Best SEO Newsletters

By Ajay Paghdal

Need some inspiration for your next epic post? Are you hungry for some SEO knowledge? Do you, perhaps, seek advice from the biggest names in the industry? Or do you just want to stay ahead of your competition by following all of the latest news and Google updates? 

Then you should at least take a look at the newsletters we’ve collected in this article. We went and subscribed to a bunch of SEO and digital marketing newsletters to compile a list of the best ones, so you don’t have to go searching for them yourself. 

We also took note of their subject lines and what the newsletters are actually about, so you can easily decide whether or not that’s the type of content you want to see in your inbox. 

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Linkio is an all-in-one link building SEO tool and knowledge resource founded by Ajay Paghdal. You may also know him from a couple of other projects like OutreachMama, and Journey to SaaS Podcast.

In his newsletter, Ajay focuses on sharing unique SEO tactics that aim to combine outreach-based link building and engagement-driven content into scalable strategies that meet Google's criteria for quality without the usual costs. Through his newsletter, you can expect updates on ongoing case studies, links to helpful YouTube tutorials, and announcements on free tools.

Top subject lines picked from the newsletter:

  • We emailed 80 link building services...
  • Find the Best Email for 1k+ Websites in < 5 Min
  • Anchor text mistakes I'll never make again
  • How I outranked NeilPatel.com
  • Branded anchor text = your SEO lifeblood
  • Boom! How I went from publish to page 1 in 32 days
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The SEO Sandwitch Blog mostly offers compilations of tips, tools, plugins, and all things related to search engine optimization and digital marketing, and those tips aren’t just generic “work hard and you’ll do well” kind of advice, and are actually helpful and actionable. 

Whether you’re a beginner or a seasoned SEO, you will definitely pick up a thing or two from the SEO Sandwitch newsletter. You will find something new in your inbox every day, excluding Sundays and occasional holidays.

Top subject lines picked from the newsletter:

  • Ecommerce Growth Strategies That Fire Up Sales
  • 12 Best Copywriting Tips For Small Business Owners
  • 15 Best Keyword Rank Checker Tools
  • List of Google Search Operators With Examples
  • Zyro Website Builder Review – Top Features And Pricing
  • 19 Best Email Marketing Examples
  • 60+ Best Digital Marketing Interview Questions (With Answers)
  • Best WordPress Plugins For Image Optimization
  • 18 Best WordPress Plugins For Membership
  • Salary Of Digital Marketers In The USA
  • Salaries Of Digital Marketers in The United Kingdom (UK)
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TechWyse offers frequent, helpful advice, and tips on all things SEO and digital marketing. What we especially like about it is that you get full articles in your inbox, and not just brief summaries or plain links. 

Top subject lines picked from the newsletter

  • 7 Growth Hacking Examples to Inspire Your Upcoming Marketing Campaign
  • Digital Marketing 101: 3 Best Practices for Dynamic Search Ads
  • This Week: Facebook Text Rule, Instagram Reels, Google Ads, and More!
  • How to Use Gamification to Increase Your Conversion Rates
  • Why You Should Use Google Shopping Campaigns
  • This Week: Google Shopping, Instagram Update, Linkedin Features, And More!
  • Link Building for SEO Using Content Marketing: 8 Proven Strategies
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Neil Patel is one of the biggest names in SEO, and his newsletter will become the perfect addition to your inbox if you’re looking to learn more about the intricacies of search engine optimization. 

Almost every day, you will be receiving awesome tips, tutorials, and guides on how to generate more traffic, increase your subscriber count, how to outrank your competitors, and much more. 

A lot of these tutorials involve Ubersuggest, Neil’s own tool, so you will certainly appreciate them if you use it. We even got an invitation to a virtual summit! 

