But SEO today is vastly different from what it used to be. Stuffing your content with keywords and adding backlinks left and right will not get you the results.
SEO, as it exists today, is a sophisticated technique that is influenced by the audience’s behavior. It is an amalgamation of both on-page and off-page tactics that help you rank higher on SERPs. And there are some great tools to help you with that.
In this article, we’ll be covering some excellent on-page and off-page SEO software that can help you achieve your growth objectives.
What is on-page and off-page SEO?
A well-rounded SEO strategy comprises on-page SEO and off-page SEO. Think of them as two sides of the same coin. With on-page SEO techniques, you’ll be optimizing those sections (of your website) that you have control over.
The focus of on-page SEO is on producing good content with keyword optimization, the right title tags, and more.
With off-page SEO, on the other hand, the focus is on increasing your website’s authority on the search engine results pages (SERPs) through various measures. Off-page SEO consists of link building, link exchange, and other techniques.
Both of these techniques are important for the success of an SEO campaign.
Best On-Page and Off-Page SEO Tools
This all-in-one tool for content creators comes with a great AI writing and SEO tool that’s excellent for optimizing your content for greater visibility even as you write. Narrato’s SEO brief generator analyzes the top-ranking content for a search term or topic, and provides you with recommendations for –
- Keywords to include and keyword counts
- Questions to answer
- Competitor links/references, simplifying your content research
- Target word count, and more.
What’s great is that you can track the keyword count on your content tasks as you write, which makes optimization even easier. You can also add your own keywords while creating a new content piece on Narrato Workspace.
Narrato also provides an AI writer, which auto-generates content for a variety of use cases. Use it for your blogs, copies, emails, video, or even SEO copy and meta descriptions. If you’re looking for a tool that can simplify all your content needs (content creation, optimization, collaboration, planning), Narrato is your answer.
Pricing: Teams that are just starting out can use Narrato for free. The free plan comes with 3 SEO content briefs per user per month. With the paid plans that start from $9 per user per month, the number of SEO content briefs you can generate per month increases. Narrato can also customize a plan for you based on your requirements.
Linkio is an off-page SEO tool that has the power to redefine lead generation, link building, and search engine optimization for you. At its core, Linkio is a cold outreach software that aids with prospecting and automating outreach. There are three modules that work in sync to give the users the most efficient automated SEO solutions. Here is a look at the three modules, along with the features of each –
- Anchor text suggestions
- Anchor text profile planner
- Anchor text categorizer
- Set anchor text percentages
- Backlink index checker
- Backlink crawler and validator
- Team management features
- Backlink monitoring
- Automated backlink importing
- Monitor link changes
- Automatic checking of popular metrics
- Email reports of link changes
- View aggregate metrics
- Keyword rank tracker
- Daily ranking updates
- Track desktop and mobile results
- Track results from 500+ search engines
- Page-level insights
- Local rankings
- Visualize SEO processes
Pricing: Linkio provides 4 plans – Personal, Starter, Standard, and Plus. These start from $19.99 per month. There is also a 7-day free trial on offer.
3. Screaming Frog SEO Spider
An industry leader in on-page SEO optimization, Screaming Frog is one of the oldest SEO tools that is used by thousands of businesses around the world. Its innovative little tool, known as the SEO Spider, can help you with all your SEO needs, from crawling through all the selected URLs to fetching onsite elements for analysis. It gives you relevant on-site information and creates digestible statistics and reports.
- Find broken links
- Analyze the page titles
- Discover duplicate content
- Check temporary and permanent redirects (if they’ve been created properly)
- Generate XML sitemaps
- Site architecture analysis
- Metadata analysis
- Review robots.txt and other directives
Pricing: Screaming Frog SEO Spider can be used for free. You can also purchase a license for $209 per year to access the advanced features and crawl more than 500 URLs.
