subscribers
12 companies that boosted traffic in less than 60 days

Question-based subject lines

Stir curiosity and provide valuable information with these question-based subject lines:

What’s white hat link building?
What makes a quality backlink?
How to acquire quality backlinks?
Why is link building important for SEO?
Ready to boost your domain authority?
How do guest posts earn backlinks?
Why are quality guest posts important?
What makes an expert link builder?
Is it important to hire a link builder?
Is it important to hire a guest posting author?
Should I hire a digital PR agency?
What is anchor text?
Why does anchor text matter?
10 anchor text do’s and don’ts
Is link building relevant to my industry?
When should I see results from my outreach efforts?

Benefits-based subject lines

Show your audience what’s in it for them with subject lines like the ones below:

We only target high domain authority sites that produce results.
Focus on your business, we’ll take care of the links
Never worry about increasing organic traffic again
Not a link building specialist? We’ve got your back
Land top-tier backlinks in days
Never guess your link building strategy again
Put an end to low-quality link building
Earn normally unreachable backlinks in days
No link building experience? No problem!
Five ways to gain more backlinks
Unclear what link building is? Here’s the story in a nutshel

Note that the better your email’s subject line fits in the scope of interest of your buyer persona, the higher open rate you’ll get at the end of your campaign.

7. Test your subject lines

After you’ve brainstormed and created plenty of link building outreach subject line options, run A/B testing campaigns to discover which lines perform best.

You can also send out surveys and questionnaires, hire a focus group, or ask an experienced virtual assistant to handle testing for you.

8. Create, finalize, and automate your campaigns

Once you have a feel for the subject lines that perform best, start creating, finalizing, and automating your outreach campaigns.

Segment your campaigns by prospect type and schedule them to send automatically.

There’s a caveat here, though.

While automating your campaigns is essential to streamlining your outreach processes, it’s vital to stay armed and ready to respond to and nurture prospects when you get a reply from them.

In other words, make sure you know how to continue the conversation effectively so you can nudge your prospect closer to the finish line — otherwise known as conversion.

And that brings us to …

9. Create follow-up sequences

Keep the outreach momentum going by staying in touch with prospects, even if they haven’t said yes to you or responded to any of your emails.

Speed up the process by using tools like follow-up email templates and an AI-powered sales outreach platform.

When creating your follow-up sequences, segment your customers by pain point, need, or other pertinent information, such as:

Time of last follow-up
Core solution you’re presenting
Industry
Business size
Sales revenue
Competitor score

Continue building a relationship with the prospect over time until they become your customer. If you discover the target customer isn’t a good fit for your brand, consider removing them from your outreach list or spacing out your follow-up emails in case their needs change.

Wrap up

Email marketing is a pivotal tool in your outreach arsenal.

But that doesn’t mean that convincing your audience to open your emails comes easily.

With other brands on the hunt for your target customer’s attention, knowing how to stand out among the rest is crucial. While fool-proof strategies don’t exist, there are still best practices you can use to get one step closer to converting your prospects.

And that’s why taking the time to thoroughly plan your link building outreach subject lines is so important.

If you’re ready to get your foot in the door quicker, we hope today’s article has inspired you to create email subject lines that convert.

That’s it for today, friends.

To your campaign’s success

Author Bio:

Joanne Camarce grows and strategizes B2B marketing and PR efforts. She loves slaying outreach campaigns and connecting with brands like G2, Wordstream, Process Street, and others. When she’s not wearing her marketing hat, you’ll find Joanne admiring Japanese music and art or just being a dog mom.

How to Create Link Building Outreach Subject Lines That Get Opened

Posted by Joanne Camarce

December 15, 2022

As a link builder, SEO specialist, or sales rep, email marketing is a pivotal tool in your outreach arsenal. But encouraging your audience to open your emails doesn’t always come easy … does it? With other brands competing for your target customer’s attention, you may be constantly wondering how to position yourself to stand out … Continue reading “How to Create Link Building Outreach Subject Lines That Get Opened”

How To Write Winning Listicles That People Will Actually Read

minute read

Listicles are a great way to get people to read your content. They are engaging, entertaining, and informative. However, not all listicles are created equal. If you want to write listicles that people will actually read, you need to follow a few simple rules. In this blog post, we will discuss 9 ways to write a listicle that people will actually read!

What Are Listicles?

A listicle is an article that uses a list format as the basic outline with expanded paragraphs for all the points.

The overall listicle format varies from a basic introduction and several points to a post like this one which includes both list points and more in depth information on the subject.

You can choose just about any subject and include whatever style of information you want. We strongly recommend learning how to create strong, engaging, and clickbait-free listicles and intend to help you do just that by the time you’ve finished reading through this listicle.

Before we get into the main points, let’s look at some listicle examples.

Listicle Examples

The 10 Most Common Causes of Hair Loss by Maryann Mikhail is an example of a basic listicle containing an introduction, key points, and a conclusion. Each list has around three or four paragraphs to make sure each is covered thoroughly.
The 100 Best Movies Of All Time by James White takes a similar format to our previous example with an introduction, key points, and conclusion. Each list has minimal content, two or three small sentences, leaving you little in the way of helpful information. These listicles are commonly used by readers who just want to scroll through the headings rather than learn more than the specific topic they’re searching for.
16 Weird Things You Won’t Believe People Used To Believe, Believe Me by Hilary Mitchell brings us to an example of the infamous clickbait Buzzfeed listicles. You can take one look at a title like that and immediately know that you’re about to waste several minutes of your day, but you still click on it juuuuust in case there’s a bit of interesting truth in it. Spoiler alert – there never is!
11 Best Toners to Hydrate Dry Skin, According to Dermatologists by Dori Price functions as a content marketing listicle to promote sponsored products. We’ll provide detailed tips for marketing your listicles in our 9-tips section.
49 Startup Business Ideas To Consider in 2022 by Startup Geek takes a slightly different approach to listicles by layering the 49 ideas under five main categories, helping the reader consume a large amount of content in digestible chunks of information.

How Should You Plan And Write A Listicle?

Writing successful listicles is a lot easier than you might think. We’ll take you through our step by step guide for planning and writing a listicle, as well as provide tips for producing high quality content throughout:

Have Your Topic Ready To Go

You need to know what your many readers may expect from the topic you choose. While the easy option is to pick something you find interesting and hope your readers do too, the smarter choice is to do some research.

If you have a keyword research tool, you can use this to help you find topics with high search results. If not, the simplest option is to search with the basic term of your intended topic.

For example, let’s say you wanted to write about the topic of restaurants in Spain. Let’s take that basic keyword phrase, ‘restaurants in Spain,’ and pop it into one of our most commonly used search engines, Google. You should already see a few listicles showing up on the first page, so you know this is a good keyword to use now.

Let’s now scroll all the way to the bottom of the page until we find a list of 8 similar searches. These are often some of the best phrases to use as you already know lots of searches have been made using that phrase.

In this example, the closest related search to what we’re looking for would be ‘popular restaurants in Spain,’ so go ahead and create a unique, interesting title around it.

Alternatively, if you wish to specify the city that you mean to create a listicle around, you could pick one of the other options that have city names in them, making sure that the restaurants you include in your list are all in that city, of course.

Check Your Topic Makes Sense

As we explain this next point, you’ll understand why we selected the specific topic phrases above. You can’t just take the most popular keyword, stick a high-ranking title onto it, and assume it will work well.

For example, let’s say we took the phrase ‘best restaurant in the world, Spain’ instead and tried to make a title out of that. You’d end up with something like this:

‘Top 7 best restaurant in the world, Spain‘

Does that title sound enticing to you? For a start, you’ve included the keyword phrase ‘in the world’ and a specific country keyword, ‘Spain,’ which simply doesn’t work.

When it comes to making listicles for content marketing, we need to consider what entices the reader as much as what may assist your ranking on search engines.

Determine How Long You Want It To Be

The length of your listicle has an impact on how likely someone is to stay on your page once they’ve found it. The fastest way to figure this one out is, once again, through the power of a simple Google search.

Using the same example again, we can search with the phrase ‘popular restaurants in Spain.’ The highest-ranking listicles have a list between 10-20. The two list posts contain 15 and 20 list points but are both around the same length of 3000 words, meaning this is likely a good ballpark to aim for.

Choose Your Format

The main listicle format options you have to choose from are basic or detailed. Basic lists have a higher number of list items with basic two or three-sentence descriptions, while detailed lists have fewer list items but with several paragraphs of detail for each one.

Both formats are acceptable, but you should think carefully about which format option would suit your topic best.

Choose Your Angle

Most listicles fall under one of these categories concerning your angle:

Best/Top – 8 Best Smartphones in 2022
For Beginners – 13 gardening tips for beginners
Personal Use – 5 Best Massage Guns that I Use
Tested with Proof – 7 Off-Road Vehicles that Live Up to Their Names (Tried & Tested)
Expert Reference – 43 Tips to Reduce Insomnia, Backed by Experts

You’re free to choose whichever unique angle suits your writing style, or you could look at the same high-ranking results that you used to determine your word length and follow their angle.