Top subject lines picked from the newsletter:

  • One (Simple) Hack to Get More Website Traffic Fast
  • A new tool to help you get backlinks
  • This is how I rank #1 on Google for the term "online marketing"
  • Instagram Marketing Hacks
  • TikTok
  • How I Grew My Traffic by 76% Through One Simple Tool
  • The future of SEO
  • I want to teach you everything I know about SEO
  • A Quick Hack That'll Help You Rank For More Keywords
  • Here's what you should blog about
  • Amazon SEO (it's not just for ecommerce)
  • How to Find Lucrative Keywords That Are Easy to Rank For
  • I want to make a deal with you
  • How to go from 0 to 100,000 YouTube Subscribers
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If you’re a writer desperate for some inspiration, Copyblogger is where it’s at. These guys focus almost exclusively on writing advice and tips and hold frequent workshops and masterclasses, which you can attend to both improve your skills and gain some much-needed inspiration. 

We especially enjoy Copyblogger’s writing style and it feels like the person behind it is just being themselves, especially in pieces like “Is creating content a waste of time?”, where they touch on a topic every writer is all too familiar with: trying your hardest and still not seeing results you wish you saw. They also link to a lot of resources, both free and paid.

Top subject lines picked from the newsletter:

  • What kind of writer are you?
  • Welcome! Jump into copyblogger training.
  • Is creating content a waste of time?
  • Workshops and trainings to level up your content
  • Free Content Marketing Workshop
  • Special Offer: Content Writing Masterclass
  • Questions about the Content Writing Masterclass?
  • Last day to get the Content Writing Masterclass for $99
  • Final call: Deal ends soon on SEO Masterclass
  • Understanding Your Perfect Customer
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Ahrefs is an absolute powerhouse in the world of SEO. In addition to providing one of the most functional and universally respected SEO tools, their blog is home to some of the deepest, most informative articles out there.

 And their weekly digest will notify you about all of the latest additions to that blog, along with some extra interesting reads thrown in there for good measure. 

For example, the latest digest featured “How to Succeed in Enterprise SEO”, “Introducing Historical Keyword Data in Site Explorer”, “How to Speed Up Your WordPress Website in 2020 (Simple Guide)’, and “How to Find Other Affiliates' Most Successful Content”. 

Top subject lines picked from the newsletter:

  • 9 of our best articles about keyword research, link building, and outreach
  • Ahrefs' Weekly Digest #4
  • 9 more best articles from Ahrefs Blog
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Feedspot isn’t a blog in its traditional sense. It’s more of a tool for reading other blogs, all neatly gathered in the same place. 

It tracks all of the latest uploads from ALL other sources, so you will find tons of content on everything SEO-related, ranging from writing to digital marketing to very specific technical tutorials and in-depth guides. 

Its weekly newsletter is just a compilation of all previous week’s releases and can feature hundreds of publications within it.

Top subject lines picked from the newsletter:

  • 15 Tips That Will Improve Your Writing Today
  • 12 Reasons Why Your Rich Snippets Aren’t Showing
  • How We Built 600+ Links in 30 Days.
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The Search Engine Roundtable Daily Recap features all of the most interesting stories and discussions that took place at their forums. Those could include anything, from news on Google algorithm updates to guides on fixing technical issues or even SEO myth-busting.

Some of the categories of topics covered by SER are Analytics, Industry & Business, Links & Content Marketing, Local & Maps, Mobile & Voice, SEO, PPC, and Search Features

Top subject line picked from the newsletter:

  • Search Engine Roundtable Daily Recap
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Seth Godin’s newsletter is probably our favorite in this entire list. Just look at these subject lines! Don’t you want to see what’s behind “Professional wrestling” and “Well, that’s a dumb idea”? 

We sure did, and when we clicked through, each time we found an engaging text, sometimes only a couple paragraphs long, professionally put together in order to make the most impact on the reader. He doesn’t go in-depth into technical SEO, nor does he make guides and tutorials. 

Instead, he shares wisdom and philosophy that you need to pay attention to if you seek to become an SEO guru yourself. And the best thing about it is the fact that it comes in every day.