4. Moz On-Page Grader
Moz On-Page Grader is an SEO tool that analyzes all your pages, comparing them to your existing checklist of SEO factors. The tool provides you with the overall results of your website pages, so you can make the necessary changes. It also provides SEO suggestions on a more granular level. The great thing about this on-page SEO tool is that it’s incredibly easy to use. The clean and intuitive design and easy-to-understand on-page reports make it an ideal tool for beginners and teams just starting out with SEO.
Key features of this tool are –
- In-app recommendations for immediate action.
- Ensure that the important website pages are ranking for target keywords
- Discover gaps in keyword usage with the help of page-by-page grades
- Automatic weekly audits
Pricing: Teams that are just starting out can try the Moz 30-day free trial. The Moz Pro paid plans start from $99 per month.
5. Google Page Speed Insights
The Page Speed Insights tool by Google is a great on-page search engine optimization tool that analyzes your page to identify any areas that need improvement. Page Speed Insights provides you with reports on the user experience of your pages on both desktop and mobile devices. With this tool, you can ensure that your page loads faster, which eventually allows you to rank higher on search engines.
Page Speed Insights provides you with both lab and field data about your website pages. The lab data is collected in a controlled environment, which makes it useful for debugging any issues. For the real-world bottlenecks in user experience, field data is more useful.
Pricing: Google Page Speed Insights tool is free to use.
6. Majestic SEO
Majestic SEO is another great on-page SEO tool that is quite popular with SEO experts and website owners alike. The tool defines two basic types of link metrics for measuring link intelligence – Trust Flow and Citation Flow. Citation Flow gives you a number predicting the influence of a URL after checking a number of connected websites. Trust Flow, on the other hand, is a metric that predicts the reliability of linking with connected websites. There is also a Topical Trust Flow metric, which judges the significance of a website according to the industry.
Here are some of the key features of this tool –
- Site explorer
- Bulk backlink checker
- SEO browser extensions for Firefox and Chrome
- Historic Index
- Raw data exporting
- Site Comparison
- Backlink history
- Keyword checker, and more.
Pricing: Majestic SEO provides three plans – Lite, Pro, and API. These plans start from $49.99 per month.
Everyone in the world of SEO is familiar with this name. Ahrefs is an SEO tool that simplifies keyword research, link building, competitor analysis, and more for you. With the Ahrefs Keyword Explorer tool, you can find quality keywords to target. There is also a Site Explorer, which shows you all the backlink data for ranking pages. The Site Audit tool, on the other hand, crawls your website and does in-depth analysis to give you a Health Score. You also get suggestions to improve your technical SEO. The best part about this tool is that it provides you with a clear estimation of your monthly organic traffic. The keen checking aptitude of this tool makes it an excellent off-page SEO tool.
Pricing: Ahrefs comes with 4 plans – Lite, Standard, Advanced, and Enterprise. The paid plans start from $99 per month.
Complete SEO Checklist
So, what are some things that should be covered in on-page and off-page search engine optimization? Here’s a complete checklist covering all aspects of SEO –
On-Page SEO Checklist:
- Use appropriate title tags
- Include optimized and relevant headings
- Don’t forget about alt text
- Consider your URL structure
- Optimize page load speed
- Add meta descriptions
- Add relevant internal links
- Make the design responsive
- Include high-performing keywords
Off-Page SEO Checklist
- Examine your backlink profile
- Examine your competitors’ backlink status
- Fix 404 errors
- Improve internal linking
- Assess your options for link building
- Outreach efforts to increase your content’s visibility
- Update local citation profiles
- Promote content on social media using a free social media scheduler
- Promote content through paid ads
- Do guest blogging
With this, we’ve covered some of the best tools for on-page and off-page SEO that will help you rank higher on the search engine results pages. Remember that a complete SEO strategy requires both on-page and off-page SEO since they work together in improving your search rankings. But it’s always a good idea to start with on-page SEO first since it forms the foundation on which you can improve your off-page SEO.
Akshita Sharma is a content creator with GoDotMedia. She has a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.