Create a Brainstorm

Yay, we’re almost ready to put our outline together! Brainstorming for list post ideas is the basis of building a high-quality listicle because you can’t simply search for existing ideas and add them to your own listicles.

Feel free to research other similar listicles to get a pretty comprehensive idea of what others have thought to include, but make sure to come up with unique sub headings that no one else has included in their articles.

If you’re struggling to come up with unique ideas, remember you can always include fewer items and expand on your descriptions of each instead. A good listicle provides that extra detail while still keeping those readers with short attention spans from giving up on following each list item.

Expand On Your Brainstorm

Now that you have your numbered list ready to go, you can consider adding additional headings to give your readers more information about the topic in question.

Go back to our Google search result once more and find the section stating, ‘People also ask.’ Think carefully before adding any of these headings, as you wouldn’t want to add them simply to fluff up your published listicle.

In our ‘popular restaurants in Spain’ example, we have four questions that would fit nicely into a little FAQ section to pop at the end of the article. You could take this even further by searching using your full title to see what other questions may pop up.

Flesh Out Your List Format Sections

Once you’re happy with your outline, go ahead and start fleshing out each section of your listicle, remembering to follow the sizing of either a simple or detailed list, as well as your chosen angle.

It is important that you include only interesting and factual information in this step. Adding fluff or data not backed up with facts is only going to cause your readers to lose interest and seek their answers elsewhere.

Try your best to keep each section about the same length, not showing a preference for any specific point in your list unless you are using a numbered list with a chosen winner.

Your angle will also determine what kind of facts or opinions you can safely include in these sections. If you chose the expert angle, for example, you would need to add facts that are relevant to the expert you are referencing. On the other hand, a personal use angle allows you a certain level of opinion based on your experience with the product.

Add Images To Illustrate Each Point

Relevant images are incredibly important for listicles as they catch the attention of your readers and provide a visual aid to go with what you’ve written.

A big mistake that many listicle writers make is to include random images just for the sake of having a picture between each list item, causing confusion for many of their readers.

Try to include both relevant and useful images, such as graphs or infographics, when applicable. The type of relevant image will depend on your topic and specific list items.

Are You Ready To Plan And Write Your Interesting Listicle?

We hope this eye catching list of tips and advice for planning and writing listicles has brightened your horizons and inspired you to start making your own right away. The steps may seem complicated at first glance but are actually quite simple once you’ve had a chance to read through them.

Using what you’ve learned, we’re confident you will be able to join us in the ranks of interesting, non-clickbaity listicle writers to help those poor souls sifting through Buzzfeed post after Buzzfeed post finding nothing of use. It is simply not enough to rank your content and use clickbait to get more website views when you could do the same with fantastic content and hold onto those readers for the long term.

FAQ

What Is The Correct Way To Punctuate List Headings In A Blog Post?

There are three proper ways to punctuate your list headings:

H2 or H3 headings – no punctuation required
Full sentence – colon or period
Phrase – colon

What Is The Most Important Thing To Remember When Writing A List Article?

Put an emphasis on factual, interesting content over clickbait and fluff. Content is king!

Why Is The Listicle Format So Popular?

The primary reason has to do with the average human’s short attention span, based on the findings of the Technical University of Denmark. Their studies indicate that the average human’s attention span grows shorter as more information is available at a younger age.

Listicles provide the perfect means of absorbing said information in a short amount of time as the reader may scan the provided bullet points in whatever particular order they wish in a decent amount of time.

Written by: Oran Yehiel, Founder at StartupGeek.com

Oran Yehiel (CPA, MBA) is the founder of StartupGeek.com which helps startup founders make the right moves through unbiased advice, pro info, and helpful tools. He writes about venture capital, marketing & sales, accounting & tax, software tools, entrepreneurship, HR and more at StartupGeek.com

How To Write Winning Listicles That People Will Actually Read

Posted by Oran Yehiel

December 13, 2022

Best Content SEO Tools

minute read

But SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results.

SEO, as it exists today, is a sophisticated technique that is influenced by the audience’s behavior. It is an amalgamation of both on-page and off-page tactics that help you rank higher on SERPs. And there are some great tools to help you with that.

In this article, we’ll be covering some excellent on-page and off-page SEO software that can help you achieve your growth objectives.

What is on-page and off-page SEO?

A well-rounded SEO strategy comprises on-page SEO and off-page SEO. Think of them as two sides of the same coin. With on-page SEO techniques, you’ll be optimizing those sections (of your website) that you have control over.

The focus of on-page SEO is on producing good content with keyword optimization, the right title tags, and more.

With off-page SEO, on the other hand, the focus is on increasing your website’s authority on the search engine results pages (SERPs) through various measures. Off-page SEO consists of link building, link exchange, and other techniques.

Both of these techniques are important for the success of an SEO campaign.

Best On-Page and Off-Page SEO Tools

1. Narrato

This all-in-one tool for content creators comes with a great AI writing and SEO tool that’s excellent for optimizing your content for greater visibility even as you write. Narrato’s SEO brief generator analyzes the top-ranking content for a search term or topic, and provides you with recommendations for –

Keywords to include and keyword counts
Questions to answer
Competitor links/references, simplifying your content research
Target word count, and more.

What’s great is that you can track the keyword count on your content tasks as you write, which makes optimization even easier. You can also add your own keywords while creating a new content piece on Narrato Workspace.

Narrato also provides an AI writer, which auto-generates content for a variety of use cases. Use it for your blogs, copies, emails, video, or even SEO copy and meta descriptions. If you’re looking for a tool that can simplify all your content needs (content creation, optimization, collaboration, planning), Narrato is your answer.

Pricing: Teams that are just starting out can use Narrato for free. The free plan comes with 3 SEO content briefs per user per month. With the paid plans that start from $9 per user per month, the number of SEO content briefs you can generate per month increases. Narrato can also customize a plan for you based on your requirements.

2. Linkio

Linkio is an off-page SEO tool that has the power to redefine lead generation, link building, and search engine optimization for you. At its core, Linkio is a cold outreach software that aids with prospecting and automating outreach. There are three modules that work in sync to give the users the most efficient automated SEO solutions. Here is a look at the three modules, along with the features of each –

Anchor text suggestions

Anchor text profile planner
Anchor text categorizer
Set anchor text percentages
Backlink index checker
Backlink crawler and validator
Team management features

Backlink monitoring

Automated backlink importing
Monitor link changes
Automatic checking of popular metrics
Email reports of link changes
View aggregate metrics

Keyword rank tracker

Daily ranking updates
Track desktop and mobile results
Track results from 500+ search engines
Page-level insights
Local rankings
Visualize SEO processes

Pricing: Linkio provides 4 plans – Personal, Starter, Standard, and Plus. These start from $19.99 per month. There is also a 7-day free trial on offer.

3. Screaming Frog SEO Spider

An industry leader in on-page SEO optimization, Screaming Frog is one of the oldest SEO tools that is used by thousands of businesses around the world. Its innovative little tool, known as the SEO Spider, can help you with all your SEO needs, from crawling through all the selected URLs to fetching onsite elements for analysis. It gives you relevant on-site information and creates digestible statistics and reports.

Find broken links
Analyze the page titles
Discover duplicate content
Check temporary and permanent redirects (if they’ve been created properly)
Generate XML sitemaps
Site architecture analysis
Metadata analysis
Review robots.txt and other directives

Pricing: Screaming Frog SEO Spider can be used for free. You can also purchase a license for $209 per year to access the advanced features and crawl more than 500 URLs.

4. Moz On-Page Grader

Moz On-Page Grader is an SEO tool that analyzes all your pages, comparing them to your existing checklist of SEO factors. The tool provides you with the overall results of your website pages, so you can make the necessary changes. It also provides SEO suggestions on a more granular level. The great thing about this on-page SEO tool is that it’s incredibly easy to use. The clean and intuitive design and easy-to-understand on-page reports make it an ideal tool for beginners and teams just starting out with SEO.

Key features of this tool are –

In-app recommendations for immediate action.
Ensure that the important website pages are ranking for target keywords
Discover gaps in keyword usage with the help of page-by-page grades
Automatic weekly audits

Pricing: Teams that are just starting out can try the Moz 30-day free trial. The Moz Pro paid plans start from $99 per month.

5. Google Page Speed Insights

The Page Speed Insights tool by Google is a great on-page search engine optimization tool that analyzes your page to identify any areas that need improvement. Page Speed Insights provides you with reports on the user experience of your pages on both desktop and mobile devices. With this tool, you can ensure that your page loads faster, which eventually allows you to rank higher on search engines.

Page Speed Insights provides you with both lab and field data about your website pages. The lab data is collected in a controlled environment, which makes it useful for debugging any issues. For the real-world bottlenecks in user experience, field data is more useful.

Pricing: Google Page Speed Insights tool is free to use.

6. Majestic SEO

Majestic SEO is another great on-page SEO tool that is quite popular with SEO experts and website owners alike. The tool defines two basic types of link metrics for measuring link intelligence – Trust Flow and Citation Flow. Citation Flow gives you a number predicting the influence of a URL after checking a number of connected websites. Trust Flow, on the other hand, is a metric that predicts the reliability of linking with connected websites. There is also a Topical Trust Flow metric, which judges the significance of a website according to the industry.