Top subject lines picked from the newsletter:

  • Seth’s Blog: What does “shortly” mean?
  • Seth's Blog : When can we talk about our systems?
  • Seth's Blog : One at a time, over and over
  • Seth's Blog : The magic of trade-offs
  • Seth's Blog : "What time is your flight?"
  • Seth's Blog : Here I am
  • Seth's Blog : Professional wrestling
  • Seth's Blog : Lottery thinking
  • Seth's Blog : "Well, that's a dumb idea"
  • Seth's Blog : The arc and the arch
  • Seth's Blog : Walking away from the idée fixe
  • Seth's Blog : What does it mean to be smart?
  • Seth's Blog : The first rule of the game
  • Seth's Blog : Better clients
  • Seth's Blog : The clarity (and risk) of graphs
  • Seth's Blog : The cold open
  • Seth's Blog : Attitudes are skills
  • Seth's Blog : Agreeable
  • Seth's Blog : It turns out that 'beiger' isn't a word
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Since this newsletter is presented by Google themselves, you definitely don’t want to miss out on what they have to say. Get info on the newest Search Consoles features, learn how to use them correctly, and never miss the latest Webmasters video. 

Speaking of videos, they just announced that the Search Console Training series will continue, which is an amazing opportunity to improve your Search Console Skills.

Top subject lines picked from the newsletter:

  • New Schema.org support for retailer shipping data
  • The Search Console Training lives on
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Orbit Media’s newsletter will help you become a better blogger and teach you quite a few things about climbing to the top. You will see examples of well-performing content as well as information, supported by actual research. 

The newsletter is sent out two to three times a week, and in addition to an awesome post, contains Orbit’s upcoming webinars, which you are more than welcome to attend. 

Top subject lines picked from the newsletter:

  • This is our most popular (and most shared) blog post
  • What is working for bloggers now? [New research from 1279 bloggers]
  • How to Improve Your Google Rankings in 5 Minutes
  • What's working for bloggers in 2020?
  • How much do you know about website traffic sources?
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If you’re looking for ways to increase your social media presence, Social Media Examiner’s newsletter will become the perfect addition to your inbox. 

Whether you’re using Facebook, Instagram, YouTube, or all of those at once, you will find something interesting that you didn’t know before. 

Top subject lines picked from the newsletter:

  • How to Get More Instagram Traffic
  • Helga, do you listen to podcasts?
  • How to Grow Your Email List With Facebook Ads
  • Instagram Visual Design: How to Improve Your Branding on Instagram
  • YouTube Growth: How to Develop a Following
  • How to Build Your Brand on YouTube
  • Instagram Filter Hacks
  • How to Use User-Generated Content on Instagram
  • Create a content marketing strategy that works
  • How to Repost Instagram Feed Posts, Stories, IGTV, and Reels
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Reliablesoft is an absolute goldmine of SEO guides, tips, and even full-on courses. What it lacks in design complexity (the newsletter is pretty much just a white box with a short article description and a link to it), it makes up with the amount of information you get once you follow that link. 

You can expect at least three awesome posts thrown your way each week, and every one of them is valuable in its own right.

Top subject lines picked from the newsletter:

  • Best Technical SEO Courses (Free and Paid)
  • 10 Benefits of SEO for Small Business
  • Proven Tips to Increase Your Rankings & Traffic
  • Powerful SEO tools for Online Marketers
  • Best SEO Certifications for 2020
  • How to write SEO Content (Complete Guide)
  • How to Become an eCommerce Expert
  • 15 Insanely Actionable Google SEO Tips
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The HOTH is one of the biggest SEO service providers out there, and if you want to always be notified about their sales, make sure to subscribe to their newsletter. 

Top subject lines picked from the newsletter:

  • How To IGNITE Your SEO
  • Our SEO Ignite Sale Is ON! (Ends Soon!)
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While the Lion Zeal newsletter might not be the best-looking, the guy behind it has a pretty engaging writing style, and a YouTube channel, where he uploads frequently and goes much more in-depth about SEO, and growing your business online. 

Also, the Lion Zeal blog often features podcasts, from which you can learn a lot. Videos are always easier to watch than reading articles, and this newsletter is more of a notification for when new ones come out so that you never miss them. 

