How to Increase Domain Authority

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Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results.

A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your domain authority?

Keep reading to discover ten steps to increase your domain authority score and boost your website’s ranking on Google!

What Is Domain Authority And Page Authority?

Domain Authority (DA) is a metric created by Moz that measures the strength of your domain. This score is determined by analyzing a domain’s backlinks, age, domain-level content relevance, and domain size.

The higher your DA score, the more likely you are to rank in search engine results pages (SERPs).

A good domain authority score is about 50, and one of 80 or higher is considered excellent.

Here are more details:

  • Poor: 0 to 30
  • Below Average: 30 to 40
  • Average: 40 to 50
  • Good: 50 to 60
  • Very Good: 60 to 70
  • Excellent: Above 80

However, it is essential to note that the domain authority score is one of many factors determining how well a website will rank on SERPs.

Several other factors must be considered, such as the website’s content, targeted keywords, and overall SEO (Search Engine Optimization).

Page authority measures the strength of a single page on your domain. It is determined by analyzing the number of quality backlinks pointing to that page, domain-level content relevance, domain age, domain size, and other factors.

Both domain and page authority are important for SEO because they help determine your website’s visibility on SERPs.

How Is Domain Authority Calculated?

Domain authority is calculated by taking into account different factors, such as:

Domain Age: which is determined by the number of months a domain has been registered. The older the domain, the higher the domain authority score.

Quality And Number Of Backlinks: The number of higher-authoritative websites you have linking to yours. Getting a link from a domain that is related to yours and has a DA of 70 or more will impact your domain authority more than getting a link from a domain with less authority.

Content Relevance: The content on your domain must be relevant to the domain you’re trying to increase domain authority. For example, if your domain is about healthcare, you should create content related to healthcare topics.

Domain Size: The number of pages and subpages on your domain also affects domain authority. It is crucial to create relevant domain-level content containing the keywords users are searching for.

Nowadays, Google uses over 200 different factors when ranking websites. Domain authority is just one of them. It is important to remember that domain authority can be improved, but it will take time.

It takes time to increase domain authority and to get your domain ranking higher on SERPs.

Why Is Domain Authority Important For SEO?

Domain authority is essential for SEO and helps increase website visibility in Google search results. Let’s go more in-depth:

1) Web Pages Rank Better

Web page ranking is significantly improved when domain authority is higher. When domain authority is higher, web pages rank better in SERPs, leading to more organic search engine traffic.

2) SEO Scores Improve

Your domain authority can also be used as a metric for improving overall SEO scores. A domain with a high authority score usually has higher domain-level content relevance and more backlinks, affecting SEO scores.

3) Increased Visibility

Having a high DA score also means that your domain is more visible to search engine crawlers, which can increase your website’s visibility.

4) Improve Social Media Presence

Domain authority can also improve your domain’s presence on social media platforms. A domain with a higher authority score is likelier to get noticed by users and increase engagement.

How Fast Can You Increase Your Domain Authority?

If you have a new website, domain authority won’t be built overnight. It takes time to improve domain authority and to get your domain ranking higher on SERPs.

The exact amount of time varies from domain to domain. But for a new website, your domain authority often takes at least six months to increase.

Your DA only grows as long as you work on the proper steps, which I will explain shortly.

How Can You Check Your Website Domain Authority?

You have several DA checker tools available online to help you measure your website’s domain authority.

Moz’s domain authority tool is a popular option that can be used to monitor and track domain authority scores over time.

You can also use it to analyze the domain authority of other websites in your niche, allowing you to uncover new link-building opportunities.

Ubersuggest is another domain authority checker tool that you can use to track domain authority scores and gain insights into the domain’s performance in search engine results pages (SERPs).

It can be used to compare your website’s domain authority with other websites, helping you identify areas where you need to focus your efforts.

By tracking domain authority and understanding how it works, you can ensure your website is optimized for SEO and increase your domain’s visibility in search engine results pages (SERPs). You can improve the site’s domain authority score over time with the right strategies.

So let’s look at some key steps you can take to improve your domain authority.