Here are some of the key features of this tool –

Site explorer
Bulk backlink checker
SEO browser extensions for Firefox and Chrome
Historic Index
Raw data exporting
Site Comparison
Backlink history
Keyword checker, and more.

Pricing: Majestic SEO provides three plans – Lite, Pro, and API. These plans start from $49.99 per month.

7. Ahrefs

Everyone in the world of SEO is familiar with this name. Ahrefs is an SEO tool that simplifies keyword research, link building, competitor analysis, and more for you. With the Ahrefs Keyword Explorer tool, you can find quality keywords to target. There is also a Site Explorer, which shows you all the backlink data for ranking pages. The Site Audit tool, on the other hand, crawls your website and does in-depth analysis to give you a Health Score. You also get suggestions to improve your technical SEO. The best part about this tool is that it provides you with a clear estimation of your monthly organic traffic. The keen checking aptitude of this tool makes it an excellent off-page SEO tool.

Pricing: Ahrefs comes with 4 plans – Lite, Standard, Advanced, and Enterprise. The paid plans start from $99 per month.

Complete SEO Checklist

So, what are some things that should be covered in on-page and off-page search engine optimization? Here’s a complete checklist covering all aspects of SEO –

On-Page SEO Checklist:

Use appropriate title tags
Include optimized and relevant headings
Don’t forget about alt text
Consider your URL structure
Optimize page load speed
Add meta descriptions
Add relevant internal links
Make the design responsive
Include high-performing keywords

Off-Page SEO Checklist

Examine your backlink profile
Examine your competitors’ backlink status
Fix 404 errors
Improve internal linking
Assess your options for link building
Outreach efforts to increase your content’s visibility
Update local citation profiles
Promote content on social media using a free social media scheduler
Promote content through paid ads
Do guest blogging

Wrapping Up

With this, we’ve covered some of the best tools for on-page and off-page SEO that will help you rank higher on the search engine results pages. Remember that a complete SEO strategy requires both on-page and off-page SEO since they work together in improving your search rankings. But it’s always a good idea to start with on-page SEO first since it forms the foundation on which you can improve your off-page SEO.

Author Bio

Akshita Sharma is a content creator with GoDotMedia. She has a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.

Best Content SEO Tools

Posted by Akshita Sharma

November 25, 2022

But SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results. SEO, as it exists today, is a sophisticated technique that is influenced by the audience’s behavior. It is an amalgamation of both on-page and off-page tactics … Continue reading “Best Content SEO Tools”

How to Increase Domain Authority

minute read

Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results.

A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your domain authority?

Keep reading to discover ten steps to increase your domain authority score and boost your website’s ranking on Google!

What Is Domain Authority And Page Authority?

Domain Authority (DA) is a metric created by Moz that measures the strength of your domain. This score is determined by analyzing a domain’s backlinks, age, domain-level content relevance, and domain size.

The higher your DA score, the more likely you are to rank in search engine results pages (SERPs).

A good domain authority score is about 50, and one of 80 or higher is considered excellent.

Here are more details:

Poor: 0 to 30
Below Average: 30 to 40
Average: 40 to 50
Good: 50 to 60
Very Good: 60 to 70
Excellent: Above 80

However, it is essential to note that the domain authority score is one of many factors determining how well a website will rank on SERPs.

Several other factors must be considered, such as the website’s content, targeted keywords, and overall SEO (Search Engine Optimization).

Page authority measures the strength of a single page on your domain. It is determined by analyzing the number of quality backlinks pointing to that page, domain-level content relevance, domain age, domain size, and other factors.

Both domain and page authority are important for SEO because they help determine your website’s visibility on SERPs.

How Is Domain Authority Calculated?

Domain authority is calculated by taking into account different factors, such as:

Domain Age: which is determined by the number of months a domain has been registered. The older the domain, the higher the domain authority score.

Quality And Number Of Backlinks: The number of higher-authoritative websites you have linking to yours. Getting a link from a domain that is related to yours and has a DA of 70 or more will impact your domain authority more than getting a link from a domain with less authority.

Content Relevance: The content on your domain must be relevant to the domain you’re trying to increase domain authority. For example, if your domain is about healthcare, you should create content related to healthcare topics.

Domain Size: The number of pages and subpages on your domain also affects domain authority. It is crucial to create relevant domain-level content containing the keywords users are searching for.

Nowadays, Google uses over 200 different factors when ranking websites. Domain authority is just one of them. It is important to remember that domain authority can be improved, but it will take time.

It takes time to increase domain authority and to get your domain ranking higher on SERPs.

Why Is Domain Authority Important For SEO?

Domain authority is essential for SEO and helps increase website visibility in Google search results. Let’s go more in-depth:

1) Web Pages Rank Better

Web page ranking is significantly improved when domain authority is higher. When domain authority is higher, web pages rank better in SERPs, leading to more organic search engine traffic.

2) SEO Scores Improve

Your domain authority can also be used as a metric for improving overall SEO scores. A domain with a high authority score usually has higher domain-level content relevance and more backlinks, affecting SEO scores.

3) Increased Visibility

Having a high DA score also means that your domain is more visible to search engine crawlers, which can increase your website’s visibility.

4) Improve Social Media Presence

Domain authority can also improve your domain’s presence on social media platforms. A domain with a higher authority score is likelier to get noticed by users and increase engagement.

How Fast Can You Increase Your Domain Authority?

If you have a new website, domain authority won’t be built overnight. It takes time to improve domain authority and to get your domain ranking higher on SERPs.

The exact amount of time varies from domain to domain. But for a new website, your domain authority often takes at least six months to increase.

Your DA only grows as long as you work on the proper steps, which I will explain shortly.

How Can You Check Your Website Domain Authority?

You have several DA checker tools available online to help you measure your website’s domain authority.

Moz’s domain authority tool is a popular option that can be used to monitor and track domain authority scores over time.

You can also use it to analyze the domain authority of other websites in your niche, allowing you to uncover new link-building opportunities.

Ubersuggest is another domain authority checker tool that you can use to track domain authority scores and gain insights into the domain’s performance in search engine results pages (SERPs).

It can be used to compare your website’s domain authority with other websites, helping you identify areas where you need to focus your efforts.

By tracking domain authority and understanding how it works, you can ensure your website is optimized for SEO and increase your domain’s visibility in search engine results pages (SERPs). You can improve the site’s domain authority score over time with the right strategies.

So let’s look at some key steps you can take to improve your domain authority.

How Can You Increase Your Domain Authority Score?

Increasing domain authority is a process that takes time and effort. You can achieve this by following the next ten steps.

1) Create High-Quality Content

You should create high-quality content. People sometimes think a good blog post must be written like a Hemingway book. But it does not have to be that complicated. It just needs to be easy to read and answer the person’s search query as best as possible.

Meanwhile, the post needs to be properly optimized for the search engines. This means making sure the content has enough keywords, subheadings, images, and external links. But everything should sound natural and not forced.

This means that if someone reads your post, they will not think you are trying to make it look better for search engines.

2) Build Strong Backlinks

Getting strong backlinks from other websites that are relevant to your domain can significantly boost your domain authority. You want to get links from websites that have more authority than yours.

In other words, if you have a new website with DA 20, you don’t want to get links from a domain with DA 10.

You can start by reaching out to other websites in your niche with a DA score over 40, offering to write a guest post. Initially, guest posting is the best link-building strategy. It can help your website quickly build some authority.

I also recommend using Linkio. This software is designed to help professionals with their cold outreach and prospecting.

It will help you work more efficiently and save time. Click here to get more information about Linkio.

Once your website gets some traction, your audience will build links naturally. Furthermore, other sites will want to link to your domain as they will see you as an authoritative domain in the niche.

If you want to learn more about how to get high-quality backlinks, keep reading here.

3) Easy Navigation and Good Site Structure

You should ensure that your website is easy to navigate and has a good structure. This will improve the user experience, making it easier for them to find what they are looking for in your domain.

Your pages should be two to three clicks away from the homepage. This helps your visitors find what they are looking for quickly and easily. But also allows the search engines to crawl and index your newer web pages.

I suggest using Screaming Frog SEO Spider Website Crawler. This tool will help you quickly see your site’s structure, find broken links, and more. You can use it to see how your website is structured and find any broken links that may hurt your domain authority score.

4) Optimize Your Website For Mobile

Optimizing for mobile will improve the DA and overall user experience. In 2021, 4.32 billion people used the internet on their phones. This means that more than 9 out of 10 people who go online use a mobile phone to access the internet.

So it makes sense to have a website that looks great on mobile devices. You should use a responsive design that automatically adjusts the content to the user’s device.

Furthermore, people who use mobiles often don’t have much time and patience, so you should make sure your domain loads quickly on mobile to avoid frustrations.

5) Internal Linking

Using internal links is a great way to increase domain authority. This will help search engines better understand your domain and allow visitors to explore more pages on your domain.

