Guide to Link Building with Blogger Outreach
Tools and Ideas To Make Your Link Outreach Fast and Effective
By Ajay Paghdal and Nick Campbell
Chapters
How to Write SEO Content
- Make your content reasonably long-form
- Adapt your content to the search intent 100%
- Create content based on your personal experience
- Increase your content authority with expert opinions
- Contradict well-known facts or common practices
- Share free assets that ease the job for users
- Analyze industry changes over time
- Find out what’s in demand among outreach prospects
- Guide readers through the process instead of just advising
- Serve the purpose that others neglect
Link Prospecting
- Bloggers who link to content on your target topic
- Bloggers who’ve published content on your target topic
- Bloggers who’ve published content closely related to your topic
- Bloggers who link to your competitors
- Bloggers who accept guest posts (for free, of course)
- Bloggers who link to dead pages
- Bloggers who mentioned you but never linked to your site
- Bloggers you link out to from your site and guest posts
Filtering Link Prospects
- Pre-stage of getting your spreadsheet with link prospects ready
- What kind of referring pages should you get rid of?
- Which good-looking URLs are pseudo link prospects?
- Should you gain backlinks from domains with low authority?
- Can link prospects providing nofollow backlinks be of any value?
- Should you deal with blogs that haven’t been updated since last year or earlier?
- What should you do if your target referring page is a guest post?
How To Write Email Pitches
- How to write email subject lines that get opened
- What is the correct email format in outreach
- How to structure an email pitch
- How to personalize email pitches
- How to increase email response rates
- Outreach email templates to get links
How to Find Emails
- Free email finders and how to use them
- What options you can set for an email search
- Install Chrome extensions to find email addresses outside the apps
- What types of email addresses you can find
- Use a company email format finder in case the data is missing
- Check the data accuracy with email verifiers
- What else you can learn about your email prospects
- Speed things up with bulk email finders
- Request the data via an email lookup API
- How much it’ll cost you to find email addresses
- How to find email addresses yourself, without lookup tools
- Find emails in source code
- Find emails from websites via subscription
- Guess email addresses based on common formats
- Search Google for email addresses using advanced operators
- Run a Twitter email search
- Perform a WHOIS email search when targeting website owners
- How to ask for email addresses yourself