How Can You Increase Your Domain Authority Score?

Increasing domain authority is a process that takes time and effort. You can achieve this by following the next ten steps.

1) Create High-Quality Content

You should create high-quality content. People sometimes think a good blog post must be written like a Hemingway book. But it does not have to be that complicated. It just needs to be easy to read and answer the person’s search query as best as possible.

Meanwhile, the post needs to be properly optimized for the search engines. This means making sure the content has enough keywords, subheadings, images, and external links. But everything should sound natural and not forced.

This means that if someone reads your post, they will not think you are trying to make it look better for search engines.

2) Build Strong Backlinks

Getting strong backlinks from other websites that are relevant to your domain can significantly boost your domain authority. You want to get links from websites that have more authority than yours.

In other words, if you have a new website with DA 20, you don’t want to get links from a domain with DA 10.

You can start by reaching out to other websites in your niche with a DA score over 40, offering to write a guest post. Initially, guest posting is the best link-building strategy. It can help your website quickly build some authority.

I also recommend using Linkio. This software is designed to help professionals with their cold outreach and prospecting.

It will help you work more efficiently and save time. Click here to get more information about Linkio.

Once your website gets some traction, your audience will build links naturally. Furthermore, other sites will want to link to your domain as they will see you as an authoritative domain in the niche.

If you want to learn more about how to get high-quality backlinks, keep reading here.

3) Easy Navigation and Good Site Structure

You should ensure that your website is easy to navigate and has a good structure. This will improve the user experience, making it easier for them to find what they are looking for in your domain.

Your pages should be two to three clicks away from the homepage. This helps your visitors find what they are looking for quickly and easily. But also allows the search engines to crawl and index your newer web pages.

I suggest using Screaming Frog SEO Spider Website Crawler. This tool will help you quickly see your site’s structure, find broken links, and more. You can use it to see how your website is structured and find any broken links that may hurt your domain authority score.

4) Optimize Your Website For Mobile

Optimizing for mobile will improve the DA and overall user experience. In 2021, 4.32 billion people used the internet on their phones. This means that more than 9 out of 10 people who go online use a mobile phone to access the internet.

So it makes sense to have a website that looks great on mobile devices. You should use a responsive design that automatically adjusts the content to the user’s device.

Furthermore, people who use mobiles often don’t have much time and patience, so you should make sure your domain loads quickly on mobile to avoid frustrations.

5) Internal Linking

Using internal links is a great way to increase domain authority. This will help search engines better understand your domain and allow visitors to explore more pages on your domain.

You should link to other pieces of content on your domain when it makes sense. This will help the search engines understand which pages are more important and increase their DA score.

For example, if you have a blog post about “What Are Linking Root Domains?” you can link to this post when you talk about domain authority or any other related topic.

6) Website Uploading Time

Search engines consider domain loading time while calculating domain authority.

If your domain loads quickly, it will improve user experience and ensure that the search engines can crawl and index your pages more efficiently.

You should use a content delivery network (CDN) to make sure that your domain loads quickly from around the world.

You can use Cloudflare for this, as it is free for most users. If you’re using WordPress, you can use a plugin like WP Rocket to improve domain loading time.

Install a light theme and optimize your images to ensure the domain loads as quickly as possible.

My favorite theme is the Astra theme combined with Elementor Pro. Astra is a lightweight WordPress theme that comes with lots of customization options. Although Elementor is a fantastic drag-and-drop page builder, it has the potential to slow your website uploading time.

So be careful when installing page builders and only install the necessary plugins. Often the more plugins you have, the slower your website uploads.

You can quickly test your website speed using tools like Pingdom, GTmetrix, and Google PageSpeed Insights.

7) On-Page SEO

I mentioned crucial on-page SEO factors such as uploading time and internal linking. However, there are some other things you should consider.

You should see each article you have written as an opportunity to improve your domain authority. For this reason, it is important to optimize each page for SEO.

This includes adding the correct meta titles and descriptions, keyword research, image optimization, and more.