Top subject lines picked from the newsletter:

  • Hey, it's the "Lion Zeal guy"
  • (Case Study) +123k sessions in 7 months
  • I'm starting a new agency (follow along)
  • My Cold Email Stats & 2020 Strategy
  • OnPage SEO Tips with Kyle Roof
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Moz is another company whose newsletter is an absolute must to have in your inbox. Their Top 10 is a bi-weekly newsletter that features the 10 most important (in Moz’s opinion) articles on SEO that came out in the last couple of weeks. 

In addition, you will receive webinar invitations when those are coming up, and you don’t want to miss out on that!

Top subject lines picked from the newsletter:

  • Big data on meta tags, email emojis, + shared hosting
  • Found on the Web Frankenstein + Holiday Local SEO Tips
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Marie Haynes runs an outstanding podcast where she discusses all of the latest news in the world of search engine optimization. The newsletter itself is a brief summary of what she talks about in the most recent edition, as well as a link to it. 

After you follow that link, you will have access to the podcast itself in audio form, as well as visual materials, such as screenshots from Google, Twitter, graphs, etc. 

There is also a premium subscription option, which will grant you access to some more in-depth research which the general public has no access to. 

Top subject lines picked from the newsletter:

  • Search News You Can Use - Episode 151 - Google Updates, Links Webinar & More (Light Version)
  • Search News You Can Use - Episode 153 - Google's Two Indexing Issues & More (Light Version)
  • Search News You Can Use - Episode 152 - September Updates, Indexing Issues & More (Light Version)
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Unbounce makes awesome landing page templates for all sorts of businesses. If you’re looking for ways to boost your conversion rates, learn more about advertising techniques  and optimize your website to generate more sales, definitely subscribe to their newsletter. 

Top subject lines picked from the newsletter:

  • 8 Real Estate Landing Page Examples & Why They Convert
  • 2020 is the Year To Prioritize Equal Pay
  • The Complete Beginner’s Guide to Advertising on LinkedIn
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The TMAI newsletter is mostly a premium service, but every now and then, an edition will be sent out to free subscribers to give them a taste of what they’re missing out on. 

By the way, all premium revenue is donated to charity, so subscribing will be a good thing not just for you, but also for people who need help. 

We only got one edition so far, and in it, Avinash talks about how executive summaries at the beginning of your presentations actually make you a worse presenter. 

Top subject line picked from the newsletter:

  • TMAI #227: Die Executive Summaries, Die.
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Everyone knows SEMrush. It’s one of the biggest companies in the world of SEO, after all. Their tool is undeniably useful (especially after the recent Jumpshot shutdown), and their blog is home to countless guides, tutorials, and tips on how to make the most out of your website.

And their weekly newsletter is a compilation of all of their last weeks’ best releases, covering everything from keyword research to improving your content and developing better business strategies. 

Top subject lines picked from the newsletter:

  • 12 Best Free Keyword Research Tools for 2020
  • 20 Content Promotion Strategies to Make Your Content More Visible
  • Uncover Market Trends to Build a Sustainable Business Strategy
  • Semantic Search: How It Impacts Your SEO Results
  • 12 Important SEO KPIs You Should Track
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Yep, Moz actually has two different email newsletters, and while their Top 10 features articles from other resources, this one focuses exclusively on their own releases. 

Every week, you will receive from three to five of the latest additions to the Moz Blog right in your inbox, and learn how to improve your site’s SEO through a variety of techniques. 

Top subject lines picked from the newsletter:

  • Accessible Machine Learning for SEOs — Whiteboard Friday
  • Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday
  • SEO Is Not an On/Off Switch — Whiteboard Friday
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If you’re in the eCommerce niche, you probably already know about Shopify. If not, they make some of the best e-store website templates and run a blog dedicated to all things eCommerce. 

So, you will definitely enjoy their extremely frequent newsletter (once or twice a day) if you seek knowledge about how to grow your store and increase revenue. 