You should link to other pieces of content on your domain when it makes sense. This will help the search engines understand which pages are more important and increase their DA score.

For example, if you have a blog post about “What Are Linking Root Domains?” you can link to this post when you talk about domain authority or any other related topic.

6) Website Uploading Time

Search engines consider domain loading time while calculating domain authority.

If your domain loads quickly, it will improve user experience and ensure that the search engines can crawl and index your pages more efficiently.

You should use a content delivery network (CDN) to make sure that your domain loads quickly from around the world.

You can use Cloudflare for this, as it is free for most users. If you’re using WordPress, you can use a plugin like WP Rocket to improve domain loading time.

Install a light theme and optimize your images to ensure the domain loads as quickly as possible.

My favorite theme is the Astra theme combined with Elementor Pro. Astra is a lightweight WordPress theme that comes with lots of customization options. Although Elementor is a fantastic drag-and-drop page builder, it has the potential to slow your website uploading time.

So be careful when installing page builders and only install the necessary plugins. Often the more plugins you have, the slower your website uploads.

You can quickly test your website speed using tools like Pingdom, GTmetrix, and Google PageSpeed Insights.

7) On-Page SEO

I mentioned crucial on-page SEO factors such as uploading time and internal linking. However, there are some other things you should consider.

You should see each article you have written as an opportunity to improve your domain authority. For this reason, it is important to optimize each page for SEO.

This includes adding the correct meta titles and descriptions, keyword research, image optimization, and more.

Nowadays, good SEO isn’t about spamming the same keyword over and over again. Instead, you should focus on creating content relevant to search intent. Or in other words, create content that answers users’ queries.

Also, sprinkle related keywords throughout your post. This will help search engines understand your content better.

8) Monitor Your Domain Authority Score

To monitor your domain authority score, you should use domain authority tracking tools such as Moz Domain Authority Checker or Ahrefs Domain Rating.

This will give you an indication of how well your domain is performing in terms of domain authority and also overall SEO efforts.

It’s a good idea to review your domain’s performance every few months and make any necessary changes to increase domain authority.

There are other metrics that can be measured, such as page authority, domain citation flow, and domain trust flow. You should also check these metrics regularly and try to improve them.

Keeping all of these points in mind, you should be able to boost your DA quickly.

9) Create Link Bait Content

If you have a website where you write posts about your products or someone else’s products, visitors and other website owners are not likely to link back to your site.

For this reason, you need to create link-worthy content. I call this link bait content. You should create content that is interesting and valuable to the readers.

Link bait content can include animated infographics, data-driven articles, interviews with key influencers in your industry, as well as videos and other interactive elements.

I enjoy writing extensive list posts like “53 Laziest Ways To Make Money Online For Beginners.” This content will encourage readers to share and link to your domain.

If you’re writing posts for other websites, you can link to these posts in the guest posts. As a result, this will improve your website’s DA as well.

10) Reduce the Website’s Bounce Rate

If a domain’s bounce rate is high, it may indicate that site visitors stay only a short time. This could be because the domain is slow or there is little content on the page.

You should always ensure that your domain loads quickly and that you have interesting content on each page.

Here are some tips to help you:

Avoid misleading post titles and descriptions, as this will lead to people bouncing away from your domain.
For instance, you have a post titled “11 Best Link Building Strategies,” but the post only covers 4 of them. This will lead to a high bounce rate for this domain and a low domain authority score.
You should include your content in different formats. Not everyone enjoys reading a huge blog post, or they don’t have the time. For these visitors, consider adding a video or audio version of your content.
This will help keep visitors on your domain for longer and reduce the bounce rate.
Use tools such as Hotjar or Google Analytics to help analyze the visitor’s journey on your domain and identify pages with high bounce rates. Once identified, you should improve those pages to reduce the domain’s overall bounce rate.

Wrap Up

Domain authority is one of many factors determining how well your website will rank on search engine results pages.

One important thing you should remember is not to stress.

It takes time to build domain authority. It’s essential to be patient and keep in mind that domain authority is just one of the many ranking factors search engines are looking at.

You should focus on creating good content and obtaining quality links rather than fretting over domain authority scores.

Building a successful blog is a game of patience. There will be times when you’ll wonder why the domain authority score isn’t going up. Don’t worry!

Just keep doing your job, and you will eventually succeed!

About the Writer

Jordan Alexo is a digital marketer who’s been making money online since 2011. He specializes in self-publishing, content creation and teaching others how to do the same thing he does best! He inspires you on his website with strategies that have worked for him and product reviews that help you grow your online business.

How to Increase Domain Authority

Posted by Jordan Alexo

November 24, 2022

Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results. A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your … Continue reading “How to Increase Domain Authority”

Link Building Costs

minute read

Google utilizes multiple qualifiers when ranking SERPs, one of them being the number of reliable links from prominent sources that refer to your content. What you need to understand about this system is that it prioritizes trustworthy publishers and relevant content.

A successful link building campaign should rely on:

Producing relevant content;
Controlling the quality of what and how you post;
Develop combined strategies for building links to grow backlinks naturally.

All these rules point to the unfortunate fact that link building is not only expensive but usually takes a lot of effort, which means you can’t just improve your ranking overnight.

In many cases, outsourcing this process is more affordable than doing it in-house, mostly because you won’t need to create a whole new department with its own needs and ecosystem.

But even hiring an agency to help with your campaign comes with significant costs. Which brings us to the main question: how exactly should you approach link building from a financial standpoint?

Link Building Prices

The overall cost of link building is determined by a combination of factors: link quantity, their quality, your industry, and the scope of your campaign.

It’s always easier to calculate your estimates based on prices for individual links, which are directly tied to how you plan your content output. The potential price range starts at about $100 per link and goes all the way up to $1,500 and above.

Average link expenses per month can range between $5,000 and $20,000—a number that is typically affected by other marketing campaign operations and additional metrics related to the objective.

Keep in mind that these prices reflect “good” links and buying practices that aren’t related to toxic backlinks. This means that buying cheap backlinks is not a viable strategy. These types of links won’t grant you higher visibility. They also won’t improve your authority by way of sheer quality.

Boosting your ranking with the help of link building primarily means buying or generating links of good quality that Google will interpret as useful to particular queries. In other words, guest posting alone won’t help you, especially if it comes from link farms.

What Are Good Links?

To boost your ranking, your backlinks must be consistent in quality. If you want to simply buy cheap bad links in bulk in order to somehow out-win competitors with numbers—well, in short, it won’t work.

A good link must be:

Relevant;
Trustworthy;
Organic.

When generating links, be careful of how you handle anchor text—keep it as natural as possible and avoid using too many PR pitches and main target keywords, otherwise it will set off red flags for optimized anchors. The more your links are natural, the more traffic and, therefore, brand name and logo design recognition you will get.

For example, if you want to add a link to a crypto bot, you need to surround it with text about trading, stocks, and finance to make it look native.

Additionally, authority score plays a huge part in the effectiveness of your backlinks. Make an effort to attract authoritative publishers and work up to building a valid backlink pyramid.

What Determines Link Building Prices?

The value of links is highly individual and hinges, above all secondary qualifiers, on your industry. Every professional field exists in the broader context of performance ranking, specifically how competitive your field is in terms of search queries.

There is no universal way of classifying industries into specific pricing tiers, but you can generally outline the three main groups based on the labor needed to improve your ranking via backlinks:

Low-end ($100-350): Backlinks that are relatively inexpensive due to the lower levels of competition in the industry, for example, education, non-profits, and gaming;
Middle-end ($350-600): Mid-range links that are more or less averagely priced based on the moderate levels of competition for rankings like SaaS, tech, and legal market;
High-end ($600-1500): More expensive links that require more intricate content development and input, for instance, gambling and the financial sector.

In addition to your business type, the budget is also defined by the following factors:

Link authority: Backlinks will be more effective and, in turn, more expensive if they come from publishers with higher authority scores. Their reputation and influence are integral to the effectiveness of your links. And unlike cheaper forms of link building like guest blogging, authority domains will demand higher rates for their efforts;
Content: Well-researched and competently written content tends to be more expensive, as it involves more intensive and dedicated labor on the publisher’s part. Never choose unrefined quantity over quality, but keep in mind that when it comes to creating more good backlinks, content’s length matters just as much—assuming it remains high in quality throughout;
Campaign duration: Dedicated campaigns are often more affordable with certain agencies. It might cost you less in the long run if you commission a bundle rather than a single link, i.e. buying 5 articles for 5 links amounting to $2,000 compared to a one-off article that costs $600.

How DR and DA Impacts Cost

Aside from the aforementioned factors, link building agencies also implement the pricing model that relies on Domain Rating (Ahrefs DR) as well as Domain Authority (Moz DA).

Both DR and DA are third-party metrics, so estimating their true effectiveness for the value is somewhat problematic, especially considering that Google doesn’t take DA into account. That said, these two indicators are routinely used for evaluating the website and link quality across the industry.

Vendors can charge from $100 to $1,500 for links with high DR/DA scores:

DR 40: $300-350

DR 50: $350-450
DR 60>: $450+

When buying links based on this metric, be aware of cheaper offers that sound a little too good to be true. Unnaturally low-priced links with supposedly high DR/DA are more likely to come from link farms, which essentially renders them worthless for SERPs.