Nowadays, good SEO isn’t about spamming the same keyword over and over again. Instead, you should focus on creating content relevant to search intent. Or in other words, create content that answers users’ queries.

Also, sprinkle related keywords throughout your post. This will help search engines understand your content better.

8) Monitor Your Domain Authority Score

To monitor your domain authority score, you should use domain authority tracking tools such as Moz Domain Authority Checker or Ahrefs Domain Rating.

This will give you an indication of how well your domain is performing in terms of domain authority and also overall SEO efforts.

It’s a good idea to review your domain’s performance every few months and make any necessary changes to increase domain authority.

There are other metrics that can be measured, such as page authority, domain citation flow, and domain trust flow. You should also check these metrics regularly and try to improve them.

Keeping all of these points in mind, you should be able to boost your DA quickly.

9) Create Link Bait Content

If you have a website where you write posts about your products or someone else’s products, visitors and other website owners are not likely to link back to your site.

For this reason, you need to create link-worthy content. I call this link bait content. You should create content that is interesting and valuable to the readers.

Link bait content can include infographics, data-driven articles, interviews with key influencers in your industry, as well as videos and other interactive elements.

I enjoy writing extensive list posts like “53 Laziest Ways To Make Money Online For Beginners.” This content will encourage readers to share and link to your domain.

If you’re writing posts for other websites, you can link to these posts in the guest posts. As a result, this will improve your website’s DA as well.

10) Reduce the Website’s Bounce Rate

If a domain’s bounce rate is high, it may indicate that site visitors stay only a short time. This could be because the domain is slow or there is little content on the page.

You should always ensure that your domain loads quickly and that you have interesting content on each page.

Here are some tips to help you:

  1. Avoid misleading post titles and descriptions, as this will lead to people bouncing away from your domain.
  2. For instance, you have a post titled “11 Best Link Building Strategies,” but the post only covers 4 of them. This will lead to a high bounce rate for this domain and a low domain authority score.
  3. You should include your content in different formats. Not everyone enjoys reading a huge blog post, or they don’t have the time. For these visitors, consider adding a video or audio version of your content.
  4. This will help keep visitors on your domain for longer and reduce the bounce rate.
  5. Use tools such as Hotjar or Google Analytics to help analyze the visitor’s journey on your domain and identify pages with high bounce rates. Once identified, you should improve those pages to reduce the domain’s overall bounce rate.

Wrap Up

Domain authority is one of many factors determining how well your website will rank on search engine results pages.

One important thing you should remember is not to stress.

It takes time to build domain authority. It’s essential to be patient and keep in mind that domain authority is just one of the many ranking factors search engines are looking at.

You should focus on creating good content and obtaining quality links rather than fretting over domain authority scores.

Building a successful blog is a game of patience. There will be times when you’ll wonder why the domain authority score isn’t going up. Don’t worry!

Just keep doing your job, and you will eventually succeed!

About the Writer

Jordan Alexo is a digital marketer who’s been making money online since 2011. He specializes in self-publishing, content creation and teaching others how to do the same thing he does best! He inspires you on his website with strategies that have worked for him and product reviews that help you grow your online business.

How to Increase Domain Authority

Domain authority is a search engine ranking score that predicts how well a website will perform in organic search results. A domain with a high authority score is more likely to rank higher in search results, while a domain with a low authority score is less likely to rank. So, how can you increase your … Continue reading “How to Increase Domain Authority”

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How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)

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Do you want to know how to get backlinks from high-authority websites? If so, you’re in the right place! In this blog post, we will discuss the process of obtaining high-authority backlinks. We’ll also provide a step-by-step guide on how to do it.

Obtaining high-quality links is one of the most important aspects of SEO. They help improve your website’s ranking and visibility in search engines.

So if you want to take your SEO game up a notch, read on!

What Are High-Authority Backlinks?

A high-authority backlink is a link that comes from a website with a high domain authority (DA) or domain rating (DR).

Domain authority is a metric developed by Moz that predicts how well a website will rank in search engines. It ranges from 0 to 100, with higher scores indicating a greater ability to rank.

