Chapters

How to Write SEO Content

• Make your content reasonably long-form
• Adapt your content to the search intent 100%
• Create content based on your personal experience
• Increase your content authority with expert opinions
• Contradict well-known facts or common practices
• Share free assets that ease the job for users
• Analyze industry changes over time
• Find out what’s in demand among outreach prospects
• Guide readers through the process instead of just advising
• Serve the purpose that others neglect

Link Prospecting

• Bloggers who link to content on your target topic
• Bloggers who’ve published content on your target topic
• Bloggers who’ve published content closely related to your topic
• Bloggers who link to your competitors
• Bloggers who accept guest posts (for free, of course)
• Bloggers who link to dead pages
• Bloggers who mentioned you but never linked to your site
• Bloggers you link out to from your site and guest posts

Filtering Link Prospects

• Pre-stage of getting your spreadsheet with link prospects ready
• What kind of referring pages should you get rid of?
• Which good-looking URLs are pseudo link prospects?
• Should you gain backlinks from domains with low authority?
• Can link prospects providing nofollow backlinks be of any value?
• Should you deal with blogs that haven’t been updated since last year or earlier?
• What should you do if your target referring page is a guest post?

How To Write Email Pitches

• How to write email subject lines that get opened
• What is the correct email format in outreach
• How to structure an email pitch
• How to personalize email pitches
• How to increase email response rates
• Outreach email templates to get links

How to Find Emails

• Free email finders and how to use them
• What options you can set for an email search
• Install Chrome extensions to find email addresses outside the apps
• What types of email addresses you can find
• Use a company email format finder in case the data is missing
• Check the data accuracy with email verifiers
• What else you can learn about your email prospects
• Speed things up with bulk email finders
• Request the data via an email lookup API
• How much it’ll cost you to find email addresses
• How to find email addresses yourself, without lookup tools
• Find emails in source code
• Find emails from websites via subscription
• Guess email addresses based on common formats
• Search Google for email addresses using advanced operators
• Run a Twitter email search
• Perform a WHOIS email search when targeting website owners
• How to ask for email addresses yourself