If you aren’t buying a bundle for a specific campaign and instead need to purchase one-time links, always research the authority of these vendors.

Domain Rating

With DR, Ahrefs employs a 1-100 scale system to measure the strength of individual URLs and their complete backlink profiles.

High DR could be an indicator of websites that might yield organic search traffic based on their engagement, relevance of content, search words optimization, and other factors.

Having a clear picture of how specific pages perform on DR score can help develop a more effective link building strategy by highlighting more relevant URLs and filtering out bad links.

It’s important to remember that the DR score is by no means the defining factor for a website’s potential and shouldn’t be used as a sole indicator.

Domain Authority

Moz’s DA is designed to predict a website’s performance on SERP on a score of 1 to 100. Note that this score denotes the ability of a page to rank based on multiple factors.

These qualifiers aren’t fully disclosed, but they do include attributes like domain age, outgoing/incoming link volume, linking root domain, quality and quality of backlinks, spam score, and other features subject to penalties by search engines.

As you can see, it won’t make sense to base your assessment solely on the DA score, as it’s only there to showcase ranking potentiality on SERP.

Building Links In-House vs Agency Method

If you don’t want to rely solely on agencies and are set on doing it in-house, brace yourself for some serious expenses. Building a team takes time, effort, money, and serious dedication.

After all, it’s not a one-off project—you will be responsible for maintaining the team and investing in its further growth, which includes training, management, prospecting, strategy, outreach, and more.

In-House Team Costs

The size of an SEO team is a highly individual thing, as every business has its own goals and operates within the parameters of a specific industry, requiring various levels of organizing.

An in-house team can be effective even with 4 or 5 people, while larger ventures will require teams with over 100 members. Paying and accommodating your team is naturally expensive.

Assuming that you plan to produce 10 links in one month, the overall cost will likely start at $4,500-5,000 per month for labor plus just as much for adjacent expenses. This sets the average link price at about $180-200 per link.

Keep in mind, these numbers are extremely approximated as not all links are the same. Their individual pricing hinges on their quality and the amount of labor that goes into building it:

Guest posts: $100-$300;
Resource pages: $300-$750;
PR backlinks: $750+;

Again, it’s important to understand that these costs are hypothetical and are meant to give you a rough idea of what to expect going into this.

To have a more complete idea of the total average per month (and year), we need to consider basic expenses that sustain a team:

Link budget: $2,000+/mo;
Manager: $3,000-6,000/mo;
Assistant: $1,250-2,500/mo;
Guest writer: $4000/mo;
Software: $500-1,500/mo.

Link budget

When organizing campaigns, it’s essential to allocate a monthly budget specifically for backlinks. Purchasing links is essential for a successful campaign, regardless of the method you employ to build links on the regular basis. It’s difficult to establish a conclusive bottom margin for the budget given the market diversity and specific campaign needs, but let’s say you will be spending $2,000 per month at the very minimum.

Managers

A link building team must have an experienced manager at the helm who can successfully organize the team and conduct campaigns. Full-time managers based in the U.S. are more expensive, charging $4,000-6,000/mo or $50,000-80,000/yr, but you also shouldn’t expect to pay anything less than 2,500/mo or $30,000/yr for managers based outside the U.S., Canada, or the EU.

Assistants

A day-to-day organization is typically managed by link building assistants. These tasks range from outreach efforts and prospecting to scheduling and task customization. Even if you hire out of the U.S., be prepared to pay at least $1,250/mo, though in general, these rates tend to be higher based on location.

Guest writers

To nurture your campaign consistently, you will definitely need third-party contributors. With guest posts, it’s important to emphasize quality. The content itself must fit the necessary criteria for publishing, and many authoritative publishers are extremely rigorous about their quality control.

In the United States, an average experienced writer charges $0.20 per word, adding up to about $400 per 2k words of content. Assuming you’ll be doing 10 posts a month, this will cost you $4,000 in total. Again, you can try saving money by hiring outside the U.S., but even then the rates will range from $500 to up to $2,000.

Software

The fact that you’ll need to get an Ahrefs subscription (minimum $500/mo) goes without saying. In addition, you will need to invest in email finders, monitoring tools, and outreach support to improve engagement. Without Ahrefs, you’ll be paying $500/mo at the very minimum. But to add it all up, your total will likely be $1,000-1,500/mo.

Overall cost per month: $11,000-16,000;

Overall cost per year: $132,000-192,000.

Link Building Agency Costs

If you don’t have the resources to build and maintain a permanent in-house team, your best option is to outsource your link building through an agency.

In general, outsourcing marketing is undeniably more cost-effective, but it still requires considerable forethought. In order for your campaign to be effective, it’s important to work with reputable vendors that generate quality results.

Link building companies

It’s impossible to provide a single specific figure for these vendors as their rates fluctuate based on their specialty, your business type, industry, and other requirements for your campaign. In general, the monthly cost may range from $3,000 to $20,000.

Content marketing companies

The development and delivery of complex campaigns from scratch are undoubtedly costly. On average, an agency of this type will charge you between $15,000 and $30,000 for a project. Companies based in major U.S. cities will be more expensive, but even with cheaper agencies, you will be expected to pay $350-1,500+ per link. Remember that these companies can’t promise the output will be 100% quality.

Freelance experts

Freelancers adjust their rates based on experience and market demand, typically charging $50-150 per hour plus retainers for bigger campaigns. That said, it will be your job to oversee other aspects of the campaign, including software, guest writers, link purchases, and more. Before choosing to work with freelancers, remember that independent professionals might not have the necessary access to the same resources that big agencies do.

How Many Backlinks Do You Need?

In Google’s terms, the relevancy of a specific page in relation to the original query is determined by its true usefulness.

The ranking of each result is measured by over two hundred factors, with the main focus falling on the content itself, the number of backlinks, and the Hummingbird AI algorithm in combination with its updates such as RankBrain and BERT. In addition, priority often shifts to mobile-friendly layouts, the use of secure protocols, and load speed.

To truly win at ranking, your optimization must focus on generating content that satisfies user expectation while reinforcing it with topical backlinks. Of course, the links will only make any positive impact on your searches if they come from sources with high authority rankings, are of consistently good quality, and are utilized naturally.

If you want to move ahead of the close competitors that outrank your pages, analyze how your DA and DR scores compare to them. Target the ones that have roughly the same domain authority and the same number (or fewer) of backlinks.

To roughly summarize:

DR lower than your competitor means more backlinks;
DA higher than your competitor means fewer backlinks;
Raising overall DR to at least 70 requires between 100-250 links based on your current score.

Again, this is not a universal formula. You will always need to tailor your approach based on the situation.

However, when it comes to link building, there are a few basic rules that you should stick to no matter what:

Buy links from publishers with high authority;
Look for links relevant to your content;
Work with domains in related industries/publishers with significant audience overlap;
Generate content that’s informative and useful;
Focus on email outreach;
Choose quality links over high numbers;
Apply link building in combination with other methods of outreach;
Research vendors before making any deals.

Conclusion

The main factor you should consider when developing your pricing strategy for backlinks is the method of acquisition.

Whether you choose to create backlinks in-house, through an agency, or with freelance support, always pay attention to the quality of referring domains and be aware of cheap offers that make unrealistic promises.

Focus on relevant links rather than cheap link farm posts, choose specialized agencies, and do your best not to rely on link building as your only strategy for optimization. And of course, do your research into the competition in order to establish priorities and plan your budget

Link Building Costs

Posted by Ajay Paghdal

November 24, 2022

Building backlinks is a fundamental step of a successful outreach strategy. If a good number of high-authority domains refer to your pages, you significantly increase the prospects of improving your SERP ranking as well as your site’s authority. Google utilizes multiple qualifiers when ranking SERPs, one of them being the number of reliable links from … Continue reading “Link Building Costs“

How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)

minute read

Obtaining high-quality links is one of the most important aspects of SEO. They help improve your website’s ranking and visibility in search engines.

So if you want to take your SEO game up a notch, read on!

What Are High-Authority Backlinks?

A high-authority backlink is a link that comes from a website with a high domain authority (DA) or domain rating (DR).

Domain authority is a metric developed by Moz that predicts how well a website will rank in search engines. It ranges from 0 to 100, with higher scores indicating a greater ability to rank.

Domain rating, on the other hand, is a metric developed by Ahrefs. Like DA, it also predicts how well a website will rank in search engines. However, DR ranges from 0 to 100, with higher scores indicating better link equity and link popularity.

In general, websites with high DA and DR scores are more likely to rank higher in search engine results pages (SERPs). They also tend to have more high-quality links pointing to them.

Why Are High-Authority Backlinks Important?

If you’d like to check a website’s domain authority, you may install MozBar on your web browser. For domain rating, you may use Ahrefs’ Site Explorer tool.

Let’s see a few examples of high-authority websites.

YouTube has a domain authority of 100 and a domain rating of 99.

The New York Times has a domain authority of 96 and a domain rating of 94.