Domain rating, on the other hand, is a metric developed by Ahrefs. Like DA, it also predicts how well a website will rank in search engines. However, DR ranges from 0 to 100, with higher scores indicating better link equity and link popularity.

In general, websites with high DA and DR scores are more likely to rank higher in search engine results pages (SERPs). They also tend to have more high-quality links pointing to them.

Why Are High-Authority Backlinks Important?

If you’d like to check a website’s domain authority, you may install MozBar on your web browser. For domain rating, you may use Ahrefs’ Site Explorer tool.

Let’s see a few examples of high-authority websites.

YouTube has a domain authority of 100 and a domain rating of 99.

The New York Times has a domain authority of 96 and a domain rating of 94.

Linkio has a domain authority of 34 and a domain rating of 69.

Getting a high-authority backlink from New York Times pointing to your website would significantly boost your SEO. It would help you more than getting 100 links from low-authority websites.

The link would act as a vote of confidence, telling search engines that your website is high-quality and trustworthy. As a result, you will see an improvement in your website’s ranking and visibility.

On the other hand, if you’re getting links from low-authority websites, it might even hurt your SEO. That’s because search engines might view those links as poor quality. So it’s essential to be selective about the websites you get links from.

Get Dofollow Links From High-Authority Websites

Also, it’s crucial to get dofollow links from a high-authority website. A dofollow link is a link that passes link juice or link equity to your website. This helps improve your website’s ranking.

On the other hand, a nofollow link is a link that doesn’t pass link juice or link equity to your website. So if you’re getting a nofollow link from a high-authority website, it won’t help your SEO.

To check if a link is dofollow or nofollow, go to a web page, select a link, click the right button of your mouse, and choose to inspect.

If you see on the HTML code rel=”nofollow,” it means the link is nofollow. If you don’t see that code, the link is dofollow.

3 Misconceptions About Link Building

Now that we’ve discussed what high-authority backlinks are and why they’re important, let’s dispel some link-building misconceptions.

Misconception #1: The more links you have, the better (edit)

This is not true! It’s not about the quantity of links but the quality of those links.

Having a link from a high-authority website is more valuable than having 100 links from low-authority websites.

In fact, if you’re getting too many low-quality links, it might even hurt your SEO. So focus on getting high-quality backlinks from websites with high domain authority or domain rating scores.

Misconception #2: Backlinks aren’t important

You have many influencers claiming backlinks aren’t necessary. Content is king! Yes, content is king. You should learn how to properly SEO (Search Engine Optimize) your website and write high-quality content. But that’s not enough.

If you want your website to rank higher in search engines, you need backlinks. In fact, backlinks are a huge ranking factor for Google.

A study by Moz shows that the number of backlinks is one of the most important ranking factors for SEO.

The study analyzed the link profiles of the top 50 search results for 10,000 high-traffic keywords. The result? Backlinks are still a very important ranking factor.

In short, don’t listen to people who say backlinks aren’t necessary. They’re wrong!

Misconception #3: link building is dead

Link building isn’t dead. In fact, it’s more important than ever.

Yes, link building has changed over the years. The days of link buying and link farms are gone. But link building is still a crucial ranking factor for SEO.

If you don’t believe me, just look at Google’s Search Quality Guidelines. They state that links are a very important ranking factor.

So link building is definitely not dead. It’s just evolved over the years.

How to Get High-Authority Backlinks?

I’m going to talk about three effective ways to get high-authority backlinks. So let’s get started!

STEP 1) Design a Professional-Looking Website

Often, people think they should immediately jump to building links and forget the basics. The first step is to have a professional-looking website.

Your website should be well-designed, mobile-friendly, and easy to navigate. It should also have high-quality content that’s relevant to your niche.

If you don’t have a professional-looking website, you will have a hard time getting high-authority backlinks. That’s because no one wants to link to a website that looks like it’s from the 90s.

So take the time to design a professional-looking website. I suggest using WordPress because it’s easy to use, and tons of themes and plugins are available.