Top subject lines picked from the newsletter:

  • These 50 Shopify stores will inspire you
  • Your new business name is inside
  • 10 trending products to sell in 2020
  • Shipping Strategy: Get Packages to Customers Without Cutting Into Your Bottom Line
  • How to Make Money on Instagram (Whether You Have 1K or 100K Followers)
  • Products to help you sleep easy
  • 10 Print-On-Demand Companies for Selling Your Own Custom Products
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The Local Search Forum’s weekly newsletter is a compilation of the most popular topics, discussed on the forum last week. Those could be anything, from people trying to resolve obscure problems, overcome technical difficulties, discussing new software features, etc.

Top subject lines picked from the newsletter:

  • Law Practice Buyout and Existing Citations
  • Modifying embed code to better align with WCAG (accessibility)
  • NEW - October 2020 Google My Business Insights Update
  • NEW - Xenforo 2.2 has been released
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SEO Hacker has a pretty old-fashioned newsletter, with relatively short but sweet pieces of information. They share their favorite tools, their best-performing content, actionable tips, and even ebooks sometimes. 

And while the newsletter isn’t particularly heavy on information, you will definitely discover some tools you’ve never heard of before.

Top subject lines picked from the newsletter:

  • Download Our Most-Loved eBook
  • The Three Most-Read SEO Hacker Posts of All Time
  • Our Four Most-Read Case Studies on SEO and Conversion Optimization
  • Our Secret to Automation: Tools we Use Internally at SEO Hacker
  • SEO Hacker's Software for Customer Surveys & Analytics
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Mangools runs a huge blog, dedicated to search engine optimization. In it, you will find countless guides, articles, and case studies that discuss the very intricacies of both on-page and off-page SEO, keyword research, competitor research, and more. 

The guy behind their monthly newsletter cherry-picks the single best of their recent publications for you to discover. 

Top subject line picked from the newsletter:

  • Boost your key pages with this effective SEO technique!
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The Chief Marketing Technologist newsletter will notify you whenever there’s a new publication on the blog. Those are mostly oriented around marketing and marketing technologies, as well as the most recent developments in the field. 

If you’re looking for an in-depth resource that would help you increase your understanding of the world of marketing, definitely make sure you’re subscribed to this newsletter. 

Top subject line picked from the newsletter:

  • 51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing tool sets
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The Search Engine Land daily brief comes out every workday morning and touches on SEO, PPC, and Digital Commerce Marketing. 

In addition to interesting articles, you will also be receiving free software demos, engaging videos, and curated lists with outstanding content from all across the web in your inbox. 

Top subject lines picked from the newsletter:

  • The broader implications of Google's local ad investments
  • Bidding comes to Local Services ads
  • How to test black hat tactics safely
  • Google Shopping goes free globally, Local Services Ads in EU
  • Quantify how Shipping details schema | Pinterest's positivity pitchmuch to spend on brand ads
  • Google's new News Showcase
  • Shake off impostor syndrome
  • The top local ranking factors are…
  • More automated insights, campaigns types are coming
  • 'An ecosystem of interlocking monopolies'
  • New report on diversity, inclusion in SEO
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The Search Engine Watch newsletter sends out well-rounded releases regarding all fields of search engine optimization. 

Guides, tutorials, tips- it’s all there, on a daily basis. Each edition will have at least one post for each of the following categories: SEO, Content, Digital Marketing, and Analytics. 

Top subject lines picked from the newsletter:

  • Ahrefs’ CMO discusses their free product to help content creators compete in Google
  • Five crucial YouTube promotion blunders to avoid
  • How to align content with customer intent via zero click search
  • Five-step keyword targeting guide for 2020
  • 404 Error Guide: How using interactive 404s boosts SEO
  • SEO Director's three needle-moving on-page SEO analysis techniques
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Nick LeRoy’s newsletter is an awesome source of the latest SEO news on Google’s updates (and bugs!). 

Each newsletter will contain one must-read (for example, Google confirming a huge bug that would cause completely unrelated pages to get canonicalized), and a number of interesting articles from different sources to read in your spare time.