Linkio has a domain authority of 34 and a domain rating of 69.

Getting a high-authority backlink from New York Times pointing to your website would significantly boost your SEO. It would help you more than getting 100 links from low-authority websites.

The link would act as a vote of confidence, telling search engines that your website is high-quality and trustworthy. As a result, you will see an improvement in your website’s ranking and visibility.

On the other hand, if you’re getting links from low-authority websites, it might even hurt your SEO. That’s because search engines might view those links as poor quality. So it’s essential to be selective about the websites you get links from.

Get Dofollow Links From High-Authority Websites

Also, it’s crucial to get dofollow links from a high-authority website. A dofollow link is a link that passes link juice or link equity to your website. This helps improve your website’s ranking.

On the other hand, a nofollow link is a link that doesn’t pass link juice or link equity to your website. So if you’re getting a nofollow link from a high-authority website, it won’t help your SEO.

To check if a link is dofollow or nofollow, go to a web page, select a link, click the right button of your mouse, and choose to inspect.

If you see on the HTML code rel=”nofollow,” it means the link is nofollow. If you don’t see that code, the link is dofollow.

3 Misconceptions About Link Building

Now that we’ve discussed what high-authority backlinks are and why they’re important, let’s dispel some link-building misconceptions.

Misconception #1: The more links you have, the better (edit)

This is not true! It’s not about the quantity of links but the quality of those links.

Having a link from a high-authority website is more valuable than having 100 links from low-authority websites.

In fact, if you’re getting too many low-quality links, it might even hurt your SEO. So focus on getting high-quality backlinks from websites with high domain authority or domain rating scores.

Misconception #2: Backlinks aren’t important

You have many influencers claiming backlinks aren’t necessary. Content is king! Yes, content is king. You should learn how to properly SEO (Search Engine Optimize) your website and write high-quality content. But that’s not enough.

If you want your website to rank higher in search engines, you need backlinks. In fact, backlinks are a huge ranking factor for Google.

A study by Moz shows that the number of backlinks is one of the most important ranking factors for SEO.

The study analyzed the link profiles of the top 50 search results for 10,000 high-traffic keywords. The result? Backlinks are still a very important ranking factor.

In short, don’t listen to people who say backlinks aren’t necessary. They’re wrong!

Misconception #3: link building is dead

Link building isn’t dead. In fact, it’s more important than ever.

Yes, link building has changed over the years. The days of link buying and link farms are gone. But link building is still a crucial ranking factor for SEO.

If you don’t believe me, just look at Google’s Search Quality Guidelines. They state that links are a very important ranking factor.

So link building is definitely not dead. It’s just evolved over the years.

How to Get High-Authority Backlinks?

I’m going to talk about three effective ways to get high-authority backlinks. So let’s get started!

STEP 1) Design a Professional-Looking Website

Often, people think they should immediately jump to building links and forget the basics. The first step is to have a professional-looking website.

Your website should be well-designed, mobile-friendly, and easy to navigate. It should also have high-quality content that’s relevant to your niche.

If you don’t have a professional-looking website, you will have a hard time getting high-authority backlinks. That’s because no one wants to link to a website that looks like it’s from the 90s.

So take the time to design a professional-looking website. I suggest using WordPress because it’s easy to use, and tons of themes and plugins are available.

You should also install lightweight themes and plugins to load your website faster. Google loves fast websites!

Some themes worth checking out are:

GeneratePress
Astra
Neve

Some plugins that can help speed up your website are:

W3 Total Cache
WP Rocket
LiteSpeed Cache

There are many other great themes and plugins out there. These are just a few of my favorites.

STEP 2) Publish High-Quality Content

The second step is to publish high-quality content on your website.

Your content should be relevant to your niche, well-written, and engaging. Also, you should optimize your content for Google search engines. You can find out how to do that by reading my SEO guide.

But what type of content should you publish? Here are a few ideas:

How-to guides
Tutorials
Lists (e.g., top 10 lists)
Product reviews and comparisons
Case studies

Google loves high-quality content, and so do readers. But not only, once you start outreaching out to other websites (which I’ll talk about next), they’re more likely to link to your website if you have high-quality content.

You should consider making linkable assets for your website. These are pieces of content that other websites would want to link to.

My preferred linkable assets are list posts and ultimate guides. They’re both link magnets because they’re usually very comprehensive and easy to understand.

Step 3) Strategy #1 – Write Guest Posts

I have tried several strategies to build backlinks over the years. However, good old guest posting is still the best way to get high-quality backlinks.

Guest blogging is when you write a blog post for another website in your industry. In return, you get to include a link back to your website.

You want to write content for relevant websites. In other words, websites in the same or similar niche as yours.

For example, if you have a website about SEO, you can write a guest post for a website about link building or content marketing.

The link back to your website should be included in the author bio section or the body of the guest post.

How To Find Guest Blogging Opportunities?

One way to find websites to outreach to is to use a tool like Ahrefs and check your competitor’s backlink profiles.

Find a few high-authoritative websites with a good link profile in your niche.
In Ahrefs, add the URL of one of these websites to the “site explorer.”
Then click on “Backlinks” and then “New/Lost.”
If they’re publishing guest posts, you’ll see them here. You can then outreach to these websites and ask if they’re interested in publishing a guest post from you.

Another way to find guest blogging opportunities is to Google “[Your niche] + write for us” or “[Your niche] + contribute.”

For example, if you’re in the SEO niche, you can Google “SEO + write for us” or “SEO + contribute.”

You want to list on a Google spreadsheet or a tool like Mention all the websites that appear in the search results.

Then, you can outreach to these websites and pitch them a guest post idea.

What Should You Include In A Guest Post Pitch?

Your pitch should be short, sweet, and to the point.

I like to say hello and tell them my name and what my website is about. I then say why I like their website and what kind of guest post I would like to write for them.

I also show some of the other things I have written, like guest posts, to give them an idea of my writing style. If you still need guest posts, provide links to your best blog posts. Then I’ll tell them my idea for a guest post (make sure it’s relevant to their website).

Your pitch should look something like this:

Hey name,

I’m name, and I run website dot com. On my website, I talk about X, Y, and Z.

I’ve been following your website for a while now, and I really like it. I especially loved your post about ABC.

Here’s some of my previous work:

Your post 1
Your post 2
Your post 3

I would love to contribute a guest post to your website about XYZ. Here are a few ideas:

Idea 1
Idea 2
Idea 3

If you’re interested, I can send over a few sample articles that I’ve written.

Thanks,

Your name

If you want to automate and speed up this process, check Linkio. This software was created to help professionals with their cold outreach and prospecting. It is a process-oriented software that streamlines your workflow so you can get the most out of your time.

Click here to learn more about Linkio.

3 Important Keys To Remember About Guest Posting

Before we move on to the second link-building strategy, I want to share three things you should keep in mind when guest posting:

Scale Up Your Link Building

If you have a brand new website, you should be pitching to something other than Forbes or Entrepreneur. It’s important to start small and then scale up your link-building over time.

Pitch to websites with a DA or DR score of 40-50. Once you have good links from these websites, you can start pitching to websites with a higher DA or DR score.

Time-Consuming And Monotonous

Building an outreach list and crafting custom emails to send to those websites takes time and effort.

Link building is a process that requires consistency and persistence. You need to be sending outreach emails regularly to see results. I recommend sending at least five emails daily.

Many Won’t Reply

Of the websites you pitch, only a small handful will actually reply back to your email. And of those who answer, an even smaller number will say yes to your guest post idea.

Don’t get discouraged if you don’t get a lot of yeses at first. The more you practice link building and the more authoritative your website becomes, the easier it will be to get guest post opportunities.

Now let’s go to the second way to get high authority links.

Step 4) Strategy #2 – HARO (Help A Reporter Out)

HARO is a website where journalists and bloggers post queries to get sources for their articles.

If you provide a quote or relevant data to the query, you can get your name and website featured in a high-authority publication.

To use HARO, create an account, and then you’ll receive emails with different queries to which you can respond.

The process looks something like this:

You get an email from HARO with different queries.
You reply to the query that’s relevant to your niche or expertise.
If the journalist likes your response, they’ll include your quote in their article and link to your own website.

HARO is a great way to get your brand’s exposure and earn high-quality backlinks. You can quickly reply to some of these queries daily.

Just make sure that your response is relevant to the query and that you’re providing value.

If you can do that, you’ll start seeing your name in big publications.

Step 5) Strategy #3 – Resource Page Links

A resource page is a page on a website that lists different resources on a specific topic.

For example, if you have a website about link building, then you might have a resource page that lists out different link-building guides.

The goal of a resource page is to provide visitors with a list of high-quality resources all in one place.

To get a link from a resource page, you need to find resource pages in your niche or industry that link to similar resources.

Then you can reach out to the website owner and let them know about your resource. They may link to it from their resource page if they find it valuable.

Here’s a quick overview of how to find and contact resource pages:

Use Google to find resource pages in your niche. Try using keywords like “keyword + resource page” or “keyword + link roundup.”
Once you find a relevant resource page, check if they link to similar resources. If they do, then there’s a good chance they’ll link to yours.
Reach out to the website owner and inform them about your resource. Make sure to link to your resource in your email so they can easily check it out.