You should also install lightweight themes and plugins to load your website faster. Google loves fast websites!

Some themes worth checking out are:

  • GeneratePress
  • Astra
  • Neve

Some plugins that can help speed up your website are:

  • W3 Total Cache
  • WP Rocket
  • LiteSpeed Cache

There are many other great themes and plugins out there. These are just a few of my favorites.

STEP 2) Publish High-Quality Content

The second step is to publish high-quality content on your website.

Your content should be relevant to your niche, well-written, and engaging. Also, you should optimize your content for Google search engines. You can find out how to do that by reading my SEO guide.

But what type of content should you publish? Here are a few ideas:

  • How-to guides
  • Tutorials
  • Lists (e.g., top 10 lists)
  • Product reviews and comparisons
  • Case studies

Google loves high-quality content, and so do readers. But not only, once you start outreaching out to other websites (which I’ll talk about next), they’re more likely to link to your website if you have high-quality content.

You should consider making linkable assets for your website. These are pieces of content that other websites would want to link to.

My preferred linkable assets are list posts and ultimate guides. They’re both link magnets because they’re usually very comprehensive and easy to understand.

Step 3) Strategy #1 – Write Guest Posts

I have tried several strategies to build backlinks over the years. However, good old guest posting is still the best way to get high-quality backlinks.

Guest blogging is when you write a blog post for another website in your industry. In return, you get to include a link back to your website.

You want to write content for relevant websites. In other words, websites in the same or similar niche as yours.

For example, if you have a website about SEO, you can write a guest post for a website about link building or content marketing.

The link back to your website should be included in the author bio section or the body of the guest post.

How To Find Guest Blogging Opportunities?

One way to find websites to outreach to is to use a tool like Ahrefs and check your competitor’s backlink profiles.

  1. Find a few high-authoritative websites with a good link profile in your niche.
  2. In Ahrefs, add the URL of one of these websites to the “site explorer.”
  3. Then click on “Backlinks” and then “New/Lost.”
  4. If they’re publishing guest posts, you’ll see them here. You can then outreach to these websites and ask if they’re interested in publishing a guest post from you.

Another way to find guest blogging opportunities is to Google “[Your niche] + write for us” or “[Your niche] + contribute.”

For example, if you’re in the SEO niche, you can Google “SEO + write for us” or “SEO + contribute.”

You want to list on a Google spreadsheet or a tool like Mention all the websites that appear in the search results.

Then, you can outreach to these websites and pitch them a guest post idea.

What Should You Include In A Guest Post Pitch?

Your pitch should be short, sweet, and to the point.

I like to say hello and tell them my name and what my website is about. I then say why I like their website and what kind of guest post I would like to write for them.

I also show some of the other things I have written, like guest posts, to give them an idea of my writing style. If you still need guest posts, provide links to your best blog posts. Then I’ll tell them my idea for a guest post (make sure it’s relevant to their website).

Your pitch should look something like this:

Hey name,

I’m name, and I run website dot com. On my website, I talk about X, Y, and Z.

I’ve been following your website for a while now, and I really like it. I especially loved your post about ABC.

Here’s some of my previous work:

  • Your post 1
  • Your post 2
  • Your post 3

I would love to contribute a guest post to your website about XYZ. Here are a few ideas:

  • Idea 1
  • Idea 2
  • Idea 3

If you’re interested, I can send over a few sample articles that I’ve written.

Thanks,

Your name

If you want to automate and speed up this process, check Linkio. This software  was created to help professionals with their cold outreach and prospecting. It is a process-oriented software that streamlines your workflow so you can get the most out of your time.

Click here to learn more about Linkio.

3 Important Keys To Remember About Guest Posting

Before we move on to the second link-building strategy, I want to share three things you should keep in mind when guest posting:

  1. Scale Up Your Link Building

If you have a brand new website, you should be pitching to something other than Forbes or Entrepreneur. It’s important to start small and then scale up your link-building over time.

Pitch to websites with a DA or DR score of 40-50. Once you have good links from these websites, you can start pitching to websites with a higher DA or DR score.