Top subject lines picked from the newsletter:

  • Another Google Bug Impacting Performance? #SEOForLunch
  • Google Confirms TWO Bugs Causing Indexing Issues #SEOForLunch
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The SEOFOMO newsletter will deliver the latest news in the world of search engine optimization each week, right to your inbox. 

If you follow it, you will always stay ahead of your competition, be ready for algorithm updates, and never miss out on a crucial search engine change. 

Top subject lines picked from the newsletter:

  • The Latest in SEO with #SEOFOMO: Google Discover Checklist, Core Web Vitals Comparison, Posts types that attract more backlinks & more.
  • The Latest in SEO with #SEOFOMO: Google Search Indexing Bug, Leveraging PAAs for your SEO, the Status of Pagination Optimization & more.
  • The Latest in SEO w/ #SEOFOMO: Google Indexing Issues, Enterprise SEO Guide, Intro to GSC API w/ Python, Link Building Do's & Dont's & more.
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SparkToro is Rand Fishkin’s blog, the guy who originally founded Moz. He’s got a pretty unique take on SEO and digital marketing, and by subscribing to his newsletter you’re making sure every one of his newest uploads ends up in your mailbox. 

And you want that since he will be revealing lesser-known secrets to ranking #1, improving your outreach, as well as the intricacies of the SEO world, as seen from the inside. 

Top subject lines picked from the newsletter:

  • Six Ways SparkToro’s Early Customers Use Our Product
  • Product-Market Fit is a Broken Concept. There’s a Better Way.
  • I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
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Marketing Land will be interesting to those of you interested in receiving all of the marketing world’s most important news. 

In addition to those, you will also be receiving some social shorts, along with some curated picks of interesting reads from across the web.

Top subject lines picked from the newsletter:

  • A familiar story about diversity and inclusion
  • How to add more value to your email marketing
  • Microsoft Advertising Network's added brand safety layer
  • Microsoft Advertising teams up with IAS for more brand safety measures
  • Oracle Unity adds new B2B marketing features to its CDP
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The SEOFOMO newsletter will deliver the latest news in the world of search engine optimization each week, right to your inbox. 

If you follow it, you will always stay ahead of your competition, be ready for algorithm updates, and never miss out on a crucial search engine change. 

Top subject lines picked from the newsletter:

  • The Latest in SEO with #SEOFOMO: Google Discover Checklist, Core Web Vitals Comparison, Posts types that attract more backlinks & more.
  • The Latest in SEO with #SEOFOMO: Google Search Indexing Bug, Leveraging PAAs for your SEO, the Status of Pagination Optimization & more.
  • The Latest in SEO w/ #SEOFOMO: Google Indexing Issues, Enterprise SEO Guide, Intro to GSC API w/ Python, Link Building Do's & Dont's & more.
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The Content Marketing Institute sends out a well-designed weekly newsletter with a recap of all the hottest releases on their blog. 

Whether it’s content creation, measurement, and reporting, the editorial process and teams, or trends & research you’re interested in, the CMI newsletter will always have something interesting for you.

Top subject lines picked from the newsletter:

  • Weekly Alert: Set Your Marketing Goals for Tomorrow, Not Today
  • Weekly Alert: Is All Your Content Loaded?
  • How to Optimize Your Site for Google Carousel Results
  • [Reminder to Register] Turn Virtual Events Into New Content Experiences
  • Weekly Alert: Running Faster Than Your Friends Isn’t the Best Way to Beat the Bear
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ClickZ offers a daily collection of articles about data-driven marketing, digital & content marketing, advertising & promotion, paid search, as well as latest reports and even tech talks. 

Top subject lines picked from the newsletter:

  • Voice-enabled AI: Pioneering the contactless future
  • The cloud transformation has begun – are you ready?
  • Understanding the role of voice in martech
  • Why podcasting should be your content engine
  • The Trade Desk SVP helps agencies understand the changing trends in media consumption
  • How to adapt your SEO strategy to navigate through the pandemic
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In Conclusion

Have we missed your favorite SEO newsletter? If so, be sure to send us your suggestions and we’ll add them to this list!

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