Resource page links are a great way to get high-quality backlinks from relevant websites. By following the steps above, you can quickly find and contact resource pages in your niche.

Step 6) How To Track Your High Authority Backlinks

Now that you know how to get high-authority backlinks, it’s crucial to track your progress so you can see the results of your link-building efforts.

There are a few different ways to track your links. The first is to use Google Analytics.

Google Analytics is a free tool that you can use to track your website’s traffic and performance.

To use Google Analytics, you’ll need to create an account and add some code to your website. If you have a WordPress website, you can install the Google Analytics plugin to make this process easier.

Once you have Google Analytics set up, you’ll be able to track your website’s link-building progress by looking at the referring site’s section.

This section will show you all the websites linked to your site. You can track your link-building progress over time by looking at the number of referring sites.

Wrap-Up

Link building is a process that requires consistency and persistence. You need to be sending outreach emails regularly to see results.

And don’t forget about strategies like HARO and resource page links. These are both great ways to get high-quality backlinks from high-DA sites.

If you follow the strategies in this guide and put in the work, you’ll start seeing more link opportunities come your way. And eventually, you’ll be able to get high-quality backlinks from some of the best websites on the internet.

About the Writer

How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)

Posted by Jordan Alexo

November 15, 2022

Do you want to know how to get backlinks from high-authority websites? If so, you’re in the right place! In this blog post, we will discuss the process of obtaining high-authority backlinks. We’ll also provide a step-by-step guide on how to do it. Obtaining high-quality links is one of the most important aspects of SEO. … Continue reading “How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)”

YouTube SEO 101: A Quick Guide

minute read

YouTube generates videos worth 30,000 hours every hour. Users can quickly look for videos from various topics like music, tutorials videos, vlogs, crypto video, and many more. With vast video options, YouTube is getting more fun to explore for users.

On the other hand, creators face a more challenging reality. They must have robust YouTube SEO strategies to make their video stand out in the crowd. Below we’ve rounded up YouTube SEO 101 that can be useful for you.

Before getting into the main discussions, let’s understand more about YouTube SEO and discover its benefits for your channel. Keep scrolling!

What is YouTube SEO?

YouTube SEO is the effort to optimize your video on YouTube to be more discoverable. It aims to push your video to get a higher position on YouTube’s search engine result page. Your video may also appear on other search engines, like Google and Bing, when users are looking for specific queries.

Optimizing YouTube SEO means working on the entire channel page, including the video content, description, and metadata. All the efforts in optimizing YouTube SEO aim to improve essential metrics to grow your channel.

You can improve viewer rate, engagement rate, brand awareness, like rate, website visits, and more. With such escalation on your overall YouTube channel and video performance, you have a better online presence for a long-term investment.

How Important Is YouTube SEO?

YouTube sits as the second largest search engine after Google. More than two billion users around the globe log into the platform per month. More surprisingly, 27.2% of viewers spend 10 hours watching online videos weekly.

The big red has gone beyond a space to have fun. It becomes a promising marketing place for brands to raise brand awareness, meet new prospects, and generate sales.

A report reveals that businesses using video marketing boost their revenue 49% faster year-over-year than those that don’t. Following the great benefit, businesses with video marketing need to spend 45% more budget annually.

Moreover, customers often look for product information through videos. Social media marketers have spotted this behavior. The massive benefits of leveraging the platform have made 71% of marketers plan to stay on track and increase their investment in video marketing.

But in the sea of video content, yours must stand out to come at the frontline of audiences. If you plan to use YouTube as one of your marketing channels, then employing YouTube SEO is necessary.

Below we’ve rounded up some best practices to optimize YouTube SEO. Taking extra effort is always worth your time to gain massive yield for business growth. Let’s dive right in!

Ways to Optimize YouTube SEO

You can never post a YouTube video without SEO. Optimizing some elements of your video before launching it online is key for winning the top rank of search engine result pages and helping you stand out in the sea of content.

Adjusting SEO on your YouTube channel and videos can make your content easily discoverable through search engines. Below we put together the 11 ways to optimize YouTube SEO.

1. Use keywords to Rename Video Files

Optimizing YouTube SEO starts even before you step into the platform. Apparently, YouTube’s algorithm doesn’t “watch” your video to check content and keywords relevance. But it can read your file names.

Renaming your video files becomes vital. You must name your video files using relevant keywords in your content. Your chosen keywords must also be integral to your video’s title, tags, and description.

You can use SEO tools to decide on potential keywords that many are looking for. Many platforms offer free and paid use of keyword tools. Some best recommendations for online keyword generators are Ahrefs, SEMrush, Moz, and Google Search Console.

2. Create a Natural and Keywords-Friendly Title

The title of your video is a crucial part of attracting viewers. Plain titles won’t be enough, but exaggerated and unnatural titles are worse.

Your video title must flow naturally. Ensure that the keywords are the highlight of your video title. Consider studying your competitors’ videos to prevent similar styles when producing titles.

Pen down some points below to help you create catchy yet natural and keywords-friendly video titles for YouTube.

Keep your video title short by limiting up to 60 characters
Put your main keywords at the beginning of your title
Mention audiences’ pain points
Use strong action verbs to encourage actions
Make videos that relate to trending videos
Use numbers or listicle style on your video title
Make the title and video thumbnail relevant and work well together

Taking into account some points above helps you avoid creating clickbait titles. You should avoid clickbait titles as they can be uncomfortable to viewers and decrease your credibility as a YouTube creator.

3. Optimize Video Description

Making SEO-friendly descriptions won’t be a problem if you know the best practices. Video description plays a big role in defining your video’s success, so never leave it empty. You can provide relevant explanations or further information about your content or channel.

YouTube provides 5,000 characters or around 800 words to write video descriptions, but you don’t have to use it all. You can keep it concise by writing relevant text containing 180-220 characters. Keep in mind some points below when creating video descriptions on YouTube.

Write relevant text to your video content
Put the main keywords in the first few paragraphs
Keywords must be searchable
Include hashtags
Include timestamps
Include links to related content if possible
Provide affiliate links if you have any

Video descriptions must be concise yet comprehensive. You can create a conclusion for your video content. In addition, you should encourage viewers to read your description box to find more information.

4. Include Relevant Keywords for Tags

Tags are significant ranking factors for YouTube’s algorithm. Tags can be in the form of single words or phrases that give context to your video. The tags you use must also be keyword-friendly and relevant.

As a piece of metadata, tags have a significant role in defining your video ranking on YouTube’s search engine. Videos with matching tags and keywords will most likely appear on the first result page.

Image via Backlinko

However, generating and choosing tags can be trickier than you think. Some tips below can help you make optimized tags to boost your video performance.

Make the first tag filled with the main keywords
Use broad and specific tags using short and long-tailed keywords
Don’t go overboard; stick to 5-8 keyword tags
Keep your short tags to 2-3 words in length
Find potential tags with online tools such as TugTube and vidIQ

5. Add Hashtags

YouTube reveals that hashtags (the ” symbol) can boost a video’s discoverability on the platform. You can find or put hashtags above the video’s title and inside the description box.

Video hashtags can optimize your SEO game and make your video more powerful in search engines. Hashtags help you garner viewers in three ways:

Making it more discoverable

For example, when you put ‘YouTube marketing’ as your hashtag, viewers can find your video through the search bar.

Competitors may also use the same hashtag as you. When their viewers click the hashtag, your content may also pop up as another resource.

Helping YouTube understand your video better

Just like tags, hashtags are essential for your video performance. They help YouTube algorithms crawl, index, and understand your video content faster and better. If you optimize your hashtags, you can get a higher chance of winning higher ranks.

Tieing similar video content

Hashtags can also tie similar content to your channel and automatically create a playlist. For example, you add QnAsessions as a hashtag for some of your videos with the QnA concept.

Users can find your QnA content easier through YouTube’s search engine as similar videos will line up automatically.

The best practice to generate powerful hashtags is similar to creating tags. You can put short and long-tailed keywords and add your brand name or YouTube channel.

6. Add Subtitles or Closed Captions

Adding subtitles or closed captions on your YouTube videos can boost search rank, engagement, search traffic, and page views. The two are the text version of the audio in the video, but they do have differences.

In terms of intentions, subtitles aim to help viewers who don’t speak the language understand the video. Meanwhile, closed captions intend to help viewers with limited capabilities to hear audio.

However, in terms of forms, subtitles are typically optional for viewers to use or not. So, they have the option to turn on or off the subtitles. On the other hand, you can’t remove closed captions as they are attached to the video.

Many reports state that many users view videos without sound due to certain conditions. A whopping 92% of people watch videos in mute mode through mobile devices. So, you have a solid reason to add closed captions or subtitles to your videos.

7. Make Video Categorization

YouTube also allows you to categorize your video content. You can make all your content belong in the same category by setting a default category for your channel. It also lets you set individual categories for certain videos.