  1. Time-Consuming And Monotonous

Building an outreach list and crafting custom emails to send to those websites takes time and effort.

Link building is a process that requires consistency and persistence. You need to be sending outreach emails regularly to see results. I recommend sending at least five emails daily. 

  1. Many Won’t Reply

Of the websites you pitch, only a small handful will actually reply back to your email. And of those who answer, an even smaller number will say yes to your guest post idea.

Don’t get discouraged if you don’t get a lot of yeses at first. The more you practice link building and the more authoritative your website becomes, the easier it will be to get guest post opportunities.

Now let’s go to the second way to get high authority links.

Step 4) Strategy #2 – HARO (Help A Reporter Out)

HARO is a website where journalists and bloggers post queries to get sources for their articles.

If you provide a quote or relevant data to the query, you can get your name and website featured in a high-authority publication.

To use HARO, create an account, and then you’ll receive emails with different queries to which you can respond.

The process looks something like this:

  1. You get an email from HARO with different queries.
  2. You reply to the query that’s relevant to your niche or expertise.
  3. If the journalist likes your response, they’ll include your quote in their article and link to your own website.

HARO is a great way to get your brand’s exposure and earn high-quality backlinks. You can quickly reply to some of these queries daily.

Just make sure that your response is relevant to the query and that you’re providing value.

If you can do that, you’ll start seeing your name in big publications.

Step 5) Strategy #3 – Resource Page Links

A resource page is a page on a website that lists different resources on a specific topic.

For example, if you have a website about link building, then you might have a resource page that lists out different link-building guides.

The goal of a resource page is to provide visitors with a list of high-quality resources all in one place.

To get a link from a resource page, you need to find resource pages in your niche or industry that link to similar resources.

Then you can reach out to the website owner and let them know about your resource. They may link to it from their resource page if they find it valuable.

Here’s a quick overview of how to find and contact resource pages:

  1. Use Google to find resource pages in your niche. Try using keywords like “keyword + resource page” or “keyword + link roundup.”
  2. Once you find a relevant resource page, check if they link to similar resources. If they do, then there’s a good chance they’ll link to yours.
  3. Reach out to the website owner and inform them about your resource. Make sure to link to your resource in your email so they can easily check it out.

Resource page links are a great way to get high-quality backlinks from relevant websites. By following the steps above, you can quickly find and contact resource pages in your niche.

Step 6) How To Track Your High Authority Backlinks

Now that you know how to get high-authority backlinks, it’s crucial to track your progress so you can see the results of your link-building efforts.

There are a few different ways to track your links. The first is to use Google Analytics.

Google Analytics is a free tool that you can use to track your website’s traffic and performance.

To use Google Analytics, you’ll need to create an account and add some code to your website. If you have a WordPress website, you can install the Google Analytics plugin to make this process easier.

Once you have Google Analytics set up, you’ll be able to track your website’s link-building progress by looking at the referring site’s section.

This section will show you all the websites linked to your site. You can track your link-building progress over time by looking at the number of referring sites.

Wrap-Up

Link building is a process that requires consistency and persistence. You need to be sending outreach emails regularly to see results.

And don’t forget about strategies like HARO and resource page links. These are both great ways to get high-quality backlinks from high-DA sites.

If you follow the strategies in this guide and put in the work, you’ll start seeing more link opportunities come your way. And eventually, you’ll be able to get high-quality backlinks from some of the best websites on the internet.

About the Writer

Jordan Alexo is a digital marketer who’s been making money online since 2011. He specializes in self-publishing, content creation and teaching others how to do the same thing he does best! He inspires you on his website with strategies that have worked for him and product reviews that help you grow your online business.

How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)

Do you want to know how to get backlinks from high-authority websites? If so, you’re in the right place! In this blog post, we will discuss the process of obtaining high-authority backlinks. We’ll also provide a step-by-step guide on how to do it. Obtaining high-quality links is one of the most important aspects of SEO. … Continue reading “How to Get Backlinks From High Authority Sites? (Step-By-Step Guide)”

Read More