At least there are fifteen categories on YouTube, which are:

Autos and vehicles
Comedy
Education
Entertainment
Film and animation
Gaming
Howto and style
Music
News and politics
Nonprofits and activism
People and blogs
Pets and animals
Sports
Travel and events
Science and technology

To set a default category for your channel, you can manage it through YouTube Studio. You can head to Settings > Upload Defaults > Advanced Settings and choose a default category for your channel. You can also set a default description and visibility for all your videos.

However, you can go to the ‘Content’ option below the Dashboard to set an individual video category. Then click on the video thumbnail and find the ‘Show More’ option on the bottom part of the interface.

Scroll down and find the ‘Category’ option. You can change your video category by choosing the option manually. YouTube categorization is essential to label your content and make it more visible through organic search.

8. Use Cards and End Screens

YouTube cards and end screens can be a great way to promote your videos. Do you notice the ‘i’ symbol in the right-hand corner of a YouTube video? That is the place where you can put YouTube cards. You can set your other videos related to the one currently playing.

Meanwhile, end screens refer to the videos you want to promote at the end of your currently-playing video. Commonly YouTubers put two end-screen videos to encourage viewers to hop on another video and a subscribe button to garner followers.

Consider adding more elements to game up your end screens. Consider adding labels to your end-screen videos, such as ‘Watch Next,’ Play This Next,’ ‘Next Video,’ and so on. You can also add social icons like Instagram, Twitter, Facebook, and other platforms.

9. Create YouTube Playlist

With plenty of videos on your channel, it can be messy and hard to follow viewers, especially new audiences. You can optimize your channel by creating playlists. Playlists will help viewers easily explore your channel and engage them longer.

Viewers can watch one video and continue to other related videos that belong in the same playlists. You can increase view counts, engagement rates, and, by extension, your rankings. In addition, playlists help YouTube to identify your video better.

For example, you can gather videos with similar concepts. You can create ‘Makeup Tutorials,’ ‘Makeup Reviews,’ ‘Daily Vlogs,’ and others.

10. Pin a Comment

You may have seen YouTubers pin some comments on their comment sections. Most likely, the pinned comments gain massive replies from other users. It’s a strategy that you can use to escalate your video’s rankability.

Not only does it boost your YouTube SEO, but pinned comments are also a great way to engage audiences. If you want to build deeper relationships with audiences, consider replying to some of their comments to show appreciation.

You can pin your own comment or others. Ensure that the comments you pin contain additional information relevant to your video content. You can encourage viewers to visit your social accounts or website by providing a link.

11. Create Enticing Thumbnail

Thumbnails are vital. Together with video titles, thumbnails are the first agents that attract audiences for the first time. Their roles are crucial in shaping audiences’ decisions to click your video or scroll it away.

Enticing thumbnails consist of visuals and short phrases or sentences to pull in viewers. You can use your picture or other objects that represent your content. Consider using editing tools like Canva and its alternatives, Photoshop and Picsart to edit photos for thumbnails.

Make sure you have verified your channel to make custom thumbnails. YouTube needs to verify your account by sending a verification code to your phone. You can verify your YouTube channel by visiting youtube.com/verify.

Most importantly, consider some parameters below to make optimized thumbnails for YouTube videos.

Make your video thumbnails in a 16:9 ratio
The most recommended resolution for YouTube thumbnails is 1280×720
Keep thumbnails size up to 2MB
Save your thumbnails as .jpg, .gif, .png, and .bmp files.
Include persons in your thumbnails
Add enticing words, phrases, or short sentences

The above points are your go-to list to max up your YouTube SEO. It seems like a lot, but all your efforts in optimizing each point stated above will always be worth the results. To help you more, keep scrolling to reveal a list of tools to help you optimize YouTube SEO.

Best SEO Tools for YouTube

Working on YouTube SEO may take a lot of time and effort. You can lessen the load by leveraging some SEO tools for YouTube. We’ve pieced together five YouTube SEO tools that many recommend.

1. YouTube Analytics

The easiest and most accessible social media management tool you can dig into is YouTube Analytics. It shows you key metrics such as view count, engagement rates, traffic, bounce rate, traffic sources, and bounce rates.

You can also learn about your audiences through their demographics, such as age, gender, nationality, and more. All the metrics accumulated will help you create better videos and optimize SEO accurately.

2. TubeBuddy

TubeBuddy is one of the most popular browser extensions. It helps you do many things, including creating a posting schedule, using saved responses, making end-screen templates, and many more.

You can save countless times by taking some insights from its SEO features to optimize your video and channel. Moreover, TubeBuddy has built-in data and research features similar to YouTube analytics.

3. VidIQ

Another browser extension you can use is VidIQ. It helps you track and analyze your YouTube performance. VidIQ also enables you to compare competitor channels with yours. You can learn your competitors’ strengths and adjust them to your video or channel.

Other winning features of VidIQ are automated mass email alerts for trending topics and Facebook Syndication features for sharing videos across social media. Best of all, you can also find and identify the best keywords for your video content.

4. YouTube Autosuggest

YouTube autosuggest is the easiest and simplest tool you can use. All you need to do is type a main keyword on the YouTube search bar. You will get a list of suggestions relating to the keyword you type.

Those suggestions indicate the most searched queries by users. You can use some for content ideas or include them in titles, video descriptions, and tags.

5. Rank Tracker

Rank Tracker is a tool to run more comprehensive keyword research. It’s excellent for generating potential keywords. You can access more advanced features with the paid version, which costs $72 per year.

Rank Tracker will also help you to study our video performance. You can see search volume, expected visits, competitions, and more. The metrics on Rank Tracker will help you boost video performance.

Takeaway

YouTube SEO has become a natural need for creators. It’s the only way to make your video discoverable and reachable to as many users as possible. The list above may seem like a load of work, but it will be worth your time to build an online presence in the long run.

Our YouTube SEO 101 can be your quick guide in optimizing your video and channel. It can also come in handy for businesses of all sizes. They can reach more audiences, garner more prospects, and boost sales. Most importantly, YouTube SEO is key to growing your business.

YouTube SEO 101: A Quick Guide

Posted by Ajay Paghdal

November 15, 2022

As the second largest social media, YouTube proves how powerful videos are. It has gone beyond an education and entertainment platform and has expanded into a promising business channel. Many even leverage YouTube as a source of income. YouTube generates videos worth 30,000 hours every hour. Users can quickly look for videos from various topics … Continue reading “YouTube SEO 101: A Quick Guide”

A Live Over-The-Shoulder SEO Ranking Case Study

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What Are Google Search Algorithms?

1. BERT

2. Core Updates

3. Mobile-first Indexing

What Should You Do to Ensure Visibility?

Optimize Your Website For Mobile Devices

Improve Page Loading Speeds

Focus On Content Quality

Focus On User Experience

Pay attention to technical SEO

Final Words

What are easy backlinks?

Why is it important to get backlinks?

7 simple strategies to get easy backlinks

1. Become a source for journalists and bloggers

2. Join forums and communities

3. Fix Broken Links

4. Update old content

5. Create infographics

6. Promote your linkable assets

7. Give testimonials

Start getting your easy backlinks today

Author Bio

What Is Link Building?

Why Using Social Media Is a Great Way to Build Quality Links?

10 Social Media Strategies to Build Quality Links

1. Grow Your Brand and Build an Audience

2. Create Viral Content

3. Find Niche Bloggers for Guest Blogging

4. Get Your Target Audience to See and Read Your Content

Enhance the Readability of Your Text

Focus on Competitor Analysis

5. Gather Customer Reviews and Feedback

6. Engage with Social Media Influencers in Your Niche

7. Build Relationships

8. Build Links with Social Media Platforms

9. Get in Touch with Followers/Fans Who Mention You on Social Media

10. Aim Your Social Media Marketing at Millennials and Gen Z

Time to Optimize Your Social Media Link Building Campaign!

1. Know Your Target Customer

2. Create your link building outreach list

3. Understand Your Target Customer’s Core Needs (and how you can solve them with link building strategies)

4. Improve Your Email Deliverability Rate

5. Conduct Research

6. Create your subject lines

Short and sweet curiosity builders

Sense of urgency/FOMO subject lines

Pain point solution subject lines

Discount based subject lines

Results based subject lines

Question-based subject lines

Benefits-based subject lines

7. Test your subject lines

8. Create, finalize, and automate your campaigns

9. Create follow-up sequences

Wrap up

What Are Listicles?

Listicle Examples

How Should You Plan And Write A Listicle?

Have Your Topic Ready To Go

Check Your Topic Makes Sense

Determine How Long You Want It To Be

Choose Your Format

Choose Your Angle

Create a Brainstorm

Expand On Your Brainstorm

Flesh Out Your List Format Sections

Add Images To Illustrate Each Point

Are You Ready To Plan And Write Your Interesting Listicle?

FAQ

What Is The Correct Way To Punctuate List Headings In A Blog Post?

What Is The Most Important Thing To Remember When Writing A List Article?

Why Is The Listicle Format So Popular?

What is on-page and off-page SEO?

Best On-Page and Off-Page SEO Tools

1. Narrato

2. Linkio

3. Screaming Frog SEO Spider